ITV

Tag: Bigg Boss Bangla

  • Asianet Suvarna clinches ‘Bigg Boss Kannada 2’

    Asianet Suvarna clinches ‘Bigg Boss Kannada 2’

    MUMBAI: After showing two successful seasons of the Kannada version of Kaun Banega Crorepati titled Kannada Kotyadipathi, Asianet Suvarna is all set to treat its viewers to another big ticket reality show. Season two of Bigg Boss Kannada is shifting hands from ETV Kannada to Asianet Suvarna.

     

    Sources from the channel have confirmed the news to indiantelevision.com and said that the deal with Endemol, the production house, has also been finalised. Actor Sudeep will host the second season as well. Currently, hunt for the contestants is on and the show is slated to go on air in a couple of weeks.

     

    The first season of the show was aired on ETV Kannada between 24 March 2013 and 30 June 2013 with 15 inmates and Vijay Raghavendra finally winning the show with Rs 50 lakh as prize money. Bigg Boss Bangla was aired on ETV Bangla last year between 17 June and 14 September.

  • ETV Bangla inducts Hitesh Anil Unadkat in its sales team

    ETV Bangla inducts Hitesh Anil Unadkat in its sales team

    KOLKATA: ETV Bangla, a regional general entertainment channel (GEC) under the belt of Network18 has appointed Hitesh Anil Unadkat in its sales team. Unadkat who has earlier worked as deputy vice president –advertising sales at Zee Entertainment Enterprise, has already taken up the new role at ETV Bangla from 15 May.

     

    While the Bengal GEC market is mainly dominated by Star Jalsha and Zee Bangla, ETV Bangla is now aiming to penetrate more households.  The channel is not only producing original content to increase viewership, but is also making managerial changes to ensure better output.

     

    Unadkat is not the first one to join ETV Bangla from Zee Bangla. It can be recalled that around three weeks ago, the channel had appointed Sujay Kutty as its business head, who had also worked with Zee Bangla as its executive – vice president, business head.

     

    When ETV Bangla officials were contacted, they confirmed the appointment of Unadkat but could not mention his exact designation.

     

    So is ETV Bangla becoming a threat to the GEC leaders in the state? Answers a city based media expert, “ETV Bangla is trying all the means to capture the market in Bengal. It has earmarked crore of rupees for creating original content under the band ‘Duranto Dupur’. Money brings more money. The investment by TV18 is big and it expects a bigger return too.”

     

    ETV Bangla’s programming roster comprises ‘Prathamar Rannaghar’, ‘Jhalak Dikhlaja Bangla’, ‘Ranga Mathaye Chiruni’, ‘Bigg Boss Bangla’ and Sadhok Bamakhyapa among others.

     

    “The channel is spending a lot on original content. Looking at huge revenues, new appointments are likely to play a crucial role,” concludes the ETV Bangla official.

  • ETV Kannada and ETV Bangla to launch new shows

    ETV Kannada and ETV Bangla to launch new shows

    MUMBAI: Ringing in the new financial year are two regional general entertainment channels (GECs) under the belt of Network18 – ETV Kannada and ETV Bangla.

     

    Treating its audience on the Bengali New Year is ETV Bangla. The channel has come up with a dedicated afternoon time band called ‘Duronto Dupur’ which goes on air from 15 April.

     

    Four new shows will feature in the time band between 1:00 pm to 4:00 pm from Monday to Saturday. This includes two fiction shows Gouridaan– a remake of Balika Vadhu and  Shesh Theke Shuru. Two non- fiction lineup includes a mythological show Durgesh Nandini and a neighbourhood based game show Parar Shera Bouthan hosted by Bigg Boss Bangla winner Anik Dar. Prior to this, the slot had reruns of the evening programmes.

     

    Marketing for these shows have already begun in West Bengal. The channel is banking heavily on OOH, by putting hoardings and banners in markets, railway stations, bus back panels, rickshaw back panels, ferry branding and bus shelters. Also a 15 day radio campaign with an average of 72 slots across four channels has been devised.

     

    On the other hand, viewers of ETV Kannada will be treated to a buffet of five new shows in the next three months.  This includes two fiction and three non-fiction shows, of which one will be a mythological programme, named Srinivasa Kalyana, which is based on the tale of Lord Balaji.

     

     “Kannada is a good market for us to introduce this show. We wanted to make the show perfect and which is why we delayed it a bit. It is looking brilliant,” says Viacom 18 executive vice president Ravish Kumar who handles ETV Kannada, Bangla and Oriya.

     

    The timings and launch dates for the Kannada shows are still undecided but will be within three months.