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Tag: BigFlix

  • Reliance Entertainment re-launches Bigflix in nine languages

    MUMBAI: Anil D. Ambani led Reliance Entertainment’s pioneering movie platform, Bigflix, is now a global personal blockbuster for Indians in India and audiences across the world. Reliance Entertainment today announced the launch of Bigflix in a nine-language, multilingual avatar for India and global markets. With the re-launch, the country’s first video-on-demand brand is back with a contemporary positioning and a bigger reach in and outside of India.

    The new Bigflix will have 2000 HD movies in nine Indian languages to start with, including Hindi, Telugu, Tamil, Punjabi, Malayalam, Gujarati, Marathi, Bhojpuri and Bengali. The indigenously developed technology of Bigflix will deliver a personalised theatre experience to users who can stream and download movies advertisement-free, on any Internet-connected device including personal computers, tablets, smartphones, smart TVs and game consoles.

    Bigflix technology will allow a multi-screen experience to users who will be able to switch devices – smartphone to tablet to television and back – in the middle of a film. The same technology will also allow a clean and smooth film experience.

    Said Reliance Entertainment chief operating officer Shibasish Sarkar, “Indians are moving to digital entertainment in a big way with consumption growing on daily basis. Notably, Bigflix will fill in the void created by the decline of the home video market by digitally delivering movies.”

    With 3.9 million registrations, Bigflix is already amongst the leading SVOD (Subscription Video On Demand) provider. It offers video content in categories such as feature films, short films, devotional, and movie trailers.

    Reliance Entertainment-Digital CEO Amit Khanduja said, “Globally the demand for video content has risen steeply, and the digital platform is witnessing a wider audience everywhere, including India. Bigflix will provide high quality video content from some of the biggest banners including Dharma, Disney, Viacom, Phantom, Telegu One and Rajshri, among others.”

    In its revamped avatar, Bigflix will also serve the latent demand of the Indian expatriates across the world. With its multi lingual library of 2000+ HD films, including latest films, Bigflix aims to put an end to piracy and poor quality film viewing.

    Bigflix is one of the world’s largest SVOD provider with over 3.9 million registered users. Launching with an aggressive pricing of Rs 50 for unlimited viewing per month, Bigflix is set to provide quality entertainment without breaking the bank across genres, languages and platforms.

  • Manveer Singh Malhi joins Digital Marketing and Technology Company iGenero as Partner

    Manveer Singh Malhi joins Digital Marketing and Technology Company iGenero as Partner

    NEW DELHI: Experienced brand strategist Manveer Singh Malhi has come on board Hyderabad-based digital interaction agency iGenero to focus on scaling up the business, expand the team and ensure the teams stays up to date on the latest digital and technological innovations and initiations. 

    Singh, trained in creating online strategies for businesses and entertainment houses, has in the recent past been  awarded as Top Social Media Professional of India by CMO Asia in 2015 and Digital Marketing Professional of the Year in 2016 by Global Youth Marketing Forum.

    In his career of more than eight years he has conceptualized and devised online media strategies and solutions for brands like Zapak, BigFlix, MTV, Reliance, Imagine TV, Iproperty.com, PIX Television, Fun Cinemas, Costa Cruises India, Everest Entertainment and many more. Manveer has efficiently helped more than 100+ brands adopt new media to derive strong and trackable business results. He was also the faculty for digital at SAE Institute and was invited to speak at various digital media workshops. 

    iGenero Co-Founder Karan S Kumar said, “We have been able to provide vital and measureable digital marketing plans and web development solutions to our clients. Manveer’s in depth knowledge and experience in digital marketing will enable us to enrich our delivery to existing clients and also serve exceptional plans to future clients.”

    “Manveer will be able to manoeuvre the team towards increasing their capacity to achieving robust business results for our clients. He has worked with us at SocialSamosa.com as business head in past where he helped to scale the business within a short span of one year”, added iGenero co-founder Aditya Gupta.

    Malhi said: “I’m delighted to join iGenero and am looking forward to sharing my expertise with the team. Digital has now become an integral part of all marketing and business initiatives for brands, it is no longer a secondary choice. At such a crucial stage of the digital industry’s growth, by using iGenero’s technological strength I hope to contribute in amplifying the output for all the clients. “

  • Manveer Singh Malhi joins Digital Marketing and Technology Company iGenero as Partner

    Manveer Singh Malhi joins Digital Marketing and Technology Company iGenero as Partner

    NEW DELHI: Experienced brand strategist Manveer Singh Malhi has come on board Hyderabad-based digital interaction agency iGenero to focus on scaling up the business, expand the team and ensure the teams stays up to date on the latest digital and technological innovations and initiations. 

    Singh, trained in creating online strategies for businesses and entertainment houses, has in the recent past been  awarded as Top Social Media Professional of India by CMO Asia in 2015 and Digital Marketing Professional of the Year in 2016 by Global Youth Marketing Forum.

    In his career of more than eight years he has conceptualized and devised online media strategies and solutions for brands like Zapak, BigFlix, MTV, Reliance, Imagine TV, Iproperty.com, PIX Television, Fun Cinemas, Costa Cruises India, Everest Entertainment and many more. Manveer has efficiently helped more than 100+ brands adopt new media to derive strong and trackable business results. He was also the faculty for digital at SAE Institute and was invited to speak at various digital media workshops. 

    iGenero Co-Founder Karan S Kumar said, “We have been able to provide vital and measureable digital marketing plans and web development solutions to our clients. Manveer’s in depth knowledge and experience in digital marketing will enable us to enrich our delivery to existing clients and also serve exceptional plans to future clients.”

    “Manveer will be able to manoeuvre the team towards increasing their capacity to achieving robust business results for our clients. He has worked with us at SocialSamosa.com as business head in past where he helped to scale the business within a short span of one year”, added iGenero co-founder Aditya Gupta.

    Malhi said: “I’m delighted to join iGenero and am looking forward to sharing my expertise with the team. Digital has now become an integral part of all marketing and business initiatives for brands, it is no longer a secondary choice. At such a crucial stage of the digital industry’s growth, by using iGenero’s technological strength I hope to contribute in amplifying the output for all the clients. “

  • Reliance Entertainment Digital partners with Personagraph to drive value for game developers, advertisers

    Reliance Entertainment Digital partners with Personagraph to drive value for game developers, advertisers

    MUMBAI: Reliance Entertainment Digital, comprising World Wide Open, Zapak, BigFlix and Reliance Games, has partnered with Personagraph to drive more value for advertisers by utilising mobile specific segments, both from the brand and brand performance perspective. The company’s three large publishers i.e. Reliance Games, Zapak, and BigFlix, will be utilising Personagraph’s Privacy Compliant SDK toolkit for monetisation, using its predictive audience segments product line.

     

    With Personagraph, which is transparent and privacy complaint, publishers can own their data. The partnership would mean greater opportunity in an ecosystem that is capable of leveraging user insights to drive higher relevance, context and personalisation in mobile, both at the publisher and advertiser end, while using a single data source.

     

    WWO and Personagraph are partnering to bring a Data/Audience driven Private Marketplace (PMP) specifically targeting Mobile Developers in India.  A private marketplace is an exchange derivative that is selective about how and what inventory is brought in to the platform, and similarly which marketers are being provided access to brands transparently with audience attached to every impression. The Private Marketplace will be open for Mobile Developers with clear instructions on ad viewability, sizing, brand transparency, etc. while marketers will be allowed buy in to the inventory via guaranteed and non-guaranteed means.

     

    This PMP will

     

      *   Allow to leapfrog the age old ad network model in India and bring transparency today by create a scaled marketplace model

     

      *   Bring audience at scale with the right reach and data embedded on every impression

     

      *   Bring clear value for Ad impressions to bear between marketers and game developers

     

      *   Allow game developers to have full transparency over how marketers value their impressions unlike ad network models

     

    By using the Personagraph technology and with WWO demand already built in to the marketplace, the Mobile Development community can access growing and consistent revenue for advertising monetization now and going forward as we bring more publisher side partners and marketers to the platform.

  • BigFlix gets into licensing agreement with Vishesh Films

    BigFlix gets into licensing agreement with Vishesh Films

    MUMBAI: BigFlix customers have a reason to rejoice and why? Well, the movie-on-demand service by Reliance Entertainment Digital, in order to strengthen its Bollywood offering has formed a licensing agreement with Vishesh Films. The agreement will allow users to stream as well as download several movies produced under the banner over the years.

    With this alliance, BigFlix continues to tie up with leading entertainment companies, thereby acquiring internet rights of some of the best titles of the industry.

    The catalogue that is now live on BigFlix, offers some highly acclaimed movies from the past produced by Vishesh Films like Sadak, Ghulam, Sir etc. The recent releases of the production house that included movies like Jannat, Kalyug,Murder and Jism series are also being offered.

    What’s more? One can enjoy these movies minus ads and at the time and space of their convenience by just logging into BigFlix on the smart device – PC, mobile or tablet by just single login.

    Commenting on the addition in the catalogue, Reliance Entertainment Digital CEO Manish Agarwal said in a release, “Vishesh Films has been amongst the most popular banners in Bollywood for 25 years now. Home to veterans like Mahesh and Mukesh Bhatt, the banner has given Bollywood a variety of films – from intense and hard-hitting subjects, to romantic musicals and commercial films based on para-science. Having these films is a definite value addition for BigFlix subscribers.”

    The move will benefit over one million registered users and over 100,000 subscribers of BigFlix. The movies can be streamed or downloaded and watched offline using the newly launched ‘download’ feature, at no additional cost.

    ‘Vishesh Films has been a banner that represents a very diverse, powerful and identifiable library of films and we are glad to have bought it to the finger tips of our audiences with the emergence of platforms like BigFlix,” said Vishesh Films producer and director Vishesh Bhatt.

  • Reliance Entertainment Digital has its eye on English entertainment content

    Reliance Entertainment Digital has its eye on English entertainment content

    Reliance Entertainment Digital CEO Manish Agarwal is pretty excited about his company’s date with MipCom this year.  Says he:  “We want to understand the market and its offering and how relevant it is for the digital business. We are always in search of some interesting and innovative content.” 

    For Agarwal, who is into content publishing, participation in Mipcom is likely to become an integral part of doing business, though his company is participating in it for the first time.
    “It gives us an opportunity to explore the large variety of content which we need for the various platforms like BigFlix, Zapak etc. We will obviously focus on networking with more content providers and aggregators across the globe,” says he.

     Reliance Entertainment Digital which launched its over the top (OTT) service BigFlix last year is sorted in terms of Indian programming and now wants add on international content in more genres and languages.

     “We want to expand our offerings to the consumer. Participating in Mipcom will help us explore more opportunities,” he says.

    We want to expand our offerings to the consume and participating in Mipcom will help us explore more opportunities believes Manish Agarwal

     Agarwal says that an increasing group of young Indian consumers is gorging on digitised content on hand held devices and on their PCs. “It is essential for Indian service providers to experiment with new type of content across genres and content-types. And it is just not that Indians will consume only trailers or paparazzi content, they will also look at different content and so we want to explore with a variety of content,” he highlights.

     The focus this year at Mipcom he emphasises will be on acquiring entertainment content – especially that which originates from English speaking nations or with English subtitles.
    “This will be entertainment for English speaking audiences, entertainment for masses and for kids. This is the reason we are going not only for Mipcom, but also for Mip Junior,” he informs.

    For those visiting Mipcom to sell gaming content, expect the Reliance Entertainment 

    representative at your stall. “We will also look at gaming content or gaming IPs on which games can be created. So we are aiming at kids entertainment both in gaming and VOD content which caters to everyone or in niche segments in the country,” says he. “In terms of gaming IPs, since we are present across the globe, we will go for any IP which is popular. So we will be hunting for any IP across different markets in order to get a license to create mobile games

     The OTT service which delivers its content online to connected devices – a la NetFlix in the US – is looking at stacking up its video-on-demand (VOD) menu. “This can subsume movies-on-demand, TV-serials-on-demand and animations-on-demand. And for gaming again we are looking at the mobile platforms.”

    And the company is shopping cheque book in hand. So sellers will indeed be kept busy by this emerging digital giant from India.

  • Zapak Solutions’ #DhansooDialogue contest for BigFlix trends on Twitter

    Zapak Solutions’ #DhansooDialogue contest for BigFlix trends on Twitter

    MUMBAI: Zapak Solutions, the social media arm of Zapak Digital Entertainment, on 18 July executed a Twitter contest for film fanatics of the country. The contest which was executed using the hashtag #DhansooDialogue, was executed for BigFlix, the movie-on-demand service by Reliance Entertainment Digital. The hashtag reached out to 66,257 Twitter accounts and generated nearly 300,000 impressions in a matter of six hours as #DhansooDialogue trended nationally is what the media firm claims.

    The objective of the contest was to engage movie enthusiasts in conversations about films and dialogues that have created history in Bollywood. A series of Bollywood questions which were mainly a dialogue from one of the movies was asked; participants had to guess the name of the movie correctly. Winners of the contest were rewarded with goodies. During the campaign, more than 3000 interactions were recorded using the hashtag #DhansooDialogue. The total mentions received were 1202 and the total retweets were 740 is what Zapak Solutions claim in a release they sent out.

    Commenting on the digital strategy of the contest Zapak Digital Entertainment, head digital marketing and social media Rahul Avasthy said, “The BigFlix contest on Twitter was designed to spread a word about BigFlix‘s existing and continuously growing Bollywood catalogue. We used the hashtag #DhansooDialogue as it strikes a chord with Bollywood fans. We received interesting replies and abundant tweets and retweets with the hashtag, due to which we trended at No. 1 nationally. More than anything else, it meant good fun for the participants and our team alike, afterall, all of us are born filmy! “

  • BIGFLIX launches BIGFLIX HD app for iOS users

    BIGFLIX launches BIGFLIX HD app for iOS users

    MUMBAI: BIGFLIX, India‘s first video-on-demand service launches BIGFLIX HD app for users across the world who can now enjoy watching movies in high definition on their apple devices i.e iPhone, iPad, iPod Touch, laptop and desktop.

    BIGFLIX HD is the advanced and upgraded version of its predecessor. With the iOS app of BIGFLIX being amongst the top grossing entertainment app on iTunes, BIGFLIX HD will continue to allow users to stream over 2000 titles, this time in high definition.

    Featuring HD quality content, the iOS app – BIGFLIX HD – offers viewers a seamless viewing experience that is available across multiple devices i.e. Apple users subscribing through iTunes can avail the services across all their Apple devices.

    This means that you can watch a part of a movie on your iPad at home and then proceed to continue watching it (from where you left off) on your iPhone on your way.

    BIGFLIX boasts of the largest library of HD quality movies which includes both timeless classics and new releases across Indian languages like Hindi, Tamil, Telugu, Malayalam, Bengali, Punjabi, etc.

    The company is also the first to start the trend of releasing select new movies within 14 days of their theatrical launch. The thrill of watching an adventure film or enjoying the effects of animated films can now be experienced with the BIGFLIX HD app for iOS.

    Speaking on the upgraded version BIGFLIX business head Shreyash Sigtia said, “The BIGFLIX app for iOS has been designed to offer a user friendly experience featuring high-quality movie content, which makes it easy for users to find their favorite movies as well as discover new launches on the platform. The app has been amongst the top grossing entertainment app on iTunes, hence, we decided to upgrade BIGFLIX HD and offer a high quality entertainment experience to our Apple users.”

  • BigFlix records 1 mn registered users

    BigFlix records 1 mn registered users

    Mumbai: BigFlix, a movie-on-demand service that caters to movie buffs across the world, has recorded 1 million registered users.

    According to the company, with the recent addition of diverse catalogues and an upgraded user interface, BigFlix has been the preferred personal blockbuster theatre among film enthusiasts. “With consumers across the world watching films on-the-go at anytime, anywhere, the BigFlix app, which is available across platforms, has revolutionised the movie watching culture.”

    To celebrate the milestone achieved, BigFlix has announced a special celebratory offer for all its existing subscribers who have been a part of the journey of BigFlix since the very beginning. As a part of the offer, subscriptions worth Rs 1 million are to be gifted to certain invaluable customers who have been a part of the journey.

    BigFlix business head Shreyash Sigtia said, “This is indeed a milestone for BigFlix. We have come a long way from where we first began, and every single user who has joined us in the journey has made it possible for BigFlix to grow. It has been an honour for us to serve 1 million registered users so far by means of constantly introducing interesting movie catalogues in a number of languages and by consistently improvising on the user interface and customer service. With this success, our endeavour is to continue providing high quality, ad-free films across languages and genres to consumers across the world on PC, tablets and mobile.”

    Commenting further on the celebratory subscription offer he added, “The success of our service is attributed to the users of BigFlix. The subscription offer is a small token of appreciation from our side to the users who have been an integral part of the BigFlix journey.”

    The celebratory subscription offer is being conveyed to the customers by means of personalised mailers. The offer is valid throughout the month of May 2013.

  • BIGFlix in deal with PMG to distribute movies

    BIGFlix in deal with PMG to distribute movies

    MUMBAI: Pearl Media Group (PMG) has closed an international distribution deal for offering movies to South Asian diaspora outside of USA through BIGFlix app on JadooPlus, a premium Over The Top (OTT) content service consisting of Live TV and On-Demand South Asian content.

    Under the terms of the deal, BIGFlix will offer a selection of content on PMG’s premium OTT entertainment service outside of United States and India.

    JadooPlus consists of Live TV and On-Demand content offerings, targeting South Asian expatriates worldwide via connected devices such as Smart TVs, PCs and Macs, tablets, set-top boxes, gaming consoles, and mobile devices.
    “Partnering with BIGFlix is an exciting opportunity for us, as it builds on our current On-Demand library, offering our JadooPLUS customers an even more diverse selection of Bollywood and regional films.” said PMG Co-Founder & VP of Content Acquisition and Distribution Sumit Ahuja.
    "BIGFlix was launched with an aim to offer Indian movies to a global audience. While BIGFlix already has a presence in India and USA, our tie-up with PMG will enable us to offer the same quality full length movies to JadooPlus subscribers in other parts of the world.” said BIGFlix Head-International Distribution Sandeep Mehra.