ITV

Tag: BigBang.Social

  • SOCIAL partners with Big Bang Social

    SOCIAL partners with Big Bang Social

    Mumbai: Collective Artists Network’s Big Bang Social and India’s leading casual dining restaurant company, Impresario, behind iconic brands like SOCIAL, antiSOCIAL, and Smoke House Deli, have joined forces to form a unique partnership. SOCIAL provides a natural space for creators to come together, offering a platform where they can collaborate and share their work. By fostering these connections, SOCIAL plays an important role in enabling local communities, creating a vibrant environment where creativity and community spirit thrive.

    The essence of this partnership lies in its mission to empower creators across multiple cities to curate compelling narratives that celebrate the essence of their local neighborhoods. From the bustling streets of Hauz Khas to the charm of bylanes of Khar, from the vibrant spirit of Church Street to the yet-to-be-discovered gems, this collaboration brings in a new era of discovery and celebration of local culture.

    Impresario Entertainment & Hospitality Pvt Ltd chief growth officer Divya Aggarwal commented, “With the creative prowess of creators like comedians, writers, dancers, podcasters, visual design artists, poets, and more, we aim to showcase rich narratives that flaunt different aspects of neighborhoods and bring together local communities in the pincode. This partnership is a milestone development in discovery and celebration of local talents, paving the way for new initiatives in the F&B industry.”

    Sharing his thoughts on the partnership, Big Bang Social’s Dhruv Chitgopekar said, “At Big Bang Social, we are committed to providing creators with a platform to amplify their voices and showcase their unique perspectives. In this partnership, we seek to bring in a creative renaissance, where creators are empowered to weave narratives that align with the soul of neighborhoods, giving birth to a sense of exploration and pride in the local culture among patrons of SOCIAL.”

  • Artist Santanu Hazarika’s sneaker collaboration sells out rapidly

    Artist Santanu Hazarika’s sneaker collaboration sells out rapidly

    Mumbai: In an unprecedented phenomenon, renowned artist Santanu Hazarika and homegrown lifestyle brand Comet’s latest collaboration – a capsule collection of 300 pairs of sneakers – rapidly sold out within only two hours of its drop, marking the very time a homegrown sneaker collaboration has sold out in record time!

    Comet, a trailblazing force in the sneaker industry, is renowned for its bold designs and innovative approach to footwear. With a commitment to pushing boundaries and embracing creativity, Comet has carved a distinct identity in the world of streetwear. Their collaboration with renowned artist and sneakerhead Santanu Hazarika signifies a fusion of rebellious expression and artistic vision. Through this partnership, Comet continues to redefine the sneaker landscape, offering consumers a unique blend of style, substance, and self-expression.

    A name synonymous with the sneaker culture in India, Santanu had recently joined hands with Comet for the sneaker line. The collaboration was not just cool kicks but embodied the dynamic convergence of underground art, pop culture, and the sneaker revolution married with rebellion and expression. Taking inspiration from punk, heavy metal and anti-establishment sentiments, where the shoes featured vivid colours and design elements like thorns, a shooting star with an eye, and collar tabs that spelt out ‘Silent’ and ‘Scream’ to symbolise voices that have always echoed in silence. The line perfectly reflected Santanu’s sketchbook style and a disciplined expression that harmonised the silence of rebellion with a loud, unapologetic scream, striking a chord with the audience.

    The sneaker line went live last Thursday on the brand’s website and was off the shelves in a record time of two hours, thereby underscoring the audience’s anticipation for the collection.

    Talking about the success of this drop, Santanu shared, “As an artist, having my sneaker line was on my bucket list, so this is like my childhood dream come true! During the designing process, I had complete creative liberty. But naturally, there was some nervousness about this first-time collaboration. So, a complete sellout in only a few hours was definitely surprising! This has made me truly believe in the power of community.”

    “We are thrilled and humbled by the overwhelming response to our collaboration with Santanu Hazarika. The lightning-fast sellout of our limited edition drop in just two hours is a testament to the acceptance we as a brand have received from the vibrant community we are building with Comet. We are honoured to see the enthusiasm and passion our customer base has created for self-expression and creativity. This achievement only strengthens our commitment to nurturing a community where authenticity thrives and consumers are encouraged to embody our brand ethos of “Never Shy, Never Sorry’,” remarked Comet founder Utkarsh Gupta.

    BigBang.Social chief executive officer Anurag Iyer, added, “BigBang Social is proud to be the force to facilitate this association between Santanu and Comet, an ultimate combination of an extraordinary artist and a sought-after homegrown brand. Through the creator economy, we’re unleashing a tidal wave of creativity and innovation that knows no bounds. In this new-age digital economy where creators play an integral part in shaping culture, inspiring change, and building communities, we believe in empowering them to own their language and monetising their passions that foster a richer, more diverse cultural landscape.

    Santanu intends to foray into the gaming industry and tech merchandise with his designs. The artist plans to launch esports jerseys, gaming gear, and all sorts of electronic gadgets.

  • Big Bang Social launches India’s first creator super-app

    Big Bang Social launches India’s first creator super-app

    Mumbai: Collective Artists Networks BigBang.Social, is proud to announce the launch of India’s first creator super-app. Recognising the immense potential of the creator ecosystem, BigBang.Social offers creators a comprehensive and first-of-its-kind platform that enables commerce, brand collaboration, upskilling and a robust peer-to-peer network for building a thriving community. Designed to empower creators and fuel the growth of the creator economy, the BigBang.Social App is set to become the ultimate virtual destination that revolutionises the way creators connect, collaborate, learn and thrive. 

    “With a tech-first approach to the creator economy, our aim is to streamline India’s largely unorganized creator ecosystem, enabling monetization and revenue growth for creator businesses,” said Collective Artists Network founder and Group CEO Vijay Subramaniam. ” The potential of the creator economy in India is vast. As more individuals embrace entrepreneurship and leverage their creativity, there is an opportunity for creators to not only generate income but also influence industries, drive cultural shifts, and shape consumer preferences.”

    The BigBang.Social App is set to be a game-changer for creators, offering a wide range of innovative features and services to fuel their ambition and success. Creators gain access to curated brand collaborations that match their unique talents and aspirations, opening doors to exciting opportunities and high-quality experiences. The platform fosters a vibrant community where creators can connect, collaborate, and learn from one another, creating a supportive ecosystem that fuels creativity and growth.

    In addition to its focus on collaboration and community building, the BigBang.Social App empowers creators with an array of tools and resources. From learning modules and online training to masterclasses led by industry leaders, the app provides creators with the knowledge and skills to excel in their respective fields. Moreover, creators can leverage the app’s advanced features, such as cashback rewards and reward points, to further monetize their endeavours and maximize their earnings.

    “At BigBang.Social, our vision is to redefine the landscape of the creator economy, providing creators with unprecedented opportunities to grow, monetize their assets, and increase revenue streams,” said Big Bang Social CEO Anurag Iyer. “With our creator super-app, we are placing the power firmly in the hands of creators, offering them access to the best deals, tools, learning resources, peer-to-peer communication, cashback rewards, and much more.”

    In addition to its focus on collaboration and community building, the BigBang.Social App empowers creators with an array of tools and resources. From learning modules and online training to masterclasses led by industry leaders, the app provides creators with the knowledge and skills to excel in their respective fields. Moreover, creators can leverage the app’s advanced features, such as cashback rewards and reward points, to further monetise their endeavours and maximize their earnings.

    The creator economy’s total addressable market is estimated to double over the next five years, increasing rapidly from $250 billion to $480 billion by 2027, as per Goldman Sachs research. The launch of the BigBang.Social App marks a significant milestone in the growth of the creator economy in India. Globally, there are over 200 million creators and India is set to have the largest base of social media content creators with the figure crossing 100 million this year, according to a report by influencer marketing firm Zefmo. The report predicts that the “organised influencer marketing” sector is expected to reach Rs 3000 crore by 2024 and the revenue share of micro influencers is set to rise from nine per cent to 14 per cent by 2024.

    As the creator economy continues to flourish, it has the potential to disrupt traditional industries and redefine the way content is created, consumed, and monetised. With the right support, infrastructure, and investment, the creator economy can foster economic empowerment, job creation, and socio-cultural transformations. By providing creators with a virtual destination that celebrates their talents, fosters collaboration, and offers unparalleled opportunities, BigBang.Social is poised to redefine the landscape of digital creativity and entrepreneurship.a

  • ‘coto’ partners with BigBang.Social to nurture entrepreneurial aspirations of women creators

    ‘coto’ partners with BigBang.Social to nurture entrepreneurial aspirations of women creators

    Mumbai: Eve World’s ‘coto’ has partnered with leading influencer marketplace Collective Artists Network’s BigBang.Social (BBS) to offer early access to their strong, incredible base of female creators across genres.

    This association is in line with ‘coto’s’ commitment to enabling meaningful conversations for women creators and social media influencers.

    Both ‘coto’ and BigBang.Social take a step ahead to help nurture the entrepreneurial aspirations of women creators. Creators can offer paid communities, paid content, live commerce, social commerce, and merchandising on the platform.

    Commenting on this association, ‘coto’ founder and CEO Tarun Katial said, “It is our commitment to provide community-driven opportunities to creators worldwide. We are happy to partner with BigBangSocial and take our vision to empower female experts and social media influencers further. We want to build a responsible virtual environment that incentivizes and gives an equal shot at digital value creation and ownership for women worldwide.”

    Collective Artist Network founder and group CEO Vijay Subramaniam added, “BigBang.Social has always functioned at the forefront of exploring new opportunities for creators and providing them with the platform they need to both showcase and monetize their talent, thereby catalysing their growth. I’m glad to have us associated with ‘coto’ and provide a new avenue for women to amplify their voice and meaningfully engage with the right audiences.”

    Priyanka Mohite who plans to build her community OceanToSky@coto commented, “It has always been my life’s mantra to work hard and with passion. ‘coto’ as a women’s-centric platform helps me be myself without any societal pressure. I want to build a community of like-minded people who thrive on doing big things in life. I look forward to OceanToSky@coto, where I want to motivate young girls and women to take up trekking and mountaineering.”

    Priyanka holds the Tenzing Norgay National Adventure Award, 2021 in recognition of her achievements and contribution to land adventure. She is the first Indian woman to climb Mt. Annapurna and the youngest Indian woman to climb Mt. Lhotse.

    Ankita Gain who plans to build her community GetFitWithAnkita@coto said, “In any sphere, it is very important for women today to be recognised. ‘coto’ does just that with a web3 platform designed for women, enabling them to build their own space and be themselves without being judged. As we all know, the fitness industry today is mostly male-dominated, and it is very important to have female representation. As a fitness expert and influencer, I want to educate women and encourage them to adopt a healthy lifestyle with the help of my community, GetFitWithAnkita, on ‘coto’.”

    Ankita Gain, a bodybuilder and fitness trainer, has won the title of Miss India Junior twice, conferred by the Indian Body Building Federation (IBBF).

    BBS has curated over 15,000+ creators across genres such as beauty, fashion, lifestyle, parenting, health, motivation, and finance in their marketplace. ‘coto’ and BBS plan to evangelise the concept of community building for creators and leverage Web3 through learning and interactive sessions.