ITV

Tag: BIG RTL Thrill

  • RTL-Reliance Broadcast terminate Big RTL Thrill joint venture

    RTL-Reliance Broadcast terminate Big RTL Thrill joint venture

    MUMBAI: First CBS exited from its three channel joint venture with the Anil Ambani-owned Reliance Broadcast Network Ltd (RBNL) late last year. Now the RTL Group and RBNL have decided not to continue with the joint venture that the two had set up to run the male-skewed action channel Big RTL Thrill.  RBNL has stepped in and bought out RTL’s holding as a consequence.

     
    RTL – owned by German media behemoth Bertelsmann –  had got into bed with RBNL in May 2011, with the Big RTL Thrill channel launching in November  2012. The content for the same had been acquired from international production majors such as FremantleMedia, Endemol, Red Bull, along with a library of international action films. Amongst the key shows which ran on the channel figured:  Fear Factor, Cobra 11, Criss Angel, Wipe Out and Baywatch.
     
    Just three years later, the two broke up with RBNL buying out the Luxembourg-based entertainment network’s holding. The transaction was completed in May.
     
    With the parting of ways, RBNL has dropped RTL from the channel’s name calling it simply Big Thrill. All the international content on Big Thrill will be dropped and replaced by locally produced programming as the licensing deals come to an end. Big Thrill will give company to the other RBNL  regional Big Magic channels which are targeted at Bihar, Jaharkand and Punjab.
     
    RTL sources acknowledged – in international media – the contribution of RBNL in understanding the Asian market. And they said that they would now be focusing on their Singapore-based partnership with CBS Studios International – RTL CBS Entertainment Network. The two got together in August 2013 to launch two thematic channels in English and local languages and distributed in up to 29 Asian markets including Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.

     

    The first channel named RTL CBS Entertainment rolled out last year with general entertainment hits such as RTL Group’s The X Factor, America’s Got Talent and Celebrity Apprentice as well as CBS’s Elementary, Under the Dome, Late Show with David Letterman and Entertainment Tonight.

     

    The second branded RTL CBS Extreme launched in March 2014 with a menu consisting of action adventure, reality series and extreme sports. Programming included  Fear Factor, Red Bull, NCIS: Los Angeles and Hawaii Five-0.  The venture has access to first-run shows and library titles from RTL Group’s content arm, FremantleMedia, and from CBS, which owns America’s number one network, and a vast catalogue of more than 70,000 hours of programming.

  • Clement Schwebig joins Turner International Asia Pacific

    Clement Schwebig joins Turner International Asia Pacific

    MUMBAI: There’s a new member in the Turner International team who will handle its business development in the Asia Pacific region. Clement Schwebig has joined the network as the senior vice president and will look after the network’s growth strategy in the region.

     

    He will assist in the creation of new local and pan regional channels and develop local content as well. Schwebig has an experience of 15 years in TV operations in two continents – Europe and Asia. Recently, he was a part of the Europe’s leading entertainment company RTL group in Mumbai and led the launch of the channel BIG RTL Thrill. This was the first channel from the co-operation of RTL and Reliance Broadcast.

     

    Previously, he was the COO of Alpha Media Group in Greece and CFO of RTL Televizija in Croatia. His expertise includes TV broadcasting and production including strategy, finance and sales. 

  • Big RTL Thrill presents Driven to extremes

    Big RTL Thrill presents Driven to extremes

    MUMBAI: To set adrenaline rushing of its target audience, Big RTL Thrill, a male entertainment destination on television, this December will be premiering Driven to Extremes.

     

    The three-part programme, available in dual feeds of Hindi and English, will be aired on the 1, 8 and 15 of December and will see Hollywood celebrities like Tom Hardy, Henry Cavill and Adrien Brody along with a motor sport professional, pitting two specially-built vehicles against three of the most difficult roads on earth.

     

    The company said in a statement, “We are extremely pleased to bring Driven to Extremes to the Indian audiences. This show has been critically acclaimed the world over and also has a great fan following, owing the participating celebrities. With the adventurous premise, high drama and excitement quotient, Driven to Extremes comprises of all the aspects that male viewers look for in a great TV show and we are confident that it will resonate well with our audiences and advertisers alike.”

  • Big RTL Thrill to telecast I Am Bruce Lee

    Big RTL Thrill to telecast I Am Bruce Lee

    MUMBAI: Big RTL Thrill, is all set to pay tribute to Bruce Lee on his 73rd birth anniversary. The channel which caters mainly to the male audience will telecast I Am Bruce Lee exclusively for its Indian audiences. The documentary which chronicles the action-packed life of the martial arts hero will be aired on 27 November at 10:00 pm.

     

    The channel which is available in dual feeds of Hindi and English, through this offering, gives an opportunity to all the martial art enthusiasts to have an insight into the master’s life who has justified each role with perfection from being a martial art expert, and founder of Jeet Dune Do to a son, husband and legendary icon.

     

    Across the world, I Am Bruce Lee is a well applauded documentary–cum- biopic about the greatest phenomena of martial arts, Bruce Lee. The documentary not only showcases the master’s excellence but will also focus on his personal life through the lens of his family, friends etc. The biopic is an interesting mixture of the master’s personal and professional stories. It includes footage featuring Bruce Lee’s students from the past, co-actors and everybody closely involved with his life. 

  • Big RTL Thrill’s Fear Factor – Darr Se Takkar brings on board Mountain Dew and Vista D90 as partners

    Big RTL Thrill’s Fear Factor – Darr Se Takkar brings on board Mountain Dew and Vista D90 as partners

    MUMBAI: BIG RTL Thrill has brought on board key male targeted brands Mountain Dew and Vista D90 as the title sponsor and associate sponsor respectively, for its show Fear Factor – Darr se Takkar.

    With the channel reaching out to male audiences in the 15-44 years age group, the association enables Mountain Dew and Vista D90 to communicate with their TG. Mountain Dew’s campaign stays true to its positioning – ‘Darr Ke Aage Jeet Hai’, while the Vista D90 campaign communicates the ‘Designed to Thrill’ spirit.

    Reliance Broadcast Network regional TV business head Sunil Kumaran said, “Our association with Mountain Dew and Vista D90 underlines our belief in creating a channel, offering action based content, to male audiences. These far, mass male targeted brands have had to make do with GEC’s, to reach their audiences even though it is a well known fact that these channels are more women titled. Big RTL Thrill comes as an answer to an advertisers’ quest for a platform that reaches male audiences effectively.”

    Mountain Dew category director-flavors Ruchira Jaitly said, “Mountain Dew as a brand has always inspired people to face their fears to emerge victorious because the brand believes that beyond fear lies victory. Fear Factor – Darr Se Takkar is an ideal platform for us to associate with since the content of the show resonates well with the content of our communication.”

    “Our association with Fear Factor – Darr Se Takaar on BIG RTL Thrill resonates the new Vista D90 positioning – all about the adrenalin rush of those who constantly seek thrill. The association goes far beyond just ‘staple diet’ sponsorship and connects with the right audience in interesting ways,” said Lodestar UM vice president Deepak Raj Netram.

    BIG RTL Thrill is available across the platforms of Reliance Digital TV, Digicable, Sity cable, Incable, Hathway Digital, 7 Star Cable, JPR, Satellite, Star Broadband and others.

    The show will ride on Reliance Broadcast Network’s consumer awareness campaign called ‘Choose Your Set Top Box Wisely’ / ‘Samajhdari se Chune, Apna Set Top Box’. After an extremely successful roll-out of the campaign across the 4 metros in DAS phase I, the campaign now extends across 38 cities in DAS phase II.

    The 12-week campaign launched on 1 April has been designed to empower consumers with information on digitization. Simultaneously, it also offers distribution partners an excellent opportunity to strengthen brand equity. The campaign will see an extensive multi-media marketing push with the help of RBNL’s marketing muscle and expertise and will be promoted across the platforms of television, radio, cinemas, digital, outdoor, and on-ground.

  • Ditto TV adds Big RTL Thrill and Big Magic to its offering

    Ditto TV adds Big RTL Thrill and Big Magic to its offering

    MUMBAI: Ditto TV, India‘s first Over-The-Top (OTT) TV distribution platform, has added Reliance Broadcast Network (RBNL) channels Big RTL Thrill and Big Magic to its offering.

    This alliance, allows the channels to be able to engage viewers digitally on multiple platforms like mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs, in addition to the traditional television medium.

    RBNL Business Head – Language TV Sunil Kumaran said, “The immense penetration of the internet and the growing number of smart televisions and internet enabled mobile devices are stimulating demand and we believe this will transform into a very significant viewing platform in the time to come. Ditto TV is a promising new distribution tool and we are pleased to launch our channels through the platform. We are confident that it will help expand our channel offerings and reach.”

    Commenting on the alliance, Zeel Business Head – New Media Vishal Malhotra said, “This partnership with Reliance Broadcast Network spells a momentous occasion for Ditto TV ensuring that we continue to delight our customers across the world with rich, premium and quality content, anytime, anywhere.”