MUMBAI: What happens when age-old wisdom meets artificial intelligence? You get a Ramayana retelling fit for the reel world. BIG FM, one of India’s leading radio networks, has launched ‘BIG Ramayana’, an AI-powered audio-video series that brings the timeless legend of Lord Ram to today’s screens and streams. Narrated by acclaimed actor Saurabh Raaj Jain, the series transforms the classic epic into bite-sized, visually rich reels, a perfect blend of mythology and modernity.
The first episode premiered on 20 October 2025, alongside the launch of the BIG Ramayana Anthem, a soulful ode to dharma, devotion, and destiny. Designed for digital-first audiences, the project combines AI-enhanced reels, audio dramas, podcasts, celebrity capsules, RJ specials, and trivia segments, giving the Ramayana a dynamic, cross-platform presence.
“At BIG FM, storytelling is in our DNA,” said BIG FM CEO Sunil Kumaran. “BIG Ramayana represents our belief that when tradition meets innovation, it creates something powerful and lasting. It’s about connecting today’s youth to stories that have defined generations.”
Echoing the sentiment, chief marketing & product officer Atul Razdan added, “We wanted to make mythology matter again for Gen Z. With AI and creative storytelling, BIG Ramayana lets audiences rediscover these timeless tales in formats they truly relate to.”
Listeners can catch AI-enhanced episodes on BIG FM’s social media platforms and tune in to radio broadcasts Monday to Friday at 8 am and 9 pm. The show also streams on Spotify, JioSaavn, Apple Podcasts, Amazon Prime Music, and Gaana, proving that even an ancient epic can find its rhythm in a new digital dhun.