ITV

Tag: Big Memsaab

  • Big Ganga available on Tata Sky now

    Big Ganga available on Tata Sky now

    MUMBAI: Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

    With Tata Sky, Big Ganga will now be available for discerning viewers across metros, semi urban and rural markets with enhanced reach. Big Ganga is available from 26 October 2016 on Tata Sky Channel No. 1116.

    This announcement enables Tata Sky to offer pure Bhojpuri entertainment to its viewers, uplifting and nurturing a sense of pride amongst the aspirational audience pool of the region. On Big Ganga, Tata Sky subscribers can enjoy watching over five hours of original programming content which taps into the insights of Religion (Devotion & Bhakti); Reality (Game Shows, Social), Family Movies and Fiction.

    A Big Ganga spokesperson said, “Availability on Tata Sky allows Big Ganga to expand its reach across the country. We are confident that our content will be thoroughly enjoyed by the new audience, further enhancing our reach and position. Strengthening our distribution is a strategic move which will not only widen our audience base and popularity but will also give better value to our advertisers.”

    With popular shows such as Big Memsaab, Hindustan Ka BIG Star, blockbuster movies every weekend, along with upcoming devotional shows Jai Chatti Mayi, reality show Birha Muqabla; BIG Ganga offers exquisite and dynamic content for family viewing which resonates well with the masses. With additional unique shows in the pipeline, BIG Ganga is poised to engage, enrich and entertain new audience across the country.

    Big Ganga is extensively distributed across all cable operators in the state of Bihar, Jharkhand and UP and spread across Den Networks, Darsh Digital, Manthan and Siti Maurya, amongst other DTH players, Ganga is available on DD Direct, Airtel, Dish TV, Videocon d2h, and Reliance Digital TV.

  • Big Ganga available on Tata Sky now

    Big Ganga available on Tata Sky now

    MUMBAI: Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

    With Tata Sky, Big Ganga will now be available for discerning viewers across metros, semi urban and rural markets with enhanced reach. Big Ganga is available from 26 October 2016 on Tata Sky Channel No. 1116.

    This announcement enables Tata Sky to offer pure Bhojpuri entertainment to its viewers, uplifting and nurturing a sense of pride amongst the aspirational audience pool of the region. On Big Ganga, Tata Sky subscribers can enjoy watching over five hours of original programming content which taps into the insights of Religion (Devotion & Bhakti); Reality (Game Shows, Social), Family Movies and Fiction.

    A Big Ganga spokesperson said, “Availability on Tata Sky allows Big Ganga to expand its reach across the country. We are confident that our content will be thoroughly enjoyed by the new audience, further enhancing our reach and position. Strengthening our distribution is a strategic move which will not only widen our audience base and popularity but will also give better value to our advertisers.”

    With popular shows such as Big Memsaab, Hindustan Ka BIG Star, blockbuster movies every weekend, along with upcoming devotional shows Jai Chatti Mayi, reality show Birha Muqabla; BIG Ganga offers exquisite and dynamic content for family viewing which resonates well with the masses. With additional unique shows in the pipeline, BIG Ganga is poised to engage, enrich and entertain new audience across the country.

    Big Ganga is extensively distributed across all cable operators in the state of Bihar, Jharkhand and UP and spread across Den Networks, Darsh Digital, Manthan and Siti Maurya, amongst other DTH players, Ganga is available on DD Direct, Airtel, Dish TV, Videocon d2h, and Reliance Digital TV.

  • Big Ganga launches season 7 of Big Memsaab

    Big Ganga launches season 7 of Big Memsaab

    MUMBAI: Big Ganga has launched the seventh season of its most successful reality show, Big Memsaab. 

    Auditions for Big Memsaab Season 7 have successfully begun with a great turnout in Jamshedpur and Ranchi, followed by other markets till 8 May, 2016. Speaking on Big Memsaab’s launch of Season 7, a Big Ganga spokesperson said, “Big Memsaab is a talent reality show which provides a unique platform for housewives to showcase their talent, capability and beauty. After receiving an enormous response for our last six seasons, we have come up with a brand new season of the show.  Being the leading regional general entertainment channel of Bihar and Jharkhand, we only strive to provide original content which is entertaining and engages maximum viewers. To make this platform available for maximum number of housewives we are reaching the deep pockets of the market through multiple touch points”.

    The channel has roped in Xpert as the title sponsor, co-presented by Horlicks and powered by sponsors Colgate.

    Auditions for Big Memsaab Season 7 in the Bihar, Jharkhand, UP region have been planned across 12 key markets namely Jamshedpur, Ranchi, Bokaro, Dhanbad, Bhagalpur, Muzzafarpur, Chhapra, Patna, Varanasi, Gorakhpur, Lucknow. Following the auditions, contestants will be shortlisted for the finals, and these Memsaab’s will then fight for the title of Big Memsaab Season 7.

    Participants have to qualify for three stages of audition – Talented Memsaab, this round will focus on various talents that the participants can showcase, few shortlisted contestants will move to the next stage – Khubsurat Memsaab, where they will be judged on their grooming capabilities. Qualifying in the second stage, the semi-finalists will reach the third audition round which will be -Kitchen Ki Memsaab where they will have to showcase their kitchen skills.

    Big Memsaab allows for maximum consumer engagement as it breaks free from the clutter and offers something path breaking to the viewers and participants alike. Apart from 92.7 BIG FM and BIG MAGIC, the activity will be promoted across through on-ground activation, OOH, print, digital and cinema.

  • Big Ganga launches season 7 of Big Memsaab

    Big Ganga launches season 7 of Big Memsaab

    MUMBAI: Big Ganga has launched the seventh season of its most successful reality show, Big Memsaab. 

    Auditions for Big Memsaab Season 7 have successfully begun with a great turnout in Jamshedpur and Ranchi, followed by other markets till 8 May, 2016. Speaking on Big Memsaab’s launch of Season 7, a Big Ganga spokesperson said, “Big Memsaab is a talent reality show which provides a unique platform for housewives to showcase their talent, capability and beauty. After receiving an enormous response for our last six seasons, we have come up with a brand new season of the show.  Being the leading regional general entertainment channel of Bihar and Jharkhand, we only strive to provide original content which is entertaining and engages maximum viewers. To make this platform available for maximum number of housewives we are reaching the deep pockets of the market through multiple touch points”.

    The channel has roped in Xpert as the title sponsor, co-presented by Horlicks and powered by sponsors Colgate.

    Auditions for Big Memsaab Season 7 in the Bihar, Jharkhand, UP region have been planned across 12 key markets namely Jamshedpur, Ranchi, Bokaro, Dhanbad, Bhagalpur, Muzzafarpur, Chhapra, Patna, Varanasi, Gorakhpur, Lucknow. Following the auditions, contestants will be shortlisted for the finals, and these Memsaab’s will then fight for the title of Big Memsaab Season 7.

    Participants have to qualify for three stages of audition – Talented Memsaab, this round will focus on various talents that the participants can showcase, few shortlisted contestants will move to the next stage – Khubsurat Memsaab, where they will be judged on their grooming capabilities. Qualifying in the second stage, the semi-finalists will reach the third audition round which will be -Kitchen Ki Memsaab where they will have to showcase their kitchen skills.

    Big Memsaab allows for maximum consumer engagement as it breaks free from the clutter and offers something path breaking to the viewers and participants alike. Apart from 92.7 BIG FM and BIG MAGIC, the activity will be promoted across through on-ground activation, OOH, print, digital and cinema.

  • Consumer Insights and original content makes Big Ganga leader in its space: Tarun Katial

    Consumer Insights and original content makes Big Ganga leader in its space: Tarun Katial

    MUMBAI: Every region has its own favorite channel and its denizens like to consume content in their own vernacular language. Hence all major broadcasters invest on a regional offering. Reliance Broadcast Networks Limited (RBNL) has a Bhojpuri channel under the Big banner -Big Ganga. “Since the last 26 weeks we have been number one” says RBNL CEO Tarun Katial.

    In Broadcast Audience Research Council BARC India ratings, Big Ganga with 27086 Impressions (000’s) stands tall at number one position over Bhojpuri Cinema which secured a rating of 15875 Impressions (000s).

    “From the very beginning we were committed on one factor and that is local consumers. Each and every step of ours is based on consumer insights. We are committed to our consumer and we will offer them original content, not overlapping content which is just dubbed or remade,” asserts Katial.

    Soon after BARC India started rolling out its rural data, RBNL made Big Ganga available on DD Freedish. Katial believes this is a factor which enhanced the channel’s reach but says that is not the primary reason behind Big Ganga being number one in its genre. “We were number one before BARC started rolling out its rural data and we are number one now too. Freedish did a reach jump for us, but it is the secondary element, the primary reason behind our leadership is our home grown content,” explains Katial.

    Shows like Big Memsaab, Rasoi Ki Rani and Bhakti Samrat are the homegrown assets of the channel which rope in maximum viewership for the channel. The content is well recognised by advertisers and the network has witnessed a significant growth in its ad rates. “The rates have gone up by 100 per cent and we see them going up further. It is because of the people we are catering to, and the kind of content we are producing,” reveals Katial.

    “In the Bhojpuri market print continues to be the dominant medium as far as advertising is concerned. But Big Ganga over the years has created a place of its own. As per my estimates, the cost of a 10 second slot now would be close to Rs 5000 – 6000. It saw serious increment after the rural data roll-out,” says a media planning expert on condition of anonymity.

    Big Ganga is not only a channel for Bihar and Jharkand as per Katial, “We are a pan India channel catering to the entire community. A significant amount of our viewership comes from places other than Jharkhand and Bihar,” he says.

    “Now we are looking towards putting serious investment behind consumer insights and coming up with significant original content,” he concludes with a smile.

  • Consumer Insights and original content makes Big Ganga leader in its space: Tarun Katial

    Consumer Insights and original content makes Big Ganga leader in its space: Tarun Katial

    MUMBAI: Every region has its own favorite channel and its denizens like to consume content in their own vernacular language. Hence all major broadcasters invest on a regional offering. Reliance Broadcast Networks Limited (RBNL) has a Bhojpuri channel under the Big banner -Big Ganga. “Since the last 26 weeks we have been number one” says RBNL CEO Tarun Katial.

    In Broadcast Audience Research Council BARC India ratings, Big Ganga with 27086 Impressions (000’s) stands tall at number one position over Bhojpuri Cinema which secured a rating of 15875 Impressions (000s).

    “From the very beginning we were committed on one factor and that is local consumers. Each and every step of ours is based on consumer insights. We are committed to our consumer and we will offer them original content, not overlapping content which is just dubbed or remade,” asserts Katial.

    Soon after BARC India started rolling out its rural data, RBNL made Big Ganga available on DD Freedish. Katial believes this is a factor which enhanced the channel’s reach but says that is not the primary reason behind Big Ganga being number one in its genre. “We were number one before BARC started rolling out its rural data and we are number one now too. Freedish did a reach jump for us, but it is the secondary element, the primary reason behind our leadership is our home grown content,” explains Katial.

    Shows like Big Memsaab, Rasoi Ki Rani and Bhakti Samrat are the homegrown assets of the channel which rope in maximum viewership for the channel. The content is well recognised by advertisers and the network has witnessed a significant growth in its ad rates. “The rates have gone up by 100 per cent and we see them going up further. It is because of the people we are catering to, and the kind of content we are producing,” reveals Katial.

    “In the Bhojpuri market print continues to be the dominant medium as far as advertising is concerned. But Big Ganga over the years has created a place of its own. As per my estimates, the cost of a 10 second slot now would be close to Rs 5000 – 6000. It saw serious increment after the rural data roll-out,” says a media planning expert on condition of anonymity.

    Big Ganga is not only a channel for Bihar and Jharkand as per Katial, “We are a pan India channel catering to the entire community. A significant amount of our viewership comes from places other than Jharkhand and Bihar,” he says.

    “Now we are looking towards putting serious investment behind consumer insights and coming up with significant original content,” he concludes with a smile.

  • Big Magic Ganga kicks-off ‘Big Memsaab’ with extensive marketing

    Big Magic Ganga kicks-off ‘Big Memsaab’ with extensive marketing

    NEW DELHI: The reality show Big Memsaab, aimed at exploring the hidden talent of women in Bihar and Jharkhand, has commenced its sixth season on Big Magic Ganga with extensive marketing.

     

    The show is telecast every weekend from 8 – 9 pm. Apart from 92.7 Big FM and Big Magic, the activity will be promoted across through on-ground activation, OOH, print, digital and cinema. Brands that have associated with Big Memsaab season 6 are Xpert, Horlicks, Parle Top Spin, Mohini Tea, Catch Salt and Spices, Dabur, Senco, Vasmol and 92.7 Big FM, amongst others.

     

    The show has celebrities Madhu Sharma and Rashmi Desai as judges, whereas Vinay Anand is the host.

     

    The trio were part of a gala opening ceremony in Noida, where the sixth season is currently being shot for Big Magic Ganga.

     

    Parle Products general manager – marketing Pravin Kulkarni said, “Big Memsaab is a fantastic property to hone the talents of housewives and we are extremely proud to be associated with it. Big Magic Ganga has been doing commendable work in the region and Parle Top Spin is the perfect fit for an activity such as this, which helps the brand to reach the deepest pockets in the region.”

     

    Reliance Broadcast Network COO Ashwin Padmanabhan added, “After receiving an enormous response for our last five seasons, we have come up with a brand new season of the show. Being the No1 regional channel of the heartland, we only strive to provide original content, which is entertaining and can engage maximum viewers. To make this platform available for maximum number of housewives we are reaching the deep pockets of the market through multiple touch points.”

     

    Big Magic Ganga senior vice president for TV programming Partha Dey said, “There is no such platform for housewives where they can showcase their creative side. To hone that talent, we are providing a platform so that the nation can recognise and appreciate it. Big Memsaab has been a successful show with five great seasons and we are sure season six will be a huge hit as well.”

     

    Auditions for Big Memsaab season 6 saw the highest turnout in the region. They were held in 12 key markets, which started in Kolkata and followed with Kanpur, Allahabad, Jamshedpur, Ranchi, Varanasi, Dhanbad, Gorakhpur, Bhagalpur, Patna, Muzzafarpur and Darbhanga. Following the auditions, 35 contestants were shortlisted for the finals, who will now compete for the title of Big Memsaab season 6.

  • Big Magic Bihar & Jharkhand inks DTH deal with Dish TV

    Big Magic Bihar & Jharkhand inks DTH deal with Dish TV

    MUMBAI: As part of its distribution-strengthening strategy, BIG MAGIC Bihar & Jharkhand the regional entertainment channel from the Reliance Broadcast Network stable, inks distribution deal with Dish TV becoming available on Channel No. 814. Available on the base pack, this move adds 8mn million Dish TV subscribers to BIG MAGIC Bihar & Jharkhand’s reach as it reaches out to a larger Diaspora across India.

     
    Backed with an aggressive distribution plan and an endeavor to reach its rich regionally rooted content, to discerning audiences across the country, Dish TV – India’s premier and largest DTH platform was the most natural choice. This deal marks the beginning of a robust expansion plan as the Channel is close to inking deals with other leading DTH players, in addition to an extremely robust local distribution network already in place.

     
    With an eclectic content mix that encompasses a wide slate ranging fiction, crime, reality, music, devotion, movies and mythology, tailored to offer a wholesome family viewing experience, the Channel is primed to get a huge loyal audience base instantly. Viewers can now savour television shows coated with the regional flavor ranging Police Files, Hindustan ka Big Star, Bhojpuri Films, Big Memsaab and upcoming reality shows Big Folk Star and Big Bahuria.

     
    The Channel said in a statement, “We are a leading player in the regional market and have delivered excellent performance. We see a huge opportunity in catering to a larger Diaspora and our endeavor is to reach our content mix to the discerning audiences spread across the length and breadth of India. Dish TV is a perfect partner to begin the exercise with, from here-on we will increase footprint through strengthened distribution across platforms.”

     
    BIG Magic Bihar and Jharkhand is currently available on Hathway, Incable, Manthan, Digicable, GTPL, Siti Cable, Maurya, DEN and other all independent operators.