ITV

Tag: Big Magic

  • Paritosh Painter quits Reliance Broadcast Network

    Paritosh Painter quits Reliance Broadcast Network

    MUMBAI: Paritosh Painter, who was brought in as network creative director by Reliance Broadcast for radio channel 92.7 Big FM as well as television channel Big Magic, has quit. 

     

    Painter will now be concentrating on his theatrical productions, film & TV writing.

     

    Painter had created & written Akbar Birbal  for Big Magic, which is one of the channel’s biggest shows. He also helped create a number of shows for Big Magic & Big FM.

     

    “Beside concentrating on his theatre and writing projects, the channel’s gradual shift towards non-fiction from fiction is also a reason behind Painter’s resignation,” said a source close to the development.

     

    Having over 15 years of experience in the field of entertainment, Painter has directed over 23 plays in Hindi and English and has done 2500 shows across the globe. Besides this, he has scripted several Bollywood films like Dhamaal (2007), Paying Guest (2009) and All The Best: Fun Begins (2009). His repertoire also includes stand-up comedy, content development and producing shows on television.

  • DD Freedish to acquire ByDesign’s CAS technology for MPEG4 expansion

    DD Freedish to acquire ByDesign’s CAS technology for MPEG4 expansion

    NEW DELHI: Doordarshan’s free-to-air (FTA) direct to home (DTH) service Freedish is planning to acquire Bangalore based ByDesign India’s conditional access system (CAS) so as to increase its channel offerings to 112 from the current 64 by the end of March 2016.

     

    In conversation with Indiantelevision.com, DD Director General C Lalrosanga said that the DTH player will switch over to MPEG 4 from the current MPEG 2 in two phases. “The first phase may begin by early next month,” he informed.

     

    Late last year, the Department of Electronics and Information Technology (DeitY) approved a proposal by ByDesign India to develop an Indian conditional access system. ByDesign was to receive a support amount of Rs 19.79 crore from DeitY to develop the new system in association with Centre for Development of Advanced Computing (C-DAC).

     

    The ByDesign model is totally indigenous and built for DVB-C setup. This CAS solution will enable broadcasters to control access to their services by viewers, and thereby enabling them to extend their business models to subscription based schemes.

     

    This will mean that the Freedish will become encrypted but will remain FTA. In addition to helping increase the number of channels on the platform, this will enable Freedish to gauge the exact number of households relying on Freedish as encrypted set top boxes (STBs) will only be available with authorised dealers.

     

    Lalrosanga said that collection of rural data by the Broadcast Audience Research Council (BARC) India had shown that the claims made by Doordarshan about its reach were not erroneous. He said the BARC ratings had shown that both DD and Freedish had a tremendous reach in semi-urban and rural areas all over the country.

     

    Lalrosanga went on to add that many homes were gradually switching over to Freedish as they could then get their entire entertainment for a one-time fee of purchasing a dish, which cost as low as Rs 700 to Rs 1200.

     

    Prasar Bharati CEO Jawhar Sircar had said earlier this year that Freedish’s aim was to reach 112 channels within a year or so.

     

    At present, there is no vacant slot on Freedish since all channels that were on the platform and whose licences had expired have come back through the 24 e-auctions conducted over the past year.

     

    Interestingly, the two new entrants on the platform – Aaj Tak and Big Magic – are pay channels, which are being run as FTA on Freedish. DD sources said that the reference interconnect agreement signed by these two channels no longer carries any non-discriminatory clause as it refers to Freedish.

     

    Lalrosanga also added that DD was working towards bringing regional language films to the prime time slots over the weekend. Additionally, the pubcaster was actively thinking on the lines of a dedicated channel for children and young people. 

  • One week in DD Freedish takes Big Magic Ganga to number two from five

    One week in DD Freedish takes Big Magic Ganga to number two from five

    MUMBAI: Television audience ratings measurement body Broadcast Audience Research Council (BARC) India after the roll-out of its rural data has changed the entire dynamics of television viewership. BARC India’s rural roll-out resonated Bob Dylan’s famous lines in every ear as an alarm. Don’t speak too soon, for the wheel’s still in spin. And there’s no tellin’ who That it’s namin’. For the loser now Will be later to win, For the times they are a-changin. The rural data certainly gave all the followers wings of fire which got them right over the leaders who probably never thought of trailing.

     

    But once that has happened, it was time for the erstwhile leaders to act and act fast before too much damage was done. Big Magic Ganga, the Bhojpuri channel from Anil Dhirubhai Ambani’s broadcast conglomerate Reliance Broadcast Network Limited (RBNL) had been leading the urban tally with over 45 per cent of the viewership share since BARC’s inception. Week 41 ratings of BARC India which had the rural data included in it saw the channel sliding down to the fifth position with a humongous difference when compared to the leaders.

     

    The top brass then got together to work out a strategy and the permutations and combinations lead them to the best friend of rural India – DD Freedish. DD Freedish is Doordarshan’s direct-to-home innovation which enables one to watch content for free. There is only a one time charge that one needs to bear and after that it’s free for life.

     

    “In the urban market we were undisputed number one. But after BARC started to roll out its rural data we lost our position. 85 per cent of the total viewers in Bihar and Jharkhand are DD Freedish subscribers, hence we decided to have a presence on the platform” says RBNL COO Ashwin Padmanabhan  

     

    The decision did not take much time turn the tables, as with a rating of 38455 (000s Sum) the channel leapfrogged to second position, below Bhojpuri Cinema which garnered 41361 (000s Sum) in week 45. “We are happy to see the surge and it has been just a week. The others on the list were there on DD Freedish since a very long time” explains Padmanabhan.

     

    Big Magic Ganga has 5 to 6 hours of original content curated keeping the local sentiments in mind. The programming is also a strong weapon for the channel says Padmanabhan. Elucidating further he says, “From the beginning we have believed that content is what drives the channel to success. We invested on setting up a local team which works extensively to create relevant content. Recently we did a special programme on Chatt and it emerged as one of the top 5 shows in the genre. We will continue to explore and create original content which the viewers will cherish.”

     

    Phase III of digitisation has a deadline of 31 December. Padmanabhan feels that the mandatory shifting to DAS might see a huge number of consumers shifting to DD Freedish. “Buying a set-top box itself is an expensive proposition and after that the cost per house will also go up. Why will people pay more while they can watch content for free on DD Freedish. Having said so, digitization will help us grow the subscription revenue so it’s good for broadcasters” says Padmanabhan.

     

    There is no subscription revenue that comes out of DD Freedish, since it is a free platform. In markets like Bihar and Jharkhand a channel like Big Magic Ganga does not rely on subscription revenue at this stage informs Padmanabhan. The COO says, “Advertisement is directly proportional to viewership and quality of content. Our advertisers are happy to associate with us as they know the content we create is relevant to viewers and hence it provides them the platform to garner eyeballs.”

     

    FMCG leads the tally while is comes to category of advertisers closely followed by automobile companies. Two wheelers and affordable cars are seen frequently during breaks. Local advertisers which want to target that particular audience are also seen frequently between breaks.

     

     

    A media planner on condition of anonymity says, “The ad rates for a 10 second slot in a channel like Big Magic Ganga used to be close to Rs 1000. But after the rural roll-out now it would be somewhere between Rs 2000-3000. Post January we might see a further inclination to the ad rates depending on how the broadcasters plan out their strategy.”

     

    Creating content is not enough to reach out to a huge number. Every initiative needs to be backed by aggressive marketing says Padmanabhan. He further adds, “We believe in marketing each and every product independently. If a particular product needs an aggressive on-ground push, we opt for on-ground marketing initiatives. Depending on the product, we curate our marketing strategy. Radio, print, outdoor, cross network promotions are the mediums that we normally use.”

     

    The COO wants to see the channel an undisputed leader not only in terms of viewership but also content and revenue. “170 – 180 GRP is what I am eying at in terms of viewership while a 200 to 300 per cent surge in the ad rates is my target in terms of ad-revenue growth. I am confident that by January once the new rating phenomenon settles down we will meet the target” Padmanabhan concludes.

  • This Diwali, Big Magic & 92.7 Big FM presents ‘Ji Sirji’

    This Diwali, Big Magic & 92.7 Big FM presents ‘Ji Sirji’

    MUMBAI: Big Magic poised to be the ultimate comedy destination from Reliance Broadcast Network Limited, launches yet another innovative concept from its bouquet of differentiated content titled Ji Sirji.

     

    In line with its integrated programming strategy, this is the fifth successive show being launched by the network, which will air from November 11th, every Wednesday, Thursday at 10 PM on Big Magic and Wednesday, Thursday at 9 PM on 92.7 Big FM.

     

    Versatile actor Anup Soni will be seen taking the audiences on a hilarious ride, as he would bring forth day to day shenanigans in a professional work set-up, focusing on the relationship between bosses and their subordinates in the form of funny sketches. The show will also witness various actors playing roles of subordinates, who are usually at the receiving end of the whims and fancies of their respective bosses. One of the popular names playing a subordinate on the show is actor Gaurav Sharma, who is known for his character of Pappu from Total Nadaniyaan.

     

    Talking about the new integrated offering, Big Magic creative director Bimal Unnikrishnan said, “Our current programming strategy revolves around conceptualizing content that resonates easily with our target audience, with a high degree of humor and entertainment. The relationship between a boss and his subordinate is an interesting, relatable theme.

     

    Ji Sirji will bring forth this very relationship in an unconventional style, with funny, topical sketches, one that hasn’t been seen before by the audience. Moreover, with our integrated approach, we are widening our reach by tapping viewers and listeners on both our mediums of dominance.”

     

    Each episode of Ji Sirji will see multiple sketches, each focusing on a profession, various types of bosses and their behavior. Anup Soni will be seen playing a boss who has an OCD issue to being unreasonable, sadist, foolish, insecure and many more. Moreover, he will portray bosses across professions, switching between a corporate executive, government babu and even a truck driver!

     

    Big Magic is available across all DTH players such as Tata Sky, Airtel, Videocon, Dish TV, Reliance Digital TV along with all cable operators as Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.

  • Big Magic to launch fourth integrated show ‘Nautanki News’

    Big Magic to launch fourth integrated show ‘Nautanki News’

    MUMBAI: After launching three integrated shows namely Fakebook with Kavita, Chutki Baja Ke and Lete Hai Khabar Khabro Ki, Big Magic and Big FM are all set to launch a new show from their bouquet of spoofy and comedic content titled Nautanki News. The show will air from 4 November on Wednesday – Thursday at 9:30 pm time slot.

     

    Coming on board as the host is theater actor Darshan Jariwala, who will don several hats on the show. Being played out in a fictitious news channel set-up, Jariwala will play the aggressive managing editor, and switch roles every now and then from being a news reader, to a live-reporter, to a chat show-host and even a newsroom editor.

     

    Through mock panel discussions, live reporting and chat shows, the show will hilariously throw light on how tactics such as yellow journalism, paid news, sensationalised coverage and more, are driving the agendas of TRP-hungry news channels today, thereby promising to be an out and out laughter riot for the viewers.  

     

    Big Magic creative director Bimal Unnikrishnan said, “Nautanki News will take the entertainment quotient on Big Magic a notch higher. It will be the perfect example of combining topicality and humour. Nautanki News will throw light on the news making business as a whole in a fun and witty manner that has never been showcased before on television.”

  • Big Magic to fortify programming with four new show launches

    Big Magic to fortify programming with four new show launches

    MUMBAI: Reliance Broadcast Network’s Hindi entertainment channel Big Magic is looking at fortifying its programming line-up with a slew of new show launches during the festive season.

     

    After launching three new shows namely Chutki Baja Ke, Fakebook with Kavita and Comedy Ka Rocket over the last one month, Big Magic is gearing up to take its entertainment quotient a notch higher by unveiling four more shows in the coming weeks.

     

    The first show, which is slated to go on air from 26 October will be an adaptation of the American game show Family Feud. Called Family Fortunes (as the British version is titled), the show will be aired from Monday – Thursday at 8:30 pm and is being produced by SOL. The channel has roped in Mantra as the host of Family Fortunes.

     

    Speaking to Indiantelevision.com about the same, Big Magic creative director Bimal Unnikrishnan said, “Family Feud is the most loved and watched game show across the world, which has also been commissioned in over 65 other countries. As content will be tweaked and adapted for the Indian audience but the basic format of the show will remain the same. One of the reasons why we roped in Mantra is because he’s extremely talented, funny and presentable as a host.”

     

    Family Fortunes (65 episodes) will run for 16 weeks on Big Magic. Currently, the channel is filming all the episodes and has readied a bank of the first 10 episodes. The game show gives participants an opportunity to win prizes by answering simple questions that have passed a generic survey. If their answers match with the top answers of the survey, they win points, which get translated into prizes.

     

    Coming on board as the official radio partner, 92.7 Big FM will be promoting the show through Family Fortune hour every Monday – Friday at 7 pm across all its 45 stations pan India. The radio station will also give its listeners an opportunity to get a direct entry to the game show.

     

    Big Magic’s  second new show is a comedy titled Ji Sirji, which will go on air from 11 November and will be aired on Wednesday and Thursday at 10 pm.

     

    Unnikrishnan said, “Ji Sirji is a satirical and humour show based on bad bosses, which will showcase the relationship between bosses and their subordinates.”

     

    The third show is titled Bollywood Frydays and is based on social commentary on Bollywood. Come November, the show will be aired on Fridays. However, the exact date of launch has not yet been decided.

     

    The fourth show is titled Lete Hai Khabar Khabron Ki and will go on air soon. The bi-weekly show, which will be hosted by actor Varun Badola, is a commentary on the latest happenings on the news platform across the country. 

     

    “The bi-weekly show will be based on the news scene in the country. We are planning to launch the series in the coming few weeks,” Unnikrishnan added.

     

    Big Magic plans to launch these shows as finite series, which will have multiple seasons.

     

    Speaking on the channel’s programming strategy, Unnikrishnan said, “We are a comedy channel and we will keep experimenting with new comedy shows with a different approach. Our programming strategy is to present unique comedy content for urban families. We realise that it is a great format that engages as well as provides a play along feature to the audience.”

     

    “We are very optimistic about our content offering because I don’t think anybody else is providing the kind of content that we are planning to launch. It’s is really something that we are hoping will work,” he added.

     

    RBNL recently adopted a unique strategy to launch integrated shows on its television (Big Magic) and radio (Big FM) platforms. The first two integrated shows launched were Fakebook with Kavita and Comedy Ka Rocket.

     

    Speaking on promoting the content across radio, Unnikrishnan said, “Promoting content is another part of our strategy. We are promoting a lot of content on topicality and as a part of our strategy, we are using a 360 degree approach to promote our content across our radio platforms as well.”

     

    MARKETING & PROMOTIONAL PLANS

     

    Big Magic has identified the digital medium as the core platform to promote all its upcoming shows. 

     

    Discussing the channel’s marketing initiative, RBNL network chief marketing officer Manoj Lalwani said, “Digital media is the leading platform for promotions. For digital, we have a series of videos on Facebook, which will be pushing to our fan base. Other than that, we are running promotions on our own platforms including Big Magic.”

     

    Unnikrishnan added, “For almost every show, we will be carrying out 360 degree promotional campaigns across all platforms. We have our own radio partner in Big FM, so all the content will be available on radio as well.”

     

    The channel also plans to conduct crowd sourcing activities online and inviting participating. “We will be rolling out multiple contests and promotion activities online for our shows,” he informed.

     

    Big Magic has received a positive response from advertisers. “There are brands, which are really impressed and are ready to work closely with us. The content will go across our radio stations apart from television and digital platforms and these are new opportunities that an advertiser can avail of. We are in the process of sealing a few deals,” informed Lalwani.

     

    Grey Worldwide is the creative agency for the channel, whereas Resultrix Media Pvt. Ltd has been roped in as the digital agency.

  • Big Magic & Big FM to launch comedy show

    Big Magic & Big FM to launch comedy show

    MUMBAI: After launching an integrated satirical comedy show called Fakebook with TV actress Kavita Kaushik, Reliance Broadcast Network’s entertainment channel Big Magic and 92.7 Big FM will be launching yet another integrated series.

     

    The series called Comedy Ka Rocket will be presented in a completely fresh, upbeat and contemporary avatar; designed for viewers to embrace the weekend with variety comedy entertainment.

     

    The first few episodes of Comedy Ka Rocket will be around Dussehra (23rdOctober), Indian weddings (30th October) and Diwali (6th November) on BIG Magic at 9 pm and every Sunday at 12 pm on 92.7 BIG FM.

     

    Sharing some insights on the new series, Big Magic creative director Bimal Unnikrishnan said,”In sync with our viewers preferences and new programming strategy, we have conceptualised Comedy Ka Rocket, a series which will appear every Friday with optimal comedic content and an amalgamation of all genres of comedy. We are aiming to take entertainment a notch higher, with new innovations in content designing and programming. We are sure our viewers will enjoy the show and will see this as one of the best ways to embrace the weekend.”

     

    The show will have three hosts namely Karan Tacker, Vishal Singh and Gaurav Khanna, who will take audiences on a rib-tickling riot. They will be joined by different celebrities every week, adding to the fun quotient.

     

    Big Magic will celebrate the festive season through a #FullOnLoL feast of sketches, spoofs, song parodies, mimicry, candid content, stand-up acts, dances, fun interactions with celebrities and lots more. The Dussehra special episode Bollywood Ke Villain will features popular villain Shakti Kapoor as a special guest. 

     

    Taking a cue from the essence of this festival, villains will take centre stage this time round instead of the heroes. They will be celebrated and their importance in the life of a hero will be showcased in full splendour.

     

    Celebrating the Wedding season, Sana Kapoor of Shaandaar fame will be seen as the celeb walk-in and the event will focus on the madness that surrounds a bollywood themed Indian wedding. The audience will witness a glimpse of the hilariously chaotic moments that leads up to a Big Fat Indian wedding. Celebrating Diwali with Bollywood Ke Patakhe, Sana Saeed and Natasa Stankovic will enthral audiences with their dance performances.

  • Big Magic & Big FM launch integrated show ‘Fakebook with Kavita’

    Big Magic & Big FM launch integrated show ‘Fakebook with Kavita’

    MUMBAI: Reliance Broadcast Network’s entertainment channel Big Magic and 92.7 Big FM will be launching an integrated satirical comedy show called Fakebook with Kavita with TV actress Kavita Kaushik.

     

    The show, which will be aired as a simulcast on television and radio for the first time in the industry, is a fresh take on the hypocritical Indian society, focusing on topical issues, which make you sit up, think and introspect, albeit with a pinch of humour.

     

    Starting from 19 October Fakebook with Kavita will be aired at 9 pm on Mondays and Tuesdays on Big  Magic and from Mondays to Thursdays on 92.7 Big FM.

     

    In line with the programming strategy, the content will be sarcastic, irreverent, relatable and cutting edge. Kaushik will be seen doing sketches where her character will vary depending on situations.

     

    Big Magic creative director Bimal Unnikrishnan said, “We are introducing a genre – satirical comedy, which has not been explored much on the small screen. Fakebook with Kavita is a light hearted, relatable, satirical comedy series with a fresh take on the hypocritical Indian society. We are excited to launch our first integrated show, which will enthrall viewers of Big Magic as well as the listeners of 92.7 Big FM, thus enhancing the reach of the show across India. It is our consistent endeavour to create shows with cutting edge content coupled with ‘full on LOL’ moments and we do hope that the audiences will love this.”

     

    Kaushik added, “I am glad to be associated with this unique show. It is a take on our hypocritical society but with a dose of comedy. Audiences will see me discussing real life issues and topical situations with lots of humour. Looking at the scenario today, I genuinely believe that a show of this nature is much needed and it is the perfect time to launch it. The best part is that the reach of the show will be manifold as it will air on both Big Magic and 92.7 Big FM.”

  • Big Magic launches celebrity chat show with Gaurav Gera

    Big Magic launches celebrity chat show with Gaurav Gera

    MUMBAI: After the success of short format Chutki aur Shopkeepaa starring Gaurav Gera on Big Magic, the channel has now added another innovation to its programming with the launch of a celebrity chat show Chutki Baja Ke.

    Starting 25 September, the weekly thirty minute show be aired at 8:30 pm.

    The show will be filled with bizarre, unpredictable and hilarious conversations between popular celebrities and Gera. With this new show, the channel aims to increase the quirkiness quotient in its programming.

    Reliance Broadcast Network creative director Paritosh Painter said, “After the enormous success of our short format Chutki aur Shopkeepaa on television as well as on radio, we decided to increase the dose of #FullOnLOL moments for our viewers. We consistently aim to make unique content available to viewers, which can tickle their funny bones. With Chutki Baja Ke, we are extremely happy to extend our association with Gaurav Gera, one of the most talented and versatile actors of the industry.”

    Gera added, “While coming up with the concept of Chutki aur Shopkeepaa, I never expected such a huge response. I am really thankful to the viewers for making these characters so big. To take these characters to the next level, we are coming up with this never seen before talk show concept. I hope the audiences will like it, the same way they have liked my videos.”

  • Big Magic targets young adults with two new shows

    Big Magic targets young adults with two new shows

    MUMBAI: With an aim to provide humour and unpredictable content that appeals to the urban audience, Big Magic is coming up with two new male centric shows targeting young adults within the age group of 15 – 30. The first show is called Boyz, which recently went on air, whereas the other show – Pyar Marriage Shhhh (PMS) will begin airing from 7 September.

     

    Reliance Broadcast Network COO Ashwin Padmanabhan said, “We have successfully created a position of our channel in the comedy space. Our new programming content is based in an urban kind of setting.”

     

    What’s more, Big Magic is also planning to launch another three to four shows and short formats in the coming months. “We are working on a talk show format, which is likely to launch in the next three months. We are also getting multiple short formats like Chutki and Shopkeeper, which has become very big already. We have introduced another short format called Mania Ki Dunia. The short-format YouTube content, which already has 20 million views, will also be put on radio, television and online. As we started building comedy as a genre, our effort is to create relevance of this genre across multiple platforms,” he added.

     

    Elaborating the story of new shows, Padmanabhan said, “The theme of Boyz is about three college friends and their crazy experiences of coming out of their comfort zone and discovering life. So it’s a typical college story but like every other boy, they carry the fantasy of not just the perfect job but also the girl of their dreams. Each character is sketched extremely sharply and differently. The show will fill in the gap of urban TV viewing male audience with an edginess that has hitherto been unavailable on television.”

     

    The theme of Boyz captures the target audience who are in a similar phase and hence the youth can relate to it. “This high octane comedy is another innovation in Big Magic’s attempt at strengthening its new positioning in providing edgy and contemporary content,” Padmanabhan added.

     

    Speaking about Pyar Marriage Sshh, Padmanabhan said, “The show has a very interesting plot about three friends and revolves around the crazy things that happens to them. These guys are neighbours who come together and become friends. Every episode shows something new happening in their life.”

     

    Being the only channel that focuses solely on the comedy genre, Big Magic has a clear cut vision to make young India laugh out loud and the programming strategy is based around the same philosophy.

     

    The channel will now also venture into the episodic format. Speaking on the same, Padmanabhan informed, “The story starts and ends with the episodes. It’s just like F.R.I.E.N.D.S wherein every episode is new and different in its own way. A story will not carry forward into the next episode. It’s the kind of content that works with the current generation.”

     

    Following the international format, Boyz will have multiple seasons and each season will have a run period of six months. Following the format, Big Magic has already re-launched Hazir Jawab Birbal, which was earlier named as Akbar Birbal.

     

    Addressing the need gap for male centric entertainment shows, Big Magic took the humour approach to attract its TG. Padmanabhan added, “There’s not much good content available for men on television and that’s why men tend to consume more news or sports. Humour has a wide appeal so, if we present a story from a man’s perspective, the kind of humour gets integrated across the audience.”

     

    Big Magic will be promoting the shows across platform. “Digital is a very key component of marketing strategy. Apart from that, we are also using television channels that are targeting young adults like MTV and Bindass as well as news channels. Along with promotions, we are also doing a whole lot of integration. Funny portions of the content is cut and tweaked for radio. RJs from our networks as well as partner networks are supporting this campaign. In radio, apart from the in-house Big FM, we have also roped in Fever 104 and Red FM as partners,” he informed.

     

    The marketing initiative will cut across major cities like Ahmedabad, Pune, Chandigarh, Delhi, Mumbai, Kanpur, Lucknow, Baroda and Surat.

     

    The campaign has been developed by Grey Worldwide, whereas MEC is the media buying agency. The digital campaigns are being handled by Resultrix Media.

     

    Throwing light on the research that was done before launching the shows, Padmanabhan said, “From the show perspective, we do a pilot testing, which has been done across some centres in Mumbai, Delhi and other metro cities. On the basis of that, we received good feedback. We are not only testing the shows but are also testing the promos online.”

     

    There was a pre-launch campaign rolled out for Boyz where people were asked to give their feedback on the promos that were uploaded on YouTube.