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Tag: Big Magic

  • ZEEL to revamp Big Magic, Big Ganga

    ZEEL to revamp Big Magic, Big Ganga

    MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) still seems to be in a celebratory mood after its recent 25th year anniversary. After rebranding its entire Zee’s bouquet, the network is soon to revamp the Reliance Broadcast Network Limited’s (RBNL) television business that it acquired in November 2016.

    The channel is planning to rebrand Big Magic to Zee Magic and Big Ganga to Zee Ganga, a source close to the development confirmed the news to Indiantelevision.com. The revamp is slated to happen early next month.

    The television broadcasting business of the Reliance group entities currently comprises two operational general entertainment channels (Big Magic and Big Ganga) and four other TV licenses.

    Big Magic, which was earlier a comedy channel, positioned itself as a variety general entertainment channel (GEC). Taking its multi-genre league forward, the network added four new shows to it line up.

    The channel launched four shows that include, Shaktipeeth Ke Bhairav, which will depict the mythical story of 52 shaktipeeths from the perspective of one of the most powerful and raging forms of Lord Shiva – Bhairav, Kunwara Hai Par Humara Hai, Tera Baap Mera Baap, and Deewane Anjane.

    Big Ganga is the second GEC by RBNL and caters to Bihar and Jharkhand.

  • Hindi GEC: Star Plus slips in 3 markets, Colors reclaims leadership in urban

    Hindi GEC: Star Plus slips in 3 markets, Colors reclaims leadership in urban

    MUMBAI: Colors has reclaimed its leadership position in Hindi GEC genre’s urban market in week 33 of BARC’s all-India data, pushing Star Plus to the second position. Star Plus, in the rural market, slipped two slots to the eighth position. In the urban + rural market, Star Plus slipped a slot to the fourth position. In the same market, Big Magic and Colors, respectively, pocketed the sixth and seventh positions.

    Sa Re Ga Ma Pa Little Champs on Zee TV and Khatron Ke Khiladi on Colors  ranked as first and second best among the GEC programmes this week.

    Hindi GEC (urban)

    Colors has reclaimed its leadership position in Hindi GEC genre’s urban market with 414753 Impressions (000s) sum, pushing Star Plus to the second position with 409961 Impressions (000s) sum. 

    Zee TV, Sony Sab and Sony Entertainment bagged the third, fourth and fifth positions respectively with 379772 Impressions (000s) sum, 2888468 Impressions (000s) sum, 280912 Impressions (000s) sum. Life OK, &tv and Sony Pal pocketed the sixth, seventh and eighth positions respectively with 215349 Impressions (000s) sum, 164278 Impressions (000s) sumand 156309 Impressions (000s) sum.

    Zee Anmol and Rishtey came at the ninth and tenth positions, respectively, with 145461 Impressions (000s) sum and 133455 Impressions (000s) sum.

    Hindi GEC (rural) 

    In this market, Zee Anmol, Sony Pal, Rishtey, Zee TV and Star Utsav retained their respective first, second, third, fourth and fifth positions with 526017 Impressions (000s) sum, 395287 Impressions (000s) sum, 382416 Impressions (000s) sum, 248686 Impressions (000s) sum and 238426 Impressions (000s) sum.

    Big Magic and Colors climbed a spot each to reach sixth and seventh position with 191008 Impressions (000s) sum and 188848 Impressions (000s) sum. On the eighth position appeared Star Plus (187393) with a fall of two slots as compared to week 32.

    Life OK and Sony Sab came at the ninth and tenth positions 121415 Impressions (000s) sum and 108412 Impressions (000s) sum.

    Hindi GEC (U+R)

    Retaining the first and second positions respectively in week 33 were Zee Anmol and Zee TV with 671478 Impressions (000s) sum and 628459 Impressions (000s) sum. Colors and Star Plus interchanged their last week’s positions to appear at third and fourth positions this week, respectively.

    Sony Pal, Rishtey and Sony Sab with 551597 Impressions (000s) sum, 515871 Impressions (000s) sum and 396881 Impressions (000s) sum respectively retained the fifth, sith and seventh positions. 

    Sony Utsav, Life OK and Star Utsav bagged the eight, ninth and tenth positions with 387798 Impressions (000s) sum,  336765 Impressions (000s) sum and 313710 Impressions (000s) sum.

  • GEC: SET enters & Sab exits Top 10 as Star & Zee Anmol retain leadership

    MUMBAI: Sony Entertainment Television (SET) entered and Sony Sab dropped out of the Top 10 channels’ list in the Hindi general entertainment genre (rural) space, according to BARC India week 29’s all-India data. Star India retained its reign over Hindi GEC (Urban + Rural) as well as Urban segment whereas Zee Anmol retained its sway over the Hindi GEC (rural) segment.

    In the GEC (Urban) segment, Sony Sab jumped a slot this week from last week’s fourth position whereas Sony Entertainment slipped a slot to the fourth position. In the GEC (urban + rural), Rishtey slipped from last week’s third position to the fourth position this week whereas Zee Anmol climbed from the fourth level to the third position.

    Among the programmes in the Urban+Rural segment, Amul Sa Re Ga Ma Pa Little on Zee TV and Naagin 2 on Rishtey respectively emerged as the first and second top programmes with 11462 and 10508 Impressions sum.

    HINDI GEC

    Star Plus, with a hike in ratings, lead the Hindi GEC genre with 632153 Impressions (000s) sum as compared to 629109 Impressions (000s) sum followed by Zee TV on second spot and recorded 632048 Impressions (000s) sum against 623641 Impressions (000s) sum. Zee Anmol climbed a spot to the third place with a hike in ratings from 544669 Impressions (000s) sum to 612945 Impressions (000s) sum.

    Rishtey slipped a slot to the fourth position with 589493 Impressions (000s) sum and Sony Pal is on the fifth position with 573002 Impressions (000s) sum as compared to 528789 Impressions (000s) sum.

    Colors is on sixth position with 504216 Impressions (000s) sum followed by Sony Entertainment Television, Sony SAB, and Life Ok at seventh, eighth and ninth spots with 399377 Impressions (000s) sum, 389089 Impressions (000s) sum and 366170 Impressions (000s) sum respectively.
    Star Utsav sits on the tenth position with 281863 Impressions (000s) sum.

    Hindi GEC Rural

    Zee Anmol continued to remain at the top position with 480526 Impressions (000s) sum followed by Rishtey with 444059 Impressions (000s) sum at the second position. Sony Pal and Zee TV stood at the third and forth positions with 412847 Impressions (000s) sum and 251876 Impressions (000s) sum, respectively.

    Star Utsav is on the fifth position with 212020 Impressions (000s) sum. Star Plus, Big Magic and Colors grabbed the sixth, seventh and eighth spot with 197047 Impressions (000s) sum, 171172 Impressions (000s) sum and 158368 Impressions (000s) sum, respectively.

    Life OK and Sony Entertainment Television are at the ninth and tenth positions with 130848 Impressions (000s) sum and 110911 Impressions (000s) sum, respectively.

     

    Hindi GEC Urban

    Star Plus led the chart with 429222 Impressions (000s) sum followed by Zee TV with 369689 Impressions (000s) sum.

    Colors sits on the third slot with 345848 Impressions (000s) sum and Sony Entertainment Television bagged the fourth spot with 288465 Impressions (000s) sum. Sony Sab slipped a slot to the fifth position with 284646 Impressions (000s) sum.

    Life Ok and &TV stood on the sixth and the seventh spots with 235322 Impressions (000) sum and 161702 Impressions (000) sum, respectively.

    Sony Pal, Rishtey and Zee Anmol are on the eighth, ninth and tenth positions, respectively, with 160155 Impressions (000s) sum, 145434 Impressions (000s) sum and 132419 Impressions (000s) sum.

  • Big Magic’s ‘Khaki Ek Vachan’ depicts heroic deeds of police force

    MUMBAI: Big Magic a variety entertainment channel has been engaging viewers with its compelling and clutter breaking content through its multi genre shows. The channel is all set to lure its spectators by adding a crime show under its hat named as ‘Khaki Ek Vachan’. Produced by the talented Homi Wadia, it is a show which is inspired by real life crime stories and the deeds of the honorable police system for our nation. Slated to start from the 10 July, 2017, it will be aired every Monday to Friday at 8:30pm.

    Just like its name, Khaki Ek Vachan will portray the government officials as the true heroes of our country who sacrifice their life for safety of the common man. Each episode of the show will highlight the journey of the loyal officers and portray real crime and corruption stories which are brought in the court of justice by the police officials.

    The show creates a ripple of hope among people that even a speck of good in our police department can provide even handedness and can take down foes mightier than the mightiest of them all.

    The talented ace actor Aman Verma who has entertained the viewers with his exceptional acting and anchoring skills will be seen hosting the show.

    The upcoming series will be driven by a marketing promotion bustle to reach out to its target markets through its various persuasive campaigns across television, radio, digital and on-ground activation.

    Commenting on the launch of the new show, the spokesperson from Big Magic said, “Khaki Ek Vachan is a unique offering which pays tribute to the hardworking police officers of our nation. Through its compelling storyline, the show will showcase the deeds and real life stories of the officials who fight for justice. The concept will reinstill civilians’ faith in the police system.”

    Big Magic is available across all DTH platforms such as Tata Sky, Airtel, Videocon, Dish TV, Reliance Digital TV along with all cable operators including Hathway, DD Free Dish, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL among others.

  • Big Magic launches the sequel of the 90s’ iconic show-‘Hum panch phir se’

    MUMBAI: Big Magic, a variety entertainment channel has added comedy genre, a new flavour to yester year’s iconic show named as Hum Paanch Phir Se, starting from 19 June 2017, every Monday to Friday at 7:30pm on Big Magic.

    The show is adapted from the original show Hum Paanch, the sequel intents to keep the intrinsic elements of the famous format intact and give a modern day take on the smash sitcom, Hum Paanch Phir Se. It introduces the viewers to the most insane family of five crazy daughters, two loving mothers and a middle-class father who is often being distraught because of the shenanigans of his daughters/kids.

    Big Magic spokesperson said, “With offering viewers a wide range of shows in mythological, historical and horror genre, BIG Magic now gets comedy show under its hat. As a part of our portfolio in the comedy space, we are bringing back the iconic show Hum Paanch with all new stellar star cast who excel in their respective characters in the show. The popular show’s intrinsic elements will be kept intact and the sequel Hum Paanch Phir Se will be a modern take on the sitcom.”

    New continuation, captivating flavor and spellbinding commencement of stories through male’s perspectives in each episode are formulated to suit the target audience requirements catering to family viewership. A new star-cast in a contemporary set-up will bring a breath of fresh air to the show, driven by a 360-degree marketing promotion bustle to reach out to its target markets through its various persuasive campaigns across television, radio, digital and on-ground activation.

    Hum Paanch Phir Se has a stellar star cast comprising of the talented actors – Sooraj Thappar as Anand Mathur, Seema Pandey as Bina Mathur, Vaishnavi Mcdonalds as Parikrama, Jayashree Venkataramanan as Kajal Bhai, Ambalika Sapra as Radhika, Rimi Shrivastav as Choti, Ruchi Tripathi as Meenakshi and Sylvia Chaddha as Sweety.

  • Big Magic to air horror show ‘Cheekh..Ek Khaufnak Sach’

    MUMBAI: BIG Magic in providing innovative and appealing content to its viewers. After launching shows in historical, mythological and kids’ fantasy domain, the channel is taking a step forward in its offering to the viewers by adding the horror genre, with an objective to take the value of the brand a notch higher. With an aim to provide high voltage drama every week, the channel is all geared up to entertain its viewers with the upcoming show, ‘Cheekh..Ek Khaufnak Sach’. The show is slated to air from 15th May 2017, every Monday to Friday at 9 PM on BIG Magic.

    With the viewers widening their horizon of entertainment in distinctive genres, Big Magic is providing its viewers a renewed experience by adding a new element to its array of unique shows. Produced by Homi Wadia under the banner Tele Buddies, Cheekh… Ek Khaufnak Sach will showcaseunheard and unseen form of fear through objects. The unique horror show will be on the lines of dark shadows and whistling winds holding secrets to the untold stories that have never been shown on television before. Raising the thriller quotient for the viewers, each story will be narrated in two parts leading the spectators through some of the most surreal, supernatural and paranormal experiences.

    The show’s promotion will be driven by a 360-degree marketing approach to reach out to the target markets through its various campaigns across TV, radio, on-ground and digital platforms.

    Commenting on the launch of the new show, BIG Magic spokesperson said, “We at Big Magic are constantly looking forward at delivering new content in different genres, catering to the viewer’s dynamic needs. We look forward to the launch of our new offering, ‘Cheekh.. Ek Khaufnak Sach’ that will escalate the thrill factor amongst our viewers, whilst continuing to bolster the value we bring to the table, for our stakeholders and consumers.”

    Big Magic is available across all DTH platforms such as Tata Sky, Airtel, Videocon, Dish TV, Reliance Digital TV along with all cable operators including Hathway, DD Free Dish, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL among others.

  • Big Magic launches another mythological show ‘Chakradhari Ajaya Krishna’

    MUMBAI: Big Magic building on its success in the mythological band has recently launched a new show Chakradhari Ajaya Krishna. Following the popularity of the channel’s flagship show, Baal Krishna, this new show is unravelling the untold story of Krishna’s new phase of life in Mathura wherein a new challenge awaits him. With this new offering, the channel aims to engage viewers across age groups by amplifying the entertainment quotient for them. Child actors Bhavesh Balchandani and Harrsh Mehta essay the roles of Krishna and Balram, respectively. The show airs every Monday to Friday at 6pm on Big Magic.

    Mythological shows have created a niche in today’s Indian television industry. Big Magic has successfully reached out to the audiences by delivering untapped stories of the mythological figures. The new show – ‘Chakradhari Ajaya Krishna,’ focuses on Krishna facing the powerful king of Magadh, Jarasandh. While seeking vengeance for his son-in-law Kans’ death, Jarasandh vows to kill Krishna-Balram. He also wants to erase the entire race of Yadavas, by killing every last Yaduvanshi. The intense struggle between Jarasandh and Krishna forms the crux of the new story.

    In this good vs evil narrative, the channel aims to highlight the side of mythology that is left unsaid in our history. The show’s promotion is being driven by a 360-degree marketing approach, to reach out to the target markets through its various campaigns across TV, radio, on-ground and digital.

    Commenting on this show, spokesperson of Big Magic said, “As a variety general entertainment channel, we at BIG Magic bring yet another story in the mythological genre that will entice a wider segment of audience. The previous show Baal Krishna garnered immense love from the audience and carved a niche for itself. This very fact made us bring back the successful show with a renewed take and provide variety in entertainment to our viewers. We thrive on being true to the content and aim to engage the audience by providing them with stories that are seldom spoken about. ‘Chakradhari Ajaya Krishna’ is a captivating story with an unexplored part of history that the audience will enjoy.”

  • RBNL’s maiden programming move post-acquisition, Zee content in afternoon band

    MUMBAI: Big Magic has introduced an exclusive afternoon time-band with the launch of four shows, dedicated for matinee viewership.

    After the acquisition deal with ZEEL, the channel has taken shows from Zee Channel’s library which includes ‘Kareena Kareena’, ‘Hudd Kar Di’, ‘Hum Sab Baraati’ and ‘Gudgudee’.

    The shows started airing on 20 March. These popular shows of yesteryears based on light-hearted content are being telecast between 1pm & 3pm, Mon-Fri on Big Magic Channel, thus positioning the afternoon time-band as a nostalgia band.

    The exclusive segment with an innovative content strategy of bringing back the golden era that is remembered by the audience, has been formulated after a detailed analysis of the afternoon time-band. ‘Kareena Kareena’, a show with a comic twist, airs at 1pm, followed by family entertainment show ‘Hudd Kar Di’. Viewers are further engaged with a lineup of ‘Hum Sab Baraati’, yet another comedy series, and ‘Gudgudee’, a light-hearted family entertainment show. Each episode of 30 minutes has been introduced with the objective of leveraging viewership trends of 1pm – 3pm slot.

    Speaking about the development, a spokesperson from Big Magic said, “Big Magic caters to audience across age-groups and demographics with its fresh content and innovative show formats. We have drawn insights on the untapped potential of the afternoon time-band through an intricate market analysis and thus introduced these four new shows from Zee Channel’s archive. Our objective is to diversify our offerings for our viewers while adding more value to our brand. We look forward to reaching out to a wider set of audience while engaging them with appealing formats.”

    With the re-introduction of these four popular shows, the channel is reviving the nostalgia associated with the golden era of 2000s in the minds of the viewers. It has also tapped the trend of entertaining and engaging viewers with content from the past and optimising its reach.

    Also Read

    RBNL all set to relaunch Big Magic

    Big Ganga shows now available on ZEEL’s OZee

    Tarun Katial’s big magic with Big Ganga

     

  • Star Plus & Rishtey retain respective market leadership

    MUMBAI: In week 8, Star Plus continued to dominate the Urban+Rural and Urban market with a  leadership position whereas Rishtey too maintained its top position. Colors maintained its second spot this week. Apart from top channels, Sony’s free to air (FTA) channel Sony Pal has gained the positive ratings across markets.  

    Hindi GEC

    Star Plus led the genre with an increase in number with 712076 Impressions (000s) against  657742 Impressions (000s) followed by Colors with 640525 Impressions (000s) on second slot and Rishtey on third with 537507 Impressions (000s).

    In week 8 Sony Pal climbed up at number four with 523334 Impressions (000s) and Zee TV stood at five with 508260 Impressions (000s).

    Zee Anmol stepped down at number six with 504534 Impressions (000s) followed by Sony Entertainment Television grabbed seven spot with 467421 Impressions (000s).

     Star Utsav, Sab TV and Life OK ranked on the eighth, ninth and tenth positions with 448900 Impressions (000s), 390487 Impressions (000s) and 390466 Impressions (000s), respectively.

    Hindi GEC Rural

    Rishtey and Zee Anmol respectively bagged the first and second positions in this category with 409571 Impressions (000s) and 400799 Impressions (000s) followed by Sony Pal  on third slot with 373988 Impressions (000s).

    Star Utsav stood on number four with 342382 Impressions (000s) and Star Plus bagged fifth position with 235398 Impressions (000s).

    Zee TV and Colors  grabbed sixth and seventh spot with 227197 Impressions (000s) and 211405 Impressions (000s), respectively.

    Life OK, Sony Entertainment Television and Big Magic garnered eighth, ninth and tenth spot with 154190 Impressions (000s), 142834 Impressions (000s) and 129779 Impressions (000s), respectively.

    Hindi GEC Urban

    In this category, Star Plus led the chart with 476677 Impressions (000s) followed by Colors on second position with 429120 Impressions (000s).

    Sony Entertainment has maintained its position at third slot with 324587 Impressions (000s) followed by Zee TV on number four with 281062 Impressions (000s) and Sab TV on fifth with 269453 Impressions (000s).

    Life OK stood on number six with 236276 Impressions (000s). Sony Pa, &TVl and Rishtey bagged seventh, eighth and ninth slot with 149345 Impressions (000s), 135671 Impressions (000s) and 127935 Impressions (000s), respectively.

    Star Utsav grabbed tenth spot with week and registered 106518 Impressions (000s). 

  • RBNL all set to relaunch Big Magic

    MUMBAI: Indeed, good decisions lead to great success.  Getting into the stable of one of India’s leading media conglomerates has opened up several opportunities for Reliance Broadcast Network Ltd (RBNL).  

    After the acquisition deal with ZEEL, RBNL is all set to relaunch its Hindi general entertainment channel, Big Magic with a new programming line-up in March.

    ZEEL acquired the TV business of RBNL which includes two channels — Big Magic and Big Ganga. Big Magic, a comedy channel catering to the Hindi-speaking markets, has now been revamped into a variety entertainment channel. On the other hand, Big Ganga is a Bhojpuri entertainment channel which caters to the television audience of Bihar, Jharkhand and eastern Uttar Pradesh.

    The channel has already started revamping the content and its latest offering ‘Akbar’ is a part of the new offering.  The show aims to unravel the prodigious journey of the Mughal emperor right from the days of his childhood, and traces his path to the throne in a manner that has never been projected before, on Indian television.

    Speaking to Indiantelevision.com, RBNL CEO Tarun Katial said, “We are prepared and gung-ho about relaunching Big Magic. Recently, we launched Akbar which is a historical show. Three-four big shows are in the pipeline for the relaunch.”

    The channel is not only changing its programming but also expanding its time band. “We are making it wider and deeper as we are increasing the number of hours of programming. We will add variety to it,” he added.

    Also Read:

    Big Magic to air ‘Akbar’ from 20 Feb

    BIG Magic acquires ‘Boonie Bears’ exclusive FTA rights

    Big Magic launches ‘Big Mahotsav’ on 9 September