ITV

Tag: Big Magic

  • Big Magic’s Historical Comedy ‘Har Mushkil Ka Hal – Akbar Birbal’

    Big Magic’s Historical Comedy ‘Har Mushkil Ka Hal – Akbar Birbal’

    MUMBAI: A one of its kind historical comedy Har Mushkil ka Hal-Akbar Birbal is all set to hit the small screens. To be aired on Big Magic the show will be telecasted at 9:00 pm each weeknight. Popular Indian comedians like Kiku Sharda, Delnaz Irani, Vishal Kotial and Kishawar Merchant have been roped in to tickle the audience’s funny bone.

     

    The well known folklore characters, Akbar and Birbal have been extremely popular with the kids for their combined wit and wisdom. This appeal still has a strong presence and it is this presence which Big Magic plans to present in a fresh, never seen before avatar. Produced by Meenakshi Sagar, popular actor Kiku Sharda will be seen essaying the role of Emperor Akbar while Delnaz Irani will be playing his lady love and wife, Jodha. The role of Birbal will be played by Vishal Kotial, while Kishwar Merchant plays the role of a courtesan madly in love with Birbal. Their existing fan base and comic timing will serve both as a visual and comic treat, simultaneously.

     

    Big Magic said in a statement, “The format and offering of the show is in keeping with our channel positioning of India’s first light entertainment channel and we are proud to be offering audiences India’s first historical comedy. Akbar Birbal requires no introduction and these epoch characters, presented in a new adaptation ensure unmatched and unseen comedy entertainment. Add to the programming, the multi-media marketing plan to back this launch ensures an excellent property offering for marketers and consumers alike.”

     

    The launch of the show is supported with an extensive multi-media campaign across television, radio, print, digital, out of home, on ground and more ensuring deeper reach across the Indian market.

  • Big Magic gets Partha Dey to head non-fiction programming

    Big Magic gets Partha Dey to head non-fiction programming

    MUMBAI: Reliance Broadcast has made a new appointment to enhance its programming content on two of its channels- Big Magic and Big Magic Bihar & Jharkhand. Partha Dey will spearhead the national channel’s non-fiction programming content as the non-fiction head and also the entire programming portfolio for its regional channel as the creative and programming head.

     

    He will be involved in driving the regional channel’s performance by building on consumer insight for developing strong content.

     

    Dey will report to Reliance Broadcast TV business COO Lavneesh Gupta. Prior to this, he was heading the creatives and operation for the Mahuaa Network for six years including the planning, designing and launch of its three channels Pragya, Mahuaa and Mahuaa Bangla. He is a documentary filmmaker and has produced and directed documentaries, features and programming software for various agencies such as the Indian Air Force, ARC RAW and OHM-Holland and Doordarshan. 

     

    Commenting on his appointment, Gupta said “Partha’s vast experience and in-depth market understanding makes him an asset to the organisation. We are happy to have him on board and are confident of him leading Big Magic Bihar & Jharkhand through its next growth phase.”

     

    On his appointment Dey said, “Big Magic is among India’s most vibrantly growing brands, which has displaced long standing players in a very short period of time especially in the regional markets. The brand has an exceptional potential for growth and I look forward to working with the very talented team, to make this vision a reality.”  

     

    Currently the regional channel has just one non-fiction show Hindustan Ka Big Star and is looking at getting many more in the coming months.

  • Big Magic Bihar & Jharkhand inks DTH deal with Dish TV

    Big Magic Bihar & Jharkhand inks DTH deal with Dish TV

    MUMBAI: As part of its distribution-strengthening strategy, BIG MAGIC Bihar & Jharkhand the regional entertainment channel from the Reliance Broadcast Network stable, inks distribution deal with Dish TV becoming available on Channel No. 814. Available on the base pack, this move adds 8mn million Dish TV subscribers to BIG MAGIC Bihar & Jharkhand’s reach as it reaches out to a larger Diaspora across India.

     
    Backed with an aggressive distribution plan and an endeavor to reach its rich regionally rooted content, to discerning audiences across the country, Dish TV – India’s premier and largest DTH platform was the most natural choice. This deal marks the beginning of a robust expansion plan as the Channel is close to inking deals with other leading DTH players, in addition to an extremely robust local distribution network already in place.

     
    With an eclectic content mix that encompasses a wide slate ranging fiction, crime, reality, music, devotion, movies and mythology, tailored to offer a wholesome family viewing experience, the Channel is primed to get a huge loyal audience base instantly. Viewers can now savour television shows coated with the regional flavor ranging Police Files, Hindustan ka Big Star, Bhojpuri Films, Big Memsaab and upcoming reality shows Big Folk Star and Big Bahuria.

     
    The Channel said in a statement, “We are a leading player in the regional market and have delivered excellent performance. We see a huge opportunity in catering to a larger Diaspora and our endeavor is to reach our content mix to the discerning audiences spread across the length and breadth of India. Dish TV is a perfect partner to begin the exercise with, from here-on we will increase footprint through strengthened distribution across platforms.”

     
    BIG Magic Bihar and Jharkhand is currently available on Hathway, Incable, Manthan, Digicable, GTPL, Siti Cable, Maurya, DEN and other all independent operators.

     

  • Celebrate holi with big phaguwa on Big Magic Bihar & Jharkhand

    Celebrate holi with big phaguwa on Big Magic Bihar & Jharkhand

    MUMBAI: Bringing fun and frolic to the viewer’s home, the region’s No.1 entertainment channel, BIG Magic Bihar & Jharkhand presents a first-of-its-kind 7-day long Holi celebration with BIG Phaguwa 2014. With a platter of all-round entertainment inclusive of folk music, performances, special capsules, blockbuster movies, a televised Holi event and much much more, the region’s favourite channel grooves its viewers into a merry festive mood starting the 10th of March to the 17th of March 2014!

     

    Promising fun-filled and entertaining 7 days, the channel presents a unique bouquet of offerings! From 10th to 17th March, the channel airs ‘Phaguwa Sara Ra Ra’ a special televised event covering Holi trends, new colors in the market, dressing, food etc. Another special package called ‘Holi Rangoli’ will air have special Holi songs from different regions for viewers to enjoy. For movie lovers, the channel will air 9 blockbuster Bhojpuri movies starting 10th March inclusive of the World TV Premieres of Dil Toh Paagal Hola at 3pm on 15th March and Laxman Rekha at 1pm on 16th March. Additionally, the channel’s shows BIG TOP 20 and Police Files II will have special Holi episodes this week.

     

    On 17th March (Holi), viewers can catch Holi ki Hud Dang – a special entertainment event featuring famous musicians and entertainers from the region. Viewers can enjoy folk singing, dance performances, celebrations, Jogira singing, music, celebrities and a lot more in this special show! With a host of special programs and marketing-digital promotion around them, the channel ensures that viewers stay glued to BIG MAGIC Bihar and Jharkhand this festive season!

     

    Reliance Broadcast Network: Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 Big FM – India’s No.1 FM Network with 45 stations, reaching over 4 crore Indians each week; Big Magic – a Hindi general entertainment channel featuring light entertainment shows; Big Magic Bihar & Jharkhand – a Channel with local content tailored for the region; Big Magic International – a channel targeted at the Indian Diaspora in the US and Canada; Big RTL Thrill – an action entertainment channel from the Company’s joint venture with Europe’s RTL Group; and Big Productions – its television content production division; For more information log on to www.reliancebroadcast.com

  • Big Magic bihar & jharkhand launches police files season 2

    Big Magic bihar & jharkhand launches police files season 2

    MUMBAI: Encouraged by the grand success of season 1, BIG MAGIC Bihar and Jharkhand is all set to launch the second season of Police Files. Highlighting the various stories of crime, retaliation, presence of mind and bravery from the Hindi heartland, the show is hosted by Bhojpuri actor Vinay Anand. This new season hinges on the core principle ‘Surakshit Samaaj, Ek Abhiyaan’ that encourages people to be more socially responsible for those around them. The show launches on 3rd February, every Monday to Friday at 7.30pm and 10pm only on BIG MAGIC Bihar & Jharkhand!

    In its newest season, the show strives to evoke ‘Suraksha’ for everyone with the campaign ‘Surakshit Samaj Ek Abhiyaan’, and urges people to stand against crime and take preventive measures against them. Through the show, host Vinay Anand will narrate to viewers, various stories of impending crime, bravery and quick wittedness. The new season will be slotted in themes – Rakshak (the stories of super-cops going beyond their call of duty), Viruddh (the stories of senior citizens fighting crime), Naari Suraksha (highlighting the brave women of the region), Zameen (stories of fightbacks against Bhumafias), Rishton ki Raksha (stories of brave families) and stories of crimes against indigenous tribes / adivasis in Jharkhand.

    The company said in a statement, “Continuing to offer audiences in the Hindi heartland locally relevant and insightful programming, we are excited to launch season 2 of Police Files. Vinay Anand is a great host and we are confident that he will resonate very well with our viewers and that our advertisers will find great value in associating with the show.”

    Police Files is not just another crime show, but one that features real life stories from incidents that have taken place in the Hindi Heartland that are used to empower audiences to protect themselves from such crimes. The Hindi Heartland is known for its high crime rate ranging from crime against women, drug trafficking, extortion, murder for hire, homicide, kidnapping, theft, land mafia and more. This new show brings to life, real high profile cases through recreation and also goes a step further by empowering audiences to be better equipped to deal with these criminal situations.

    The new season will be promoted through an aggressive multi media campaign, featuring TV, Radio, OOH, Print, and Digital across the Hindi Heartland. The channel will also promote the show through various locally relevant on-ground campaigns and associations.

     

  • Sunday to become a fun day with Raavi and Gurpreet

    Sunday to become a fun day with Raavi and Gurpreet

    MUMBAI: Get ready to add some fun, spice and naughtiness to your life this Sunday. As a special treat for Raavi fans, Big Magic welcomes you into the innocent world of Raavi that is full of fun and excitement with Raavi Ka Ravivaar, a special 12-hour funfest.

     

    Anchored by one of the most established and renowned stand-up comedians in the industry, Gurpreet aka Ghugghi, this special marathon will present the cutest moments of the series on 24 November, Sunday from 8:00 am to 8:00 pm.

     

    In a short span, Raavi has managed to receive not just positive feedback but a lot of adulation from the viewers across HSMs. This marathon will highlight Amrita’s (Raavi’s mother) journey as a mother who takes a dramatic life decision to disguise her girl child as a boy. While Raavi’s true identity is under wraps, it initiates an extremely interesting cat and mouse game cleverly handled by little Raavi who plays dual roles dexterously.

     

    Learning a few tricks from Raavi, Ghuggi will don four special avatars to present this marathon. Raavi will also be seen anchoring this marathon along with the comedian. The witty duo is set to enthrall the audience with 12-hour marathon story on Raavi and her world laced with humour and entertainment.

     

    Gurpreet Ghugghi said: “This mischievous little Raavi is full of life. Taking a trip down memory lane with this cute kid was not just exciting but a whole lot of fun. Watch out for my special avatars this Sunday. I am sure the audiences will enjoy this marathon.”

     

    “Anchoring a show is new to me but Ghuggi uncle (Gurpreet Ghuggi) made it easy. It’s exciting to revisit the episodes that I had so much fun working on. This Sunday I know what I will be watching on TV. Hope the viewers also enjoy watching this marathon!” quips Raavi. The series air every Monday-Friday at 7 pm only on Big Magic.

  • Big magic beefs up its weekday prime time programming with kis din mera viyah hovega

    Big magic beefs up its weekday prime time programming with kis din mera viyah hovega

    MUMBAI: BIG MAGIC, the flagship general entertainment channel from the Reliance Broadcast Network, is on an aggressive spree to intensify the content and programming lineup on the channel. Targeted at the 15- to 35-year-old SEC ABC females and males across Hindi-speaking markets, the adaptation of a popular Pakistani sitcom of the same name – Kis Din Mera Viyah Hovega promises to enthrall today’s progressive audiences. Produced under the banner of BIG Production, this witty sitcom is all set to premiere on BIG MAGIC on Monday, 25th November at 9.30pm.

    Kis Din Mera Viyah Hovega is a situational comedy and comprises of an eclectic mix of unusual characters, a captivating storyline and rib-tickling humour. All set to add more laughter and entertainment to the lives of Indian viewers, this refreshing new offering showcases the lives of the members of the Choudhary household and their biggest fixation – marriage. All the members of the family are desperate to get married but owing to their amusing obsessions and a juxtaposition of circumstances they all land up in a hilarious mismatch. Amidst all the confusion of finding a suitable match and getting married, one question which lingers on every character’s mind is- kis din mera viyah hovega!

    This character driven sitcom enjoyed immense popularity in Pakistan with 3 successful seasons. Mr. Sunil Kumaran, Business Head, Big Magic states, “With Big Magic expanding its footprint across HSMs, it is our constant endeavor to bring forth a variety of fresh and intriguing content to the viewers with every new offering. Close on the heels of our previous adaptation Nadaniyaan, we are certain that this family entertainer Kis Din Mera Viyah Hovega will attract more viewers to the channel and be a great value proposition to consumers and advertisers alike.”

    Comedy being the genre that resonates well with audience across age groups, the channel acquired the rights of the sitcom Kis Din Mera Viyah Hovega after in-depth research and has adapted the same accordingly for the Indian masses. Big Magic has grown within a very short period of time to become a favorite among a larger audience beyond central India (which it was initially catering to). With its footprint expanding across HSMs, the new shows are aimed at a larger cross-section of audiences. With a larger viewer base to entertain, the channel is ensuring its programming is tailored to suit relevant entertainment penchants.

  • 12 hour Laughathon with Nadaniyaan on Big Magic

    12 hour Laughathon with Nadaniyaan on Big Magic

    MUMBAI: Big Magic, the flagship GEC from Reliance Broadcast Network is taking newer approach to stay connected to their audience. On 27 October, get set for a laughter indulgence the channel is all geared up to showcase, The Nadaniyaan Laughaton,a special treat for fans of the popular situational comedy show – Nadaniyaan. It will be a 12-hour non-stop entertainment (8:00 am – 8:00 pm).

    Talking about the initiative, the channel’s business head Sunil Kumaran says, “Sundays are days when television viewers seek complete light family entertainment. To appeal the entire family, we conceptualised this special Sunday content.”

    The programming has been designed to increase reach and sampling, says Sunil Kumaran

    Anchored by none other than popular actor-comedian Krushna Abhishek, this special marathon will air the best Nadaniyaan episodes. Says Krushna, “I am very excited to be anchoring a laughathon on Big Magic. Nadaniyaan is a hilarious sitcom and I personally enjoy watching the show. This is the first time I am doing something like this and it has been a wonderful experience. I am certain that this Sunday is going to be a fun-filled one.”

    Nadaniyaan… Teen Nadaano Ki Kahaniyaan is a dialogue-based situational comedy that revolves around the lives of the Verma family featuring Naman Verma aka Nandu, his wife Chandini and his brother Pushkar Verma aka Pappu. A self-proclaimed writer, a push-over wife and a clumsy younger brother; this nadaan family constantly lands each other in amusing situations with plenty of misunderstandings, crazy pranks and comic characters.

    Kumaran adds, “Nadaniyaan has the right mix of comedy and makes for perfect Sunday television entertainment. Krishna’s was a perfect fit for the show given his experience in the comedy genre. The programming has been designed to increase reach and sampling. Additionally, we will have Krishna’s fans who will further augment viewership.”

    In the past, many GECs have tried this stint but haven’t been able to click with the audience well.

  • Close Big Magic launches multi-media marketing campaign across HSM

    Close Big Magic launches multi-media marketing campaign across HSM

    MUMBAI: Big Magic, the flagship GEC from Reliance Broadcast Network, which recently expanded its reach across Hindi speaking markets and announced a slew of new shows and now kicked off with a multi-media marketing campaign.

     

    The two-month comprehensive and integrated campaign sees a mix of traditional and non-traditional media across television, cinema screens, radio and digital. With a marketing mix that connects with consumers across touch points through the day, will be spread across external media platforms, while also optimising the company’s internal media muscle to ensure mileage. The campaign kick-started last week will run until the end of November.

     

    Commenting on the campaign, Big Magic business head Sunil Kumaran said, “We are rolling out the marketing campaign now that we have our distribution and content in place.  This will give a strong impetus to the good growth we are witnessing on the channel.  We have created an integrated multi-media campaign ensuring we connect with our audiences through multiple touch points.  We are using TV extensively along with Radio, Cinema and Digital to ensure that we reach out to a large base of audience in a short time.”

     

    With a communication built to convey the availability of the channel in more geographies and fresh and newer content, the campaign is aimed at garnering greater eyeballs for its differentiated content. The creative idea is to make Big Magic the destination for the best Hindi television entertainment with a mix of drama, comedy and more.

     

    An exhaustive plan including using television channels ranging music, movie and news, cinema screens across the cities, effective promos on radio, and an engaging digital plan, the campaign has been designed to attract newer audiences and encourage sampling. Ensuring the company’s internal media strengths are part of the plan, 92.7 BIG FM, Spark Punjabi, Big RTL Thrill and Big Magic Bihar & Jharkhand will also be effectively used as part of the plan.

     

    The media mix is designed to deliver maximum impact. Given the audience profile of BIG MAGIC, media selection has been made keeping in the mind the lifestyle and habits of the female television viewer.

  • Big Magic International enhances content portfolio in the US and Canada

    Big Magic International enhances content portfolio in the US and Canada

    MUMBAI: Big Magic International, launched a year ago, will now beef up its content line up with two new fictional shows ‘Raavi’ and ‘Nadaniyaan’ along with films acquired from Viacom 18.

     

    With a content mix that ranges entertainment shows to daily business news from BloombergTV India, the international channel promises an inclusive and absolute package for its viewers. At start, the shows will be available on BIG MAGIC International – in the United States and Canada.

     

    Through exclusive partnerships, ‘Raavi’ and ‘Nadaniyaan’ will air on Big Magic International in the US with the largest DTH platform – Dish Network and in Canada with Ethnic Channels Group (EGCL).

     

    In the United States, Dish Network will ensure it reaches a sizeable and relevant audience of more than 14.3 million households. In Canada, with Ethnic Channels Group (EGCL) a Canada-based television broadcasting, distribution and communications company, specializing in multicultural television, the Channel will air across all major platforms like Rogers Cable, Bell DTH, Bell Fibe, Cogeco and Telus, reaching over 6.4 million households.

     

    Marketing of the shows will see an extensive digital and on air campaign, along with an on ground leg. With Big Magic International’s alliances with large scale events like Shankar-Ehsaan Loy Concert, India Fair, Asian American Fair etc.

     

    Speaking on the announcement, International Business executive VP Soumen Ghosh Choudury said “The new shows on Big Magic International are part of our endeavour to offer a complete entertainment package that appeals to the Indian Diaspora. Both shows add to the robust programming line-up, and meet the entertainment penchants of our audiences. We will, through our Channel, engage with audiences across the mediums of on air, digital and on ground for a more holistic entertainment experience.”

     

    “BIG Magic International being the Variety entertainment channel has marked its presence in USA. These new fiction and comedy shows, and Bollywood movies on the weekend, will definitely add on to its growth and increase its viewership”, said Big Magic International’s exclusive advertising agency in the US market Mediamorphosis co-founder Poulami Mukherjee.

     

    With Ethnic Channels Group as its exclusive partner in Canada, the group’s president Hari Srinivas, said, “Big Magic is poised for greater growth in Canada, and the new programming initiatives will fuel this growth”

     

    The channel’s programming remains an eclectic mix of daily sitcoms, socio-mytho programs, crime shows, dramas, and religious shows handpicked from Big Magic India, along with news from the very credible BloombergTV India.