ITV

Tag: Big Magic

  • Zee TV, Life OK and SET gain big: TAM TV ratings

    Zee TV, Life OK and SET gain big: TAM TV ratings

    MUMBAI: The ranking order of the six topmost Hindi general entertainment channels (GECs) remained the same in the week 47 of TAM TV ratings. The channel’s to gain this week are Zee TV, Life OK and Sony Entertainment Television (SET).

     

    Zee TV at number three reported 433,251 GVTs, up from 418,880 GVTs. The biggest highlight for the channel was KumKum Bhagya which witnessed a huge viewership and observed 8,021 TVTs, up from 6,837 TVTs. Jamai Raja too saw a rise in the ratings and stood at 7,133 TVTs, up from 6,583 TVTs and Aur pyar Ho Gaya noted 5,676 TVTs, up from 4,894 TVTs.

     

    Life OK continued to have a strong run at number four with 325,955 GVTs, up from 312,543 GVTs. The shows that grew were Savdhan India which reported 2,577 TVTs, up from 2,328 TVTs, Comedy Classes garnered 2,234 TVTs, up from 2,132 TVTs and Mere Rang Mein Rangne Wali scored 1,510 TVTs.

     

    SET at number six registered 206,514 GVTs, up from 189,679 GVTs. The channel’s new series Itna Karo Na Mujhe Pyaar saw a decent start and scored 1,440 TVTs. Its crime property CID observed 3,562 TVTs, up from 3,098 TVTs and Maharan Veer Pratap tracked 2,628 TVTs, up from 2,546 TVTs.

     

    Talking about the losers this week, the numero uno Star Plus scored 630,854 GVTs, down from 657,629 GVTs. The channel’s chart topper Diya Aur Baati Hum saw a drop in the viewership and garnered 13,400 TVTs, down from 13,962 TVTs, Saathiya Saath recorded 8,763 TVTs, down from 9,647 TVTs and Ye Hai Mohababtein scored 9,316 TVTs, down from 9,599 TVTs.

     

    Colors at number two recorded 481,803 GVTs, down from 483,364 GVTs. Despite a drop, Sasural Simar Ka continued to be the chart topper with 7,260 TVTs, down from 7,717 TVTs, Udaan too lost some eyeballs as it garnered 6,797 TVTs, down from 7,253 TVTs and Balika Vadhu reported 4,804 TVTs, down from 5,182 TVTs.

     

    At number five stood Sab with 275,597 GVTs, down from 295,904 GVTs. Its chart leader Taarek Mehta Ka Ooltah Chashmah reported 7,175 TVTs, up from 7,120 TVTs, Family Antakshari observed 1,190 TVTs, down from 1,466 TVTs and Badi Door se Aaye Hai tracked 2,322 TVTs, down from 2,474 TVTs.

     

    Big Magic viewership has grown by 12 per cent this week on the back of artist specials and faces in key show. It recorded 68,667 GVTs, up from 61,220 GVTs. On the other hand, Zindagi gained and recorded 30,125 GVTs, up from 29,324 GVTs and Sony Pal registered 30,457 GVTs, down from 32,126 GVTs. 

  • RBNL inducts new talent for growth of TV business

    RBNL inducts new talent for growth of TV business

     MUMBAI: Big Magic, the flagship entertainment channel from Reliance Broadcast Network has roped in Sahil Kangotra as its business head and Shalini Gupta as chief marketing officer for the television networks: Big Magic, Big Magic Ganga, Big Thrill and Big Magic International.

    In their respective functions, Kangotra and Gupta will report to RBNL COO Lavneesh Gupta and will be the torchbearers, leading the television team through its next level of growth. Having successfully created radio network 92.7 Big FM, Reliance Broadcast Network is poised to drive growth and profitability for its TV business.

     An IIM Lucknow alumnus, Kangotra joins RBNL from ICICI Lombard GIC where the last position held was in the capacity of corporate solutions group VP. With over 12 years of work experience Kangotr’s expertise lies in building growth through effective trouble shooting and leading through people management.

    Kangotra said, “I am excited about my foray into the broadcasting space and there could be no better Company than Reliance Broadcast Network, which is at the hub of the media evolution. I look forward to complementing the team’s strengths and adding value, to create optimal results for the business.”

    Gupta, an MBA in marketing, with her extensive experience of over 15 years, will be responsible for driving market share and viewership along with creating brand saliency and buzz for the television network. She has been associated with brands/organisations as Bharti Airtel, Loop (BPL) Mobile, Parle Agro and Grey Worldwide across various roles.

    Gupta stated, “I look forward to driving growth and higher market share for the television network and carve a distinct brand identity within the huge media clutter. Along with the leadership innovating team, I endeavour to create another success story for the television business.”

    The COO said, “Shalini and Sahil each bring on board extensive and diverse experience which will further augment our brand’s growth and performance. It is our immense pleasure to announce their association with our television business, and we are confident that their proficiency will enable us to lead us to our next level of growth.”

     

  • Sony observes a huge drop in week 46

    Sony observes a huge drop in week 46

    MUMBAI: It was a bad week for Sony Entertainment Television (SET), which saw a significant drop in its viewership. In the week 46 of TAM TV ratings, it recorded 189,679 GVTs, down from 245,413 GVTs.

    The shows that saw a massive drop were Crime Petrol which tracked 1,404 TVTs, down from 2,049 TVTs, the newly launched series Tum Eise Hi Rehana got 843 TVTs, down from 2,648 TVTs and Adaalat noted 1,456 TVTs, down from 1,760 TVTs.

    On the other hand, despite a drop, Colors continued its strong run at number two with 483,364 GVTs, down from 485,940 GVTs. The channel’s most famous reality show Bigg Boss 8 saw a fall in the viewership as it reported 4,947 TVTs, down from 5,073 TVTs, Comedy Nights with Kapil too lost a few eyeballs as it noted 6,094 TVTs, down from 6,379 TVTs and Uttaran stood at 2,686 TVTs, down from, 2,993 TVTs.

    Star Plus continued to be the number one with 657,629 GVTs, up from 609,924 GVTs. The channel’s chart topper Diya Aur Baati Hum climbed new heights as it witnessed 13,962 TVTs, up from 11,552 TVTs; its new series Everest scored 3,144 TVTs, up from 2,824 TVTs. The channel’s talk show Satyamev Jayate too saw a significant rise in the ratings and observed 3,375 TVTs, up from 2,180 TVTs.

    Zee TV ranked at number three with 418,880 GVTs, up from 393,540 GVTs. Jodha Akbar topped the chart with 7,649TVTs, down from 7,689 TVTs, Jamai Raja at number two scored 6,583 TVTs, up from 6,515 TVTs and at number three stood Kumkum Bhagya with 6,837 TVTs, up from 6,383 TVTs. The channel’s stint with comedy Neeli Chhatri Wale also worked wonders for it as it witnessed 4,153 TVTs, up from 3,388 TVTs.

    Meanwhile, Life OK remained stable at number four with 312,543 GVTs, up from 305,403 GVTs. The shows that grew were Comedy Classes, which registered 2,132 TVTs, up from 2,079 TVTs, Ajeeb Daastan Hai with 1,501 TVTs, up from 1,323 TVTs and Laut Aao Trisha which stood at 1,060 TVTs, up from 909 TVTs.

    Sab retained its position at number five with 295,904 GVTs, up from 284,515 GVTs. Its chart leader Taarek Mehta Ka Ooltah Chashmah reported 7,120 TVTs, up from 6,076 TVTs, Badi Door se Aaye Hai noted 2,474 TVTs, up from 2,121 TVTs and Gutar Goon scored 1,015 TVTs, up from 907 TVTs.

    Big Magic observed a drop in the viewership and noted 61,220 GVTs, down from 68,547 GVTs. On the other hand, Sony Pal witnessed a rise and recorded 32,126 GVTs, up from 30,710 GVTs and Zindagi lost a few numbers and scored 29,324 GVTs, down from 31,475 GVTs.

     

     

  • Colors, Life OK and Big Magic the only gainers in week 45

    Colors, Life OK and Big Magic the only gainers in week 45

    MUMBAI: After a good show in week 44, where all the general entertainment channels (GECs) witnessed a rise in the viewership, week 45 of TAM TV ratings had a different story to tell. Most of the GECs observed a fall in the ratings.

     

    The only channels which grew were Colors, Life OK and Big Magic. Colors continued its strong hold at number two with 485,940 GVTs, up from 456,890 GVTs. Sasural Simar Ka reported number one position with 7,129 TVTs, up from 6,447 TVTs. At number two was Udaan with 6,416 TVTs, up from 6,021 TVTs. On the non-fiction front, Comedy Nights with Kapil saw a significant growth with 6,379 TVTs, up from 5,863 TVTs.

     

    Big Magic saw a growth of 22 per cent with 68,547 GVTs, up from 56,061 GVTs.

     

    Meanwhile, Life OK remained stable with 305,403 GVTs, up from 305,165 GVTs. The channel’s two crime properties, Savdhan India and Shapath, scored 2,320 TVTs, up from 2,189 TVTs and 1,932 TVTs, up from 1,737 TVTs, respectively. Its stint with comedy, Comedy Classes saw a significant growth and registered 2,079 TVTs, up from 1,790 TVTs.

     

    Amongst the losers, the numero uno Star Plus observed a significant fall and reported 609,924 GVTs, down from 655,032 GVTs. The channel’s chart topper, Diya Aur Baati Hum is reaching new heights every week as it garnered 11,552 TVTs, up from 10,796 TVTs. Second placed Ye Hai Mohababtein scores 8,874 TVTs, down from 8,908 TVTs and at number three stood Saathiya Saath with 8,831 TVTs, down from 9,301 TVTs.

     

    Zee TV at number three attained 393,540 GVTs, down from 404,572 GVTs. Jodha Akbar tops the chart with 7,689 TVTs, down from 8,234 TVTs, Jamai Raja at number two scored 6,515 TVTs, down from 6,744 TVTs and at number three observed Kumkum Bhagya with 6,383 TVTs, down from 7,080 TVTs. Dil Se Nache Indiawale witnessed a rise in the viewership with 2,715 TVTs, up from 2,374 TVTs.

     

    Despite a drop, Sab retained its position at number four with 284,515 GVTs, down from 306,985 GVTs. Its chart leader Taarek Mehta Ka Ooltah Chashmah reported 6,076 TVTs, down from 6,317 TVTs and at number two stood Balveer which observed a rise in the viewership and garnered 2,365 TVTs, up from 2,300 TVTs.

     

    Sony Entertainment Television (SET) delivered 245,413 GVTs, down from 285,159 GVTs. CID continues to be the number one show for the channel with 3,360 TVTs, up from 3,218 TVTs. KBC ranks second with 2,648 TVTs, down from 3,040 TVTs.

     

    Zindagi observed 31,500 GVTs, up from 31,325 GVTs and Sony Pal tracked 30,695 GVTs, down from 31,402 GVTs.

  • Big Magic launches weekend property ‘Shahi Shanivaar’

    Big Magic launches weekend property ‘Shahi Shanivaar’

    MUMBAI: Big Magic, the flagship Hindi general entertainment channel from Reliance Broadcast Network brings another new offering in its bouquet of shows.

     

    Riding on the immense popularity of ‘Har Mushkil Ka Hal Akbar Birbal’, the channel is extending the show now on weekends with a one hour new episode every Saturday at 9 pm.

     

    Titled ‘Shahi Shanivaar’, the latest weekend property stands on the backdrop of magnificent look and historical stories and aims to retain its audience attention even on weekends.

     

    Commenting on announcement of Shahi Shanivaar, Reliance Broadcast Network COO Lavneesh Gupta said, “We are delighted to announce a weekend property called ‘Shahi Shanivaar’ on the popular show ‘Har Mushkil Ka Hal Akbar Birbal’ that keeps up the historical comedy quotient on Saturdays too.”

     

    “The one hour shows will have new and interesting plots backed by historical research on the backdrop of royal splendour and special appearances by celebrities. We have maintained the same timing of 9pm so that from Monday to Saturday our audience’s experience the show same time thus offering greater value and consistency for marketers,” he added.

     

    Beginning on 1 November 2014, popular artist and celebrity Chetan Hansraj will be a part of a major conspiracy plot in the show, which will be followed by an episode on ‘Vishkanya’ on 18 November and a ‘Maha-episode’ on 15 November. Each of these episodes will also be integrating local festivals of the Hindi heartland that characterises India and is backed by strong local research and insight.

  • SET: The only loser in week 42

    SET: The only loser in week 42

    MUMBAI: It was a no different week for the Hindi general entertainment channels (GECs), according to the week 42 of TAM TV ratings, as all the channels maintained their ranking order. 

     

    On the viewership front, except for Sony Entertainment Television (SET), rest all the channels have observed a rise.

     

    Star Plus continues to lead the chart with 600,523 GVTs, up from 598,185 GVTs. The channel’s talk show, which deals with social issues and hosted by Aamir Khan, Satyamev Jayate, lost few numbers and registered 2,444 TVTs, down from 4,916 TVTs.

     

    Its fiction offerings have done well. The chart leader series Diya Aur Baati Hum seems to earn new numbers every week as it scored 9,075 TVTS, up from 8,455 TVTs, Saathiya Saath scored 8,105 TVTs, up from 7,879 TVTs and Ye Hai Mohabatein recorded 7,498 TVTs, up from 7,353 TVTs.
     

    At number two stood Colors with 436,422 GVTs, up from 432,481 GVTs. Sasural Simar Ka continues to be number one in the fiction space with 6,375 GVTs, up from 5,771 TVTs. At number two is Udaan which saw a hike in the viewership as it reported 6,006 TVTs, up from 5,480 TVTs and Balika Vadhu ranks third with 4,809 TVTs, up from 4,412 TVTs.
     

    Zee at number three garnered 418,103 GVTs, up from 412,888 GVTs. Jodha Akbar continues to be the number one show for the channel as it scored 8,075 TVTS, up from 7,732 TVTs. Kumkum Bhagya seems to attract good amount of eyeballs as it reported 7,351 TVTs, up from 6,953 TVTs and Jamai Raja stood at 6,553 TVTs, up from 6,232 TVTs.
     

    Life OK stays happy at number four with 301,763 GVTs, up from 292,327 GVTs. The channel’s crime property Savdhan India reported 2,380 TVTS, up from 2,247 TVTs. The much hyped Ekta Kapoor’s series with Sonali Bendre as the lead – Ajeeb Daastan Hai Ye observed a fall in the viewership and stood at 1,201 TVTs, down from 1,223 TVTs.
     

    At number five stands Sab with 276,437 GVTs, up 272,524 GVTs. The channel’s top leader Taarek Mehta Ka Ooltah Chashmah scored 6,047 TVTs, up from 5,753 TVTs and Chidiya Ghar lost numbers and registered 2,115 TVTs, down from 2,383 TVTs.

    SET shed numbers and noticed 228,235 GVTs, down from 244,573 GVTs. Its crime property CID continues to be the number one and witnessed 2,805 TVTs, up from 1,307 TVTs. Maharana Pratap ranks second with 2,698 TVTs, up from 2,642 TVTs. 
     

    Sony Pal, the second GEC from Multi Screen Media (MSM) plate, observed a marginal rise in the ratings and delivered 25,326 GVTs, up from 23,814 GVTs. On the other hand Zindagi too witnessed a hike in the ratings and reported 21,028 GVTs, up from 19,978 GVTs and Big Magic recorded 55 million GVTs, down from 57 million GVTs, it recorded in week 41 of TAM TV ratings.

  • A ‘Happy New Year’, this Diwali

    A ‘Happy New Year’, this Diwali

    The festival of lights, Diwali is here, signifying the victory of light over darkness, knowledge over ignorance, good over evil, and hope over despair.

    And as people gather to celebrate, the television channels have a special treat for viewers this Diwali.  

    Talking about the big bunch, Hindi general entertainment channels (GECs), Colors will run Diwali tracks across all its shows. The most popular characters Gutthi and Palak from Comedy Nights with Kapil will enter the Bigg Boss house and engage the contestants via a task. The winners/good performers will receive the Diwali gifts that have been sent by their family members. After Gutthi and Palak leave, the contestants will participate in a special fashion show where they will showcase their best ethnic outfits.

    In Beintehaa, Zain and Aaliya light up diyas to celebrate their first Diwali together and light crackers. Suraiyya gifts jewellery to her bahus. In Balika Vadhu, Diwali puja will be conducted in Udaipur and Jaitsar homes.

    One of the channel’s longest running show, Uttaran will have its own twists and tales. There will be a highpoint wherein Rani while bursting crackers finds herself trapped inside a burning house. When the fire is doused, they realise that Rani is missing. Overall, during Diwali, Meethi finds herself worried about Rani while trying her best to safeguard her from being sent to the brothel again.

    In Udann, Chakor ensures that a tempo of sweets and crackers comes to the village so that while she is celebrating Diwali in Lucknow, her parents and other people from her village will celebrate Diwali for the first time.

    With the festive season around the corner, Zee TV presents audiences with ‘Saat Din Khushiyon Ke’ – a Diwali special that will air celebratory content across all its primetime shows, giving viewers a chance to celebrate the festival of lights with their favourite actors.

     
    While Shah Rukh Khan celebrates Diwali on a special episode of Dil Se Naachein Indiawaale, a double dhamaka awaits one on Neele Chhatri Waale as Bhagwan Das runs into trouble with a jewellery shop on buying gold for his wife.

    In the popular show Aur Pyaar Ho Gaya, Raj and Avni re-unite and marry each other after a lot of trials and tribulations in a secret ceremony, away from home in Umargaon. On Jamai Raja, watch DD leave no stone unturned in making Sid and Roshni’s life miserable. She gives them the task of cleaning the entire house in preparation for Diwali, as they haven’t been able to pay the rent.

    Not to forget the digital side to it. While some will spend quality time with their families this Diwali, for those unable to visit their families back home, Zee gives them an opportunity to wish them on national television!

    Viewers can send in their wishes and messages from 23 – 25 October, through Facebook and Twitter and Zeetv.com/Diwali and win a chance to have their messages displayed on television.

    Not to be left behind, the sister channel of Sony Entertainment Television (SET), Sab, will telecast ‘Sab Ki Diwali Party’ on 22 October at 9pm. It will see a fantabulous congregation of television artists that celebrate the festival of lights and harmony with great festivity. Bundled with power-packed performances by leading television actors from different verticals, it will witness the Sab family coming together with more actors to create a magnanimous event replete with dance performances and melodious music.

    The show is woven into a story where the Badi Dooooor Se Aaye Hai star-cast invites various celebrities from Sab family and others such as Mouni Roy, Kritika Sengar, child celeb – Akshat and more to usher the Diwali festival together to enhance the joy of this momentous and auspicious occasion.

    Moreover, Gokuldham society members (from Taarak Mehta ka Ooltah Chashmah), are all set to celebrate the festival of lights amongst themselves. The residents get a unique idea to invite the king of Bollywood romance Shah Rukh Khan who comes to promote his upcoming movie – Happy New Year which hits the screens on 24 October.

     

    In celebrating this festival with audiences Big Magic presents the Big Diwali Special, a one hour festive spike on 20 October from 8-9 pm. The programming offering will see artists from across the shows of Ajab Gajab Ghar Jamai, Mahisagar and Raavi come together on the comic caper Uff! Yeh Nadaniyaan ensuring audiences have their dose of laughter during the celebrations.

    Adding spark this the festive, popular names like Upasana Singh, Himani Shivpuri, Sumit Vats and Vandana Pathak will be seen rejoicing the Diwali Mohatsav with the Nadaan Family. This extravagant celebration will provide an assortment of fun, entertainment, humour and laughter for all the loyal patrons.

    Reliance Broadcast Network COO Lavneesh Gupta believes that Diwali being the most celebrated festival in India and especially across the HSMs becomes an obvious and natural opportunity for us to connect with audiences and marketers.

    “Our hour-long Diwali special, is crafted to ensure entertainment sensibilities of our audiences are met, will deliver the perfect blend of entertainment riding on the pegs of humuor and the festive spirit. Adequately marketed, the special is another offering that strengthens connect. ”

    If you thought GECs were the only ones in the fray, think again. Movie channels too have added their own flavour of entertainment.

    &Pictures looks to give viewers something to dance about with the world television premiere of Mad About Dance on 23 October at 8 pm. This is part of the ‘Mad About Pictures’ Film Festival property that the channel is running.

    Zeel deputy business head, Hindi movie channels Ruchir Tiwari states: “We are pleased to premiere the World Television Premier of Mad About Dance, a film that is a complete entertainment package for all and an inspirational film for the youth. With a single-minded thought of bringing families together this Diwali, the film will make it more festive for our viewers.”

    Movies OK will reward its viewers with ‘Karo Diwali Share’ contest wherein audience has an opportunity to win Snapdeal e-vouchers worth Rs 10,000 and buy exciting Diwali gifts daily. Similarly, Star Gold too offers a Diwali Maha bonus, giving viewers a chance to daily win exciting prizes like home theatre, microwave, dishwasher, split A/C, refrigerator, bike and more. The grand prize to be won on the 24 October will be a car.

    Music channels are not shying away to celebrate the festival of lights in a big way. Vh1 brings to you the biggest contemporary chartbusters with a hand-picked compilation of a golden playlist. The playlist will feature the best international videos to cherish the festive season on 23 and 24 October from 8 am onwards.

    9X Jhakaas, the Marathi music channel, is celebrating Diwali in a unique way, with the kids from The Vatsalya Foundation orphanage. To give kids a Dream Diwali experience, it has partnered with actor and comedian, Siddharth Jadhav and Camlin India. As part of this initiative, Jadhav will spend an entire day with the kids spreading smiles with food, games and also some by gifting them super cool merchandise from Camlin India.

     

    Moreover, it will capture these moments and air them on the Channel as a special treat for the viewers, encouraging them to do their bit for the society. These episodes will air on 23 and 24 October at 11 am.

    Speaking of this CSR Initiative 9X Jhakaas vice president Rohan Rane says, “This Diwali we have decided to share this festival with the less fortunate kids through our initiative Jhakaas Dream Diwali. Through this initiative the channel is partnering with NGO’s to bring cheer and joy to the kids and fulfil their basic requirements or educational needs. We are grateful to our partner Camlin India and Siddharth Jadhav who have made this effort successful.”

    9XE will have a Diwali special with Shah Rukh Khan in a special interview with beat boxer Vineeth Vincent.

    9X Media chief programming officer Amar Tidke says, “Right from the Channel identity, which has a cool Rangoli treatment, to a Phataka Playlist specially curated to spread the festive spirit, the channel is enhancing the music viewing experience. Our popular animated characters – Bade, Chote, Bheegi Billi and Betel Nuts are celebrating Diwali in their own style by pulling a fast one on each other. Another of our popular features – ‘Do Pal Ka Interval’ a Bollywood parody, is based on the biggest box-office Diwali release.”

    The channels catering to the younger audiences doing their bit; Cartoon Network and Pogo bring the team of Happy New Year to the small screen.

    Celebrations full of masti had already taken off on 18 October with the entire cast who had featured with Oggy and the Cockroaches in a special titled Oggy aur Indiawaale. It was based on the theme of the movie – life gives every loser a chance to be a winner.

    Happy New Year’s Indiawaale also teamed up with India’s biggest superhero Chhota Bheem in a special titled Bade Dilwaale Bheem aur Indiawaale that saw its premiere on 19 October at 12 pm on Pogo. It featured what draws similarities between Indiawaale and Dholakpurwaale and bring out how different people can come together to achieve a common goal for a good cause.

    Pogo is also adding sparkles to Diwali with a line-up of movies and specials such as The Adventures of Sinbad, Chhota Bheem ki Baazi, Bheem Tussi Great Ho! and many more from 20 to 26 October at 12 pm.

    Moreover, it is gifting kids a chance to be a superhero with Chhota Bheem in his next movie! All kids have to do is participate in the ‘Be A Superstar’ contest from 20 to 26 October at 12 pm and answer the contest questions. There are many more exciting gifts to be won every 15 minutes.

    Last but not the least, Nick has something special for kids on Diwali with the release of the movie ‘Motu Patlu Kungfu Kings’ at 12:15 pm on 23 October.

     

  • Big Magic announces its Karwa Chauth special

    Big Magic announces its Karwa Chauth special

    MUMBAI: India, a country whose unity lies in diversity is popular across the globe for celebrating colourful festivities with magnificence and pomp. With the onset of the festive celebrations, BIG MAGIC-India’s one stop destination for humour brings forth a very special programming special as part of its larger festive offering of the BIG Magic Mahotsav for Karwa Chauth, where the female actors of its shows Akbar Birbal, Ajab Gajab Ghar Jamai and Uff! Yeh Nadaniyaan, will be celebrating the special day in its true authentic style.

     

    This festival is widely followed by audience across HSMS, and as a part of the larger programming strategy, BIG MAGIC will be incorporating interesting storylines in their leading shows, highlighting the real essence of this widely followed ritual – Karwa Chauth. Peppered with fun, romance, humor and entertainment this episode will attempt to create a deeper connect with the women audiences across the HSM market. Increasing the glamour and fun quotient of the each episode, newer characters with popular faces like Roshini Chopra and Giaa Manek will be seen bringing hilarity and rib tickling comedy to the shows that will leave the audience in splits!

     

    Commenting on the special, Mr. Lavneesh Gupta, COO, Reliance Broadcast Network said, “Karwa Chauth as a festival is extremely relevant to our audiences in the HSM’s. Our festive spikes in the past whether for Eid, Teej or Janmashthami, backed by local insights have always resonated with audiences,  and we are confident of this one working well too. With the two celebrity faces, we up the glamour quotient on the show, which will be served to audiences with humor. We look forward to continuing to entertain our audiences with programming that appeals to them, while giving marketers excellent properties to partner with.”

     

    Backed by insights, a clear understanding of what audiences seek in television entertainment, and riding on the festive spirit of Karwa Chauth, BIG Magic offers this special programming layered in comedy and primed to deliver excellent results.

     

    Some examples of festive specials in the past:

     

    BIG Magic credits itself for authentic festive celebrations layered with comedy to ensure the content resonates excellently with its audiences, while marketers get optimal ROI for their investment. A special done for Eid and Teej on the show Akbar Birbal, saw a huge spurt in reach for the show across the HSM’s

     

    Festive special for Janmashthami, a very key celebration in the Hindi heartland, saw all shows amalgamating to offer audiences a splendid entertainment evening converging on the show Ajab Gajab Ghar Jamai. This again delivered a spurt in reach amplified by an excellent 360 degree marketing plan, with audiences flocking to catch the special.

     

    The festive property will see a multi-media marketing campaign come into play across television, radio and digital. Additionally, the network strength of the nation’s No.1 radio network 92.7 BIG FM and Bihar and Jharkhand’s No. 1 regional TV channel – BIG Magic Ganga, ensures partners on board the festive offerings on BIG Magic will get maximum value.

  • Big Magic ups festive quotient offering a blend of authentic celebrations and humour

    Big Magic ups festive quotient offering a blend of authentic celebrations and humour

    MUMBAI: Big Magic, the flagship national Hindi general entertainment channel from the Reliance Broadcast Network bouquet positioned as the one stop destination for humor is ensuring it delivers to audiences authentic festive offerings, layered in humor. Promising an engaging watch for the entire family, the Navratri celebrations on both shows Ajab Gajab Ghar Jamai and Uff! Yeh Nadaniyaan is built on the insights of the markets that they are based in. The already glittering artist line up on the show, sees special appearances with Sailesh Lodha on Ajab Gajab Ghar Jamai and Sunil Pal on Uff! Yeh Nadaniyaan. With the best entertainment package this festive season, audiences stand to soak in an excellent show, while marketers get an excellent opportunity to engage with audiences.

     

    Ajab Gajab Ghar Jamai ki Ajab Gajab Ram Leela:

    The Ram Leela depiction is an authentic celebration of Navratri in Uttar Pradesh, and the Braj region in particular. It is a form of folk theatre, based on the life of the Pandavas of Mahabharata and Yakshagana of Karnataka revolving around various epics and puranas. With Uttar Pradesh being a focus market and the show based in Braj, this creative programming highpoint ensures resonance with audiences. The show will feature an illustration of the Ram Leela by the Shaktishaali family, with chaos and hilarity coming in with each character wanting to play the lead roles. It is amidst this madness that Shailesh Lodha steps in as the savior and sutradhaar. An exciting show highpoint, with ensures resonance with audiences.

     

     Uff! Yeh Nadaniyaan features Navrata ke Rang, Sunil Pal ke Sang

    Navrata is celebrated with great zeal across India.  Delhi is one of the key regions that follows this festival with a lot of enthusiasm, with the Jagrata’s being a key part of the offerings. Since Big Magic’s show, Uff! Yeh Nadaniyaan is based in Delhi, the Jagrata special will appeal to the local audiences. It’s an apt opportunity to tap this festival and create amplification around the show integrated with the festival.

     

    Well known comedian, Sunil Pal will be playing a cameo in the festive special on Uff! Yeh Nadaniyaan wherein he will masquerade as a Jagrata singer. He is sure to take the audiences on a joyous ride with his comic timing and the situations he will get into in this episode.

     

    Commenting on the specials, Reliance Broadcast Network COO Lavneesh Gupta said, “The festival specials on Big Magic, built on local insights and backed by research are already connecting excellently with audiences. With Shailesh Lodha and Sunil Pal on the show, it gives the spikes an added spurt and ensures higher levels of engagement. With a Channel reach to 85mn Indian households and a special connect with audiences focused on the HSM’s, this special festive spike makes for an excellent opportunity for marketers to connect with a plum audience base.”

     

    The spikes will be marketed heavily across television, radio and digital, ensuring excellent promotions and reach.

  • Big Magic sets the stage for festive season

    Big Magic sets the stage for festive season

    MUMBAI: With the festive season coming up, Big Magic promises to give its viewers an extra dose of entertainment under the umbrella of ‘Mahotsav’ from 25 September onwards touching festivals like Navratri, Dussera, Karva Chauth, Diwali, Christmas and New Year.

     

    Navratri will have special episodes of Ajab Gajab Ghar Jamai and Har Mushkil ka Hal Akbar Birbal, Karva Chauth will focus on all the key shows and Diwali is being planned as a special two hours of musical entertainment on 18 Oct from 8 pm onwards.

     

    Each programming spike has been tailored on the basis of research and feedback from audiences in its core markets across the Hindi heartland, to ensure an engaging and entertaining watch for the entire family.

     

    With some of the biggest faces in comedy like Kiku Sharada, Delnaaz Irani, Kishwar Merchant, Upasana Singh, Humani Shivpuri and Sumit Vats, from across its key shows of Har Mushkiil Ka Hal Akbar-Birbal, Ajab Gajab Ghar Jamai and Uff! Yeh Nadaniyaan, the stage is set.

     

    The channel credits itself for authentic festive celebrations layered with comedy to ensure the content resonates excellently with its audiences, while marketers get optimal ROI for their investment.

     

    In the recent past, festive specials for Eid and Teej on the show Har Mushkil ka Hal Akbar Birbal delivered an increase in viewership for the show across the HSM market. This special, played up the festive nuances along with some of the best performances by its artists.

     

    In addition to the regular festive spikes, the Big Diwali Mela, the Diwali special, will see the most exciting rendition of celebrations around Diwali with artists from across shows coming together for a special celebration.

     

    Each festive property will see a multi-media marketing campaign come into play across television, radio, OOH, digital and on ground. Additionally, the network strength of the nation’s number one radio network 92.7 BIG FM and Bihar and Jharkhand’s number one regional TV channel – Big Magic Ganga, ensures partners on board the festive offerings on the channel will get maximum value.

     

    Commenting on the festive line up Reliance Broadcast Network COO Lavneesh Gupta believes that the festive spikes have been mapped to ensure high relevance, community connect and excellent engagement. “Big Magic’s reach to over 85 million households across the HSM’s, coupled with the unduplicated incremental reach of 10 per cent which the channel delivers across the core markets of UP, MP and Rajasthan makes it an excellent platform for marketers to ride on, this festive season.”