ITV

Tag: Big Magic Ganga

  • Big Magic sets the stage for festive season

    Big Magic sets the stage for festive season

    MUMBAI: With the festive season coming up, Big Magic promises to give its viewers an extra dose of entertainment under the umbrella of ‘Mahotsav’ from 25 September onwards touching festivals like Navratri, Dussera, Karva Chauth, Diwali, Christmas and New Year.

     

    Navratri will have special episodes of Ajab Gajab Ghar Jamai and Har Mushkil ka Hal Akbar Birbal, Karva Chauth will focus on all the key shows and Diwali is being planned as a special two hours of musical entertainment on 18 Oct from 8 pm onwards.

     

    Each programming spike has been tailored on the basis of research and feedback from audiences in its core markets across the Hindi heartland, to ensure an engaging and entertaining watch for the entire family.

     

    With some of the biggest faces in comedy like Kiku Sharada, Delnaaz Irani, Kishwar Merchant, Upasana Singh, Humani Shivpuri and Sumit Vats, from across its key shows of Har Mushkiil Ka Hal Akbar-Birbal, Ajab Gajab Ghar Jamai and Uff! Yeh Nadaniyaan, the stage is set.

     

    The channel credits itself for authentic festive celebrations layered with comedy to ensure the content resonates excellently with its audiences, while marketers get optimal ROI for their investment.

     

    In the recent past, festive specials for Eid and Teej on the show Har Mushkil ka Hal Akbar Birbal delivered an increase in viewership for the show across the HSM market. This special, played up the festive nuances along with some of the best performances by its artists.

     

    In addition to the regular festive spikes, the Big Diwali Mela, the Diwali special, will see the most exciting rendition of celebrations around Diwali with artists from across shows coming together for a special celebration.

     

    Each festive property will see a multi-media marketing campaign come into play across television, radio, OOH, digital and on ground. Additionally, the network strength of the nation’s number one radio network 92.7 BIG FM and Bihar and Jharkhand’s number one regional TV channel – Big Magic Ganga, ensures partners on board the festive offerings on the channel will get maximum value.

     

    Commenting on the festive line up Reliance Broadcast Network COO Lavneesh Gupta believes that the festive spikes have been mapped to ensure high relevance, community connect and excellent engagement. “Big Magic’s reach to over 85 million households across the HSM’s, coupled with the unduplicated incremental reach of 10 per cent which the channel delivers across the core markets of UP, MP and Rajasthan makes it an excellent platform for marketers to ride on, this festive season.”

  • Big Magic Bihar & Jharkhand gets a new name – Big Magic Ganga

    Big Magic Bihar & Jharkhand gets a new name – Big Magic Ganga

    MUMBAI: At the stroke of midnight this Independence Day, the flagship regional entertainment channel from the Reliance Broadcast Network Ltd (RBNL) stable – Big Magic Bihar & Jharkhand – will be donning a new identity as ‘Big Magic Ganga’.

     

    With this move, it further extends reach to newer geographies with its presence in the Purvanchal region (East Uttar Pradesh). The new name is accompanied with a revamp of the channel’s logo and packaging ensuring greater aesthetic appeal amongst its core audience.

     

    Commenting on the new change RBNL CEO Tarun Katial said, “Big Magic Ganga delivers to audiences an authentic, highly engaging entertainment destination which has made it the number one channel of the region. Our production set up in Patna is part of our long-term commitment to grow this regional market while creating excellent opportunities to hone skills of local talent. With this re-branding exercise, we consolidate our position, strengthen our hold, and cement our leadership position in the region. It remains our endeavor to offer audiences exceptional television engagement, and marketers a great platform to ride on.”

     

    Accelerated with a high definition drive, Big Magic Ganga has launched a 360 degree marketing campaign, which includes television, outdoor, activations, print and innovations across multiple locations.

     

    The channel also set up the first ever production unit in the city of Patna to ensure credible and veritable content, Big Magic Ganga will feature locally shot programming. The diverse content of the channel encompasses a wide slate ranging from crime, reality, music, devotion, movies to mythology.

     

    The name ‘Ganga’ was derived after a focused qualitative study, group discussions and expert interviews undertaken by research agency Dragon Fly, which tested several options for names as well as channel positioning in the market.

     

    Big Magic Ganga also recently inked distribution deals with national DTH platforms like Reliance Digital TV, Dish TV and Airtel Digital TV. Additionally, it is available on Hathway, InCable, Manthan, Digicable, GTPL, Siti Cable, Maurya, DEN and other all independent operators.

     

    The channel holds a 31 per cent market share in the Hindi belt (UP, Bihar, Jharkhand) among the regional players and will also enter Eastern UP or the Purvanchal region.