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Tag: Big Magic Ganga

  • Big Magic launches devotional music talent hunt ‘Bhakti Samrat’

    Big Magic launches devotional music talent hunt ‘Bhakti Samrat’

    MUMBAI: Viewers in Bihar and Jharkhand are soon going to be treated with a pleasant surprise. Reason, Big Magic Ganga is all set to launch the first ever devotional music talent hunt show – ‘Bhakti Samrat’.

    The show will celebrate the region’s bright culture and music. Focused on providing a platform to the budding talent of the region, while giving a platform to the Bhojpuri singers, it will hit the television screens from 22 December and will air at 9 pm from Monday – Friday.

    Using music as a tool to connect the youth to God, the special offering promises to resonate excellently with audiences. The show is based on the devotional music talent hunt format for Bhojpuri singers of the region. It will see a host of artists from the Bhojpuri industry making an appearance on the show along with host Alok Pandey and the judges panel Singer Devi and Gopal Rai.

    Auditions are underway across Varanasi, Ranchi, Patna and Delhi and have seen people come forward in thousands to participate. With stringent elimination rounds, only the final 16 will be hand-picked to go ahead and fight for the title. Ensuring true local flavour, the selected contestants will be divided into four teams: Mithila ke Gaurav, Maghadh ke Yoddha, Purvanchal Ke Lal and Vananchal ke Veer each representing the region from which the contestant belongs. These four teams will fight and only one contestant will emerge as ‘Bhakti Samrat’.

    Speaking on the property, Reliance Broadcast Network COO Lavneesh Gupta said: “This is an excellent property for marketers seeking to reach a relevant audience base in the region. Given the resonance with the youth and appeal to the entire family, this property will deliver yet another engaging watch. For Big Magic Ganga it is part of our endeavour to offer clutter breaking entertainment which is tailored basis insights of religion and festivities that resonate with audiences of the region. We are proud of yet another exclusive offering and I congratulate the team on the same.”

    The show will be supported with a multi media marketing plan across outdoor, radio, television and newspaper inserts.

     

  • Regional channels viewership watch: TAM week 49

    Regional channels viewership watch: TAM week 49

    MUMBAI: In the week 49 of TAM TV ratings, let’s take a look at how the regional channels have fared across the country.

    In the CS4+ market, in Bihar and Jharkhand, Big Magic Ganga led the chart with 1177 GVTs, followed by Mahuaa Plus at the second position with 1065 GVTs and Anjan at number three with 726 GVTs.

    In the Marathi general entertainment channel (GEC) space, Z Marathi topped the chart with 133704 GVTs. Star Pravah stood second with 52717 GVTs and ETV Marathi ranked number three with 50524 GVTs.

    In the West Bengal market, Star Jalsha continued to hold its number one position with 115403 GVTs, followed by Z Bangla with 91645 GVTs and ETV Bangla with 22849 GVTs at number three.

    In the Tamil GEC space, Sun TV continued its reign at top with 246332 GVTs followed by Star Vijay with 69329 GVTs and Polimer ranking number three with 20684 GVTs.

    Talking about the Karnataka region, Udaya stood at number one spot with 59098 GVTs. ETV Kannada ranked second with 50567 GVTs and Suvarna at number three scored 40838 GVTs.

    In the Telugu GEC space, Gemini topped with 134276 GVTs followed by Maa TV with 98671 GVTs and Z Telugu with 94417 GVTs.

    Lastly, in the Kerala region; Asianet continued its strong hold and scored 50769 GVTs. Surya TV stood at number two with 15518 GVTs while Mazhavil Manorama with 14430 GVTs was third and Asianet Plus with 4577 GVTs was fourth. 

     

  • Regional channels viewership watch: TAM week 48

    Regional channels viewership watch: TAM week 48

    MUMBAI: In the week 48 of TAM TV ratings, let’s take a look at how the regional channels have fared across the country.

    In the Bihar + Jharkhand region in the CS4+ market, Big Magic Ganga led the chart with 902 GVTs, followed by Mahuaa at the second position with 892 GVTs and Mahuaa Plus at number three with 454 GVTs.

    In the Marathi general entertainment channel (GEC) space, Z Marathi topped the chart with 151,328 GVTs across Maharashtra. ETV Marathi stood second with 53,571 GVTs and Star Pravah ranked number three with 52,723 GVTs.

    In the West Bengal market, Star Jalsha continued to hold its number one position with 112,002 GVTs, followed by Z Bangla with 91,652 GVTs and ETV Bangla with 22,645 GVTs at number three.

    In the Tamil GEC space, Sun TV topped the chart with 234,573 GVTs followed by Star Vijay with 68,954 GVTs and Kalaignar TV ranked number three with 20,696 GVTs.

    Talking about the Karnataka region, Udaya stood at number one spot in the Kannada GEC space with 70,048 GVTs. ETV Kannada ranked second with 51,555 GVTs and Suvarna at number three scored 43,846 GVTs.

    In the Telugu GEC space, Maa TV topped with 113,552 GVTs followed by Z Telegu with 99,005 GVTs and Gemini with 87,783 GVTs. Lastly, in the Kerala region; Asianet scored the highest in the Malayalam category with 54,740 GVTs. Surya TV stood at number two with 15,427 GVTs and Asianet Plus ranked number three with 4,745 GVTs.

     

  • Regional channels viewership watch: TAM week 47

    Regional channels viewership watch: TAM week 47

    MUMBAI: In the week 47 of TAM TV ratings, let’s take a look at how the regional channels have fared across the country. In the Bihar + Jharkhand region in the CS4+ market, Big Magic Ganga leads the chart with 940 GVTs, followed by Mahuaa at the second position with 849 GVTs and Mahuaa Plus at number three with 830 GVTs.  

     

    In the Marathi general entertainment channel (GEC) space, Z Marathi topped the chart with 149,664 GVTs across Maharashtra. ETV Marathi stood second with 53,181 GVTs and Star Pravah ranked number three with 49,033 GVTs.

     

    In the West Bengal market, Star Jalsha continued to hold its number one position with 107,748 GVTs, followed by Z Bangla with 105,354 GVTs and ETV Bangla with 23,445 GVTs at number three.

     

    In the Tamil GEC space, Sun TV topped the chart with 239,206 GVTs followed by Star Vijay with 67,370 GVTs and Kalaignar TV ranked number three with 22,478 GVTs.

     

    Talking about the Karnataka region, Udaya stood at number one spot in the Kannada GEC space with 72,409 GVTs. ETV Kannada ranked second with 54,399 GVTs and Suvarna at number three scored 40,362 GVTs.

     

    In the Telugu GEC space, Maa TV topped with 106,426 GVTs followed by Z Telegu with 98,195 GVTs and Gemini with 86,601 GVTs. Lastly, in the Kerala region; Asianet scored the highest in the Malayalam category with 55,706 GVTs. Surya TV stood at number two with 14,159 GVTs and Asianet Plus ranked number three with 5,594 GVTs.

     

  • Regional channels viewership watch: TAM week 46

    Regional channels viewership watch: TAM week 46

    MUMBAI: In the week 46 of TAM TV ratings, let’s take a look at how the regional channels have fared in the Bihar + Jharkhand region in the CS4+ market. The channel to top in the category was Big Magic Ganga that registered 991 GVTs. Mahuaa Plus ranked second with 697 GVTs and Anjan at number three tracked 672 GVTs.

    In the Marathi general entertainment channel (GEC) space, Z Marathi topped the chart with 143,455 GVTs across Maharashtra. Star Pravah stood second with 50,409 GVTs and ETV Marathi at number three with 49,458 GVTs.

    In the West Bengal market, Star Jalsha ranked number one with 115,238 GVTs, followed by Z Bangla with 78,636 GVTs and ETV Bangla with 22,960 GVTs at number three. In the Tamil GEC space, Sun TV topped the chart with 230,133 GVTs followed by Star Vijay with 63,558 GVTs and Polimer ranking number three with 20,822 GVTs.

    Talking about the Karnataka region, Udaya stood at number one spot in the Kannada GEC space with 68,991 GVTs. ETV Kannada ranked second with 51,316 GVTs and Suvarna at number three scored 41,041 GVTs.

    In the Telugu GEC space, Maa TV topped with 109,503 GVTs followed by Gemini with 95,293 GVTs and Z Telugu observed number three position with 90,729 GVTs. Lastly, in the Kerala region; Asianet scored the highest in the Malayalam category with 48,912 GVTs. Surya TV stood at number two with 13,835 GVTs and Asianet Plus ranked number three with 4,189 GVTs.

     

  • RBNL inducts new talent for growth of TV business

    RBNL inducts new talent for growth of TV business

     MUMBAI: Big Magic, the flagship entertainment channel from Reliance Broadcast Network has roped in Sahil Kangotra as its business head and Shalini Gupta as chief marketing officer for the television networks: Big Magic, Big Magic Ganga, Big Thrill and Big Magic International.

    In their respective functions, Kangotra and Gupta will report to RBNL COO Lavneesh Gupta and will be the torchbearers, leading the television team through its next level of growth. Having successfully created radio network 92.7 Big FM, Reliance Broadcast Network is poised to drive growth and profitability for its TV business.

     An IIM Lucknow alumnus, Kangotra joins RBNL from ICICI Lombard GIC where the last position held was in the capacity of corporate solutions group VP. With over 12 years of work experience Kangotr’s expertise lies in building growth through effective trouble shooting and leading through people management.

    Kangotra said, “I am excited about my foray into the broadcasting space and there could be no better Company than Reliance Broadcast Network, which is at the hub of the media evolution. I look forward to complementing the team’s strengths and adding value, to create optimal results for the business.”

    Gupta, an MBA in marketing, with her extensive experience of over 15 years, will be responsible for driving market share and viewership along with creating brand saliency and buzz for the television network. She has been associated with brands/organisations as Bharti Airtel, Loop (BPL) Mobile, Parle Agro and Grey Worldwide across various roles.

    Gupta stated, “I look forward to driving growth and higher market share for the television network and carve a distinct brand identity within the huge media clutter. Along with the leadership innovating team, I endeavour to create another success story for the television business.”

    The COO said, “Shalini and Sahil each bring on board extensive and diverse experience which will further augment our brand’s growth and performance. It is our immense pleasure to announce their association with our television business, and we are confident that their proficiency will enable us to lead us to our next level of growth.”

     

  • Regional channels viewership watch: TAM week 45

    Regional channels viewership watch: TAM week 45

    MUMBAI: In the week 45 of TAM TV ratings, let’s take a look at how the regional channels have fared in the Bihar + Jharkhand region in the CS4+ market. The channel to top in the category was Big Magic Ganga that registered 1,120 GVTs. Mahuaa Plus ranks second with 932 GVTs and Anjan at number three tracked 469 GVTs.

    In the Marathi general entertainment channel (GEC) space, Z Marathi topped the chart with 145,564 GVTs across Maharashtra. Star Pravah stood second with 52,367 GVTs and ETV Marathi at number three with 45,989 GVTs.

    In the West Bengal market, Star Jalsha ranked number one with 115,530 GVTs, followed by Z Bangla with 77,289 GVTs and ETV Bangla with 21,203 GVTs at number three. In the Tamil GEC space, Sun TV toppled the chart with 222,131 GVTs followed by Star Vijay with 63,574 GVTs and Polimer ranking number three with 22,667 GVTs.

    Talking about the Karnataka region, Udaya stood at number one spot in the Kannada GEC space with 79,416 GVTs. ETV Kannada ranked second with 55,148 GVTs and Suvarna at number three scored 40,884 GVTs.

    In the Telugu GEC space, Maa TV topped with 97,017 GVTs followed by Gemini with 95,717 GVTs and Z Telugu observed number three position with 87,426 GVTs. Lastly, in the Kerala region; Asianet scored the highest in the Malayalam category with 57,690 GVTs. Surya TV stood at number two with 16,574 GVTs and Asianet Plus ranked number three with 5,631 GVTs.

     

  • Big Magic Ganga launches first ever regional biopic ‘Ganga Gaurav’

    Big Magic Ganga launches first ever regional biopic ‘Ganga Gaurav’

    MUMBAI: Taking pride and reverence in the region’s brilliant history, Big Magic Ganga, the No. 1 regional channel for Bihar and Jharkhand region, announce its latest innovation Ganga Gaurav. The upcoming series, a first of its kind, will bring forth inspiring stories of legends for their contribution in the field of arts, literature, music, sports, social reforms, history or politics. With Ravi Verma as the Sutradhar, this special biopic series based on real people and their real stories of pride and achievement, kicks off on November 15th and will air each Saturday at 8:30pm.

    Ganga Gaurav will present a series on the contribution of these heroes who have been revered and admired through an interesting 30 minute special which will feature an excellent story board along with interesting trivia and rich content through interviews with family and friends, revealing interesting personal information. Supported strongly by research the show will feature an blend of authentic information collected from books, articles, interactions at different stages of their lives, which will be deeply rooted in the region and hence poised to be lapped by audiences.

    Featuring in this special biopic series will be the likes of Munshi Premchand, Babu Kunwar Singh, Birsa Muna, Dr. Rajendra Prasad, Bismillah Khan and others who not only stand apart for their contribution to the society, but also instill great pride in the people of the region.

    Commenting on the new show launch, Lavneesh Gupta, COO, Reliance Broadcast Network said, “BIG MAGIC Ganga has built itself to the No. 1 player of the region on the back of distinctive offerings basis in-depth local research. Created around the pegs of pride of association and culture we are very happy with the way Ganga Gaurav has shaped. The first ever regional biopic series, we are confident of it being a hit amongst audiences, while offerings marketers an excellent platform.”

    Ganga Gaurav will be promoted through an aggressive multi media campaign across TV, Radio, OOH, Print and Digital. The channel will also promote the show heavily through on ground local activations.

    Big Magic Ganga is available on Hathway, Incable, Manthan, Digicable, GTPL, Siti Cable, Maurya, DEN, Dish TV, Airtel Digital and Reliance Digital TV and other all independent operators.          

  • Big Magic Ganga to celebrate Chatt from 25- 30 October

    Big Magic Ganga to celebrate Chatt from 25- 30 October

    MUMBAI: Backed by the success of its last on ground event Jai Baba Baijanath in Deogarh – Jharkhand Big Magic Ganga, the flagship No. 1 regional entertainment channel from the Reliance Broadcast Network bouquet is all set to launch its second mega on-ground property Jai Chatti Mai with Bhojpuri superstar Nirahua.

    The special is pegged on the region’s biggest festival Chatt Pooja and is yet another innovation from the region’s No. 1 television channel. Jai Chatti Mai will have devotional programming elements from 25th October –  30th of October titled 6 Din Pawan Chatt Ke packed with biggest celebrities of region like Manoj Tiwari, Nirahua, Malini Awasthi, Gopal Rai, Devi and host of other stars. It will see a huge amplification through a LIVE musical event from the Ganga Ghats of Patna on the 29 October which will witness crowd of 5lacs.

    Backed by the insight that religion and festivities rule the hearts and pulse of audiences, the special offering has been crafted to ensure an entertainment package with excellent appeal. Additionally, in keep with the learnings from a recently held on-ground show titled Jai Baba Baijanath with singing star Pawan Singh, which saw more 20,000 audiences engage with the on ground event and millions tuning to watch it on television. It delivered GVT’s of 29 (000’; in CS 4+; Wk 1-36; Bihar & Jhk), BIG Magic Ganga is all set to create another success story through this property.

    Special Programming 25 – 30 October:

    Live Chatt event – 29 October – Opportunity of largest regional connect

    A live musical extravaganza on the ghats of the river Ganges which will see superstar Nirahua along with singing stars like Gopal Rai, Devi Ajit Anand, singing hand-picked Chatt songs which are most popular during the Chatt celebrations. With the ghats known to have devotees thronging the venue to perform the Chatt puja, the event has been superbly timed for best optimal connect on-ground touching more than 5 lacs people and more viewers on television from 5pm till 11pm in the evening.

    The offering will see a multi-media marketing campaign across radio, television, outdoor, on ground and digital.

    Commenting on this enormous exercise building local connect as region’s No 1 channel, Reliance Broadcast Network COO Lavneesh Gupta said, “As as leader, BIG Magic Ganga takes pride in connecting with the region’s largest festival, through the cultural ethos of the state. We are taking this bold initiative of organizing for the first time a live event on the banks of the Ganga, which shall be televised throughout the evening. Similar to the other popular events on the banks of Ganga, we hope this event representing the culture and identity of the region will grow in such magnitude over the next few years. We thank our partners, distributors and people of the region who have experienced our offerings and accepted it.”

    The largest offering from the regions No. 1 player, making it an annual offering which will be revisited each year.

    Big Magic Ganga is available on Hathway, Incable, Manthan, Digicable, GTPL, Siti Cable, Maurya, DEN, Dish TV, Airtel Digital and Reliance Digital TV and other all independent operators.

     

  • Big Magic announces its Karwa Chauth special

    Big Magic announces its Karwa Chauth special

    MUMBAI: India, a country whose unity lies in diversity is popular across the globe for celebrating colourful festivities with magnificence and pomp. With the onset of the festive celebrations, BIG MAGIC-India’s one stop destination for humour brings forth a very special programming special as part of its larger festive offering of the BIG Magic Mahotsav for Karwa Chauth, where the female actors of its shows Akbar Birbal, Ajab Gajab Ghar Jamai and Uff! Yeh Nadaniyaan, will be celebrating the special day in its true authentic style.

     

    This festival is widely followed by audience across HSMS, and as a part of the larger programming strategy, BIG MAGIC will be incorporating interesting storylines in their leading shows, highlighting the real essence of this widely followed ritual – Karwa Chauth. Peppered with fun, romance, humor and entertainment this episode will attempt to create a deeper connect with the women audiences across the HSM market. Increasing the glamour and fun quotient of the each episode, newer characters with popular faces like Roshini Chopra and Giaa Manek will be seen bringing hilarity and rib tickling comedy to the shows that will leave the audience in splits!

     

    Commenting on the special, Mr. Lavneesh Gupta, COO, Reliance Broadcast Network said, “Karwa Chauth as a festival is extremely relevant to our audiences in the HSM’s. Our festive spikes in the past whether for Eid, Teej or Janmashthami, backed by local insights have always resonated with audiences,  and we are confident of this one working well too. With the two celebrity faces, we up the glamour quotient on the show, which will be served to audiences with humor. We look forward to continuing to entertain our audiences with programming that appeals to them, while giving marketers excellent properties to partner with.”

     

    Backed by insights, a clear understanding of what audiences seek in television entertainment, and riding on the festive spirit of Karwa Chauth, BIG Magic offers this special programming layered in comedy and primed to deliver excellent results.

     

    Some examples of festive specials in the past:

     

    BIG Magic credits itself for authentic festive celebrations layered with comedy to ensure the content resonates excellently with its audiences, while marketers get optimal ROI for their investment. A special done for Eid and Teej on the show Akbar Birbal, saw a huge spurt in reach for the show across the HSM’s

     

    Festive special for Janmashthami, a very key celebration in the Hindi heartland, saw all shows amalgamating to offer audiences a splendid entertainment evening converging on the show Ajab Gajab Ghar Jamai. This again delivered a spurt in reach amplified by an excellent 360 degree marketing plan, with audiences flocking to catch the special.

     

    The festive property will see a multi-media marketing campaign come into play across television, radio and digital. Additionally, the network strength of the nation’s No.1 radio network 92.7 BIG FM and Bihar and Jharkhand’s No. 1 regional TV channel – BIG Magic Ganga, ensures partners on board the festive offerings on BIG Magic will get maximum value.