ITV

Tag: Big Magic Ganga

  • BARC week 20: News Live 24×7 toppled Rang; no major change in the genre leaders

    BARC week 20: News Live 24×7 toppled Rang; no major change in the genre leaders

    MUMBAI: According to Broadcast Audience Research Council (BARC) India data, week 20 saw News Live 24×7 toppling Rang in the Assamese genre while Star Jalsha, Big Magic Ganga, Colors Kannada, Asianet, Sarthak TV, Zee Marathi, Sun TV, Zee Telugu, Colors Gujarati sustained  dominance in their respective spaces.

    Assamese GECs

    News Live 24×7 took the number one position with 17295 Impressions (‘000s) followed by Rang in the second place with 11557 Impressions (‘000s).  Pratidin Time with 9517 Impressions (‘000s) and DY 365 with 9391 Impressions (‘000s) held the third and fourth places respectively. Prag News was fifth in line with 6912 Impressions (‘000s).

    Bangla GECs

    Star Jalsha stood at the number one position with 183623 Impressions (‘000s) followed by Zee Bangla in the second place with 128836 Impressions (‘000s). Jalsha Movies with 51863 Impressions (‘000s) and ABP Ananda with 50688 Impressions (‘000s) held on to the third and fourth places respectively. Aakaash Aath grabbed the fifth position with 32727 Impressions (‘000s).

    Bhojpuri GECs

    Big Magic Ganga took the first position with 22950 Impressions (‘000s) followed by Bhojpuri Cinema with 9145 Impressions (‘000s) in the second place. Dabangg grabbed the third spot with 6706 Impressions (‘000s) while Dangal TV bagged the fourth place with 4674 Impressions (‘000s). ETV Bihar Jharkhand took the fifth spot with 2051 Impressions (‘000s).

    Kannada GECs

    Colors Kanada took the first spot with 225583 Impressions (‘000s). Zee Kannada was in the second spot with 190600 Impressions (‘000s). Udaya Movies claimed the third spot with 164294 Impressions (‘000s). Suvarna stood at fourth place with 140283 Impressions  (‘000s) while Udaya TV grabbed the  fifth position with 135644 (‘000s).

    Malayalam GECs

    Asianet held the top slot with 253446 Impressions (‘000s) followed by Mazhavil Manorama with 108554 Impressions (‘000s) in the second place. Flowers TV maintained its place at number three with 65847 Impressions (‘000s).  Surya TV with 59524 (‘000s) stood at number four and Asianet News with 56732 (‘000s) was at number five.

    Oriya GECs

    Sarthak TV took the first position with 77249 Impressions (‘000s) followed by Tarang TV with 54446 Impressions(‘000s).  Colors Oriya took the third berth with 14741Impressions (‘000s) whereas Odisha TV grabbed the fourth position with 14233 Impressions (‘000s) followed by Alankar with 8181Impressions (‘000s) in fifth place.

    Marathi GECs

    Zee Marathi maintained its pole position with 128817 Impressions (‘000s) followed by Colors Marathi with 96591 Impressions (‘000s). Zee Talkies bagged the third position with 50639 Impressions (‘000s) followed by Maiboli in the fourth spot with 40849 (000s). 9X Jhakaas stood in the fifth position with 36042 (000s).

    Tamil GECs

    Sun TV remained the undisputed leader in the Tamil space with 888302 Impressions (‘000s). KTV was at number two with 275660 Impressions (‘000s), whereas Star Vijay held the third spot with 167929 Impressions (‘000s). Zee Tamil took the fourth place with 104383 Impressions (‘000s), while Polimer stood at number five with 79393Impressions (‘000s).

    Telugu GECs

    Zee Telugu lead the genre with 418203 Impressions (‘000s) followed by ETV Telugu with 375976 Impressions (‘000s). Maa TV took the  third spot with 368090 Impressions (‘000s), whereas Gemini TV stood at the fourth position with 328225 Impressions (‘000s). Gemini Movies with 172197 Impressions (‘000s) grabbed the fifth position.

    Gujarati GECs

    Colors Gujarati dominated the space with 8283 Impressions (000’s) followed by TV 9 Gujarati with 5992 Impressions (000’s).  ETV News Gujarati grabbed the third spot with 2058 Impressions (000’s). DD Girnar with 1775 Impressions (000’s) and Sandesh News with 1461 Impressions (000’s) bagged the fourth and fifth spot respectively.

  • BARC week 20: News Live 24×7 toppled Rang; no major change in the genre leaders

    BARC week 20: News Live 24×7 toppled Rang; no major change in the genre leaders

    MUMBAI: According to Broadcast Audience Research Council (BARC) India data, week 20 saw News Live 24×7 toppling Rang in the Assamese genre while Star Jalsha, Big Magic Ganga, Colors Kannada, Asianet, Sarthak TV, Zee Marathi, Sun TV, Zee Telugu, Colors Gujarati sustained  dominance in their respective spaces.

    Assamese GECs

    News Live 24×7 took the number one position with 17295 Impressions (‘000s) followed by Rang in the second place with 11557 Impressions (‘000s).  Pratidin Time with 9517 Impressions (‘000s) and DY 365 with 9391 Impressions (‘000s) held the third and fourth places respectively. Prag News was fifth in line with 6912 Impressions (‘000s).

    Bangla GECs

    Star Jalsha stood at the number one position with 183623 Impressions (‘000s) followed by Zee Bangla in the second place with 128836 Impressions (‘000s). Jalsha Movies with 51863 Impressions (‘000s) and ABP Ananda with 50688 Impressions (‘000s) held on to the third and fourth places respectively. Aakaash Aath grabbed the fifth position with 32727 Impressions (‘000s).

    Bhojpuri GECs

    Big Magic Ganga took the first position with 22950 Impressions (‘000s) followed by Bhojpuri Cinema with 9145 Impressions (‘000s) in the second place. Dabangg grabbed the third spot with 6706 Impressions (‘000s) while Dangal TV bagged the fourth place with 4674 Impressions (‘000s). ETV Bihar Jharkhand took the fifth spot with 2051 Impressions (‘000s).

    Kannada GECs

    Colors Kanada took the first spot with 225583 Impressions (‘000s). Zee Kannada was in the second spot with 190600 Impressions (‘000s). Udaya Movies claimed the third spot with 164294 Impressions (‘000s). Suvarna stood at fourth place with 140283 Impressions  (‘000s) while Udaya TV grabbed the  fifth position with 135644 (‘000s).

    Malayalam GECs

    Asianet held the top slot with 253446 Impressions (‘000s) followed by Mazhavil Manorama with 108554 Impressions (‘000s) in the second place. Flowers TV maintained its place at number three with 65847 Impressions (‘000s).  Surya TV with 59524 (‘000s) stood at number four and Asianet News with 56732 (‘000s) was at number five.

    Oriya GECs

    Sarthak TV took the first position with 77249 Impressions (‘000s) followed by Tarang TV with 54446 Impressions(‘000s).  Colors Oriya took the third berth with 14741Impressions (‘000s) whereas Odisha TV grabbed the fourth position with 14233 Impressions (‘000s) followed by Alankar with 8181Impressions (‘000s) in fifth place.

    Marathi GECs

    Zee Marathi maintained its pole position with 128817 Impressions (‘000s) followed by Colors Marathi with 96591 Impressions (‘000s). Zee Talkies bagged the third position with 50639 Impressions (‘000s) followed by Maiboli in the fourth spot with 40849 (000s). 9X Jhakaas stood in the fifth position with 36042 (000s).

    Tamil GECs

    Sun TV remained the undisputed leader in the Tamil space with 888302 Impressions (‘000s). KTV was at number two with 275660 Impressions (‘000s), whereas Star Vijay held the third spot with 167929 Impressions (‘000s). Zee Tamil took the fourth place with 104383 Impressions (‘000s), while Polimer stood at number five with 79393Impressions (‘000s).

    Telugu GECs

    Zee Telugu lead the genre with 418203 Impressions (‘000s) followed by ETV Telugu with 375976 Impressions (‘000s). Maa TV took the  third spot with 368090 Impressions (‘000s), whereas Gemini TV stood at the fourth position with 328225 Impressions (‘000s). Gemini Movies with 172197 Impressions (‘000s) grabbed the fifth position.

    Gujarati GECs

    Colors Gujarati dominated the space with 8283 Impressions (000’s) followed by TV 9 Gujarati with 5992 Impressions (000’s).  ETV News Gujarati grabbed the third spot with 2058 Impressions (000’s). DD Girnar with 1775 Impressions (000’s) and Sandesh News with 1461 Impressions (000’s) bagged the fourth and fifth spot respectively.

  • nexGTv has acquired worldwide digital rights for RBNL’s Big Magic and Big Magic Ganga

    nexGTv has acquired worldwide digital rights for RBNL’s Big Magic and Big Magic Ganga

    MUMBAI: nexGTv has partnered with Reliance Broadcast Network for the worldwide digital rights of the network’s popular channels Big Magic and Big Magic Ganga. The channels will be available for viewing through nexGTv’s platform for viewers around the world, except North America, as a part of nexGTv’s paid packages.

    Big Magic offers a rib-tickling line-up of comedy sitcoms which includes mythological and historical comedies, stand-up acts and comedy blockbuster films, along with weekend and festive specials. On the other hand, Big Magic Ganga provides regional entertainment which is focused on audiences from Jharkhand, Bihar and the Purvanchal Region of India.

    Talking about the collaboration,  nexGTV COO Abhesh Verma said, “We, at nexGTv, have always endeavoured to provide the most personalised entertainment options to our viewership across the globe. Our partnership with Reliance Broadcast Network, which is one of the leading television networks in the country, further highlights our commitment to keep expanding the already extensive library of India-centric content available on our platform. We are confident that the Indian expat population will appreciate this latest addition of even more tailored regional and genre-specific content to their entertainment options.”

    With the move, nexGTv will also widen its viewership amongst children and teens by engaging them with shows like Baal Krishna, Naya Akbar Birbal and Vikram aur Munja. Both Big Magic and BIG Magic Ganga can be enjoyed by nexGTv users on all platforms, including mobile and web.

  • nexGTv has acquired worldwide digital rights for RBNL’s Big Magic and Big Magic Ganga

    nexGTv has acquired worldwide digital rights for RBNL’s Big Magic and Big Magic Ganga

    MUMBAI: nexGTv has partnered with Reliance Broadcast Network for the worldwide digital rights of the network’s popular channels Big Magic and Big Magic Ganga. The channels will be available for viewing through nexGTv’s platform for viewers around the world, except North America, as a part of nexGTv’s paid packages.

    Big Magic offers a rib-tickling line-up of comedy sitcoms which includes mythological and historical comedies, stand-up acts and comedy blockbuster films, along with weekend and festive specials. On the other hand, Big Magic Ganga provides regional entertainment which is focused on audiences from Jharkhand, Bihar and the Purvanchal Region of India.

    Talking about the collaboration,  nexGTV COO Abhesh Verma said, “We, at nexGTv, have always endeavoured to provide the most personalised entertainment options to our viewership across the globe. Our partnership with Reliance Broadcast Network, which is one of the leading television networks in the country, further highlights our commitment to keep expanding the already extensive library of India-centric content available on our platform. We are confident that the Indian expat population will appreciate this latest addition of even more tailored regional and genre-specific content to their entertainment options.”

    With the move, nexGTv will also widen its viewership amongst children and teens by engaging them with shows like Baal Krishna, Naya Akbar Birbal and Vikram aur Munja. Both Big Magic and BIG Magic Ganga can be enjoyed by nexGTv users on all platforms, including mobile and web.

  • BARC 4: Regional channel leaders maintain status quo

    BARC 4: Regional channel leaders maintain status quo

    MUMBAI: There were no major shifts in week 4 of BARC ratings as far as the regional television channels were concerned. Most of the channels retained their position in week 4 as compared to last week.

    Star Jalsa (Bengali), Bhojpuri Cinema (Bhojpuri), Colors Kanada (Kanada), Asianet (Malayalam), Zee Marathi (Marathi), Sarthak TV (Oriya), Sun TV (Tamil) and ETV Telugu (Telugu) all managed to maintain their hold in their respective genres.

    Bangla GECs

    Star Jalsa bagged the first position with 249017 (‘000s) followed by Zee Bangla in the second place with 148726 (‘000s). Jalsa Movies gained the third position with 59127 (‘000s) followed by Colors Bangla with 29694 (‘000s) and Zee Bangla Cinema with 29568 (‘000s) in week 4.

    Bhojpuri GECs

    Bhojpuri Cinema retained its leadership position with 17459 (‘000s) followed by Big Magic Ganga with 13807 (‘000s). Dabangg retained its third place with 7559 (‘000s) followed in the fourth rung by Dangal TV with 6358 (‘000s). ETV Bihar Jharkhand retained the fifth position with 2877 (‘000s).

    Kannada GECs

    In week 4, Colors Kanada retained its first position with 296182 (‘000s) followed by Zee Kannada with 145618 (‘000s). On the other hand, Suvarna grabbed the third slot with 139926 (‘000s), while Udaya Movies was in the fourth slot with 134633 (‘000s). Udaya TV grabbed the fifth slot with 127689 (‘000s)

    Malayalam GECs

    Asianet retained its pole position with 342404 (‘000s) followed by Mazhavil Manorama with 110924 (‘000s) in the second spot. Flowers TV grabbed the third position with 76456 (‘000s), whereas Surya TV was in fourth place with 69935 (‘000s). Following it in the fifth place was Asianet Movies with 60615 (‘000s).

    Marathi GECs

    Zee Marathi was perched in the first position with 158815 (‘000s) followed by Colors Marathi with 87026 (‘000s). Zee Talkies grabbed third position with 67312 (‘000s) followed by Star Pravah in the fourth slot with 57249 (‘000s) and Maiboli in the fifth slot with 24362 (‘000s).

    Oriya GECs

    Sarthak TV secured the leadership position with 104840 (‘000s) followed by Tarang TV with 58338 (‘000s) in the second position. Colors Oriya secured the third position with 20685 (‘000s), whereas Odisha TV retained its fourth position with 15175 (‘000s). Prarthana followed with 9527 (‘000s) in the fifth spot.

    Tamil GECs

    Sun TV continued its stranglehold on the first spot with 940017 (‘000s) followed by KTV with 266467 (‘000s) whereas Star Vijay retained its third position with 205750 (‘000s). Zee Tamil remained in fourth position with 83468 (‘000s), while Polimer with 80920 (‘000s) took the fifth berth.

    Telugu GECs

    ETV Telugu retained its first position with 425580 (‘000s) followed by Zee Telugu with 386308 (‘000s). Maa TV grabbed the third spot with 375080 (‘000s), Gemini TV with 279266 (‘000s) took the fourth berth and was followed by Gemini Movies with 198629 (‘000s) in the fifth berth.

  • BARC 4: Regional channel leaders maintain status quo

    BARC 4: Regional channel leaders maintain status quo

    MUMBAI: There were no major shifts in week 4 of BARC ratings as far as the regional television channels were concerned. Most of the channels retained their position in week 4 as compared to last week.

    Star Jalsa (Bengali), Bhojpuri Cinema (Bhojpuri), Colors Kanada (Kanada), Asianet (Malayalam), Zee Marathi (Marathi), Sarthak TV (Oriya), Sun TV (Tamil) and ETV Telugu (Telugu) all managed to maintain their hold in their respective genres.

    Bangla GECs

    Star Jalsa bagged the first position with 249017 (‘000s) followed by Zee Bangla in the second place with 148726 (‘000s). Jalsa Movies gained the third position with 59127 (‘000s) followed by Colors Bangla with 29694 (‘000s) and Zee Bangla Cinema with 29568 (‘000s) in week 4.

    Bhojpuri GECs

    Bhojpuri Cinema retained its leadership position with 17459 (‘000s) followed by Big Magic Ganga with 13807 (‘000s). Dabangg retained its third place with 7559 (‘000s) followed in the fourth rung by Dangal TV with 6358 (‘000s). ETV Bihar Jharkhand retained the fifth position with 2877 (‘000s).

    Kannada GECs

    In week 4, Colors Kanada retained its first position with 296182 (‘000s) followed by Zee Kannada with 145618 (‘000s). On the other hand, Suvarna grabbed the third slot with 139926 (‘000s), while Udaya Movies was in the fourth slot with 134633 (‘000s). Udaya TV grabbed the fifth slot with 127689 (‘000s)

    Malayalam GECs

    Asianet retained its pole position with 342404 (‘000s) followed by Mazhavil Manorama with 110924 (‘000s) in the second spot. Flowers TV grabbed the third position with 76456 (‘000s), whereas Surya TV was in fourth place with 69935 (‘000s). Following it in the fifth place was Asianet Movies with 60615 (‘000s).

    Marathi GECs

    Zee Marathi was perched in the first position with 158815 (‘000s) followed by Colors Marathi with 87026 (‘000s). Zee Talkies grabbed third position with 67312 (‘000s) followed by Star Pravah in the fourth slot with 57249 (‘000s) and Maiboli in the fifth slot with 24362 (‘000s).

    Oriya GECs

    Sarthak TV secured the leadership position with 104840 (‘000s) followed by Tarang TV with 58338 (‘000s) in the second position. Colors Oriya secured the third position with 20685 (‘000s), whereas Odisha TV retained its fourth position with 15175 (‘000s). Prarthana followed with 9527 (‘000s) in the fifth spot.

    Tamil GECs

    Sun TV continued its stranglehold on the first spot with 940017 (‘000s) followed by KTV with 266467 (‘000s) whereas Star Vijay retained its third position with 205750 (‘000s). Zee Tamil remained in fourth position with 83468 (‘000s), while Polimer with 80920 (‘000s) took the fifth berth.

    Telugu GECs

    ETV Telugu retained its first position with 425580 (‘000s) followed by Zee Telugu with 386308 (‘000s). Maa TV grabbed the third spot with 375080 (‘000s), Gemini TV with 279266 (‘000s) took the fourth berth and was followed by Gemini Movies with 198629 (‘000s) in the fifth berth.

  • RBNL rebrands Big Magic Ganga as Big Ganga

    RBNL rebrands Big Magic Ganga as Big Ganga

    MUMBAI: Reliance Broadcast Network Limited (RBNL) has received approval from the Ministry of Information and Broadcasting (MIB) to rebrand its Bhojpuri channel Big Magic Ganga as Big Ganga.

     

    The network had earlier reached out to the Ministry to allow it to change the channel’s logo and name.

     

    The Big Ganga channel will sport a new logo and the change has primarily been brought about to create a distinction between its two channels – Big Magic and Big Magic Ganga.

     

    Speaking to Indiantelevision.com, RBNL COO Ashwin Padmanabhan said, “This change will not change the ethos of Ganga. We will continue to explore new opportunities and create new shows to give brands a bigger platform to garner more eye-balls.”

     

    The network received the approval in 31 December, and the new look will be unveiled from today (6 January).

  • Big Magic Ganga announces ‘Mele Ka Big Star’ season 7

    Big Magic Ganga announces ‘Mele Ka Big Star’ season 7

    MUMBAI:  Reliance Broadcast Network’s regional channel Big Magic Ganga has launched season 7 of Mele ka Big Star, after a resounding response for the previous 6 seasons. Combining the biggest melas of Uttar Pradesh and Bihar, Mele ka Big Star will bring forth hidden talent from across the Hindi heartland.

     

    The channel has roped in Dabur Red Paste as a presenting sponsor and Reliance Cement as the powered by sponsor.

     

    With 92.7 Big FM as the Radio partner, Mele ka Big Star is spread across nine cities and nine mela’s and will reach out to more than 15 million people from the region. Viewers can also tune in to Big Magic Ganga for details or submit their auditions through Mele ka Big Star app which is available at the Google Play Store.

     

    In addition to this, a high decibel marketing approach to the show will facilitate an extensive forum for marketers to directly connect with their consumers. The show will be promoted through TV, radio, digital and print.

     

    Speaking about the property, a spokesperson from Big Magic Ganga said, “ Mele ka Big Star has come a long way, ever since we launched the first season in 2012. The response from the audience has been overwhelming and it only encourages us to go out there to put up a bigger and better show with every passing season. With season 7, we are trying to raise the bar in terms of audience engagement. Like every year, our aim is to bring talent from the Hindi heartland to the world at large, and we are confident of yet another successful season.”

     

    The grand finale will be aired on Big Magic Ganga and the winner will be presented with the title of Mele ka BIG Star-season 7 and an opportunity to showcase his or her act on one of Big Magic Ganga’s special shows.

     

    The show has already travelled to some of the biggest melas of the Hindi heartland including Kumbh, Sonepur, Meerut Nauchandi, Aligarh Numaish etc. More than 7,500 performers have lived their dream on Mele Ka Big Star’s unique platform.

  • One week in DD Freedish takes Big Magic Ganga to number two from five

    One week in DD Freedish takes Big Magic Ganga to number two from five

    MUMBAI: Television audience ratings measurement body Broadcast Audience Research Council (BARC) India after the roll-out of its rural data has changed the entire dynamics of television viewership. BARC India’s rural roll-out resonated Bob Dylan’s famous lines in every ear as an alarm. Don’t speak too soon, for the wheel’s still in spin. And there’s no tellin’ who That it’s namin’. For the loser now Will be later to win, For the times they are a-changin. The rural data certainly gave all the followers wings of fire which got them right over the leaders who probably never thought of trailing.

     

    But once that has happened, it was time for the erstwhile leaders to act and act fast before too much damage was done. Big Magic Ganga, the Bhojpuri channel from Anil Dhirubhai Ambani’s broadcast conglomerate Reliance Broadcast Network Limited (RBNL) had been leading the urban tally with over 45 per cent of the viewership share since BARC’s inception. Week 41 ratings of BARC India which had the rural data included in it saw the channel sliding down to the fifth position with a humongous difference when compared to the leaders.

     

    The top brass then got together to work out a strategy and the permutations and combinations lead them to the best friend of rural India – DD Freedish. DD Freedish is Doordarshan’s direct-to-home innovation which enables one to watch content for free. There is only a one time charge that one needs to bear and after that it’s free for life.

     

    “In the urban market we were undisputed number one. But after BARC started to roll out its rural data we lost our position. 85 per cent of the total viewers in Bihar and Jharkhand are DD Freedish subscribers, hence we decided to have a presence on the platform” says RBNL COO Ashwin Padmanabhan  

     

    The decision did not take much time turn the tables, as with a rating of 38455 (000s Sum) the channel leapfrogged to second position, below Bhojpuri Cinema which garnered 41361 (000s Sum) in week 45. “We are happy to see the surge and it has been just a week. The others on the list were there on DD Freedish since a very long time” explains Padmanabhan.

     

    Big Magic Ganga has 5 to 6 hours of original content curated keeping the local sentiments in mind. The programming is also a strong weapon for the channel says Padmanabhan. Elucidating further he says, “From the beginning we have believed that content is what drives the channel to success. We invested on setting up a local team which works extensively to create relevant content. Recently we did a special programme on Chatt and it emerged as one of the top 5 shows in the genre. We will continue to explore and create original content which the viewers will cherish.”

     

    Phase III of digitisation has a deadline of 31 December. Padmanabhan feels that the mandatory shifting to DAS might see a huge number of consumers shifting to DD Freedish. “Buying a set-top box itself is an expensive proposition and after that the cost per house will also go up. Why will people pay more while they can watch content for free on DD Freedish. Having said so, digitization will help us grow the subscription revenue so it’s good for broadcasters” says Padmanabhan.

     

    There is no subscription revenue that comes out of DD Freedish, since it is a free platform. In markets like Bihar and Jharkhand a channel like Big Magic Ganga does not rely on subscription revenue at this stage informs Padmanabhan. The COO says, “Advertisement is directly proportional to viewership and quality of content. Our advertisers are happy to associate with us as they know the content we create is relevant to viewers and hence it provides them the platform to garner eyeballs.”

     

    FMCG leads the tally while is comes to category of advertisers closely followed by automobile companies. Two wheelers and affordable cars are seen frequently during breaks. Local advertisers which want to target that particular audience are also seen frequently between breaks.

     

     

    A media planner on condition of anonymity says, “The ad rates for a 10 second slot in a channel like Big Magic Ganga used to be close to Rs 1000. But after the rural roll-out now it would be somewhere between Rs 2000-3000. Post January we might see a further inclination to the ad rates depending on how the broadcasters plan out their strategy.”

     

    Creating content is not enough to reach out to a huge number. Every initiative needs to be backed by aggressive marketing says Padmanabhan. He further adds, “We believe in marketing each and every product independently. If a particular product needs an aggressive on-ground push, we opt for on-ground marketing initiatives. Depending on the product, we curate our marketing strategy. Radio, print, outdoor, cross network promotions are the mediums that we normally use.”

     

    The COO wants to see the channel an undisputed leader not only in terms of viewership but also content and revenue. “170 – 180 GRP is what I am eying at in terms of viewership while a 200 to 300 per cent surge in the ad rates is my target in terms of ad-revenue growth. I am confident that by January once the new rating phenomenon settles down we will meet the target” Padmanabhan concludes.

  • BARC week 41: Dangal TV pips Big Magic Ganga to become No 1 Bhojpuri channel

    BARC week 41: Dangal TV pips Big Magic Ganga to become No 1 Bhojpuri channel

    MUMBAI: The much awaited All India television ratings data have been released by BARC India and the pecking order in the Bhojpuri channels space has changed. The leader in the space until now – Big Magic Ganga has been dethroned by Dangal TV.

     

    As per week 41 data by BARC India, Dangal TV with 12650 (000Sums) led the pack by a large margin in the Bihar & Jharkhand NCCS All: Individuals: All India (U+R) data. On second spot was Big Magic Ganga with 8138 (000Sums), followed by ETV Bihar Jharkhand with 5961 (000Sums) in the third slot.

     

    The fourth and fifth positions were occupied by DD Bihar and Anjan TV respectively. While DD Bihar scored 3130 (000Sums), Anjan TV totted 2667 (000Sums) in week 41.

     

    Last week sans the rural data, the pecking order in the Bhojpuri channels space was as follows: Big Magic Ganga led with 3862 (000Sums) followed by Dangal TV in the second slot with 1539 (000Sums), whereas Anjan TV was on the third spot with 1346 (000Sums).