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Tag: BIG Green Ganesha

  • 92.7 BIG FM’s BIG Green Ganesha is back in its seventh successful year!

    92.7 BIG FM’s BIG Green Ganesha is back in its seventh successful year!

    MUMBAI: 92.7 BIG FM’s mega successful green campaign – BIG Green Ganesha enters its seventh year! With a vision, a thought for a better eco-friendly future was laid down in 2008 and the campaign was created.  BIG Green Ganesha aims at creating social consciousness towards making one of India’s largest and most popular festivals more ecologically sound and has so far touched over millions of Indians.

     

    With a massive on-ground newspaper collection drive already underway in 14 major cities across India, tons of newspapers collected from residential areas, celebrity houses, offices, shops and other commercial establishments will be supplied to renowned sculptors to transform them into artistic and beautiful Ganesha idols through paper mache and clay. The idols will be placed at prominent locations across cities where lakhs of people can come to pay their obeisance.

     

    With the aim to enrich content and build a stronger local connect, this year’s festivities get bigger and better with a 7-day radio marathon including special performances by popular local talents; inspirational short stories narrations on Lord Ganesha by Bollywood celebrities; dedicated time slots for devotional aarti and bhajans sung in local pandals with Musical Benchmarks; special vignettes of Baal Ganesha promoting eco-friendly celebrations and lots more.

     

    As a unique initiative, listeners will be asked to write about the obstacles they want to eliminate from their path of progress. The old newspapers contributed for Green Ganesha will be scribed with these obstacles.

     

    Furthermore, 92.7 BIG FM will also commence the BIG Green Ganesha Pandal Awards from 29th August 2014 with RJs and celebrities making the rounds to select some of the best and most eco-friendly pandals in the city.

     

    Mr. Ashwin Padmanabhan, Business Head – 92.7 BIG FM said, “We are elated to enter the seventh year of one of our biggest campaigns. Growing strength to strength each year and garnering tremendous popularity among the masses along the journey, the campaign has set a benchmark to associate with, for environment friendly celebrations. As we aim to create social consciousness for greener celebrations, we always hope that people across the nation will also walk with us shoulder to shoulder to do their bit for a better, cleaner and greener environment. With the support from partners we hope we can make this campaign bigger, better and greener each year”

     

    BIG Green Ganesha 2014 is being conducted across 14 major cities in India including Mumbai, Bangalore, Hyderabad, Goa, Sholapur, Indore, Bhopal, Gwalior, Surat, Baroda, Mysore, Tirupati, Vishakhapatnam and Mangalore along with a paper collection drive in the towns around these cities like Virar, Vasai near Mumbai, Hoskote & Tumkur, near Bangalore, Kapra & Jeedimetla around Hyderabad, Navsari near Surat etc.

     

    One of the biggest green initiatives in the country, BIG Green Ganesha has over the years won awards for excellence in on-ground activations and creativity including the prestigious India Radio Forum Excellence in Radio Award and Golden Mikes.

  • 92.7 Big FM announces sixth edition of big green Ganesha campaign across eight Indian cities

    92.7 Big FM announces sixth edition of big green Ganesha campaign across eight Indian cities

    Mumbai, 29 July 2013: 92.7 BIG FM, India’s No. 1 radio network, today announced the launch of the 6th edition of BIG Green Ganesha, its hugely popular and immensely successful campaign launched in 2008 as part of a vision for a better tomorrow. The initiative aims at instilling a sense of responsibility amongst citizens towards creating a better environment by celebrating Ganesh Chaturthi, one of India’s most widely followed festivals, in an eco-friendly way. This year’s campaign will be initiated in eight different cities that will involve Mumbai, Bengaluru, Hyderabad, Mysore, Tirupati, Sholapur, Vizag and Mangalore.

    The 2013 campaign is being launched by way of the brand new concept of ‘Ashta-Vinayak’, where eight unique eco-friendly paper mâché Ganesha idols will be installed at the eight locations in which the campaign will be run. In addition, the campaign will also attempt to set a record by collecting the maximum number of old newspapers from a single location and enter the prestigious ‘Limca Book of Records’. With the installation of 30 Ganesha Pandals, the campaign will be spread across 8 cities with the setting up of 48 paper mâché idols.

    Drawing attention to the massive use of toxins and non-biodegradable elements for the construction of Ganesha idols, the BIG Green Ganesha Campaign comes as a fresh reminder of change for all. A massive on-ground newspaper collection drive in residential areas, offices, shops and commercial establishments will mark the beginning of the campaign. The collected newspapers will be supplied to renowned sculptors and be used to create beautiful eco-friendly paper mâché Ganesha idols. The donation drive is a significant move since it educates the community and draws their support in order to create a better environment.

    The campaign will be promoted through high-decibel strategies and promotions involving an amalgamation of media networks that will include radio, print, outdoor, on-ground and digital. Apart from connecting with 1.5 crore people each year, more than 200 celebrities and 350 civic authorities will support the campaign.

    Commenting on BIG Green Ganesha Campaign 2013, Ashwin Padmanabhan, Business Head, 92.7 BIG FM said, “We are delighted to launch the 6th successive edition of the Big Green Ganesha Campaign, which is a fundamental part of our vision and responsibility to care for the environment. We believe that respecting the earth is the need of the hour. Whilst we spend time in prayer and celebration, we also do our bit towards creating a greener tomorrow by installing biodegradable and eco-friendly idols. We extend a warm welcome to all our partners in this sustainable celebration and would like to thank the community for the support that has helped make this campaign bigger each year.”

    Powered by the strong message it carries, the BIG Green Ganesha Campaign has witnessed unparalleled success and popularity, inspiring over a million people in multiple cities across India. The movement has cornered glory at prestigious global platforms including the Silver Radio Award at the New York Festivals and nine awards at the India Radio Forum 2013, proving that 92.7 BIG FM is not just about great music but passionate about creating a better world.