ITV

Tag: Big Ganga

  • Big Ganga launches 8th season of ‘Hindustan Ka Big Star’

    Big Ganga launches 8th season of ‘Hindustan Ka Big Star’

    MUMBAI: Big Ganga is consistently offers entertainment and meaningful content built on local insights with a cultural connect and a deep understanding of the socio-cultural fabric.

    The channel has been tapping unseen talent from the hinterland across rural melas for the past four years and established a popular property called Mele Ka BIG Star. Re-christened as Hindustan Ka BIG Star, in its eighth season, the network plans to up the ante by targeting not only melas, but also add cities, thus increasing participation as well as growing the reach.

    Big Ganga will televise this event as a reality TV series for over 5 months with 26 episodes as well as promote it on 92.7 BIG FM. The auditions are scheduled to begin from 6 June for a month.

    With an attempt to unearth talent from the grass root level, Hindustan ka Big Star not only invites people who are passionate about any talent, but also encourages those who have an aptitude for singing, dancing, mimicry, stunts, stand-up comedy, painting and much more.

    Dabur India Oral Care category head Harkawal Singh said, “We are delighted to partner with Hindustan Ka BIG Star for the third year in a row. The show is a great platform to communicate about the importance of oral hygiene in a relevant way. Dabur Red Paste from the house of Dabur is always known for complete oral care. Dabur Red Paste is a unique blend of traditional Indian Medicine and modern pharmaceutical technology bringing out the best of both, the side effects free, effective formulation useful for maintaining oral hygiene and keeping the gums and teeth healthy.”

    Speaking about the property, a spokesperson from Big Ganga said, “In our endeavour to take Mele ka BIG Star to the next level, we decided to reach audiences not only at some of the biggest melas, but also additional towns. Re-named Hindustan ka BIG Star, in its eighth season, the show will continue to bring talent from the Hindi heartland to the world at large, providing them with a great platform and giving brands an interesting engagement opportunity.”

    Combining the biggest melas and cities of Uttar Pradesh, Bihar, Jharkhand and Madhya Pradesh, Hindustan ka BIG Star will bring forth hidden talent from across the Hindi heartland. Open for all (Age 4+ onwards), Hindustan ka Big Star has Dabur Red Paste as the Title Sponsor, Co-Powered by Dabur Vatika Shampoo, Associate Sponsor Dalda Cooking Oil and Radio partner 92.7 BIG FM.

    In addition to this, the high decibel marketing approach to the show will facilitate an extensive forum for marketers to directly connect with their consumers. The show will be heavily promoted through TV, radio, digital and print.

  • Big Ganga launches 8th season of ‘Hindustan Ka Big Star’

    Big Ganga launches 8th season of ‘Hindustan Ka Big Star’

    MUMBAI: Big Ganga is consistently offers entertainment and meaningful content built on local insights with a cultural connect and a deep understanding of the socio-cultural fabric.

    The channel has been tapping unseen talent from the hinterland across rural melas for the past four years and established a popular property called Mele Ka BIG Star. Re-christened as Hindustan Ka BIG Star, in its eighth season, the network plans to up the ante by targeting not only melas, but also add cities, thus increasing participation as well as growing the reach.

    Big Ganga will televise this event as a reality TV series for over 5 months with 26 episodes as well as promote it on 92.7 BIG FM. The auditions are scheduled to begin from 6 June for a month.

    With an attempt to unearth talent from the grass root level, Hindustan ka Big Star not only invites people who are passionate about any talent, but also encourages those who have an aptitude for singing, dancing, mimicry, stunts, stand-up comedy, painting and much more.

    Dabur India Oral Care category head Harkawal Singh said, “We are delighted to partner with Hindustan Ka BIG Star for the third year in a row. The show is a great platform to communicate about the importance of oral hygiene in a relevant way. Dabur Red Paste from the house of Dabur is always known for complete oral care. Dabur Red Paste is a unique blend of traditional Indian Medicine and modern pharmaceutical technology bringing out the best of both, the side effects free, effective formulation useful for maintaining oral hygiene and keeping the gums and teeth healthy.”

    Speaking about the property, a spokesperson from Big Ganga said, “In our endeavour to take Mele ka BIG Star to the next level, we decided to reach audiences not only at some of the biggest melas, but also additional towns. Re-named Hindustan ka BIG Star, in its eighth season, the show will continue to bring talent from the Hindi heartland to the world at large, providing them with a great platform and giving brands an interesting engagement opportunity.”

    Combining the biggest melas and cities of Uttar Pradesh, Bihar, Jharkhand and Madhya Pradesh, Hindustan ka BIG Star will bring forth hidden talent from across the Hindi heartland. Open for all (Age 4+ onwards), Hindustan ka Big Star has Dabur Red Paste as the Title Sponsor, Co-Powered by Dabur Vatika Shampoo, Associate Sponsor Dalda Cooking Oil and Radio partner 92.7 BIG FM.

    In addition to this, the high decibel marketing approach to the show will facilitate an extensive forum for marketers to directly connect with their consumers. The show will be heavily promoted through TV, radio, digital and print.

  • Big Ganga to air ‘Jai Jai Jai Bajrangbali’ in Bhojpuri

    Big Ganga to air ‘Jai Jai Jai Bajrangbali’ in Bhojpuri

    MUMBAI: Bihar and Jharkhand’s leading Bhojpuri channel Big Ganga plans to strengthen its mythological band with a new daily show ‘Jai Jai Jai Bajrangbali’. JJJB will air Monday to Friday at the 7.00pm time slot. The mythological show which takes viewers through the life of Bajrang Bali from his childhood to being a Shiva avatar is currently running on BIG Magic in Hindi as well.

    The story revolves around lesser-known mythological events surrounding the trials and tribulations of Hanuman, while he was combating the evil and malevolent forces espoused by characters such as Raavan.

    BIG Ganga is distributed across all cable operators across the states of Bihar, Jharkhand & UP and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others and DTH players like Airtel, Dish, Reliance Digital, DD Direct and Videocon

  • Big Ganga to air ‘Jai Jai Jai Bajrangbali’ in Bhojpuri

    Big Ganga to air ‘Jai Jai Jai Bajrangbali’ in Bhojpuri

    MUMBAI: Bihar and Jharkhand’s leading Bhojpuri channel Big Ganga plans to strengthen its mythological band with a new daily show ‘Jai Jai Jai Bajrangbali’. JJJB will air Monday to Friday at the 7.00pm time slot. The mythological show which takes viewers through the life of Bajrang Bali from his childhood to being a Shiva avatar is currently running on BIG Magic in Hindi as well.

    The story revolves around lesser-known mythological events surrounding the trials and tribulations of Hanuman, while he was combating the evil and malevolent forces espoused by characters such as Raavan.

    BIG Ganga is distributed across all cable operators across the states of Bihar, Jharkhand & UP and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others and DTH players like Airtel, Dish, Reliance Digital, DD Direct and Videocon

  • ‘Baal Krishna’ to strengthen mythological shows in Bhojpuri on Big Ganga

    ‘Baal Krishna’ to strengthen mythological shows in Bhojpuri on Big Ganga

    MUMBAI: After the successful launch of mythological show Baal Krishna on Big Magic, Big Ganga is gearing up to launch the show in Bhojpuri. Baal Krishna in Bhojpuri will premiere from25 April from Monday to Friday at 7.30 pm.

    Produced by Swastik Productions, the show will take viewers back to the grandeur and royalty of Dwapar Yug, bringing age-old stories back to life.

    Big Ganga’s programming strategy is built on local insights with a deep cultural connect and has shows pegged on devotion and festivities. For Big Ganga audiences, this is another mythological show in Bhojpuri, in addition to Devo Ke Dev Mahadev.

    Viewers will get a chance to witness Lord Krishna’s journey starting from his ‘Natkhat’ childhood, and learn of the logical reasoning behind why he did what he did. From picking up the Govardhan Parvat to killing Putna, Lord Krishna’s narrations will offer a whole new perspective by touching upon various known and lesser known stories from his life. 

  • ‘Baal Krishna’ to strengthen mythological shows in Bhojpuri on Big Ganga

    ‘Baal Krishna’ to strengthen mythological shows in Bhojpuri on Big Ganga

    MUMBAI: After the successful launch of mythological show Baal Krishna on Big Magic, Big Ganga is gearing up to launch the show in Bhojpuri. Baal Krishna in Bhojpuri will premiere from25 April from Monday to Friday at 7.30 pm.

    Produced by Swastik Productions, the show will take viewers back to the grandeur and royalty of Dwapar Yug, bringing age-old stories back to life.

    Big Ganga’s programming strategy is built on local insights with a deep cultural connect and has shows pegged on devotion and festivities. For Big Ganga audiences, this is another mythological show in Bhojpuri, in addition to Devo Ke Dev Mahadev.

    Viewers will get a chance to witness Lord Krishna’s journey starting from his ‘Natkhat’ childhood, and learn of the logical reasoning behind why he did what he did. From picking up the Govardhan Parvat to killing Putna, Lord Krishna’s narrations will offer a whole new perspective by touching upon various known and lesser known stories from his life. 

  • Big Ganga launches season 7 of Big Memsaab

    Big Ganga launches season 7 of Big Memsaab

    MUMBAI: Big Ganga has launched the seventh season of its most successful reality show, Big Memsaab. 

    Auditions for Big Memsaab Season 7 have successfully begun with a great turnout in Jamshedpur and Ranchi, followed by other markets till 8 May, 2016. Speaking on Big Memsaab’s launch of Season 7, a Big Ganga spokesperson said, “Big Memsaab is a talent reality show which provides a unique platform for housewives to showcase their talent, capability and beauty. After receiving an enormous response for our last six seasons, we have come up with a brand new season of the show.  Being the leading regional general entertainment channel of Bihar and Jharkhand, we only strive to provide original content which is entertaining and engages maximum viewers. To make this platform available for maximum number of housewives we are reaching the deep pockets of the market through multiple touch points”.

    The channel has roped in Xpert as the title sponsor, co-presented by Horlicks and powered by sponsors Colgate.

    Auditions for Big Memsaab Season 7 in the Bihar, Jharkhand, UP region have been planned across 12 key markets namely Jamshedpur, Ranchi, Bokaro, Dhanbad, Bhagalpur, Muzzafarpur, Chhapra, Patna, Varanasi, Gorakhpur, Lucknow. Following the auditions, contestants will be shortlisted for the finals, and these Memsaab’s will then fight for the title of Big Memsaab Season 7.

    Participants have to qualify for three stages of audition – Talented Memsaab, this round will focus on various talents that the participants can showcase, few shortlisted contestants will move to the next stage – Khubsurat Memsaab, where they will be judged on their grooming capabilities. Qualifying in the second stage, the semi-finalists will reach the third audition round which will be -Kitchen Ki Memsaab where they will have to showcase their kitchen skills.

    Big Memsaab allows for maximum consumer engagement as it breaks free from the clutter and offers something path breaking to the viewers and participants alike. Apart from 92.7 BIG FM and BIG MAGIC, the activity will be promoted across through on-ground activation, OOH, print, digital and cinema.

  • Big Ganga launches season 7 of Big Memsaab

    Big Ganga launches season 7 of Big Memsaab

    MUMBAI: Big Ganga has launched the seventh season of its most successful reality show, Big Memsaab. 

    Auditions for Big Memsaab Season 7 have successfully begun with a great turnout in Jamshedpur and Ranchi, followed by other markets till 8 May, 2016. Speaking on Big Memsaab’s launch of Season 7, a Big Ganga spokesperson said, “Big Memsaab is a talent reality show which provides a unique platform for housewives to showcase their talent, capability and beauty. After receiving an enormous response for our last six seasons, we have come up with a brand new season of the show.  Being the leading regional general entertainment channel of Bihar and Jharkhand, we only strive to provide original content which is entertaining and engages maximum viewers. To make this platform available for maximum number of housewives we are reaching the deep pockets of the market through multiple touch points”.

    The channel has roped in Xpert as the title sponsor, co-presented by Horlicks and powered by sponsors Colgate.

    Auditions for Big Memsaab Season 7 in the Bihar, Jharkhand, UP region have been planned across 12 key markets namely Jamshedpur, Ranchi, Bokaro, Dhanbad, Bhagalpur, Muzzafarpur, Chhapra, Patna, Varanasi, Gorakhpur, Lucknow. Following the auditions, contestants will be shortlisted for the finals, and these Memsaab’s will then fight for the title of Big Memsaab Season 7.

    Participants have to qualify for three stages of audition – Talented Memsaab, this round will focus on various talents that the participants can showcase, few shortlisted contestants will move to the next stage – Khubsurat Memsaab, where they will be judged on their grooming capabilities. Qualifying in the second stage, the semi-finalists will reach the third audition round which will be -Kitchen Ki Memsaab where they will have to showcase their kitchen skills.

    Big Memsaab allows for maximum consumer engagement as it breaks free from the clutter and offers something path breaking to the viewers and participants alike. Apart from 92.7 BIG FM and BIG MAGIC, the activity will be promoted across through on-ground activation, OOH, print, digital and cinema.

  • Consumer Insights and original content makes Big Ganga leader in its space: Tarun Katial

    Consumer Insights and original content makes Big Ganga leader in its space: Tarun Katial

    MUMBAI: Every region has its own favorite channel and its denizens like to consume content in their own vernacular language. Hence all major broadcasters invest on a regional offering. Reliance Broadcast Networks Limited (RBNL) has a Bhojpuri channel under the Big banner -Big Ganga. “Since the last 26 weeks we have been number one” says RBNL CEO Tarun Katial.

    In Broadcast Audience Research Council BARC India ratings, Big Ganga with 27086 Impressions (000’s) stands tall at number one position over Bhojpuri Cinema which secured a rating of 15875 Impressions (000s).

    “From the very beginning we were committed on one factor and that is local consumers. Each and every step of ours is based on consumer insights. We are committed to our consumer and we will offer them original content, not overlapping content which is just dubbed or remade,” asserts Katial.

    Soon after BARC India started rolling out its rural data, RBNL made Big Ganga available on DD Freedish. Katial believes this is a factor which enhanced the channel’s reach but says that is not the primary reason behind Big Ganga being number one in its genre. “We were number one before BARC started rolling out its rural data and we are number one now too. Freedish did a reach jump for us, but it is the secondary element, the primary reason behind our leadership is our home grown content,” explains Katial.

    Shows like Big Memsaab, Rasoi Ki Rani and Bhakti Samrat are the homegrown assets of the channel which rope in maximum viewership for the channel. The content is well recognised by advertisers and the network has witnessed a significant growth in its ad rates. “The rates have gone up by 100 per cent and we see them going up further. It is because of the people we are catering to, and the kind of content we are producing,” reveals Katial.

    “In the Bhojpuri market print continues to be the dominant medium as far as advertising is concerned. But Big Ganga over the years has created a place of its own. As per my estimates, the cost of a 10 second slot now would be close to Rs 5000 – 6000. It saw serious increment after the rural data roll-out,” says a media planning expert on condition of anonymity.

    Big Ganga is not only a channel for Bihar and Jharkand as per Katial, “We are a pan India channel catering to the entire community. A significant amount of our viewership comes from places other than Jharkhand and Bihar,” he says.

    “Now we are looking towards putting serious investment behind consumer insights and coming up with significant original content,” he concludes with a smile.

  • Consumer Insights and original content makes Big Ganga leader in its space: Tarun Katial

    Consumer Insights and original content makes Big Ganga leader in its space: Tarun Katial

    MUMBAI: Every region has its own favorite channel and its denizens like to consume content in their own vernacular language. Hence all major broadcasters invest on a regional offering. Reliance Broadcast Networks Limited (RBNL) has a Bhojpuri channel under the Big banner -Big Ganga. “Since the last 26 weeks we have been number one” says RBNL CEO Tarun Katial.

    In Broadcast Audience Research Council BARC India ratings, Big Ganga with 27086 Impressions (000’s) stands tall at number one position over Bhojpuri Cinema which secured a rating of 15875 Impressions (000s).

    “From the very beginning we were committed on one factor and that is local consumers. Each and every step of ours is based on consumer insights. We are committed to our consumer and we will offer them original content, not overlapping content which is just dubbed or remade,” asserts Katial.

    Soon after BARC India started rolling out its rural data, RBNL made Big Ganga available on DD Freedish. Katial believes this is a factor which enhanced the channel’s reach but says that is not the primary reason behind Big Ganga being number one in its genre. “We were number one before BARC started rolling out its rural data and we are number one now too. Freedish did a reach jump for us, but it is the secondary element, the primary reason behind our leadership is our home grown content,” explains Katial.

    Shows like Big Memsaab, Rasoi Ki Rani and Bhakti Samrat are the homegrown assets of the channel which rope in maximum viewership for the channel. The content is well recognised by advertisers and the network has witnessed a significant growth in its ad rates. “The rates have gone up by 100 per cent and we see them going up further. It is because of the people we are catering to, and the kind of content we are producing,” reveals Katial.

    “In the Bhojpuri market print continues to be the dominant medium as far as advertising is concerned. But Big Ganga over the years has created a place of its own. As per my estimates, the cost of a 10 second slot now would be close to Rs 5000 – 6000. It saw serious increment after the rural data roll-out,” says a media planning expert on condition of anonymity.

    Big Ganga is not only a channel for Bihar and Jharkand as per Katial, “We are a pan India channel catering to the entire community. A significant amount of our viewership comes from places other than Jharkhand and Bihar,” he says.

    “Now we are looking towards putting serious investment behind consumer insights and coming up with significant original content,” he concludes with a smile.