MUMBAI: ZEE Entertainment Enterprise Limited’s No. 1 Bhojpuri Channel, Big Ganga adds yet another feather in its cap by foraying into the Bhojpuri fiction genre. The channel is all set to provide the region with its own original prime time with the launch of two diverse genre offerings. The launch is a part of channel’s strategy to penetrate deeper in the target markets while catering to the diversified audience across all age groups. In its quest to deliver premium content for the region the channel has brought on board the leading GEC producers, Paritosh Painter of Ideas The Entertainment Company and Meenakshi Sagar of Sagar Pictures. With already runaway successful shows under their belt these producers are all but geared up to now enthral Bihar & Jharkhand audience also with rich original Bhojpuri content.
Ideas Entertainment will produce a romcom titled ‘Bagal Wali Jaan Maareli’. Given the regions high inclination towards humour, the show will be a fun filled ride of two neighbouring gentlemen who believe in love-thy-neighbours-wife philosophy. The show takes place in a fictional colony located in Arra, Bihar and has motley of quirky characters to add variety of spice to the show and keep the audience rolling on the floor with their idiosyncratic antics.
Sagar Productions will be producing the show ‘Divya Shakti’, a socio-mythological fiction showcasing stories of power of faith and bhakti. Catering to the deep socio-cultural fabric of the region the show will bring to life miracle stories of human endurance and Gods benevolence. It will be adopt a unique format where compelling human stories of faith & conviction will be presented by Gods themselves as a narrator. These tales will be a topical collection of vrat kathayein, regional Bhakt figures with high devotional following as well as spiritual figures from the region.
On this development Amarpreet Singh Saini, Big Ganga Business Head said, “Having already made a mark in the region when it comes to delivering original content, this is surely an interesting time for all of us. Keeping in mind the high demand for such shows, we have decided to foray into the Bhojpuri fiction genre and offering our audience more hours of original content every week. These shows are giving us an opportunity to diversify and expand our audience base hence catering to each and every age group. The channel already enjoys highest time spent in the Bhojpuri genre, with these ventures we are sure to further deepen our appointment viewing with the audience. We have some of the best names from the industry working on these projects and we are confident to up the entertainment quotient further for the regions audience. We are looking forward to creating magic on the screen with such talented teams.”
On the shows, Paritosh Painter, Producer, Ideas Entertainment said, “Regional comedy is a growing category and we are glad to venture into Bhojpuri content as it is inherently a culture which loves and cherishes masti, fun and happy environment. With an evolving audience and their preferences, it is necessary to match up to their expectations. We are trying to produce regional quirk filled full on entertainment offering which we are sure viewers can cherish with their families. I am really excited and looking forward to be a part of Big Ganga’s journey.”
Meenakshi Sagar, Sagar Pictures said, “We are glad to be associated with a channel with such a humungous reach and impact in the region. Sagar Pictures has always brought quality offerings for Indian viewers, with Mythology being their core strength. Bihar & Jharkhand region has a deep faith fabric and we are glad to bring this alive on Big Ganga with our show which will surely be enjoyed by all age groups.”
Big Ganga will be launching its original prime time on 4th March, on the day of Mahashivratri. Along with original fiction shows the channel will also bring back its most celebrated non-fiction show Memsaab’s season 9 as Memsaab No.1 and a weekend topical stand-up show Raag Chunaavi having a tongue-in-cheek take on election and all things related. With 4 hours of original content line-up for the Bhojpuri audience the channel is surely going to set new benchmark in the regional general entertainment space.
