ITV

Tag: Big Ganga

  • ZEE Biskope serves weekend entertainment with TV premiere of Kayamat

    ZEE Biskope serves weekend entertainment with TV premiere of Kayamat

    Mumbai: Bhojpuri channel ZEE Biskope is all set to bring fresh content for its viewers this weekend with a special line-up including the world TV premier of blockbuster movie Kayamat.

    The movie featuring Namit Tiwari and Poonam Dubey will be telecasted this Sunday at 6 PM in Jila Top band. The story revolves around the life of Ajay (Namit), an honest and brave police officer, who risks his life to serve in the line of duty and justice. Ajay goes through a host of challenges in his quest to unravel the truth and provide justice to a couple in a murder case.

    Apart from the world premiere, the channel also plans to bring Hollywood movies dubbed in Hindi, as part of a new content band ‘Hollywood Garda’ on Sundays at 12 noon. It will broadcast the 2018 American live-action animated horror comedy film Goosebumps 2: Haunted Halloween on 23 May. Making the day all the more engaging, it will also telecast the winning entries of its Mother’s Day campaign ‘Tu Chinta Mat Kar Maai’ throughout the day. There will be some heartfelt messages of viewers giving an assurance to their mothers on how they took care of themselves during the pandemic.

    Zee Biskope & Big Ganga, business head, Amarpreet Singh Saini said, “At ZEE Biskope our core objective now is to meet the content upswing while people are homebound. Being with family would mean increased need for family entertainment. The channel has already seen an upsurge in its weekday and weekend viewership. Hence, we plan to cater to the loyal audience base with more variety and offer them a rich family viewing experience aimed at providing an emotional cushion during a difficult reality.”

    Along with headlining a host of category first initiatives, ZEE Biskope has brought novelty to the category and continues to break new ground in the industry as the ultimate Bhojpuri entertainer. Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

  • Big Ganga all set to bring its festive offering ‘Faguaa 2021

    Big Ganga all set to bring its festive offering ‘Faguaa 2021

    MUMBAI: Marching into the month of Holi, known as Faguaa in the Purvanchal region, sees one eagerly await one of the biggest festivals in the country. With the aim to add colour in the lives of its viewers, Big Ganga is once again all set to bring a vibrant Holi special line-up with Faguaa 2021.The celebration of Faguaa will be weaved around a specific theme to make it more engaging and entertaining. Regaling its audience wholeheartedly, the two-hour musical show, clubbed with storytelling, will see the biggest names of the Bhojpuri industry coming together for this year’s celebration.

    Big Ganga’s Faguaa is one of the marquee festive properties on the channel and taking the legacy forward, the gala celebrations this year will feature two hours of rib-tickling moments, singing and dance performances. Over the past three years, the Faguaa slot has always performed more than double in the Bhojpuri category and its own platform with the average performance ratings of Faguaa being more than 0.75 TVR (Nccs 2+, BH, U+R).

     

    The celebrations in the past have witnessed the biggest celebrity associations across the industry with stars like Mika Singh, Pawan Singh, Khesari Lal Yadav, Ravi Kishan, Manoj Tiwari among others mesmerising audiences with their performances. In what is a fitting testament to the event’s popularity, the previous edition of Faguaa witnessed more than a thousand live spectators during this single-day event.

    Zee Biskope and Big Ganga business head Amarpreet Singh Saini said, “Faguaa is one of the biggest celebrations in the region and we, at Big Ganga, with our property, have created a legacy which has left behind its mark on the hearts and minds of our ardent fans. This year is going to be even more special as our offering, which is based on a specific theme, will  see audiences revel in the Bhojpuri celebrations.”

    Big Ganga is known for entertaining the audience with its unique content all around the year while adding value in their lives through family-oriented offerings, festive events and shows like Jai Chhathi Mai, MemSaab no 1 etc. With more and more in the bucket to offer, the channel is redefining entertainment and original content for its regional audience through recently launched family game show Muraitha Maidaan and a few other upcoming offerings.

  • ZEE Biskope celebrates its first anniversary with Bhojpuri DJ Night

    ZEE Biskope celebrates its first anniversary with Bhojpuri DJ Night

    New Delhi: Launched with a promise to be the one-stop, go-to destination for every Bhojpuri movie lover, Zee Biskope left no stones unturned in serving non-stop authentic Bhojpuri entertainment for its ardent viewers. Within a year, ZEE Biskope has been a game-changer in differentiation by continually curating viewer experience beyond just movies. Along with a stellar launch campaign, the brand has presented many category first initiatives including  blockbuster premieres, curated movie festivals and novel viewer engagement drives throughout the year. 

    Extending the legacy of novelty to its celebration of the first anniversary, the channel yet again gives its viewers an opportunity to live their Bhojpuriyat to its unabashed best with their latest campaign Birthday Lahariya– Jug Jug Jiya Ho Channelwa from December 10. The revelry doesn’t end here as the channel has also curated a special movie line-up and a Bhojpuri DJ Night for its audiences on the birthday – December 21.

    Birthday Lahariya, the week-long campaign will invite viewers to share videos of their creative birthday wishes for the channel on Whatsapp number 9169315016 between 10 – 17 December. Every 24 hours (AanthPahar), the channel will select one winner and the 8 winning videos will be featured on ZEE Biskope on 21 December. Winners will also receive the exclusive ZEE Biskope Anniversary Edition gift box. The engagement will further extend on social media where selected few from the top fans of ZEE Biskope’s Facebook page will be invited for an exclusive virtual Birthday Meet with a popular Bhojiwood celebrity.

    Bringing in a hyperbolic dose of entertainment on its birthday, the channel will showcase a specially curated movie line-up Rishto Ka Safar featuring 4 blockbuster movies throughout the day. The morning band at 9 am will showcase Jaan Lebu Ka Ho featuring Pawan Singh and Monalisa followed by comedy king Manoj Tiger and Amrapali Dubey’s recent superhit Lagal Raha Batasha at 12 noon. The entertainment ride will continue with Parvarish featuring Yash Kumar, Amrapali Dubey and Ritesh Pandey at 3 pm and popular couple Nirahua& Amrapali Dubey’s blockbuster Nirahua Hindustani 3 in the prime time at 6 pm. Just when you think that’s the end for the day, the rollercoaster of authentic Bhojpuri entertainment will take a never-seen before turn. 

    ZEE Biskope will host a Birthday Party with a 30-minute Bhojpuri DJ Night featuring DJ Vee at 9 pm that will make viewers groove with peppy Bhojpuri dance mixes mashed up with movie song visuals. While the DJ Night will get over on TV, it will continue on ZEE Biskope’s Facebook& Instagram pages between 9:30 – 10:30 pm.

    On the occasion,  ZEE Entertainment Enterprises  Cluster Head East Samrat Ghosh said, “ZEE Biskope’s journey to success has been exciting and exhilarating. It demonstrated strength in the Bhojpuri market by sharply deep diving into consumer centricity, upscaling in presentation of its curated content by bringing the Bhojpuriya soul to screen. Our idea is that in the Bhojpuri market, there is still a huge gap as to what you can curate for the viewers. ZEE Biskope’s vision ahead will hence be to remain very consumer-focused and a differentiator by offering curated movies, bands, and novel viewer engagement initiatives.” 

    ZEEL business head ZEE BISKOPE & BIG Ganga  Amarpreet Saini said, “ZEE Biskope’s journey in the last one year has been a narrative of category firsts. Right from the organizing the biggest ever Bhojpuri movie screening in Bihar to the topically curated movie festivals and the innovative viewer engagement drives, the channel has brought novelty to the category. Offering curated content in an otherwise commoditized market, ZEE Biskope has redefined and reshaped the category.The response we received from our viewers also evidences their affinity towards the brand. We are motivated to carry on the legacy of novelty and curation as a way forward for the brand to remain as the Ultimate Bhojpuri Entertainer.

    Touted as the go-to destination for Bhojpuri movies; Zee Biskope offers a slew of robust content spread across an array of genres highly popular amongst Bhojpuri audience, such as romance, drama, action and comedy. The channel is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

  • Bhojpuri channels go all out for Chhath celebrations

    Bhojpuri channels go all out for Chhath celebrations

    MUMBAI: Chhath Puja is an ancient religious festival observed by Hindu women in Uttar Pradesh, Bihar and Jharkhand, performed over four days to worship the Sun God. The rituals include holy bathing, fasting, and presenting offerings to the rising and setting sun. While celebrations have begun, there are restrictions in place in light of the Covid2019 pandemic. Several states have prohibited community gatherings and taking a dip in water bodies to prevent spread of the infection. Since the festival can’t be observed with its usual verve, Bhojpuri channels are seizing the opportunity to connect with their core consumers and engage them in the region’s biggest celebration from the safety of their homes.

    Big Ganga has created a bouquet of content in readiness, ensuring that the Chhath offerings are also built on empathising and inspiring the audience through these trying times.

    Big Ganga & Zee Biskope business head Amarpreet Singh Saini said, “Chathi Mayi, our marquee event, will be stunningly different this year. We are doing Siya Ram Key Chhath, a first in Bhojpuri entertainment space till date. We are bringing to life Siya Ram's first Chhath done in treta yug, something which has not been captured on Bhojpuri television till date. This is to take our audience back to our roots and showcase the glory and divine power of Chathi Mayi from ages, so that it instils motivation to combat today's challenges with gusto.”

    To make the programme exceptional, the channel has invited Arun Govil and Deepika Chikhalia – the famous reel life embodiment of Lord Ram and Devi Sita – to re-enact the mytho-miracle moments from the Ramayana for the audience. Along with this Big Ganga, is bringing Chathi Ghate Ganga, a unique narrative-led non-fiction series which follows the journey of a spirited girl Ganga. The channel will also have popular Bhojpuri celebrities like Nirahua, Akshara, Tripti Sakya, Arvind Akela Kallu, Mamta Raut, Mohan Rathore, among others, to add to the festivities.

    Additionally, Big Ganga has planned a consumer engagement initiative called Chhath Online Aarag on 20 November at 4 pm. Saini added that it is a digital first initiative on Facebook for viewers who wanted to perform Aarag on the auspicious occasion of Chhath but couldn’t travel to their hometown. Popular Bhojpuri celeb pair Sanjoli Pandey and Alok Pandey will facilitate argh (rituals) on behalf of the devotees via a live session on Big Ganga’s Facebook page. While being able to witness each moment of the argh live, viewers will have the added perk of staying connected with their favourite celebrities.

    Enterr10 TV Network’s Bhojpuri Cinema is taking the annual festive event Jai Chhath Maiya a notch higher. In a first for the industry, the channel has taken its marquee festive programme Jai Chhath Maiya to London. Featuring eminent personalities from the Bhojpuri entertainment industry like Pawan Singh, Khesari Lal Yadav, Kajal Ragwani, Madhu Sharma, Sehar Afsha, Harshika Punecha, along with celebrated singers and performers of the region, the 90-minute multi-entertainment show has taken the biggest festival of the region to an international level to enthral and regale viewers within the comfort of their homes.

    The festive extravaganza will be telecast on 20 November at 7 pm and 21 November at 10 pm on Bhojpuri Cinema. Divided into nine segments, the programme will incorporate the story behind the festival along with bhajans, devotional performances and storytelling acts based on Chhath festival. In addition to this, Sanjay Mahanand will, as is customary, entertain the audience with his funny songs.

    Enterr10 TV Network MD Manish Singhal said, “With our festive offering of Jai Chhath Maiya, we aim to foster our bond with our viewers and take forward our commitment to present content that resonates with the region’s sentiment. We are excited to bring to our audience something that has never been done before. Jai Chhath Maiya is an important festival for all of us as it will showcase the festive fervour of Indians settled in London. With an intriguing performance line-up, we are sure to keep the audience entertained and also provide information by showcasing acts and performances.”

    As far as advertisers are concerned, Saini mentioned that the majority of the brands on Big Ganga are from the consumer goods and consumer durables categories. He added, “This year, our Chhath impact Jai Chhathi Mayi, has already invited partners such as Nestle Munch, Fortune Refined Soyabean oil, Tata tea, Keo Karpin, Ultratech and many more.”

  • Big Ganga celebrates Siya Ram Ki Chhath, through its latest festive offering ‘Jai Chhathi Mai’

    Big Ganga celebrates Siya Ram Ki Chhath, through its latest festive offering ‘Jai Chhathi Mai’

    MUMBAI: Celebrating Bhojpuri essence with full gusto and excitement, Big Ganga has time and again launched captivating and engaging initiatives. It has constantly won the audience’s heart by serving them with entertaining and highly resonating content. Delivering a perfect dose of entertainment again while celebrating the biggest festival of the region, the Divine Chhath with its viewers, the channel is all set to take its annual musical event Jai Chhathi Mai a notch higher. Known to set many milestones on its journey to becoming one of the most popular channels in the region, Big Ganga, elevates the fervour of Chatth by celebrating Siya Ram Ki Chathh for the very first time in Bhojpuri entertainment space. This musical extravaganza will be telecast on 20 November from 5-7pm on Big Ganga.

    Widely revered across the region, the devotion that Lord Rama and Goddess Sita attain from their ardent devotees find its foundation deeply-rooted into Bhojpuri culture. The rituals of Chhath hold immense significance to Ram and Sita as per folklore dating back to the ancient time of Treta Yuga. The ancient belief states that Goddess Sita, on returning from exile, fasted and performed Chhath rituals for Lord Rama as he had committed Brahmdosh — the deed of killing Ravana, who was a high-class Brahmin and one of the most-learned men of the three realms. And based on this belief amongst many others, Chhath Puja has become an important Hindu festival which is observed by women in the regions of UP, Bihar and Jharkhand region. With Ram and Sita being the guiding light of our lives, the channel through this festive offering brings on board Arun Govil and Deepika Chikhalia, two personalities who represent the immense faith and the devotion that the region places in these gods. Having a penchant of knowing the pulse of their ardent Bhojpuri-speaking audience better than anyone else, the channel fosters its bond with them in these testing times by showcasing the origins of this ritual and offers them divine motivation through Divine Chhath.

    The show will bring to life the most unique moment of Siya Ram performing Chatth rituals at the Ganga Ghat and receiving Chathi Maiyaas blessings. The unique tale leading upto the Chatth Puja by the divine figures will be brought to life through an extravagant musical narrative show of two hours featuring Arun Govil and Deepika Chikhalia as Ram and Sita, so viewers can relive that special moment which has till date not been brought to life in popular entertainment space. The channel will be raising a motivating musical spiritual show in order to inspire its audience through divine spirit.

    Big Ganga’s shows enthrall and entertain audiences with its unique content, thereby making this platform apt for the whole family. The grand Chhath celebration this year not only motivates the audience to have faith in the divine power but will engage them in the biggest celebration from the safety of their homes. The channel has been enhancing and enriching regional pride through its new offerings. These new Bhojpuri shows are sure to entertain audiences with its unique content and placement, thereby making the channel an apt prime time viewing choice for the entire family. With more series like New Year special, Faguaa Holi special among others, the channel is all set to redefine entertainment and original content for its regional audience.

  • BIG Ganga brings multi-celebrity offering ‘Ganga Deewali Carnival’

    BIG Ganga brings multi-celebrity offering ‘Ganga Deewali Carnival’

    MUMBAI: When it comes to celebrating the biggest festivals in the country, BIG Ganga makes sure to do it in grand style. Continuing its legacy of festive offerings and adding to the highly-appreciated Ding Dong Dandiya show during Navratri, the channel has announced Ganga Deewali Carnival. The four-day multi-entertainment, multi-celebrity celebration will start from 11 November and culminate on 14 November.

    Featuring fan-favourite singers, performers and comedians like Sonalika Prasad, Payas Pandit, Mohan Rathore, Mamta Raut, Tripti Sakya and others, the one-hour multi-entertainment show appeals to all age groups as they ring in the festivities with their friends and loved ones at home. The four-day fiesta will feature four fantastic themes in the form of DJ Dhamaka, Suron Ka Pataka, Comedy Bomb and Diwali Bumper Dhamaka.

    ZeeL cluster head east Samrat Ghosh said, “We are more than happy to ensure that the festivities continue around the year and keep the joyous mood alive taking into account that our viewers can’t celebrate these auspicious occasions outdoors. By keeping these offerings solely family-oriented, we continue to provide a wholesome viewing experience. In addition, the Deewali Carnival offers an opportunity for advertisers to leverage the opportunity to strengthen their bond with consumers on another level.”

    BIG Ganga and Zee Biskope business head Amarpreet Singh Saini said, “With the Ganga Deewali Carnival, the Bhojpuri industry shall witness a multi-entertainment, multi-celebrity series around Diwali for the very first time in this category. Each festival brings with it a different flavour that enables us to push our boundaries by expanding our robust entertainment bouquet.”

    BIG Ganga has constantly raised the bar of entertainment for its viewers through its varied offerings while ensuring they all are a part of the celebrations and festivals that matter to them. Taking forward the legacy, the channel  is all set for a month-long category-first festive line-up with Chhathi Ghate Ganga and Jai Chhathi Mayi in November.

  • How TV channels celebrated Dussehra and Durga Puja

    How TV channels celebrated Dussehra and Durga Puja

    MUMBAI: Festivals bring joy and happiness in our lives. The season of Dussehra and Durga Puja, which marks the victory of good over evil, is one of the most auspicious periods of the year. In these tough times when festivals cannot be a grand celebration, channels have taken up an aggressive stance, churning out a great amount of content to maximise viewership during the festive season.

    Indiantelevision.com brings you a compilation of some of the finest television shows that will be aired on the top TV channels during the Durga Puja-Diwali period:

    Dangal TV

    Hindi GEC Dangal TV has brought back the revered magnum opus Ramayan for 21 days in its one-of-a-kind initiative.

    Launched on 5 October 2020, the channel timed it as the countdown for a special programming line-up for Dussehra and termed the show as – Saar Ramayan Ka – Mahagatha 21 Dino Mein. Besides this, the channel is all geared up to provide its audiences some dramatic twists and turns with its original show Aye Mere Humsafar – weekend dhamaka.

     

     

    Sony Aath

    Sony Aath is trying to dial up the celebrations with a slew of fresh programming. As part of Sunday Funday, the most popular slot on the channel, it will air special Durga Puja-themed episodes of hit family shows – Gopal Bhar, Nut Boltu and NIX. Along with the the recent premiere of new show Baalveer during this festive season, the channel’s also lined up six Honey Bunny movies.

    Colors Bangla

    While this year, pujo will be different, what will not change is the zest for amongst Bengalis for the festival. On Colors Bangla, Sree Sree Sarodiya Durga Pujo will air at 10 am and provide viewers with a spiritual experience by showcasing the various rituals associated with pujo. Golpe Gaane Pujor Adda, a programme with singers and actors entertaining the viewers with popular music and memories, will air at 5 pm. Presented by Hellman’s Mayonnaise and powered by Brooke Bond Red Label, both these shows aim at celebrating the fervour of Durga Puja.

    Keeping in mind the movie lovers and the channel’s wide repertoire of 200+ Bangla titles; Colors Bangla has dedicated each day of the pujo to a superstar – from saptami being dedicated to fans of Jeet to ashtami being earmarked for Mithun Chakrabarty.

     

     

    Zee Bioskope

    With the onset of Navratri and Durga Puja festivities, Zee Bioskope has launched a special movie festival titled — Naari Ek Roop Anek. The channel has lined up an array of movies that aired from 19-24 October.

    This week-long celebration will conclude on the occasion of Dussehra with the world television premiere of the Bhojpuri blockbuster Kahani Kismat Ke on 25 October at 6 pm. The movie’s star cast features Arvind Akela Kallu along with Viraj Bhatt and Subhi Sharma. 

    Colors Marathi

    Colors Marathi is all set to treat its viewers during the festive season with the debut of two new shows.

    Sukhi Mansacha Sadara will launch on 25 October with a special episode and will air every Monday to Saturday at 9:30 pm. This will be followed by the second new show on 11 November, titled Chandra Ahe Sakshila. To celebrate Dussehra, the channel has come up with Aaj Kay Special.

     

     

    Colors Tamil

    Colors Tamil has launched an all new mini-series, Nalam Tharum Navarathri. It features orator-author Sumathi Sri sharing facts and interesting stories about the rituals followed throughout the nine-days of the Navarathri festival in Tamil Nadu. The series will air from 17 October to 26 October 2020, at 7:30 am, and each episode will take the audience on a divine journey by unearthing legends about the nine forms of Goddess Devi.

     

     

    Big Ganga

    The channel welcomed the festive season by introducing Bhojpuri dandiya show Ding Dong Dandiya. Regarded as the first Navratra original in the region, it is slated to telecast for nine-days from 17 October, at 5 pm, and culminate on 25 October 2020. It also had the first of its kind Jagrata line-up on ashtami. This will be followed by a month-long festive line-up of many other category firsts.

    Featuring the biggest celebrities and musicians of Bhojpuri industry like Pradeep Pandey, Chintu, Kajal Yadav, Priyanshu Singh, Payas Pandit, Ayushi Tiwari, Ayesha Kashyap, Rini Chandra, Mamta Raut, Mohan Rathod, Nisha Dubey, Manoranjan Jha, Pawan Pardeshi, Ravi Pandey, Alka Jha and Setu Singh, the one-hour special music and dance show will ring in the festival through the comforts of viewers home.

    Colors TV

    Focusing on the special days including Navratri and Dussehra, Karva Chauth and Diwali, the festive special Shandaar Ravivaar will be hosted by the comic duo Bharti Singh and Harsh Limbachiyaa starting 25 October, 12pm on Colors. Joining the festivities and performing some interesting acts and gags will be the lead actors of the Colors shows Barrister Babu, Choti Sarrdaarni, Ishq Mein Marjaawan, Pinjara and Shakti.. Astitva Ke Ehsaas Kii.

     

     

  • BIG Ganga Kickstarts the Festive Celebrations with the 4th season of its most revered cookery show – ‘RojHoyiBhoj’#SwadKeSath

    BIG Ganga Kickstarts the Festive Celebrations with the 4th season of its most revered cookery show – ‘RojHoyiBhoj’#SwadKeSath

    Festivals are the most special occasions that bring families and communities together. This year, as India gears up to celebrate a number of festivals with much pomp and splendor limited to their homes, BIG Ganga, leading Bhojpuri GEC in the Hindi heartland, brings back the one thing that holds great significance in making the festivities and celebrations extra joyous – FOOD, with the launch of their marquee show ‘RojHoyiBhoj’ #SwadKeSath- Hotel Ke Bhoj, Ghar Pe Paki Roj. With the lockdown leading to limited outdoor activity and inaccessibility of festive delicacies, the specially curated4th season of the much-revered, cookery show will help viewers make festive and special items at home in an easy manner! Ensuring that their audience don’t miss out on the celebration of the festivities, the show will start Sept 7th onwards from Mon-Thurs, 4 pm. The season will have popular Chef Ripu Daman Handa along with other popular celebrities of region like Kajal Raghwani, Anjana Singh, Smriti Sinha, Gunjan Pant, Richa Dixit, Priyesh Sinha, Nisar Khan and alike.  

    The show in its latest season aims to spread a joyful sense of togetherness and happiness in these trying times. Taking part with full zest, the chefs and participants will explore and learn to make new dishes that come straight from the kitchens of popular restaurants. Audiences will be presented with easy-to-cook recipes of regional delicacies prominent during the great Indian festive season that include Navratra, Diwali, Chhath to Karwa Chauth among others. Keeping it topical the show will also feature special cooking weeks viz. immunity builders food week, couples cooking week etc so the content is relatable as well serving the need of today.

    Commenting on the latest season of the popular show, Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd said, “The lockdown has presented an uncertain halt to everyone’s life! There is a sense of monotony and boredom amongst people as we try to come out of these trying times. The next two – three months are the most celebrated months across India and we really wanted to come up with something that can bring everyone together and what’s better way to do that other than with or via food and hence the 4th season of our most loved cookery show! We have curated this season especially with respect to viewer mindset today where they are missing special meals or food items from outside and they want to cook them at home only now. Thus, the unique concept of Hotel Key Bhoj, Ghar Pe Paki Roj. We are certain like all our other renowned properties; this too will find its place in the hearts of our audience and will entertain them wholeheartedly.”

    Speaking on the 4th season, Amarpreet Singh Saini, Business Head, BIG Ganga and ZEE Biskope said, “RojHoyiBhoj #SwadKeSath is unique cookery show that blends the extravagance of the outside food world with the simplicity and comfort of our homes. The 4th Season of the series is created especially keeping our viewers needs as of today. Starting from helping them make special dishes at home, to showcasing health food that help build immunity in today’s time, to showcasing special episodes where husband, men participate in cooking to share the load of women in the kitchen today everything has been designed to make it relevant in today’s pandemic affected times. With such relevance build and added celebrity power we are sure the show outshine its previous records itself.

    BIG Ganga’s shows enthrall and entertain audiences with its unique content, thereby making this platform apt for the whole family. The channel has been enhancing and enriching regional pride through its new offerings. These new Bhojpuri shows are sure to entertain audiences with its unique content and placement, thereby making the channel an apt prime time viewing choice for the entire family. With more series like Ding Dong Dandiya – Navratra special, Deepwaali Carnival- Deepwaali special, Chhathi Ghate Ganga and Jai Chhathi Mayi – Chhath special among others, the channel is all set to redefine entertainment and original content for its regional audience.

  • BIG Ganga brings Kajri Utsav, a perfect culmination to its Saawan Celebration

    BIG Ganga brings Kajri Utsav, a perfect culmination to its Saawan Celebration

    Adding to the abundance of festivities ever-present in August, BIG Ganga, ZEE Entertainment Enterprise Limited’s No. 1 Bhojpuri General Entertainment Channel in Bihar, Jharkhand, and Purvanchal, is leaving no stone unturned in bringing the celebrations right to the doorsteps of its audience. Encouraging viewers to stay indoors, the channel has organised a digital Kajri Utsav on BIG Ganga’s Facebook page to celebrate the deep rooted festival of the region which celebrates the most romantic aspects   like love and rain in an enticing cultural musical way. Striking the right chord with viewers, the digital show will feature some of the biggest Kajri singers of the region, such as Devi, Sanjoli Pandey, Ajit Anand, Chandan Tiwari and Vaishnavi. The two hours digital folk music show will go FB live on Raksha Bandhan this August 3 and will also be telecast on television later.

    Originating from Uttar Pradesh and Bhojpur region Kajri is a very popular form of folk music sung in the deep pockets of these regions. It is often used to describe the longing of a maiden for her lover as the black monsoon cloud come hanging in the summer skies, and the style is notably sung during the rainy season. Catering to audience across all age groups, the show will keep the viewers entertained with a digital musical show where Ajit Anand, a celebrated folk singer and presenter of the region will engage viewers while hosting the show along with Devi, another popular, deep rooted singer and performer from the region. Adding a few more melodies to the show, popular singer Chandan Tiwari, who is the synonym to folk music and has been felicitated many a times for her contribution to Indian Folk Music, will uplift the energy with her mesmerising voice. Joining her in this digital celebration would be singers Sanjoli Pandey and Vaishnavi who will brighten the day of the viewers with their musical performances.

    Amarpreet Singh Saini, Business Head, BIG Ganga and ZEE Biskope said, “We are excited to be bringing yet another interesting offering for our viewers which are a mix of modern and traditional approach keeping in mind all our viewers across age groups. Though, we will be celebrating Kajari Utsav digitally, the festivity is weaved in the culture of the region which will give a glimpse of the region’s deeply-rooted traditions. Adding to the celebrations and ensuring that the entire family soaks in the festivities, we look forward to viewers enjoying the digital offering later on television as well.” 

    The activity will be amplified through various tools to give exposure and graphical support. Pre promotion will be done across all the digital platforms through Cover, GIF, Static and Micro content. BIG Ganga enthralls and entertains audiences with its unique content offerings, thereby making this platform apt for the whole family. The channel has been enhancing and enriching regional pride through its new offerings. With more shows in the pipeline, the channel is all set to redefine entertainment and original content for its regional audience.

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  • BIG Ganga ends July on a jubilant note, takes entertainment up a notch with its new offering – Kehu Aapan Ba

    BIG Ganga ends July on a jubilant note, takes entertainment up a notch with its new offering – Kehu Aapan Ba

    NEW DELHI: Entertaining the masses with its diverse content, Big Ganga, ZEE Entertainment Enterprise Limited’s Bhojpuri General Entertainment Channel brings to its viewers yet another interesting offering. Catering to the rising appetite for immersive content amongst their Bhojpuri-speaking audience, the channel is all set to launch one of the most popular shows of ZEE TV – Woh Apna Sa. Personalizing the show as per the needs of its audience, the channel will be renaming it as “Kehu Aapan Ba” while dubbing the show in Bhojpuri. Starting from 27 July, the show will be telecast every Monday to Saturday at 6 pm. 

    Offering viewers the best of both worlds in the form of drama and romance, the high octane show, based in Mumbai, is filled with layers of twists and turns which will make viewers glued to their seats throughout. It’s the story of Aditya who is in a troubled marriage with his wife Nisha with whom he has two daughters. Nisha, on the other hand, is nothing but selfish, evil and self centered who can go to any extent for her benefit including putting her daughters in danger. Since, this side of Nisha is a well-guarded secret, Aditya’s family thinks highly of Nisha leaving him with no choice but to stay with her. The turmoil in Aditya’s life ends when the protaganist Jhanvi enters and changes his life for good as they both disclose Nisha’s true colours. But the problems doesn’t stop here for Aditya and Jhanvi as they have to tackle many challenges, the biggest one being Nisha. The romantic drama, that featured talented actors, Disha Parmar, Sudeep Sahir and Riddhi Dogra, was a huge hit and aims to repeat the same success in the Bhojpuri-speaking market as well. 

    Speaking about the offering, ZEE Entertainment Enterprises Ltd Cluster Head East -Samrat Ghosh, said, “We have always worked towards providing the best of entertainment to our audience and we are glad that we are keeping our promise. The demand of Bhojpuri content has constantly been increasing where people are in the lookout for local, relatable content in their native language. BIG Ganga, being the pioneer in the Bhojpuri entertainment industry, understands the pulse of its viewers and brings content to their doorsteps after understanding their demands and preferences. Making sure our audience get the same quality of content as HSM viewers, a lot of research is involved in deciding on the syndicated content that is further tweaked according to the overall presentation and language that our audience would prefer. With the channel having a strong foothold in the region, curating such a popular show in a language that connects with our viewers also provides a great platform for advertisers and stakeholders alike, to reach out to the audience.”  

    BIG Ganga and ZEE Biskope Business Head- Amarpreet Singh Saini said, “With prime time being a prominent family-viewing time slot, we strive to curate family-oriented shows that can be watched and enjoyed by the entire household. Our prime time offerings are specially made keeping this in mind and by adding a new show to our bouquet will provide them a heavy dose of entertainment as well as strengthen our prime time band as well. Through Kehu Aapan Ba, we aim to end the month on a memorable note and give audience an interesting show to look forward to.”

    BIG Ganga’s shows enthrall and entertain audiences with its unique content, thereby making this platform apt for the whole family. The channel has been enhancing and enriching regional pride through its new offerings. These new Bhojpuri shows are sure to entertain audiences with its unique content and placement, thereby making the channel an apt prime time viewing choice for the entire family. With more shows in the pipeline, the channel is all set to redefine entertainment and original content for its regional audience.

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