Tag: Big FM

  • Reliance Broadcast Network ups Ashwin Padmanabhan as COO

    Reliance Broadcast Network ups Ashwin Padmanabhan as COO

    MUMBAI: For the second time in a year, Reliance Broadcast Network Limited (RBNL) has promoted executive vice president Ashwin Padmanabhan.

     

    In his new role as COO, Padmanabhan has stepped into the shoes of former COO Lavneesh Gupta, who quit earlier this year. He will continue to report to Reliance Broadcast Network CEO Tarun Katial.

     

    In May 2015, Padmanabhan was promoted as EVP, while he continued to handle his existing role as Big FM business head.

     

    Padmanabhan will now not only look after the radio business of RBNL’s Big FM, but also oversee the company’s television channels Big Magic and Big Magic Ganga.

     

    It may be recalled that after Gupta quit in May, RBNL went through a re-shuffle wherein the company’s chief financial officer Asheesh Chatterjee was appointed as executive vice president and was given the additional responsibility of COO.

     

    Padmanabhan, who was Big FM’s national business head since 2013, has been with the company since its inception, starting his tenure as cluster director at Andhra Pradesh. Since then, he has held various designations in the company.

     

    He holds an Engineering degree along with Masters in Business Administration from BIM, Trichy. He has worked in diverse business sectors including petrochemical, media and other services. Prior to joining Big FM, he was with Visage Media Services as founder and director of content development.

  • Zindagi forays into original non-fiction programming with ‘Shukriya’

    Zindagi forays into original non-fiction programming with ‘Shukriya’

    MUMBAI: Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises Limited (Zeel) stable, Zindagi has forayed into a new territory. The channel, which was launched in 2014 with shows from Pakistan, is now gearing up to launch its first original non-fiction show. Titled Shukriya, this reality show has been produced by Frames Production.

     

    This, according to the channel, is just the beginning, as it plans to launch a number of original shows in this quarter. Refusing to spell out the genre of the original shows in the pipeline, Zindagi and FTA cluster business head Priyanka Datta said, “The fact that we air finite shows gives us the opportunity to create more content and churn out more original programming.”

     

    The new show Shukriya, which premieres on Sunday, 9 August at 8 pm, is a 13 episode series, which is designed to urge people to pause life, reflect and acknowledge the good things life has given.

     

    “Given the format of the channel, it was clear that when we got onto creating original programming, it had to be something which built an emotional connect with the audience,” opined Zeel chief business officer Sunil Buch. 

     

    With original content in its programming mix now, the channel will however continue to air shows from Pakistan. “Pakistan has a legacy of great content and we have a huge library of shows from the country. Considering the cultural overlap, it was but natural for us to get shows from Pakistan when we launched with the theme of ‘Jodey Dilon Ko.’ We want to give our viewer varied content experience and so we decided to launch original content, this doesn’t mean we will discontinue those shows,” said Buch. 

     

    Shukriya, according to Datta, as a concept marries well with the brand philosophy of ‘Jodey Dilon Ko.’ 

     

    Anchored by Gunjan Utreja, this reality programme will give people a platform to exhibit their real emotions and in turn give those they want to thank a memory that will last a lifetime. The show will travel to several cities including Delhi, Mumbai and parts of North India. “All 13 episodes of the first season have been canned. We will come up with multiple seasons of Shukriya,” informed Datta. 

     

    Promotional strategy for Shukriya 

     

    The channel’s new concept has been backed by some unique promotional strategies. “Every communication highlights not just the real emotions, but also embodies the spirit of Shukriya,” said Datta.

     

    According to her, the real hero is the concept of the show. “We have ensured that this stands out in all the promotional activities, be it in print, radio, outdoor or digital. The aim is to create an element of surprise that will inspire people to do the same,” she added.

     

    Creative communication has been given a new age approach that drives interactivity. The identity of the campaign was centered around #Shukriya. Three short promos have been created and seeded across platforms like Facebook, Youtube and all digital platforms of Zindagi.

     

    “The first two videos have already created a social surround driving close to 7.9 lakh views and counting,” she informed.

     

    The channel has also associated itself with e-commerce player Snapdeal for a dedicated Shukriya Store on its website and app. “This initiative is in association with friendship day, where Zindagi and Snapdeal give netizens discounted offers to buy special Shukriya gifts for loved ones,” said Datta.

     

    Additionally, Zindagi in association with Big FM created unique Shukriya experience for their listeners where RJs were heard saying Shukriya to local unsung heroes across its 24 stations. 

     

    “We have taken this ahead on Zindagi by creating a special section called ‘Keh Do Shukriya’ wherein Gunjan and RJ Siddharth will narrate some real life stories that have reached to us through Big FM,” she said.

     

    With ordinary people being a part of the show, the channel will also visit close to 50 housing colonies in Delhi to celebrate Shukriya day with residents. 

     

    Multiplex viewers have also been targeted across more than 400 screens for three weeks with blockbusters like Bajrangi Bhaijaan, Drishyam and Mission Impossible 5.

     

    “This is alongside high impact print and TV campaigns including leveraging the platforms of our sister concern ZMCL to drive tune-ins in our key markets,” concluded Datta.

  • Zee builds up period drama with marketing innovations that #TurnBackTime

    Zee builds up period drama with marketing innovations that #TurnBackTime

    MUMBAI: Hindi general entertainment channel (GEC) Zee TV is all set to #TurnBackTime for its new period drama EK Tha Raja Ek Thi Rani that promises to be recreating the opulence of the 1940s on Indian television. 

     

    The channel is leaving no stone unturned in transporting the audiences back to pre-Independence India. Zee TV, as part of promotions for the new show, which went on air on 27 July, has rolled out its marketing campaign across TV, print, radio, cable, DTH, digital and cinema.

     

    With the core proposition of #TurnBackTime, the communication across platforms gives the audiences a real taste of the golden era gone by.

     

    The objective of the marketing campaign is to reach out to the largest denominator, targeting the loyalists while also bringing on board new audiences. 

     

    On the day of the show’s launch, a print innovation that aimed to take the readers of Mumbai’s top English dailies back in time was unveiled. The front page of Hindustan Times was an exact recreation of the actual newspaper on 27 July 1942, replete with the original masthead. On the other hand, DNA After Hrs took a trip down memory lane, dug out movies that were to release during July-August in 1942 along with the entertainment news of that time and created a special front page as it would have appeared, had it been published on 27 July, 1942. Bombay and Delhi Times carried double spread sepia-toned creatives with the lead actors’ pictures. The print campaign was also extended across key HSM markets of UP and Gujarat.

     

    A differentiated show requires a distinct campaign, hence a three phase television campaign was rolled out. The first phase started with a teaser where audiences got a sneak peek into the worlds of the protagonists. The second phase set the show premise and showcased the stark contrast between the backgrounds of the protagonists. The third phase spoke about the intricacies of the royal world that a common man is unaware of. Also a week prior to the launch, two character promos further established the protagonists – Gayatri as a young, unassuming, simple yet free spirited and ahead of her times girl and Ranaji as a handsome, brooding prince but dutiful towards his kingdom.

     

    What’s more, the radio waves took on a classic feel as radio spots with India’s most iconic radio announcer – a voice synonymous with the Golden age of All-India Radio – Ameen Sayani were played across stations. A tie-up with Big FM had its RJ Neelesh Mishra give viewers a preview of Ek Tha Raja Ek Thi Rani two days prior to its premiere on the show Yaadon Ka Idiot Box. Furthermore, on the day of the launch, for the first time, Big FM had three of its RJs travel back in time to the 1940s and give trivia on fashion, cuisine and style related to that era.

     

    On the digital front, the channel hosted a ‘Vintage Photography Competition,’ wherein consumers were asked to capture today with yesterday’s lens to #TurnBackTime. A ‘tweet a postcard’ activity was also initiated for the Twitterati, where their messages for loved ones were put on an actual postcard and sent across. The campaign has already garnered a digital reach of 15 million.

     

    Ek Tha Raja Ek Thi Rani, with its sheer scale, is one of the biggest fiction launches of the year. It aims to give viewers an up close and personal view of the lifestyles and some of the most closely guarded secrets of the rich and royal of the 1940s.

  • Big Magic acquires adaptation rights of ‘The Middle’ from Warner Bros

    Big Magic acquires adaptation rights of ‘The Middle’ from Warner Bros

    MUMBAI: Reliance Broadcast Network’s Hindi comedy channel Big Magic has acquired the adaptation rights to Warner Bros’ popular American sitcom The Middle.

    Reliance Broadcast Network’s creative head Paritosh Painter and his production team will work closely with Warner Bros. to rewrite the script in Hindi for Indian audiences.

    What’s more, given the potential for the show, the channel is betting big on it. Plans are to market it via campaigns across TV, radio and digital mediums. The channel has earmarked marketing spends of Rs 3 – 5 crore for the same. 

     

    “Apart from our own radio and television platforms, we are looking forward to engage other media in promoting the launch of the show. Digitally, our in-house marketing team is engaging viewers with the campaigns. Excluding our own media holdings, we are looking at a figure of around Rs 3-4 crore in media spends, which can easily cross the Rs 5 crore mark if we take our media platforms into consideration,” said Reliance Broadcast Network EVP and business head Ashwin Padmanabhan, adding that there will be limited OOH campaign done for this show.

     

     

    This six-season-long show The Middle, which ran on the ABC network, draws its comic inspiration from the day to day lives of a highly dysfunctional middle class family. Big Magic believes that the theme will strike a chord with Indian viewers as well. 

     

    “The main characters of The Middle, the parents and their three kids are unique and very different from one another, which gives The Middle a huge potential to be recreated in an Indian setting. Moreover it fits well with the kids and family time slot we are aiming at for our evening band,” said Padmanabhan.

     

    Big Magic was in talks with Warner Bros, the television distributors of the original show, for some time and the deal was signed 45 days ago.

     

    With an aim to air the pilot episode by 1 June, the shooting for the show, which will have an Indian twist to the tale, started a week back with the new Indian star cast. 

     

    Actress Ami Trivedi has been cast as the mother while Iqbal Azad plays the father. Sushant Mohindra, Saloni Daini, and Dharmik Joisar have taken up the characters of the eldest son, middle daughter and the youngest boy respectively.

     

    Apart from the fact that the show will have a Hindi name, Padmanabhan refused to reveal further details about its title.

     

    While the crux of the sitcom’s story makes for engaging television content for Indian viewers, the social setting of the characters are vastly different. Keeping that in mind, when queried as to how much of the content Big Magic was looking to Indianise, Padmanabhan said, “We are keeping the main storyboard of all the seasons intact structurally, and the character personalities and their internal conflicts will also be true to the originals. But we are rewriting the parts where the story influenced by the character’s social and cultural surroundings.” 

     

    The channel is currently looking at two majorly distinctive time slots in terms of its target comedy consumers — the 7 – 9 pm slot where the viewers are mostly kids and teens, which gradually shifts to family audience by 11 pm. “Post 11 pm, our target viewers are mostly the male members in the family. Shows that will be scheduled post 11 pm will be more edgy,” Padmanabham said. 

    The campaign for the launch of this show will be closely followed by a bigger campaign for the entire channel where Big Magic is looking to engage in more OOH services. These campaigns are closely related to the new content strategy that the channel has adopted.

     

    Padmanabhan also hinted at two new show launches in a couple of weeks that will be aimed at the male audience, apart from another short form comedy show like Googly, which will have a topical and more dynamic format.

  • Our aim has always been to diversify humour genre: Tarun Katial

    Our aim has always been to diversify humour genre: Tarun Katial

    2014 was a fantastic year for Big Magic as we expanded reach and launched as a national entertainment channel positioned as the one stop destination for humour. Our journey has been excellent; we have not only performed in terms of numbers but have also won the affinity of our viewers. We ranked ninth within the leading channels which is a commendable start in spite of the clutter in the entertainment market

    After receiving phenomenal success in the regional belt, it was a logical step for us to go national. It was the perfect time as digitisation was getting implemented in key markets, which has helped us to reach out to a larger spectrum of audiences. With strong presence in HSM and PHCHP markets, our main focus was to create brand equity for the channel and newly launched shows. Each show has been conceptualised on the basis of market insights, derived from in-depth research amongst our core TG. The current offering on the channel has been a concoction of traditional celebrations peppered with comedy which has resonated excellently with the entire family. Our shows like Akbar Birbal, Ajab Gazab Ghar Jamai and Uff Yeh Nadaniyaan have been a huge hit amongst all age groups.

    Our aim has always been to diversify humour genre and explore the untapped opportunities. In the new year – the promise is to deliver more chatpata content living up to the expectations of our viewers with season wise programming focus across our popular shows.

    Hits and Misses

    One of the catalysts for our success has been the channel’s proposition of serving clutter breaking and fresh content in the humor space e.g. India’s first historical comedy – Har Mushkil ka Hal Akbar Birbal. In terms of the overall performance, Big Magic demonstrated an impressive 48 per cent growth in its viewership along with a staggering reach in 85 million Indian households. At present the channel delivers a 10 per cent unduplicated incremental reach across the markets of UP, MP and Rajasthan, when compared to the top six GECs. The exuberant performance of Big Magic has also garnered interest amongst leading advertisers and marketers, resulting 100 per cent ad inventory.

    Apart from HSM and having focused on distribution and marketing, we are experiencing new viewers from Maharashtra, Gujarat and other parts of the country. A major milestone for us was the launch of Big Magic International in US, Canada and Australia to tap Indian diasporas.

    As we know the route less travelled is always difficult, and it was no exception for us. One of the major challenges we faced was the stiff competition from the leading broadcasters. When we entered the market, it was already cluttered, but with our innovative programming strategy and robust distribution in place, we emerged as a leading contender. Another obstacle we faced was establishing the brand lineage in the markets where our competition has been the leader, but with steady performance we see positive reaction across these markets as well.

    In a nutshell

    We have seen positive synergises between radio and television which has further consolidated our position as the leading media network. With successful implementation of digitisation, the television network witnessed further boost.

    With the new government, the corporate world is optimistic, instilling positive sentiments amongst national and international investors. This year also saw e-commerce industry emerging as one of the highest spenders across advertising platforms especially on television. These factors will further help to boost industry.

    We also saw the launch of many general entertainment channels, but future will belong to the segmented channels offering niche content. Overall, Big Magic saw a promising year with new show launches – Har Mushkil Ka Hal Akbar Birbal and Bal Gopal Kare Dhamaal.

    92.7 Big FM has maintained leadership in share and some shows as Suhana Safar and Breakfast shows continue to rank as number one in the Mumbai and Delhi market. New properties as Big Green Ganesha, Big Green Durga that raised concern for the environment is our focus area, going ahead. New show launches as Seher with Anup Jalota has started rating well too.

    In 2015 broadcasters will focus on newer formats, as content will drive engagement and growth. Comedy as a genre will further see diversification and will continue to move north on the rating charts.

    (These are purely personal views of RBNL CEO Tarun Katial and indiantelevision.com does not necessarily subscribe to these views.)

  • BIG FM and Gillette partner for the ‘Gillette Vector 3 Big Disha’

    BIG FM and Gillette partner for the ‘Gillette Vector 3 Big Disha’

    MUMBAI: Backed by the success of the BIG Disha’s earlier seasons, BIG FM and Gillette India partner once again to launch – ‘Gillette Vector 3 BIG Disha’. With the aim of grooming and training youth through their first steps in the professional world, the initiative kicks off on 8 December, and will go across the markets of Hyderabad, Baroda and Ahmedabad, one week per city, reaching out to youth, in the age group of 20-25 years.

    Speaking of the campaign, BIG Rural, business head Vineet Mittal, said, “The response this far has been extremely encouraging and has worked well both for the consumers as well as our partners Gillette India. We look forward to continuing to develop newer solutions for Clients which help deliver brand objectives, while positively impacting the lives of our listeners.”

    Aimed at guiding the youth through their first steps as a professional, the property will see each city host experts who will train students on key skills like resume building, time management, communication skills, grooming and etiquette, and the effective use of the internet. Through alliances across B schools and professional institutions in each of the cities, it promises to ensure maximum reach to the youth. The entire on ground initiative will be amplified through the radio platform on 92.7 BIG FM.

     

    Gillette India country marketing manager Rajeev Sathyesh, said, “Looking well-groomed and presentable also sets one apart from other individuals and helps create a good first impression in most of the important occasions in life. To address the grooming needs of young individuals and to make them aware of potential career opportunities, we have partnered with Reliance Broadcast Network to take this successful initiative forward now with Gillette Vector-3.”

     

  • Dabur Honitus Big Junior RJ announces the winner of its second season

    Dabur Honitus Big Junior RJ announces the winner of its second season

    MUMBAI: Dabur Honitus along with India’s No. 1 FM Network – 92.7 BIG FM have come together to culminate the exciting, all new second successful season of Dabur Honitus BIG Junior RJ – Radio’s only talent hunt show that recognises talent among children and helps them hone their skills. With over thousands of participants from across the country competing to reach the finale, the grand finale of the massive talent hunt initiative for kids comes down to one finalist from each of the 45 cities battling it out to win the ambitious title of Dabur Honitus BIG Junior RJ.

     

    The month-long talent hunt campaign not only gave kids a platform to discover their hidden talent and showcase their skills but also gave parents the unique opportunity to actively participate in grooming them and encourage them in their endeavour to win the coveted title.  While winners from across 45 cities earned the opportunity to co-host the evening show in their respective cities, 92.7 BIG FM also announced the name of the grand-finale winner of Dabur Honitus BIG Junior RJ Season 2 who will get yet another exciting opportunity to showcase his/her skills on a platform other than radio.

     

    Judged by popular celebrity and comic genius, Kiku Sharda aka Palak aka Akbar, 92.7 BIG FM and Dabur Honitus announced Vaibhav Kanaad from Mumbai as the grand finale winner, the Dabur Honitus BIG Junior RJ of India.

     

    Speaking of his win, an excited Vaibhav said, “I am really happy to get the chance to be an RJ as well as win my debut on television. The entire journey has been fun and I consider myself lucky to have received this chance to participate. I would like to thank 92.7 BIG FM to give me this opportunity and believe in me.”

     

    Only 11 years old, Vaibhav exhibited extra-ordinary vocal skills perfectly combined with spontaneity, wit and a sense of humour that was beyond compare that enabled him to bag the much sought-after title of Dabur Honitus BIG Junior RJ.

     

    Speaking of the nation-wide talent hunt initiative by 92.7 BIG FM and Dabur Honitus, Celebrity Judge, Kiku Sharda commented, “I’m astounded to see the talent pool that exists among kids today. It was particularly difficult to judge the kids at the finale stage because they were all so brilliant, spontaneous, funny and quick-witted that I honestly had a tough time doing what I was there to do. Seeing the kind of talent that these kids possess has opened me to up to an all-new world and I’m extremely delighted to see 92.7 BIG FM and Dabur Honitus collaborate to give support to such a unique cause.”

     

     As the BIG Junior RJ, Vaibhav did not only win the opportunity to co-host Mumbai’s No. 1 evening drive-time show with RJ Dilip but has also won the golden chance to debut on national television with BIG Magic’s historical comedy show, Akbar Birbal, starring actors – Kiku Sharda and Vishal Kotiyan. The series that presents the popular folklore of Akbar Birbal tales which represent a combination of wit and wisdom are a perfect fit for the Dabur Honitus BIG Junior RJ who through the representation of his own wit and wisdom beat over 1000 participants to win the grand finale title of the Dabur Honitus BIG Junior RJ.

  • FC Goa announces partners for ISL

    FC Goa announces partners for ISL

    MUMBAI: The Hero Indian Super League franchise FC Goa announced that it has signed on six leading brands from various industry verticals as sponsors and partners for the team.

     

    Joining Videocon d2h as FC Goa’s principal sponsor is Usha International. Ponds, Gardre Marine and Kenstar have partnered with FC Goa as associate sponsors.

     

    A few days ago, the official kit sponsor for the team, Adidas unveiled the Adidas team kit at the launch of the team. While Wockhardt Hospitals is the official medical partner, Big FM will be the official radio partner and The Navhind Times, the official print partners.

     

    Speaking on the brands coming on board, the promoters of the team said, “Leading brands from various industry verticals have partnered with FC Goa and have placed their faith in the team. We are happy to have them onboard.”

     

    Owned by Dempo Group of Companies chairman Shrinivas Dempo, VM Salgaocar and Brothers managing director Dattaraj V Salgaocar, Videocon Group chairman Venugopal Dhoot and cricketer Virat Kohli, FC Goa is will play their first ISL match against Chennaiyans FC. The match will begin at the Jawaharlal Nehru Stadium in Fatorda, Margao on 15 October 2014.

  • Private FM – the new Indian teen: Down memory lane

    Private FM – the new Indian teen: Down memory lane

    A few days ago former radio jock and friend Vasanthi Hariprakash mentioned on her Facebook page that Radio City Bangalore (Bengaluru), that private FM radio in India had completed 13 years (started broadcasting on July 3, 2001) and hence entered its teens. Of course, Hariprakash or Sunshine girl as she was called, was an RJ on that very popular and only FM radio station in the country at that time, though not since its inception.

     

    How time has flown with changes galore in radio broadcasting in the country. Let me reminisce as an avid listener in this report ….

     

    Times of war stand out in a growing mind. My first vivid memories  of radio are those as a five year old boy – my uncle and my dad started sobbing at the news that came in from Tashkent – the man of peace – our then prime minister Lal Bahadhur Shastri had passed away there.  A few years later in December 1971, the excitement in my aunt’s voice as she breathlessly announced that Pakistan had called for a ceasefire of hostilities. I remember the negative comments that my fellow listeners doled out whenever we heard of Yahya Khan, Bhutto, Nixon and Kissenger on the radio during the days leading to and including and after the 1971 war. I remember vividly my friends cheering Mujibur Rehaman as All India Radio announced his arrest by the powers that were in Pakistan.

     

    How times have changed since then – I remember as a growing up boy in Mumbai glued to the transistor, as the small radio receiver with medium wave (MW) and short wave (SW) bands was colloquially known as. Radio was the only form of communication (one way) that most people of my generation grew up with. There was no television, no internet and no mobile phones.

     

    The voices of Amin Sayani and Hasan Rizvi are still very vivid in my mind. Binaca (later Cibaca) Geetmala on a Wednesday was an absolute must, as was the mandatory narration and exchange of dialogues on Monday morning at school of the capers of super crime solver Inspector Eagle and his sidekick Havaldar Naik the previous day.

     

    It is about the period in the 1970s’ that I remember how all of us – friends, cousins, parents, uncles, aunts, used to sit around the radio on Sunday, during breakfast waiting for Havaldar Naik’s peals of laughter, and later the early lunch while we eagerly listened to the one hour bit of a film sound track on Vivid Bharati. The afternoon hour every day of the week was reserved for western music, mostly classical over a quiet lunch on return from school before homework and Saturday night for Saturday Pop music on All India Radio. A few of the ad jingles are still so fresh – like the one that ran ‘Mummy, mummy Modern bread..’ or ‘Harvik, Harvik whistle pop khaie ye’.

     

    Cricket was another favourite that bound us all-parents, friends, teachers, principals and school mates, everyone wanted to know the score during recess and the physical training period. Many a time, a student escaped punishment when caught listening to cricket commentary during class hours on a small pocket radio by disclosing the latest ‘score’ to the teacher.  Like a mobile phone is banned today in most educational institutions, pocket radio too was actually a banned item in school –too much distraction, you see. Remember in those days it was five days test match cricket and the odd Ranji Trophy match that was aired on radio.  

     

    AFST or Bobby Talyarkhan, Ravi Chaturvedi, Joga Rao, Jasdev Singh, Suresh Sarayia, Raj Singh Dungarpur, Dicky Ratnagar and Anand Setalvad are the names that come to mind, when one speaks of radio cricket commentators. Vijay Merchant’s expert comments during the match were like manna from heaven for the cricket aficionado. His Sunday afternoon programme on Vividh Bharati ‘Cricket with Vijay Merchant’ was a must listen for cricket lovers.

     

     The short stint between 1993 and 1998, when the government sold time slots to private companies to run their programming is best forgotten. My memories of this period are vague – Times FM and Radio Midday are the only names that come to mind. There must have been the odd show that was great, but, not memorable.

     

    As I said, a lot has changed, including my city of residence. Bengaluru, the garden city is now more of a concrete jungle. SW and MW are suddenly strange words.  I listen to the radio only when driving or in a car as opposed to all day on a shared transistor, because the pocket radio required batteries which were too expensive to replace regularly. Rechargeable batteries were a rarity in those days. The pocket radio for a limited period of time had become a fashion statement, an item to show off.

     

    Music of my choice with great RJ talk is now doled out 24×7 on not just one or two sporadic stations, but among others on Radio Rainbow, Fever FM, Red FM and a completely international radio station Radio Indigo.  Kannada radio too has some lovely music and there are three stations that play Kannada music in Bangalore– Big FM, Radio Mirchi and Radio City which went Kannada a few years ago.

     

    Prithvi, Shraddha, Sriram, Rubina, Disha, Julius, Melodee Austin, Shagufta, Michelle, Nathan are the people that I listen to while driving. The good looking Danish Sait on Fever FM and Rakesh  with their funny impersonations have replaced Havaldar Naik’s peals, and radio shows such as Picture Pandey have replaced the mandatory movie soundtrack of yesteryear’s Vividh Bharati, but as I mentioned before, only if I happen to be in a car.

     

     In the Kannada radio space, the very pretty Nethra on Radio City and the so very intelligent Smitha on Mirchi along with Rapid Rashmi on Big FM are a treat to listen to for a person who has just started comprehending a bit of the lingo. I have seen and heard Mallishka perform, and that girl has what it takes, as does Mumbai’s Mirchi jock Jeeturaj.

     

    Hariprakash, along with Suniana Lal, Anjaan, Darius Sunawala, Suresh Venkat voices have joined those of Amin Sayani and Hasan Rizivi in my mind space – these jocks have stopped performing or perform during weekends as Darius does, or perform in other countries as Anjaan does.

     

    The current jocks, many of them not so young, for some are even mothers and fathers in their mid -thirties, sound so exciting, make their show great. It is often these guys that make or break the company that owns their stations, and are to some extent responsible for a film’s fate. Programming is a lot more exciting, and a separate job function by itself as opposed to the songs played on request by snail mail. Mobile phones have made it possible to request songs in real time. The jock talk and interactions make the radio an exciting entertainment option for the listener.

     

     Let us see what the new technology brings in. The third round of auctions should add a lot more stations to the country and create a lot more excitement in the industry that runs the most listened to medium in the world.

  • Max to telecast film dedicated to R D Burman on his 75th birth anniversary

    Max to telecast film dedicated to R D Burman on his 75th birth anniversary

    NEW DELHI: The genius maestro and singer Rahul Dev Burman aka Pancham Da, son of the veteran maestro Sachin Dev Burman, is being remembered by most radio and television channels this week to mark his 75th birth anniversary.

     

    While Big FM has already announced a concert, ‘Yaadon mein Pancham’ and is devoting some time to his films, other channels have planned similar programmes.

     

    One of the most creative music directors of Bollywood, ‘Pancham Da is being featured on special programmes on Sony Max on 27 June at 9.00 pm, Sony Mix on 28 June at 9.00 pm and Max 2 on 29 June at 7.00 pm.

     

    The programme ‘Pancham – Mujhey Chaltey Jaana Hai’ attempts to bring out hitherto never seen before nuggets.

     

    R D Burman, probably the only composer who could play all the musical instruments available during that time; brought with him the colour of modern sound unlocking a path to new and original sounds which created history in Bollywood, despite the fact that his father Sachin Dev was steeped in folk music. 

     

    The film will feature celebrities from the Bollywood industry who were an intrinsic part and had the opportunity to be up close and personal with the enigmatic Pancham Da. Stalwarts sharing the intricacies of what went into making a genius called RD Burman and will feature in the film are Gulzar, Javed Akhtar, Pyarelal, Asha Bhosle, Shantanu Moitra, Vishal Bharadwaj, Vidhu Vinod Chopra, Randhir Kapoor, Rishi Kapoor, Shammi Kapoor and Manna Dey. 

     

    The film will give viewers an insight into Pancham Da’s inner being through an incisive look into his genius artistry.

     

    “R.D Burman was a legend who still rules the hearts of millions all across the globe. It is our honour to salute a man of such stature by showcasing his classic work and his journey to become an idol through the distinctive film ‘Puncham – Mujhey Chaltey Jaana Hai. I am certain that the visuals and anecdotes of the mega star will inspire audiences of all age groups,” said Sony Max senior EVP and business head Neeraj Vyas.

     

    Rahul Dev Burman (27 June 1939 – 4 January 1994) composed musical scores for 331 films between the 1960s and the 1990s. The best songs of Kishore Kumar and Asha Bhosle, were composed by Pancham Da.

     

    Perhaps Pancham Da is the only music director whose songs and music inspired the making two Hindi feature films, both following in quick succession. 

     

    While Dil Vil Pyar Vyar directed by actor-filmmaker Anant Mahadevan came in 2002, Jhankaar Beats directed by Sujoy Ghosh came a year later. Both films are about aspiring musicians who owe their inspiration to Pancham Da and even gain fame singing his songs.