Tag: Big FM

BIG FM’s ‘BIG Indiagram 3.0’ celebrates India’s heritage with virtual Jhankis this Republic Day

Mumbai: Every year on 26 January, India comes together to celebrate its unwavering commitment to democracy and the establishment of citizens’ rights. Marking 75 years of our constitution coming into effect, BIG FM, one of the country’s leading radio networks, has introduced ‘BIG Indiagram 3.0’ – an innovative initiative showcasing the creation of virtual Jhankis of India’. This Republic Day, the campaign’s core thought is to use artificial intelligence (AI) to connect with the audience and promote the idea of cultural unity. Through this initiative, BIG FM invites people nationwide to express their creativity and love for the country using modern technology, highlighting its fast-paced advancements.

BIG Indiagram 3.0 also highlights the significance of #MeraWalaBharat, promoting the idea ‘One India My India’ evoking a primary goal to foster deeper connections with the country’s royal heritage. With its creative concept, users can now upload personal photos on the official website – https://indiagram.bigfmindia.com/ – utilising AI algorithms to dynamically generate collages that seamlessly integrate their images with selected pride points. Making the campaign more interactive, users can also participate in quizzes and appreciate each other’s Jhankis by casting their votes and ranking them.

Commenting on the initiative, BIG FM COO Sunil Kumaran said, “As we connect with audiences nationwide through our distinctive BIG Indiagram 3.0 initiative, we aim to amplify cultural narratives, instilling pride and celebrating the multitude of expressions that collectively make our country incredible. In this digital age, it is important to use technology to bridge traditions with innovations and we stand firm in our commitment to ensuring that the heartbeat of India’s diverse heritage resonates strongly for generations to come.”

BIG FM will felicitate five winners who have represented different regions and showcased their creative visions as full-scale Jhankis. Taking the excitement a notch higher, winners will be announced at the Northern Command – Indian Army headquarters in Delhi. Furthermore, an exhibition will also be displayed with montage pictures of all the Jhankis from participants across the country as a token of appreciation.

So, this Republic Day, bring your artistic flair to life!

January 10, 2024
BIG FM & Sunil Grover’s ‘Sabse BIG Secret Santa’ brings joy to underprivileged kids this Christmas

Mumbai: As everyone prepares to ring in the Christmas season, one thing people look forward to with bated breath is Secret Santa. Spreading smiles and bringing festive cheer to the underprivileged children at St. Catherine’s Home, an NGO in Mumbai, BIG FM, one of the leading radio networks in the country, teamed up with the supremely talented actor and comedian Sunil Grover for its latest initiative, Sabse BIG Secret Santa. The initiative focused on extending the celebrations to underprivileged kids, encouraging netizens to come together and make Christmas special by gifting special presents to the children.

As a part of the initiative and spreading smiles across the country, BIG FM has collaborated with NGOs pan-India where the radio network has donated clothes, stationary and other gifts to the underprivileged kids. Taking the festivities a notch higher, Sunil Grover shared some joyful moments with the children, where he distributed gifts, and spent some quality time with them with dance and music. He was also joined by BIG FM popular RJs – RJ Dilip and RJ Abhilash, who engaged with the kids through lively interactions, which not only enhanced the festive flair but also created lasting memories for the children. The generosity of donors and Grover’s personal involvement have planted seeds of happiness and optimism that will surely grow in the hearts of these kids for years to come.

Sunil Grover, reflecting on the initiative, expressed, “Christmas is the festival of endless joy and fun, and what better way to celebrate it than with kids? I couldn’t be any happier about making this Christmas memorable for the children at St. Catherine’s Home. Bringing a smile to their face meant the world to me, and I am truly grateful to team BIG FM for bestowing this golden opportunity upon me with the Sabse BIG Secret Santa initiative. It enabled me to extend the festive cheer beyond just my family and friends.”

December 23, 2023
Gulf joins hands with BIG FM for its ‘Unstoppable India’ campaign

Mumbai: It is said that the journey is always more interesting than the destination itself. Embracing this spirit of exploration and adventure, Gulf joined hands with BIG FM to amplify Gulf Formula SUV Engine Oil’s communication of ‘Be Unstoppable on every terrain.’ The collaboration aimed to highlight the unwavering passion of SUV enthusiasts for exploring diverse terrains, while emphasizing the integral role that the high-quality engine oil plays in ensuring a smooth and reliable journey.

The radio network, inspired by the Gulf Formula SUV film featuring Hardik Pandya, gave a unique twist to the campaign where BIG FM’s three popular RJs – RJ Khurafati Nitin, RJ Puneet and RJ Shekar Basha – disappeared mysteriously after a routine visit to the car service station. Leaving listeners in suspense, the RJs embarked on an unstoppable journey to various parts of the country. Upon their return, the RJs delved deep into their SUV driving experiences, shedding light on the pivotal role of Gulf Formula SUV Engine Oil that fueled their uninterrupted adventures. The RJs discussed their encounters with challenging weather conditions, tough terrains and their breathtaking destinations. Adding to the intrigue, the RJs engaged in candid conversations with mechanics and encouraged listeners to share their thrilling unstoppable experiences as well.

Speaking about the campaign, BIG FM COO Sunil Kumaran said, “The Unstoppable India campaign celebrated the captivating spirit of SUV owners who embarked on thrilling journeys, reminding us that, much like their adventures, it’s the journey that truly defines our path. At BIG FM, we are committed to crafting innovative campaigns that resonate with both our partners and listeners alike and this one stands out as a prime example of that commitment. We are glad to have partnered with Gulf once again on an interesting campaign and look forward to delivering content that engages and creates memorable experiences.”

Gulf Oil Lubricants India Ltd head marketing Amit Gheji said, “We are delighted to associate with BIG FM for yet another remarkable campaign. This campaign celebrated the indomitable spirit of SUV enthusiasts as they navigate extraordinary journeys. It showcased the reliability of Gulf Formula SUV Engine Oil which enables SUVs and SUV owners to be unstoppable on all terrains. It also reinforced our shared values of innovation and adventure. Together, we look forward to fueling more unforgettable experiences to our consumers.”

The ‘Gulf’s Unstoppable India’ campaign culminated with a resounding message, underscoring the commitment to do something – Being Unstoppable. The campaign was extensively promoted on BIG FM’s digital and social media platforms offering an immersive and experiential deep dive into the entire journey.

November 23, 2023
BIG FM’s ‘Super Duper Dhamaka’ campaign returns with Sonu Sood as shopping partner

Mumbai: Embracing the festive spirit, it is the time of the year when people are eagerly excited to shop to their heart’s content. Taking the shopping experience a notch higher, BIG FM, one of the leading radio networks in the country, returns with Season 2 of its celebrated campaign ‘Super Duper Dhamaka’. With the tagline ‘Khelte Khelte Shopping Karega India’, the campaign this year introduces an innovative and dynamic concept – a gamified sale that combines the excitement of the stock market with the joy of retail shopping. The radio network has roped in Bollywood star Sonu Sood, who is the face of the campaign and India’s next shopping partner.

Conceptualised with the aim of helping small-scale retailers to build back better, Super Duper Dhamaka Season 2 takes a step ahead to make this a rewarding experience for all. The campaign offers an enhanced user interface with engaging gamification elements. The website, www.superduperdhamaka.com, is designed to be visually appealing and easy to navigate, and features a bar displaying various price points, from lowest to the highest for the products listed. Adding an exciting element, users will have to catch the lowest price point in an engaging gamified manner, akin to a video game. For retailers, the campaign holds the promise of increased product visibility, encouraging user engagement.

Once the user registers, Sonu Sood will be the shopping partner for the entire experience. He will explain the entire concept of the Super Duper Dhamaka sale and help them navigate the platform. Offering a more personalised experience, Sonu Sood will engage users by enquiring about their product preferences amongst a host of categories, while also providing information about the best offers available in particular areas. QR codes will also be present in stores which users can scan and lucky few will stand a chance to win bumper prizes.

Speaking about the campaign, BIG FM COO Sunil Kumaran said, “Super Duper Dhamaka is our endeavour to provide small scale retailers with a platform that helps increase their reach resulting in sales and which makes shopping an easy experience for the users as well. After the stupendous success of the first season, we are excited to bring back season 2 with Sonu Sood as the face of the campaign. This year we have completely gamified the entire experience making it extremely interactive for the users whilst highlighting the best deals they can secure”

Actor Sonu Sood said, “I am excited to associate with BIG FM for a campaign that promotes and helps small businesses in such a unique manner. Super Duper Dhamaka aims at giving a rewarding shopping experience to the consumers and I am thrilled to become their shopping partner for this fun, creative and seamless engagement. This is my first stint associating with the brand and I am looking forward to engage with my fans through this medium.”

BIG FM Super Duper Dhamaka Season 2 is presented by Anchor by Panasonic, co-powered by Bikaji and our trading partner, Avadhut Sathe Trading Academy. The campaign combines the local reach of radio with gamification to give advertisers and consumers a never-before opportunity. It is being extensively promoted on-air and across digital and social media platforms of BIG FM.

So, enjoy the shopping extravaganza this festive season by registering on www.superduperdhamaka.com now!

November 7, 2023
BIG FM presents a first of its kind ASMR horror show ‘Abhishapt’ on radio

Mumbai: In a world filled with constant noise and digital distractions, a unique audio experience ASMR, or Autonomous Sensory Meridian Response, has captured the attention and interest of people worldwide. Bringing this phenomenon for its listeners and giving it a new twist, BIG FM, one of the leading radio networks in the country, announces the launch of its latest show ‘Abhishapt’. This unique audio format combines the soothing elements of ASMR with the spine-chilling narratives of horror, creating an engaging listening experience that promises to be both enchanting and eerie.

The concept of ASMR redefines the art of audio entertainment, immersing listeners in a world of pure sonic triggers that include whispered secrets, delicate scratching, and haunting chopping sounds. These carefully curated sounds are amplified to provide an unparalleled, up-close auditory adventure that goes beyond the boundaries of conventional storytelling. ‘Abhishapt’ unfolds as a captivating series of 6 gripping fictional horror tales, with each episode running for a thrilling 10-12 minutes. This late-night weekly broadcast guarantees uninterrupted, ad-free, edge of the seat suspense and excitement, with repeat episodes for those eager for more.

BIG FM COO Sunil Kumaran said, “In an age where innovative audio experiences are highly sought after, we at BIG FM, are dedicated to curating a new and immersive experience for our listeners. With ‘Abhishapt,’ we recognize the underutilised potential of ASMR technology in the radio industry. As pioneers in storytelling and the added element of the horror genre, we are excited to introduce a unique confluence that represents our commitment to delivering content that deeply engages our audience. The show seamlessly blends the allure of ASMR with the intrigue of horror narratives, offering a captivating and immersive journey that transcends traditional storytelling.”

Keeping listeners glued to the show, the stories will be presented in Hindi, catering to a wide Hindi-speaking audience. Amping up the excitement levels, the show is launching on Friday popularly known as a day of horrors. The show, Abhishapt, reflects BIG FM’s commitment to innovation, storytelling and providing entertainment to its listeners. The show will also be available in a podcast format on the popular audio streaming platform, Spotify.

October 13, 2023
Big FM marks 15 years as exclusive radio partner for Lalbaughcha Raja

Mumbai: The auspicious occasion of Ganesh Chaturthi shines as the grandest celebration of the birth of Lord Ganesha, who is worshipped with great devotion as the symbol of strength, wisdom and good luck. Each year, the festivities commence with the unveiling of the ‘Lalbaughcha Raja,’ marking the beginning of Ganeshotsav in Maharashtra. For the fifteenth consecutive year, BIG FM, one of the leading radio networks in the country, proudly affirms its exclusive radio partnership for the auspicious celebrations of Lalbaughcha Raja. With Union Bank of India as the presenting sponsor and co-powered by Finolex Pipes and Ather, this initiative under the tagline ‘Bajega Band Aur Baaja, BIG FM Phir Karvayega Big Darshan of Lalbagh Cha Raja’, brings the grandeur and devotion of this event closer to millions of listeners.

During the grand 10-day celebrations, BIG FM’s talented RJs will be broadcasting live from Lalbaug, fostering engagement with devotees, organizers, officials, and avid listeners alike. Their presence will serve as a bridge, connecting people from every corner of India to the divine darshan of Lalbaughcha Raja. With digital live coverage directly from the location, the audience will have a front-row seat to the festivities, enriching their experience. Additionally, the excitement will be further amplified with celebrity appearances alongside the RJs, bringing an extra layer of fervour and enthusiasm, making this year’s celebrations even more memorable.

Year after year, the initiative has received an overwhelming response from countless devotees and has been showered with accolades. This year, taking the initiative a notch higher the radio network has a special musical treat in store. BIG FM is set to release an exclusive song, beautifully sung by the exceptionally talented artist, Brijesh Shandilya. This melodious composition will be brought to life by BIG FM RJs – RJ Vrajesh, RJ Rani, RJ Abhilash, and RJ Dilip, adding an enchanting rhythm to the celebrations.

BIG FM COO Sunil Kumaran said, “Lalbaughcha Raja holds a special place in the hearts of Mumbaikars and our longstanding partnership exemplifies our commitment to bringing this divine experience closer to every home. Now, in our 15th year of this initiative, we are thrilled to continue to personalize the sacred experience for our listeners and devotees. With various on-ground, digital and on-air activities planned, we aim to unite hearts of all devotees and create a memorable celebration that reflects the essence of Lalbaughcha Raja.”

The radio network will provide live coverage of the Visarjan, providing listeners with real-time updates through a helicopter ride. The live event aims at spreading goodwill, cheer, and uniting well-wishers nationwide with Bappa. The initiative is being extensively promoted through on-air, digital, social media elements and on-ground activations.

September 20, 2023
Big FM concludes ‘Big Marathi Bioscope with Subodh Bhave’ season 2

Mumbai: The ever-evolving history of Marathi cinema, its anecdotes, interesting trivia and many more timeless moments have captivated the audiences over time. In a grand celebration of its rich legacy, BIG FM, one of the leading radio networks in the country, culminated the season two of its highly acclaimed show ‘BIG Marathi Bioscope with Subodh Bhave’ with a spectacular on-ground event. Held on 10 September, in Pune, the event was graced by renowned names from the Marathi industry such as Mrinal Kulkarni, Vaibhav Tatwawadi, Suvrat Joshi, Hrishikesh Joshi, Gayatri Datar, Alok Rajvade and many more along with the show’s host Subodh Bhave.

BIG Marathi Bioscope with Subodh Bhave season 2 took listeners on an exciting journey of captivating narratives, iconic moments and legendary stars that have defined Marathi cinema. Hosted by Subodh Bhave, the event provided listeners with the chance to not only hear but also watch the magic of Marathi cinema unveil. It offered a unique blend of celebration and nostalgia to the audiences, forging a meaningful connection with them. Bringing together stars from the Marathi industry, Mrinal Kulkarni shared engaging anecdotes and insights into Marathi cinema’s evolution over the decades. The evening’s glamour quotient soared as special guests Suvrat Joshi, Gayatri Datar, Vaibhav Tatwawadi, Hrishikesh Joshi and Alok Rajvade took the stage and joined in the celebrations. Interacting with his fans and RJs of BIG FM, Subodh Bhave also shared his experience of being part of the show and the amazing response it has garnered.

Speaking about the same, BIG FM COO Sunil Kumaran said, “Reflecting on the incredible journey of BIG Marathi Bioscope with Subodh Bhave, a show that has truly touched hearts, we are delighted by the overwhelming response it has garnered. This show has been a heartfelt tribute to the illustrious Marathi film industry, a testament to its timeless narratives and exceptional talents. The on-ground event was a celebration, providing our listeners with the opportunity to actively become a part of the entire experience. We eagerly look forward to the next chapter, filled with the promise of more vibrant narratives and extraordinary moments.”

Actor and host, Subodh Bhave said, “The show has been a tribute to the incredible world of Marathi cinema and drama, and I am truly humbled by the love and support it has received from our audience. We’ve celebrated the iconic moments, shared the stage with remarkable personalities from the industry, and most importantly, forged a strong bond with our listeners. As we culminate Season 2 with this on-ground event on a high note, I would like to extend my gratitude to BIG FM for curating a show that celebrates the magic of Marathi cinema.”

The event was marked by interactive segments that engaged the audience in delightful ways. Subodh Bhave played fun contests, trivia quizzes and games, ensuring the evening was high on engagement and entertainment. There were also powerpact performances on marathi medley songs by the popular band Melody Makers. The grand event of ‘BIG Marathi Bioscope with Subodh Bhave’ season 2 brought together film stars and passionate fans, all united in their love for Marathi cinema’s timeless magic. The show is in partnership with PNG Jewellers as the presenting partner and Lokmanya Multipurpose Co-op Society Ltd as the finance partner. The event will be broadcasted on the leading regional news channel Zee 24 Taas.

September 11, 2023
coto’s Publisher Partner Program enables users to create, distribute & monetize content

Mumbai: coto, a social community platform for women built on the web3 principles of trust, transparency, and participative ownership, has announced its Publisher Partner Programme. It brings together publishers, experts, and creators across genres and platforms to create and monetise their communities.

coto explains that its Publisher Partner Programme aims to reshape the traditional content ecosystem of creation, distribution, and monetisation for publishers. Through the program, publishers can finally turn their current challenges of discovery, monetisation, and value-added services into the advantages of preferred partnerships, community engagement, and multi-monetisation models.

It added that the internet has created a wealth of opportunities for publishers to extend their market reach and cater to a more focused audience. Competing in an era of free content, most publishers walk a tightrope in expanding their network, enhancing revenue generation models, attracting the attention of the right audience, and at the same time, owning the brand-audience relationship. As the world transitions to web3, there remains a need for a multi-network online platform that can provide creators and brands with a wider content ecosystem that offers universal content access and incremental revenue opportunities. This is the gap that coto is looking to fill.

It will help collect the right mix of content, genres, and users on the platform that resonate with the brand’s ethos.

coto co-founder Aparna Acharekar said, “coto’s Publisher Partner Program endeavours to create a responsible social platform where authentic, verified information is available from credible experts. As we transition to the new era of the internet, there is a clear need and potential to create an ecosystem that helps the audience navigate through the vast amount of content online and, at the same time, captures growth opportunities that disrupt the sector. By adopting a community-driven approach, the programme incentivizes engagement, thus creating an ever-evolving diverse model of monetization. It will offer members, brands, publishers, and creators a truly universal experience of accessing content.”

Big FM COO Sunil Kumaran said, “Big FM stays committed to engaging its diverse audience with purpose-driven campaigns that entertain and inform with exceptional content, delivered in an impactful manner. Our thoughts align with coto, a women-only social community platform serving as a channel of change with content by women, for women. We are glad to associate with coto and are coming up with an exhaustive content line-up by our RJs covering multiple topics and industries. This convergence will create a new horizon of infotainment, exclusively on this trailblazing platform—coto.”

Spooler founder & CEO Binoy Joseph shared, “The internet has become the primary source of content and, therefore, has created a need for different revenue generation models for creators and publishers. coto’s publisher partner programme is built on the principles of participation, ownership, and micropreneurship for all women. Its monetisation opportunities such as social, live, and service commerce, advertising revenue, and merchandising give creators and publishers a perfect platform to begin the monetization journey. We look forward to growing our audience with a very distinct and discerning women audience base.”

October 12, 2022
BIG FM appoints Ishita Dasgupta as national head – digital

Mumbai: Leading radio networks in India BIG FM has strengthened its national sales team with the appointment of Ishita Dasgupta as the national head – digital, and business growth (West & South). In her new capacity, Ishita will be in charge of advancing BIG FM’s digital and business verticals across the radio network.

An accomplished media professional, Ishita specialises in media and entertainment. In a career spanning more than 17 years, she has impactfully led cross-functional projects and teams in the fields of revenue management, business development, relationship management, and brand development. Her robust body of experience exhibits a strong focus on advertising sales, digital properties, project management, and profit & loss accountability. In her previous role as vice president – digital alliances & partnerships with QYOU Media India, she oversaw market expansion by spearheading its digital sales strategy and developing innovative IP solutions. Prior to that, she worked with print & TV media companies including ABP, TV9 and India News where she set up the entire revenue function, sales strategy, revenue generation & customized brand solutions.

Sharing views on the appointment, BIG FM COO Sunil Kumaran said, “In all Ishita’s previous roles, her contribution has been integral to the success that the brand has achieved. Given her vast experience in bringing together functions to deliver on the organisational goals, Ishita joins us at an opportune time as BIG FM endeavours to re-write its digital story. I am very happy to welcome Ishita to the team and look forward to exciting times ahead for the brand.”

Speaking about her new role, Ishita Dasgupta said, “I am delighted to join the team at BIG FM. With changing trends and shifts in consumption patterns, the relevance of radio continues to remain unmatched. It is a crucial time for BIG FM, as we focus on understanding and building capacity to grab headspace within the emerging niches of the digital world. I am confident that my experience and learnings over the past two decades will hold me in good stead as I lead the team into new arenas and scale revenues to meet our goals.”

July 1, 2022
Big FM elevates Sunil Kumaran as chief operating officer

Mumbai: The leading radio network Big FM has elevated the chief brand and digital officer Sunil Kumaran as the chief operating officer. Kumaran will spearhead revenue and technical functions besides continuing his current responsibility of brand and boosting digital growth of the network.

The announcement by Big FM is in line with the radio network’s evolving marketing dynamics and growth estimation in the space of multiple avenues, which will be optimised by Kumaran through innovation and development.

Kumaran has been associated with the radio network for close to eleven years and comes with an experience of over two decades in the radio industry.

Talking about his new role, Kumaran said, “We are going through a transformative time in our journey at BIG. Tapping into our strengths, we have embarked on an aggressive growth plan to leverage the opportunities presented by the fast evolving digital landscape.”

“I am happy to move into this role where I get to work with a top-of-the-line cross functional team, to drive this evolution and growth,” he added.

Reliance Broadcast Network Ltd chief executive officer Abraham Thomas said, “Sunil is a proven leader and we aim to leverage every ounce of his superpowers as a revenue, product, content, and marketing visionary to write BIG FM’s success story. His remarkable brand commitment, together with strategic vision, navigating through changing industry dynamics, constant client/listener focus, leading teams and setting them up for success and understanding of how we come together at BIG FM to execute against opportunities in a collaborative way will open up avenues for BIG FM to create newer milestones.”

He further said, “here is wishing Sunil all the very best in his new assignment. I am confident in the commitment and the ability of our teams to rise to this challenge and script the biggest comeback story of the post Covid era.”

May 16, 2022