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Tag: Big FM

  • Sripriya Iyer moves on from Spotify India

    Sripriya Iyer moves on from Spotify India

    MUMBAI: A specialist in media and entertainment recruitment and people management. That’s Sripriya Iyer for you. The HR professional is all set to depart from Spotify India with December being her last month of working with the audio streamer as senior recruiter, India.

    Sripriya has about 19 years of recruiting experience beginning with Accenture, joining BigFM for more than six years. She settled down at recruitment ABC Consultants for more 17 years according to her Linkedin profile. And then came her move to Spotify India where she helped the organisation grow its talent pool.

    Said the commerce graduate and post-graduate diploma holder in HR:  “My Spotify wrapped snapshot in the last 2.7 years says, innumerable memories, relentless hours of work and play, building some of the best teams and working amongst them and above all learning from the best! Spotify is a dream come true and will always be one! “

  • Big FM hits the airwaves as official radio partner for Hockey India League 2024-25

    Big FM hits the airwaves as official radio partner for Hockey India League 2024-25

    Mumbai: It’s a sound decision. The Hockey India League (HIL) has got into bed with  Big FM for the 2024-25 season as the official radio partner. This partnership seeks to connect hockey with millions of fans and amplify the message of #IndiaKaGame throughout the nation.

    A press release states that the HIL  kicks off on 28 December 2024, featuring an exciting lineup of eight men’s teams and four women’s teams competing in Rourkela and Ranchi. Notably, this season also marks the debut of the Women’s Hockey India League, reinforcing Hockey India’s commitment to inclusivity and the empowerment of women in sports.

    BIG FM COO Sunil Kumaran highlighted that hockey holds a special place in the hearts of millions. “This collaboration reflects our commitment to spreading awareness about the sport’s legacy and significance. Together, we aim to shine a spotlight on hockey’s incredible journey and inspire a deeper appreciation for the sport across the country,” he said.

    HIL governing committee chairperson Dilip Tirkey said, “Radio has a unique ability to connect with people in the remotest corners of the country, making it the perfect medium to promote hockey. With BIG FM’s engaging content and nationwide reach, we aim to make hockey a household conversation. This partnership will spark excitement across India and bring more fans closer to IndiaKaGame. Together, we’re confident of taking the Hockey India League to new heights of popularity.”

    HIL governing committee member Bhola Nath Singh added, “BIG FM’s captivating narrative style and broad reach make it an ideal partner to grow hockey’s fanbase. Through this association, we aim to unite the country in support of IndiaKaGame and inspire millions to cheer for our national sport.”

    With Big FM listeners can stay tuned to every match and cheer for their favourite teams and players.

     

     

    All information about the Hockey India League can also be found on the newly launched website: https://hockeyindialeague.com/

  • Big FM successfully concludes ‘Bano India Ke Angdaata’ campaign

    Big FM successfully concludes ‘Bano India Ke Angdaata’ campaign

    Mumbai: Big FM has triumphantly concluded its transformative campaign ‘Bano India Ke Angdaata’, becoming the first radio network to champion organ donation on a national scale. Reaching over 200,000 individuals, the initiative inspired thousands to pledge their support, spreading a powerful message of hope and compassion across the country.

    At the heart of the campaign were Big FM RJs, including RJ Vrajesh Hirjee, RJ Akriti, RJ Sangram, and others, who not only championed the cause but also pledged to become organ donors themselves. Their efforts were amplified by Indian cinema stars like Rajkummar Rao, Kartik Aaryan, Sonakshi Sinha, and Sunny Leone, along with industry icons such as Farah Khan, Palak Muchhal, and Ankur Warikoo.

    Eminent leaders, including minister of state for health & family welfare, Anupriya Patel and Goa chief minister Pramod Sawant, lent their support, alongside the National Organ and Tissue Transplant Organisation (NOTTO). The campaign also featured contributions from inspiring figures like Anil Srivatsa, a double gold medallist at the World Transplant Games, and ORGAN India, CEO, Sunayana Singh.

    Key Highlights:

    . Anthem Launch: The campaign introduced ‘Tu Farishta’, composed and sung by Aaman Trikha, to evoke emotional resonance.

    . Collaborations: Partnered with NOTTO, athletes, and state-level organ donation organisations for regional impact.

    . Innovative Initiatives: Live studio setups in metro trains and e-wellness programs reinforced the message.

    . Stories of Impact: Heartfelt interviews with donor families and recipients showcased the life-changing potential of organ donation.

    Big FM, COO, Sunil Kumaran expressed, “At BIG FM, we take pride in being the first radio network to champion the cause of organ donation on a national scale, inspiring meaningful conversations. This campaign transcends mere awareness, striving to ignite a movement among people to take decisive action towards organ donation. The overwhelming response, with thousands pledging their support and the campaign’s extensive reach nationwide, reaffirms our unwavering commitment towards bringing about a positive change.”

    The campaign’s success underscores BIG FM’s unwavering commitment to fostering positive societal change through impactful initiatives.

     

  • Create, engage, repeat: The new era of audience connection

    Create, engage, repeat: The new era of audience connection

    Mumbai: In a world inundated with content, standing out requires more than just creativity; it demands genuine engagement. India has emerged as a global hub for content creation and consumption, boasting over 80 million creators, including influencers, bloggers, YouTubers and podcasters. This dynamic ecosystem is fueled by more than 500 million active social media users, driving an explosion of user-generated content across platforms. However, in a landscape where YouTube alone sees 400 hours of content uploaded every minute, the real challenge is ensuring meaningful engagement.

    With the shift in the digital ecosystem, today the social media platforms have a thriving creator ecosystem tuned to enhance storytelling for maximum reach. The rise of hyperlocal micro-influencers has ushered in a new era of highly targeted brand marketing, allowing brands to connect with niche audiences like never before. To truly stand out and build an engaging narrative, creators must prioritize authenticity, craft impactful storytelling and explore new platforms and strategies.

    Radio offers immense potential as a platform for influencer marketing. With its deep-rooted connection to listeners and its unique ability to create intimacy through storytelling, radio can seamlessly integrate influencers into its programming. When influencers share personal anecdotes, recommendations, or brand experiences in an authentic, conversational style, the result is campaigns that feel more genuine and relatable. Additionally, with the growing popularity of podcasts and online radio streaming, influencers have even more opportunities to engage with targeted audiences in a dynamic and interactive way.

    Another strategic approach that sees rapid growth is cohort marketing, that allows brands to connect with segmented audience groups based on shared interests, behaviors, or demographics. This approach helps brands focus on their value proposition for each group, offering targeted tools and enablement to enhance audience engagement. For instance, beauty brands can target the listeners by focusing on topics like skincare and makeup, using influencers to deliver tailored content for each theme. This approach creates campaigns that deeply resonate with listeners, driving higher engagement and fostering long-term brand loyalty.

    Creators are more than just content producers; they are key partners and revenue drivers. Cohort marketing empowers influencers with essential support, recognition and tools to amplify their influence, positioning them as vital contributors to a brand’s success. This approach enhances their ability to effectively reach audiences and create a lasting impact. By investing in creators and recognizing their value, brands can strengthen relationships with both their audiences and the creators. Utilising cohort marketing allows brands to discover new ways to reach their target market, delivering personalized content that fosters deeper engagement, builds loyalty and drives success in today’s competitive media landscape.

    At Big Fm, we’ve amplified the potential of radio by integrating micro, macro and nano influencers into our campaigns, effectively bridging traditional broadcasting with digital interaction. By leveraging social media and digital platforms, we connect with diverse audiences across all age groups, merging the authenticity of radio with the reach and relatability of influencer marketing. This synergy enables us to craft campaigns that resonate on a personal level while making a lasting impact, reaffirming radio’s relevance as a dynamic and influential medium.

  • Big Fm launches third season of ‘Super Duper Dhamaka’ with Sonakshi Sinha

    Big Fm launches third season of ‘Super Duper Dhamaka’ with Sonakshi Sinha

    Mumbai: With the festival of Diwali around the corner, shopping fervour is at its peak across the country. Making the festivities extra special, Big Fm is back with the third season of its distinctive campaign Super Duper Dhamaka. This season, joining in the celebrations is Bollywood star Sonakshi Sinha, who is the face of the campaign.

    Aimed to provide small-scale retailers with a platform that boosts their reach and drives real sales, the campaign makes shopping a fun and rewarding experience for consumers. Super Duper Dhamaka not only highlights the uniqueness of local shopping but also transforms it into a vibrant celebration with a touch of Bollywood magic. The festive period is a great time for consumers to make the most of significant deals that retailers have to offer.

    Big Fm COO Sunil Kumaran shared, “After the great success of the first two seasons, we are excited to launch Season 3 of Super Duper Dhamaka with Sonakshi Sinha. Our endeavour with the campaign has always been to provide small scale retailers with a powerful platform to extend their reach and boost sales, while bringing joy and great deals to shoppers. Given Sonakshi Sinha’s incredible influence, we are happy to have her onboard to support this cause and we look forward to amazing response this festive season. Furthermore, this initiative aligns with BIG FM’s commitment to staying deeply rooted in local communities, ensuring we not only engage with our listeners but also preserve the authenticity of their shopping experiences.”

    Speaking about the association, Sonakshi Sinha said, “I am thrilled to join hands with BIG FM for their innovative campaign Super Duper Dhamaka Season 3 that not only supports local retailers but also brings great deals to shoppers during the festive season. Diwali is all about celebration and this campaign perfectly captures that spirit by ensuring great deals for shoppers and ensures better footfall for local retailers. The idea of empowering local businesses is something that I am excited to extend my support to.”

  • Big FM hosts inaugural BIG Dream Makers Awards 2024

    Big FM hosts inaugural BIG Dream Makers Awards 2024

    Mumbai: Big FM, a radio network is proud to announce the launch of the BIG Dream Makers Awards 2024. Held on 29 September 2024, at Taj Vivanta in Dwarka, New Delhi, the event celebrated the exceptional leaders and visionaries who have significantly contributed to the growth and development of the real estate sector in India. As the country advances on the global stage, providing quality housing and commercial infrastructure has become essential to economic and social progress. The BIG Dream Makers Awards recognized these trailblazers from different states contributing to their growth and celebrating those who are shaping the future of the industry.

    The awards honoured top achievers across diverse categories, including Residential Real Estate Developers (both Affordable and Luxury Housing), Commercial and Retail Developers, Sustainable Design and Construction, Women Super Achievers in Real Estate and Leisure & Entertainment Projects. By promoting quality, credibility and innovation in real estate development, the event emphasised its role as a pillar of India’s economic growth. A key highlight of the evening was the presence of Dr. L. Murugan, Union Minister of State for Information and Broadcasting & Parliamentary Affairs, as the chief guest, along with Bollywood actress Ameesha Patel, who graced the event and presented the awards.

    Blending knowledge with entertainment, the event also featured a panel discussion with industry experts and the keynote speaker, who provided valuable insights into ‘The Future of Real Estate.’

    Additionally, the event included a Real Estate Expo that showcased the latest projects from leading brands and developers. This on-site Expo inaugurated by Big FM RJ- RJ Khurafati Nitin, offered a unique opportunity for networking, collaboration and discussions about the future of real estate in the region. Developers presented their visions for sustainable and innovative spaces, further solidifying Delhi/NCR’s status as a frontrunner in real estate development. The Expo allowed attendees to envision the future of urban living, highlighting the importance of quality, credibility and sustainability.

    Big FM COO Sunil Kumaran shared his thoughts on the success of the event, stating “We are proud to launch the BIG Dream Makers Awards in Delhi NCR. This event recognised the many visionaries who have shaped India’s real estate industry with their innovation, hard work and commitment. Alongside the awards, the Real Estate Expo also provided a valuable platform for top real estate brands to display their projects and ideas. Through this initiative, we honour their achievements and highlight the important role the real estate sector plays in boosting India’s economy.”

    The Big Dream Makers Awards 2024 marked the beginning of what is set to be a legacy of recognizing outstanding achievements in the real estate sector. As Delhi/NCR continues to grow as a hub for innovation and development, BIG FM remains committed to supporting and celebrating those who drive this progress.

    Check out the complete list of winners below: 

    Category

    Winner

    BIG Dream Maker in the category of luxury property consultancy firm

    Optimal Realty

    BIG Dream Makers in the category of online Realty solutions

    100 Acress.com

    BIG Dream Makers in the category of decorating Dream houses.

    Walls n’ Gallery

    BIG Dream Makers in the category of real estate consultancy and property portfolio management company

    Infra Guru

    BIG Dream Makers in the category of Kitchen Hardware and Accessories

    Perfekte Kuchen 

    BIG Dream Makers in the category of Engineering compounds and Masterbatches

    Eureka Polychem

    BIG Dream Makers in the category of “Luxurious flooring solutions for Hotels and commercial spaces”

    Urbanbliss Hospitality 

    BIG Dream Maker in the category of excellent concept market innovator of the year in commercial real estate.

    Aadinath

    BIG Dream Makers in the category of building premier projects in Delhi- NCR

    AVS

    BIG Dream Makers in the category of experiential commercial destination

    London Mart

    BIG Dream Maker in the category of Resort Style Residences-Goa

    Yugen Infra

    BIG Dream Maker in the category of luxury residential project of the year- 2024- TREVOC ROYAL RESIDENCES

    TREVOC

    BIG Dream Maker in the category of innovative destination Delhi NCR- RPS 12th Avenue

    RPS

    BIG Dream Maker in the category of fastest growing real estate consultancy

    Opulence Abodez

    BIG Dream Maker in the category of theme-based destination 

    Omaxe

    BIG Dream Maker in the category of innovation in architecture

    Saya

    BIG Dream Maker in the category of Visionary Women in Real estate

    Oppulence (TUSHITA)
  • Big FM’s purpose-driven initiative Big Green Ganesha marks 17 years of sustainable festivities!

    Big FM’s purpose-driven initiative Big Green Ganesha marks 17 years of sustainable festivities!

    Mumbai: As the entire nation celebrates the auspicious occasion of Ganesh Chaturthi, BIG FM, one of India’s leading radio networks, marks the 17th edition of its highly acclaimed initiative – BIG Green Ganesha. Launched in 2008, this purpose-driven campaign has been continuously evolving, promoting environmental awareness and encouraging communities to celebrate Ganesh Chaturthi responsibly. This year, BIG FM, in association with the Maharashtra Pollution Control Board (MPCB) and powered by Re Sustainability and Recycling Private Limited, is making eco-friendly and plastic-free celebrations even more accessible, further solidifying its role in driving sustainable festivities for a cleaner, greener tomorrow.

    The radio network will be unveiling a special BIG Green Ganesha song performed by the renowned singer Akriti Kakar, adding a festive and musical touch that inspires listeners to embrace sustainable practices. Celebrities like Rajkummar Rao, Patralekha, Sunny Leone, Esha Deol and Palak Muchhal amongst others are supporting the cause, promoting sustainable and eco-friendly celebrations nationwide.

    A key highlight of this year’s campaign has been the recognition of ‘Green Heroes,’ individuals who are taking significant steps to adopt and promote eco-friendly practices during Ganesh Chaturthi. Over 10 days, BIG FM’s RJ Rani has been spotlighting these champions by visiting them at their homes, presenting each with an eco-friendly Ganesha idol and a green certificate to honour their commitment to sustainability. These Green Heroes have also been sharing their inspiring stories on air, motivating others to follow in their footsteps.

    BIG FM COO Sunil Kumaran shared, “Even though awareness about environmental conservation has been growing, many people still overlook eco-friendly practices when selecting idols and decorations for Ganesh Chaturthi. With BIG Green Ganesha, we have consistently aimed to create sustainable changes in how this beloved festival is celebrated. Each year, we introduce new ways for listeners to engage in eco-friendly practice and we believe that by making sustainability more accessible and encouraging community participation, we can create a lasting, positive impact. This campaign is about fostering a culture of responsibility and care, ensuring that our celebrations respect both tradition and the environment.”

    In addition to Mumbai, the BIG Green Ganesha initiative is being celebrated across Hyderabad, Gujarat, Bangalore, Pune, the Rest of Maharashtra and Goa. In these markets, the campaign is highlighting and promoting sustainable Ganesha celebrations through various on-ground activities. BIG FM’s on-air promotions, RJ advocacy and digital contests are instrumental in spreading the message. Listeners are tuning in to exclusive RJ interviews with celebrities and Eco Bhakts, who are sharing their personal stories and inspiring others to join the eco-friendly movement.

  • BIG FM launches ‘Bano India Ke Ang Daata’ campaign

    BIG FM launches ‘Bano India Ke Ang Daata’ campaign

    Mumbai: Post-pandemic, India has witnessed a significant decline in organ donations nationwide. To address this cause, BIG FM, one of India’s leading radio networks, is launching its purpose-led campaign, ‘Bano India Ke Ang Daata’, aimed at inspiring and encouraging organ donations across India. Building on the success of the ‘Bano Mumbai Ke Ang Daata’ and ‘Ghar Ghar Ang Daata’ campaigns that were launched in Mumbai over the past two years, the initiative is now expanding nationwide intending to achieve maximum registrations.

    The campaign will be hosted on all 58 BIG FM stations by its prominent RJs, including RJ Vrajesh Hirjee from Mumbai, RJ Akriti from Delhi, RJ Sangram from Pune, RJ Nayana from Mangalore, RJ Uday from Goa and RJ Juhie from Jammu. Notably, these RJs have already pledged to be organ donors, demonstrating their commitment to this cause. The six-week campaign will feature a mix of on-air and on-ground activities designed to ensure the message of organ donation reaches every individual in a meaningful way. On-air initiatives will include RJ advocacy, patient and donor stories, interactive polls and insightful interactions with celebrities, influencers, doctors and health experts. Additionally, a special song to raise awareness among citizens has also been created by renowned Bollywood playback singer-songwriter Aaman Trikha.

    The radio network has also partnered with the National Organ and Tissue Transplant Organization (NOTTO), a leading authority under the Directorate General of Health Services, Ministry of Health and Family Welfare, Government of India. The campaign will mobilise RJs to advocate for organ donation registration and create awareness for obtaining donor cards with the help of NOTTO, regional and state authorities, as well as influential individuals and community leaders. Furthermore, BIG FM teams will engage audiences directly through on-ground activities, visiting Resident Welfare Associations (RWAs) and corporate offices to encourage future organ donation via impactful street plays (Nukkad Natak).

    Talking about the campaign, BIG FM COO Sunil Kumaran expressed, “After the overwhelming success of our last two campaigns in Mumbai, we are now scaling up by taking this initiative ‘Bano India Ke Ang Daata’ nationwide. Our endeavour has always been to create a positive impact that leads to tangible outcomes and this expansion is a testament to that commitment. Our team hopes to save many lives by increasing organ donation registrations and promoting a culture of empathy and support.”

    Additionally, BIG FM will implement an awareness drive at the Mumbai metro using hoardings. The past two editions of the campaign have successfully facilitated remarkable organ donations. Renowned celebrities like Shankar Mahadevan, Riteish Deshmukh, Genelia D’Souza, Nandita Das and Farah Khan, along with the Zonal Transplant Coordination Centre (ZTCC) have supported the initiative.

    Become a lifesaver today by registering as an organ donor.

    Visit https://angdaata.bigfmindia.com to sign up and make a difference!

  • Big FM celebrates 25th Kargil Vijay Diwas with ‘Mera Dil Kargil’

    Big FM celebrates 25th Kargil Vijay Diwas with ‘Mera Dil Kargil’

    Mumbai: In a heartfelt tribute to the valiant soldiers of India, BIG FM, one of the leading radio networks in the country, marked the 25th Kargil Vijay Diwas with its initiative ‘Mera Dil Kargil’. Engaging listeners across the country, BIG FM has been undertaking significant efforts each year by paying homage to the courage, valour and sacrifices made during Operation Vijay in 1999. This year’s campaign honors the milestone anniversary of the extraordinary bravery and determination of the Indian soldiers who fought in the Kargil War. BIG FM RJs – RJ Pihu and RJ Anshuman visited the Kargil War Memorial in Drass where they provided live updates, honouring war heroes, veer naaris (brave widows) and war veterans. Their stories were narrated and broadcasted through live connections with RJs across the radio network’s key stations.

    The Kargil War, characterised by its challenging terrain and extreme altitudes, witnessed unparalleled heroism of Indian soldiers. As part of the celebrations of the momentous occasion, BIG FM gave listeners an opportunity to participate in this tribute with shows like ‘Shaurya Gaathayein’ (stories of bravery) of Kargil Vijay and interviews of war veterans across stations. Listeners conveyed their wishes for soldiers and their families through messages, songs, poetry and more. In a special tribute, BIG FM dedicated a ‘Gift of Music’ to the courage and valour of the soldiers on Kargil Vijay Diwas broadcasting patriotic songs across all stations.

    Sharing his thoughts, BIG FM COO Sunil Kumaran said, “India stands strong because of the brave soldiers protecting our borders. Honouring their enduring spirit through our ‘Mera Dil Kargil’ campaign is extremely special for everyone at BIG FM. The 25th anniversary of Kargil Vijay Diwas is celebrated with great enthusiasm across the nation. Through such meaningful initiatives, we bow to our heroes and highlight their lasting inspiration for the youth of India. By creating deeper emotional connections and reinforcing our brand’s commitment to patriotism, we aim to inspire our listeners and instil strong community values.”

    Every year, BIG FM honours the army personnel through this campaign with on-air, digital and on-ground activations. Furthermore, BIG FM aired interactions with war veterans to commemorate the 50th anniversary of the 1971 war, organised the first military heritage festival in 2023 and served as the official radio partner for the honour run army veterans half marathon.

    With ‘Mera Dil Kargil’, BIG FM strives to keep the spirit of patriotism alive and ensure that tales of bravery are cherished by generations to come.

  • BIG FM announces AI-enabled BIG DHUN platform

    BIG FM announces AI-enabled BIG DHUN platform

    Mumbai: AI is not just a mere buzzword; its assuming a central role and reshaping the future across various sectors. Known for being in line with the rapidly evolving technological advancements, BIG FM, one of India’s leading radio networks, is leveraging its offerings under its integrated marketing brand architecture – BIG World, enabling them with the power of AI. Taking a leap, the radio network aims to create a cohesive and dynamic ecosystem that enhances user experience and fosters a deeper connection with its audience. Kickstarting the first leg of its offering, the radio network announces its distinctive AI-driven initiative – BIG Dhun: a custom song generation platform.

    Taking personalisation a step further, BIG Dhun is an exclusive AI-powered song-creation platform which will revolutionise the way audiences experience music. The interactive platform will enable users to input different prompts to generate a unique song in seconds. It invites listeners to share specific details reflecting their mood, preferred genre, language, gender, personal story or any chosen theme. The AI platform will generate custom songs that encapsulate the essence of these elements. BIG Dhun is all set to be launched on Friendship’s Day, making the celebrations special for everyone. The songs, crafted with precision reflecting different kinds of relationships that friends share, will be accompanied by touching testimonials. This innovative use of AI not only highlights the technological prowess of BIG FM but also underscores its commitment to foster genuine connections through the power of music and storytelling.

    Commenting on the same, BIG FM CEO Abraham Thomas said, “At BIG FM, we’re leveraging AI to transform our content strategy, enhance engagement and set new benchmarks in consumer experience. It allows us to deliver real-time, data-driven content and interactions, ensuring that our offerings are always relevant, engaging and tailored to individual preferences. We have an impressive lineup of offerings in this space which we are sure to get all our stakeholders excited.”

    BIG FM COO Sunil Kumaran shared, “Through BIG World, our endeavour has always been to provide end-to-end solutions to all our stakeholders. With the introduction of AI, we were leveraging it as a tool to create personalised content and gain deeper consumer insights, but now we are applying it in a more analytical direction. In the age of digital media and entertainment, interactive campaigns that engage users creatively are at the forefront of innovations. Our new platform BIG Dhun aims to harness the power of artificial intelligence to create a unique experience where users can generate personalized songs. It embodies the philosophy of innovation, connectivity and personalized engagement, underscoring our dedication to delivering a holistic experience.”

    BIG Dhun anticipates high user interactions, fostering a vibrant and active community.  As pioneers in embracing radio + digital advancements, BIG FM continues to innovate and adapt, leading the way whilst merging the best of both worlds- radio’s classic charm with modern digital experiences.