ITV

Tag: Big Deal TV

  • Shop CJ eyes deals with Sun Direct and MSOs to expand reach

    Shop CJ eyes deals with Sun Direct and MSOs to expand reach

    NEW DELHI: The home shopping market in India is hotting up. With players like Best Deal TV and the newbie Big Deal TV for the south entering the market, the existing players are looking at upping their game plan.

     

    In the midst of growing competition, Korean home shopping player Shop CJ is looking at expanding its distribution network and in turn increase its turnover to approximately Rs 1200 crore this fiscal.

     

    Shop CJ is currently available on four DTH platforms namely Dish, Tata Sky, Airtel digital, and Videocon d2h. The company is now looking at entering into a distribution agreement with Sun Direct so as to make in-roads into the southern market. Moreover, with a presence on two major multi-system-operators (MSOs) namely Hathway Cable and Datacom and Den Networks, Shop CJ is also eyeing deals with other MSOs to reach the entire country.

     

    Claiming that Shop CJ was the third largest shopping channel in India, Shop CJ chief financial officer N Ramakrishnan told Indiantelevision.com that the company spends less than 10 per cent on marketing the channel in India.

     

    Ramakrishnan also said that Shop CJ, which believed in personal contact and word of mouth publicity, had for the first time launched a television commercial. The TVC showcases its product offering that syncs with the company’s philosophy to bring ultra-trendy, durable, cost-effective, innovative and customer-friendly products, which delight the customers. “The TVC also showcases the new brand identity and name change from Star CJ Alive to Shop CJ with the new brand tagline – ‘shop a new trend’, which signifies company’s product offering that are in synch with customers lifestyle and latest trend,” he said,

     

    Ramakrishnan said that unlike most other shopping channels on TV, Shop CJ was not concentrating as much on electronic items as on kitchenware, clothes and other items that appealed to the homemaker.

     

    Focusing on its core USP of product portfolio, content and multichannel business model, Shop CJ will reach out to its customers with a mix of Indian, international and private brands to offer them variety and choice. While some Korean goods are also sold on the channel, the channel’s concentration is more on Indian goods.

     

    Shop CJ director and CEO Kenny Si Yeol Shin said that the Indian teleshopping market stood at $5,525 million at present and that the channel’s major sales came from Delhi and Mumbai.

     

    “We are very optimistic on the home shopping industry in India as it has the potential to grow by leaps and bounds in the coming few years. Being a multichannel platform is a huge advantage for us as it gives us the opportunity to tap customers from various sources. However, the target groups for each of these mediums is different. TV viewing majorly happens by housewives and other two mediums of internet and mobile by working professionals. Hence we plan to reach the customers with differentiated content, which is relevant and engaging. Being a global leader, we want to change the face of home-shopping in India and we stand committed in our efforts to do so.”

     

    Additionally, Shop CJ is also planning to improve its backend service in order to serve customers quickly and effectively. Being a multichannel platform, Shop CJ will also bring synergy between the three platforms by communicating about online buying option on the TV channel. Whereas on the mobile platform, it will have live streaming option where customer can watch shop CJ channel on their mobile.

     

    Breaking away from the clutter of typical home-shopping channels in India selling sauna belts and slimming teas, Shop CJ has gauged the shifting trend in home-shopping and focused on providing a good product portfolio, engaging the customer through its unique programming, which is entertaining and informative.

     

    Shop CJ’s product-mix, content and multi-channel business has helped the company retain customers at a repeat purchase ratio of 40 per cent.

     

    In the Rs 40 billion TV home shopping market in India, Shop CJ competes with players like HomeShop18, Den Snapdeal TV-Shop, Best Deal TV and Big Deal TV.

     

  • Big Deal TV eyes 50% market share of Tamil Nadu’s home shopping industry

    Big Deal TV eyes 50% market share of Tamil Nadu’s home shopping industry

    MUMBAI: Tapping into the growing home shopping market in India, which is currently valued at Rs 40 billion, Akshay Kumar and entrepreneur Raj Kundra have expanded their offering into the South market with the launch of Big Deal TV.

     

    With the Indian home shopping market expected to rise more than five fold over the next five years, Big Deal TV aims to own 50 per cent of the total market share of the entire home shopping industry in Tamil Nadu.

     

    After launching their Hindi home shopping channel Best Deal TV earlier this year, Kumar and Kundra have joined hands with South actor Chiyaan Vikram to launch their second home shopping channel – Big Deal TV. The celebrity driven 24/7 free to air (FTA) home shopping channel for the Tamil Nadu market will go on air from 18 June, 2015. It will be available across all major cable and DTH platforms across Tamil Nadu as well as online.

     

    Best Deal TV Group founder of companies Raj Kundra said, ”We are pleased to launch our second home shopping channel within such a short span of time. We have brought the same celebrity shopping concept to Tamil Nadu, where stars are held in high regard. I thank Mr. Chiyaan Vikram for sharing our vision and partnering with us for Big Deal TV. We will not only use star appeal to attract customers but we will also focus on quality. Big Deal TV promotes products that stand out from the crowd and offer great value at the same time. I am confident our CEO and co-owner Mr. Gaurav Garg, who comes with a huge wealth of knowledge, will do wonders in the south market.”

     

    Garg added, ”At Big Deal TV we aim to own 50 per cent of the total market share of the entire home shopping industry in Tamil Nadu whilst focusing on 100 per cent customer retention. We are extremely happy and lucky to have Vikram as a partner and brand ambassador for Big Deal TV. The channel is committed towards offering great value to its customers at an affordable price ranging between Rs 999 to Rs 8,999. Customer delight is our prime goal hence it becomes important for us to maintain a high level of quality.”

     

    Kumar said, ”After a successful launch in the Hindi speaking market, the second channel has been launched to cater to the Tamil speaking audience. Big Deal TV offers value-for-money deals while keeping quality and convenience in mind.”

     

    Vikram said, ”I am very excited to be launching Tamil Nadu’s first celebrity driven home shopping channel. It’s a unique concept and the online and TV commerce space is growing day by day. I will also be launching my range of products on Big Deal TV, which are under development and will be announced shortly. We will stay true to our name and promise, to offer our customers some really BIG deals. As our tag line goes Big Deal TV Bestest Mattumae.”