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Tag: Big billion days

  • Nasher Miles & Flipkart add colour to ‘The Big Billion Days’ 25′

    Nasher Miles & Flipkart add colour to ‘The Big Billion Days’ 25′

    MUMBAI: Why pack dull when you can pack with personality? This festive season, Nasher Miles is unzipping a bold new chapter in travel style, teaming up with Flipkart for ‘The Big Billion Days 2025.’

    The luggage brand, celebrated for its splash of colour and playful spirit, has rolled out two cheeky films starring digital darlings Sakshi Shivdasani and Ayush Mehra. The duo brings their trademark wit and charm to everyday travel scenarios, from last-minute road trips to date-night dashes, where bland baggage just doesn’t fit the bill.

    With the sassy slogan “Why so boring, bro?”, Nasher Miles is calling time on lifeless luggage, nudging young, style-conscious travellers to match their bags to their vibe: colourful, durable, and unapologetically fun.

    “This campaign is about more than bags, it’s about boldness,” said Nasher Miles, co-founder & cmo, Shruti Kedia Daga. “Flipkart’s Big Billion Days gives us the perfect stage to inspire people to travel with style, spirit, and a dash of mischief.”

    Backed by creative agency Itch, the campaign closes with a punchy message: ‘Drop the boring.’ For co-founder Naman Agarwal, the idea is simple: “If fashion is an expression, why should luggage be left out? Bags should be as full of personality as the people who carry them.”

    Set to run across digital platforms, Flipkart’s app, and mass media, the films ensure that this year’s Big billion days won’t just be about snagging deals, it’ll be about carrying colour and character wherever the journey leads.

  • AI to the rescue: Flipkart gives bachelor pads a big billion makeover

    AI to the rescue: Flipkart gives bachelor pads a big billion makeover

    MUMBAI: From bro-caves to glow-caves, bachelors are getting a festive glow-up. Flipkart is taking the guesswork out of home upgrades with its cheeky new ‘Bachelor upgrade yojana,’ launched ahead of its mega big billion days sale starting 23 September.

    Conceptualised by 22feet Tribal Worldwide, the campaign taps into AI to help bachelors, notorious for putting off home improvement, spruce up their spaces without lifting more than a finger. All it takes is a quick picture on Whatsapp: the AI-powered bot scans the room and serves up stylish, functional product recommendations, each linked directly to special big billion days offers.

    The idea is rooted in a simple truth: bachelors don’t skip upgrades because they don’t care, but because it feels like too much effort. This bot does the heavy lifting, from curtains to cookware, making a bachelor pad look Diwali-ready in a few clicks.

    The campaign’s film plays up the humour of bachelor life, poking fun at mismatched furniture and makeshift décor while showing how Flipkart swoops in to save the day.

    Flipkart, VP and head of growth & marketing, Pratik Shetty said: “With ‘Yahan kuch bhi ho sakta hai’ as our key theme for this year’s big billion days, we wanted ideas that spark unexpected wonder. The bachelor upgrade yojana does exactly that, turning one of the most change-averse groups into eager home improvers with irresistible deals.”

    22feet Tribal Worldwide, national creative director, Vishnu Srivatsav added: “Big billion days is for everyone, but bachelors probably need it most. With a little AI magic, we spoke to them directly, drawing from hostel and PG stories that everyone can relate to.”

    By mixing AI smarts with festive deals, Flipkart has turned a seasonal sale into a cultural talking point and made bachelor pads the unlikely stars of the big billion days buzz.