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Tag: Big Bazaar

  • DDB MudraMax assigned franchise and venue management for Bengal Warriors

    DDB MudraMax assigned franchise and venue management for Bengal Warriors

    MUMBAI: Taking everyone by surprise, the Star Sports Pro Kabaddi League has caught people’s fancy. And to keep the momentum going Big Bazaar’s Pro Kabaddi League team, Bengal Warriors, has entrusted DDB MudraMax with the complete franchise management.

     

    As the franchise management partner, DDB MudraMax spearheads the marketing communication and consulting on brand strategy and direction. With a mix of marketing touch points, the campaign communication has seen a burst in OOH, media, print, direct marketing, events, all integrated via digital platforms.

     

    The agency is also managing the venue for all the games that were held in the Netaji Indoor Stadium, home ground for the Bengal Warriors.  The last match at this venue was held on Saturday, 2 August, 2014.

     

    Future Group president Sandip Tarkas & Bengal Warriors CEO said, “Kabaddi is potentially the second biggest idea that India can export to the world after Yoga. It is an absolutely amazing sport that is played by really fit and skillful players, and the idea, like Yoga, is very Indian at the core. Frugal, simple, environment blended and works for an overall development of mind and body. Indian-ness is one of the core values of Future Group and we immediately consented to associate with the sport.”

     

    He added, “When the idea of Pro Kabaddi League was born. The choice of Kolkata was also a natural one, as Future Group does enjoy a special bond with Kolkata, the group’s first stores in both Pantaloons and Big Bazaar having been born here. Having done that, managing a sports event at this scale needs some special skills and we found in DDB MudraMax a willing partner who not just shared our enthusiasm for the sport but also had the requisite skills and was willing to invest. Our commitment to developing the sport in West Bengal also manifests itself in the recently concluded Junior Kabaddi League that was organised under the aegis of the Amateur Kabaddi Federation of India’s (AKFI) West Bengal Unit.”

     

    DDB MudraMax president Mandeep Malhotra said, “The Pro Kabaddi League is a rebirth to the best touch sport of our country, and it surely got me running for my breath. So when we got the opportunity, we grabbed it! My team and I have been on ground at the Netaji Stadium, for every single match, and it’s great to see how this sport has come back to life! I am proud of this association as an Indian and as a participant on building a great team sport. We are all one team and are working towards making Bengal Warriors the most successful franchise on and off the field in the Pro Kabaddi League.”

  • With 52 TVCs, DDB Mudra launches Big Bazaar’s biggest campaign

    With 52 TVCs, DDB Mudra launches Big Bazaar’s biggest campaign

    MUMBAI: Multiple creatives for a certain marketing initiative is nothing new today. Marketers come up with variants of advertising campaign to keep the target audience engaged, but the country’s largest hypermarket chain, Big Bazaar has launched its latest marketing campaign which will leave all others plain faced.

     

    Unlike the norm of doing a TVC which tries to establish the brand positioning and message thought through a single or a series of TVCs, the campaign from Big Bazaar will see 52 different TVCs which will go on to take one product every week from the hypermarket chain.

     

    DDB Mudra Group CEO and managing director Madhukar Kamath said, “It is an unique, never done before and a brave campaign which can only come from a leader like Big Bazaar. The brand has been at the forefront of innovation and leading change. This campaign redefines the step-change that Big Bazaar is making in its relationship with its current and prospective shoppers. It will further establish Big Bazaar as a company that sells products which enables and inspires every Indian to make their world look beautiful on the outside, as well as on the inside.”

     

    Each TVC is a light-hearted commentary on the changes that are happening in Indian society, and make for interesting stories of the role that products play in making people’s life more beautiful and enriching. These short stories also trigger positive social change like men lending a helping hand to household work, health consciousness, people becoming more stylish, society becoming more secular etc. This campaign strengthens the connection of Big Bazaar with its current customers, while appealing to new younger Indian consumers at the same time.

     

    DDB Mudra Group chairman & CCO Sonal Dabral said, “If it’s not engaging and insightful it’s not creative. That’s what we told ourselves when it came to the creative execution of these films. We looked at deep insights around each of the 52 products to come up with stories for each one of them. Our objective was to showcase the brand and its usage and yet convey the small change that the product has brought into the lives of new Indians through nuanced and closely observed insights. In terms of tonality, we have kept it real because that’s the voice of Big Bazaar.  These are not ad films they are closely observed 52 sparkling stories of the small changes Big Bazaar and its products are bringing to everyday India.”

     

    The campaign will be backed by OOH, radio and in-store visual merchandising.

  • Future Group aims to generate Rs15,000 crore revenue in FY14

    Future Group aims to generate Rs15,000 crore revenue in FY14

    KOLKATA: With only a couple of months left for the current fiscal year (2013-2014) to go, India’s largest retailer, Future Group, hopes to reach the target of achieving a turnover of Rs 6,000–7,000 crore.

     

    On the sidelines of inaugurating a Big Bazaar Alcove store on 6 January, Group CEO Kishore Biyani highlighted that the group is looking at garnering a sales of Rs15,000 crore in FY14.

     

    Biyani said by the end of current fiscal, revenues from Future Retail, Future Life Style and Future Consumer Enterprises are expected to be about Rs 11,000 crore, Rs 3,000 crore and Rs 1,500 crore respectively. 

     

    Biyani said he was confident that the format like Big Bazaar, which has generated revenue of Rs 9,000 crore in the current fiscal, would register above 20 per cent growth year-on-year. “We expect that in the next fiscal revenue from Big Bazaar would be Rs 11,000 crore,” he said, adding the total number of stores would rise to 200 from the present 165 in the next 18 months.  

     

    When asked about the apparel brands, Biyani said DJ&C, Lee Cooper as well as Bare could touch a sales turnover of Rs 500 crore by the next fiscal. Sales turnover of both DJ&C and Bare, at present, stands at about Rs 400 crore. 

  • DDB Mudra launches a TVC for Big Bazaar on the occasion of Independence Day

    DDB Mudra launches a TVC for Big Bazaar on the occasion of Independence Day

    MUMBAI: DDB Mudra Mumbai unveiled its new TVC for Big Bazaar‘s campaign Mahabachat- Ab Paise Ka Power Badhega (which includes sales and discounting schemes) in Hindi.

    The 30 second ad film, produced by Whodunit Films and directed by Anand Karir, has been created for the brand‘s six day event and is being broadcast before Independence Day which showcases people buying huge volume of products because of its scheme.

    According to the brand its challenge was to attract customers who are reducing their spending due to increasing inflation. The brand is eyeing such customers on Independence Day whose wallet has been shrinking.

    Talking about the TVC, DDB Mudra Mumbai senior creative director Anand Karir said, “In today‘s time, the consumer is constantly feeling that the value of the rupee is dipping and hence everything is becoming more and more expensive. Our idea was to communicate to the customer that Mahabachat, with its offerings at rock bottom prices, is here to pump up the power of their money. The jingle “Har koi Raaj karega, dil ki aaj karega…” complemented by shots of people who have shopped for insane amount of stuff from Big Bazaar attempts to communicate the same in a simple and engaging manner.”

  • WeChat aims to reinvent social communication on mobile in India

    WeChat aims to reinvent social communication on mobile in India

    MUMBAI: WeChat, a global mobile social communication application, has unveiled its latest brand campaign to boost its marketing effort with Bollywood actors Parineeti Chopra and Varun Dhawan as the brand ambassadors of WeChat in India.

    The brand campaign captures the “true spirit” of WeChat of being young, effervescent and instant. The campaign also showcases WeChat’s distinctive features like voice messaging, group chat, moments and special emoticons.

    With a bundle of features like ‘Hold-To-Talk’, WeChat is all set to re-define the way people communicate with each other. WeChat’s ‘Hold-To-Talk’ is the first application in communication space which enables users to send voice messages at the touch of a button.

    ‘Moments’ is another key differentiating feature of WeChat where users can post image or text and share with their selected friends in a secure way.

    According to the company, WeChat has already become a rage amongst Indian youth and is the top app downloaded daily on the AppStore. WeChat’s daily users have grown five fold in the last one month.

    WeChat has also introduced “Official Accounts” on its platform, a feature that can be utilised by companies and merchants to build interactivity with their fans in a new and innovative way. Brands like Café Coffee Day, Big Bazaar, Yahoo! Cricket, Goibibo, Santa Banta, and Tradus are amongst the earliest brands to start their official accounts on WeChat in India, the company said.

    The global top free mobile social communication application WeChat, was launched in India in July last year across iPhone, Android, Symbian, and Windows Phone platforms and was recently launched on the BlackBerry platform as well.

  • Nick partners Big Bazar for Spongebob SquarePants merchandise

    Nick partners Big Bazar for Spongebob SquarePants merchandise

    MUMBAI: Viacom18‘s kids entertainment channel Nick and Future Group‘s retail chain Big Bazar have collaborated to launch the Spongebob SquarePants – Back to School range of products for children.

    The range was launched by Mandira Bedi. The collection is available across 156 Big Bazar outlets in the country.

    The range includes colour pencils, crayons, erasers, sharpeners, sketch pens, pencil pouches, oil pastels, compass boxes, coin bank and combi packs. The product range, priced between Rs 25 – 149, is designed keeping in mind the latest trends and styles that are popular amongst kids.

    Nick India has licensed the category to B Vishal Corporation to distribute the products across all Big Bazaar stores. The new range is being promoted through various media including Facebook and the Nick India website.

    Viacom18 Media senior VP consumer products Sandeep Dahiya said, “We are excited to be associated with India‘s biggest retail chain, Big Bazaar, for ‘SpongeBob SquarePants‘ Back to School Range. SpongeBob SquarePants is one of the most loved Nicktoons across the globe and this new range is sure to excite millions of his young fans in the Indian market.”

    Big Bazaar – Future Group joint CEO Sanjeev Agarwal added, “Backed by strong network of 156 Big Bazaar in more than 90 cities, easy accessibility at the right price and smart below the line set up, we are confident that ‘SpongeBob SquarePants – Back to School‘ range will become a nationwide trend.”

    Apart from this range of products, the association shall also include efforts like on-ground activities, digital activations, in-store promotion with high impact point of sale material based on the lines of play, fun, frolic and buying.

  • Big Bazaar completes 10 years, dons new logo

    Big Bazaar completes 10 years, dons new logo

    MUMBAI: Big Bazaar, the chain of hypermarkets in India has completed 10 years and to commemorate the occasion, it has unveiled a new logo with a new tag line, ‘Naye India Ka Bazaar‘.

    Earlier, the tagline was ‘Isse Sasta Aur Accha Kahin Nahin.‘ The new logo design is developed by Bangalore-based design house, Idiom.

    The company is also launching a 360 degree promotion drive spanning television, print and social media to mark this event. The media campaign is developed by Mudra Communication. 
     
    The inspiration for the new ad campaign comes from the Jain custom of “Michchami Dukkadam”, which translates into colloquial language as “Bhool-chook maaf” or “Please forgive me if I have offended you knowingly or inadvertently”.

    Another initiative that is being rolled out across all stores is priority counters for senior citizens, pregnant women and mothers with infants. Big Bazaar stores will also have more customer feedback sections. Stores across the country will also be rolling out signature community initiatives.

    Born out of the idea of amalgamating the look, touch and feel of Indian bazaars with the choice, convenience and hygiene that modern retail provides; the first three Big Bazaar stores were launched during the festive season in 2001 in the cities of Kolkata, Bangalore and Hyderabad. Since then, 151 more stores have come up in 90 cities across the country.

  • Disney launches new merchandise

    Disney launches new merchandise

    MUMBAI: The Walt Disney Company‘s Disney Consumer Products has launched new merchandise for its various properties including, Disney.Pixar Cars 2, Mickey and friends and Winnie the Pooh.

    The range of accessories themed back-to-school include water bottles, stationery, lunch boxes and back packs.

    The products feature Disney franchises such as Disney.Pixar Cars 2‘s stationery, crayons, felt pens and water colours in the price range of Rs.59 to Rs. 249. Lunch boxes, sippers and water bottles are starting from Rs. 139 to Rs. 599. The back packs priced between Rs. 345 to Rs. 945 will have the character Lighting McQueen.

    The Mickey Mouse accessories will have crayons, sharpeners, compass boxes and pencils starting from Rs. 25 to Rs. 249, water bottles and lunch boxes from Rs.69 to Rs. 499. The backpacks for young adults range from Rs.750 to Rs. 890 and the backpacks for nursery and pre-primary children are between Rs. 395 to Rs. 550.

    Winnie the Pooh stationery start at Rs. 25 to Rs. 329 while the water bottles and lunch boxes available in various sizes range between Rs. 129 to Rs. 569. The backpacks with the Pooh image are priced at Rs.275 to Rs. 565.

    The Disney Princess stationery will be priced between Rs. 24 to Rs. 329. Lunch boxes and water bottles are available in different sizes staring from Rs. 129 to Rs. 169 and the backpacks will range between Rs. 475 to Rs. 795.

    The Phineas and Ferb stationery will be available for Rs.25 to Rs. 329, lunch boxes and sippers between Rs. 129 to Rs. 569, while the backpacks will range from Rs. 445 to Rs. 895.

    The products will be available across retail outlets like Lifestyle, Landmark, Big Bazaar, Staples and Reliance Time Out.