ITV

Tag: Big Basket

  • Continental Coffee brews a summer twist with lemon iced tea debut

    Continental Coffee brews a summer twist with lemon iced tea debut

    MUMBAI: Continental Coffee, best known for its hot brews, is diving headfirst into chilled territory with the launch of Continental This lemon iced tea premix—marking its first consumer-facing foray into tea.

    Part of the CCL Products (India) Ltd portfolio, the new iced tea aims to tap into India’s rising thirst for at-home refreshment. While Continental’s tea blends were earlier reserved for institutional buyers under the Continental Chaay banner, this lemony twist is now hitting shelves nationwide in two formats: a 400g pouch and a handy 140g stick pack (10g x 14).

    The product will brew its presence across general trade, modern retail and e-commerce players like Big Basket, Blinkit, Swiggy, Zepto and Amazon—serving up café vibes straight from the kitchen counter.

    Continental Coffee chief marketing officer Raja Chakraborty said: “Today’s generation is exploring a wide range of beverage options when they step out—seeking variety, refreshment, and new experiences. Naturally, they want to recreate that same excitement and convenience when they’re back home. With our Lemon Iced Tea premix, we’re bringing that out-of-home experience indoors—offering a refreshing, easy-to-make option that’s both familiar and contemporary. Perfect for the Indian summer, this launch reflects our ongoing commitment to meeting evolving consumer needs with locally inspired innovations.”

    Head of marketing Preetam Patnaik added: “Today’s generation is exploring a wide range of beverage options when they step out—seeking variety, refreshment, and new experiences. Naturally, they want to recreate that same excitement and convenience when they’re back home. With our Lemon Iced Tea premix, we’re bringing that out-of-home experience indoors—offering a refreshing, easy-to-make option that’s both familiar and contemporary. Perfect for the Indian summer, this launch reflects our ongoing commitment to meeting evolving consumer needs with locally inspired innovations.”

    With Indian summers stretching longer and hotter, Continental’s pivot to iced tea could be just the cool-headed move it needs to expand beyond its coffee comfort zone.

  • Urban Company humanises face masks with #WearASmile campaign

    Urban Company humanises face masks with #WearASmile campaign

    NEW DELHI: As we all don masks to lead our daily lives in the new normal, in some ways we've all attained a degree of uniform anonymity. With most of our faces covered up, it's as though our true selves – who we are as a human – are also hidden. In light of this, Urban Company’s has unveiled the #WearASmile campaign, which aims to allay the diminished human element between consumers and professionals, by adding a smile to the face mask.

    Under this initiative, all service professionals will be issued face masks with a smile on it. The company believes that while masks keep consumers and service professionals safe, they make people (service professionals) invisible by hiding their faces and humanity. To this effect, all professionals on the platform will be issued face masks with smiles on them – as a small reminder of the human behind the mask, and a way to humanise the mask itself.

    Urban company director – marketing Tarun Menon said, “For our service professionals, masks hide their faces, making them unrecognisable; hiding the individuals behind the masks. Through the pandemic, we’ve heard stories from around the world that have reaffirmed our faith in the indomitable human spirit. Our intent with this small change to the masks our service professionals wear is to make the face mask in itself a little more human, with the smallest of reminders of that unbeatable human spirit – a smile.”

    Brands such as Uber, OYO, Big Basket, Ola Money and Pharmeasy have extended their support to this initiative – some will change their social media display pictures across platforms to their logos with smiling face masks on them in support.

    In addition, Urban Company’s app icon will also change to reflect the new smiling mask being issued to service professionals. At the outset of the pandemic, Urban Company was one of the first brands to add a face mask to their app icon, underscoring its commitment to offering safe services.

    So, be it on the mask or underneath it, smile. After all, a smile is a curve that sets everything straight.

  • Product selling norms tightened for e-commerce sites

    Product selling norms tightened for e-commerce sites

    MUMBAI: The government of India, in its new set of orders, has listed out new rules for e-commerce services like Amazon, Flipkart, Grofers, and BigBasket to make consumer-experience more satisfactory and secure.

    As per the new directives released by Commerce and Industry Ministry, shopping sites are now barred them from selling products of companies in which they have a stake while FSSAI has stepping up scrutiny of food companies, stating that there can be no compromise on last-mile delivery and safety of food products.

    “An entity having equity participation by e-commerce marketplace entity or its group companies, or having control on its inventory by e-commerce marketplace entity or its group companies, will not be permitted to sell its products on the platform run by such marketplace entity,” the Ministry mandated in a statement. It has also prohibited e-commerce companies from entering into an agreement for exclusive sale of products.  

    As per the directives, the e-commerce sites cannot exercise ownership or control over the inventory and can enter into transactions with sellers only on B2B basis.

    On the other hand, FSSAI has announced that food products supplied by online portals are now liable to be sampled at any point in the supply chain. Companies will also need to provide an indicative image of the food on their platforms so that consumers can recognise the product. All mandatory information mentioned in the Food Safety and Standards (FSS) Act will also have to be provided to consumers before purchase and only fresh food should be delivered to consumers. Food should have a remaining shelf life of 30 per cent or 45 days before expiry at the time of delivery, the guidelines said.