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Tag: Big Bang social

  • Uorfi Javed announces debut podcast ‘UncanceLlable with Uorfi Javed’

    Uorfi Javed announces debut podcast ‘UncanceLlable with Uorfi Javed’

     Mumbai: Prepare for an extraordinary experience this season as the dynamic Uorfi Javed steps into the world of podcasting with her debut show, ‘Uncancellable with Uorfi Javed,’ produced by Collective Artists Network’s Big Bang Social. Uorfi Javed is set to push the envelope with her unapologetic dive into various aspects of her life, promising to entertain, educate, and challenge the status quo. The podcast trailer is now available for listeners.

    Known for her avant-garde approach to fashion, Uorfi Javed fearlessly expresses herself, transforming the ordinary into the extraordinary. The trailer offers a glimpse into her unique perspective and unfiltered style. Featuring a diverse lineup of guests, each episode guarantees an exciting exploration into the minds of rebels, independent thinkers, and notable personalities. ‘Uncancellable’ will unravel the power of authenticity, engaging in meaningful conversations that inspire change. Uorfi Javed will engage in heart-to-heart discussions with her guests, delving into their motivations to break barriers and challenge societal norms.

    Guests on the show include comedian Rohan Joshi, actor and creator Dolly Singh, singer Rashmeet Kaur, and actor and doctor Trinetra Haldar Gummaraju, among others.

    Uorfi Javed shared her thoughts on the podcast, stating, “I love exploring new things and learning more about myself. This podcast is all about celebrating authenticity, staying curious, and having the courage to follow your path – principles I deeply believe in. Audiences have always ‘seen’ me; now, I can’t wait for everyone to ‘hear me’ too and enjoy my role as a host. It’s the perfect opportunity to get to know me and people who, like me, don’t back down from challenges.”

    Big Bang Social CEO Anurag Iyer expressed, “Uorfi Javed has been a social phenomenon in our country, and it is refreshing to witness the world from her unique perspective through the insightful conversations she will share with her guests. We believe the Indian podcast scene is ready for content that pushes boundaries, and we are proud to produce this show as we are committed to empowering our talent and their dreams. Whether it’s launching brands, products, or now shows, we stand firmly behind our creators. We are confident that this podcast is something like no other, embodying our belief in the creator space and the limitless potential it holds.

    The podcast is scheduled to launch on 23 February 2024 and will be accessible on all leading audio streaming platforms.

  • Big Bang.Social and Comscore partners for creator marketing revolution with advanced analytics

    Big Bang.Social and Comscore partners for creator marketing revolution with advanced analytics

    Mumbai: Big Bang.Social, the premier creator ecosystem under the umbrella of collective artists network, is excited to announce an innovative collaboration with Comscore, a renowned authority in media measurement and analytics. This partnership aims to reshape the realm of creator marketing by offering creators profound insights into the efficacy of their campaigns and a wealth of valuable resources to enhance their success.

    In a time when social media and digital content creation are undergoing unprecedented growth, having a comprehensive understanding of media consumption and audience intelligence is more crucial than ever. Big Bang Social is committed to offering brands the most optimized experience when it comes to designing campaigns while simultaneously empowering creators and influencers within this dynamic ecosystem.

    At the core of this collaboration is the BigBang.Social app, a super-app designed to serve brands in multiple dimensions, including discovery, curation and customization of campaigns. Comscore’s expertise in cross-platform measurement and digital audience insights will equip brands on the platform to make informed decisions, fine-tune their content strategies, and achieve superior results.

    In response to the collaboration, Big Bang.Social CEO Anurag Iyer remarked, “We are thrilled to join forces with Comscore to provide brands with a distinctive, all-encompassing platform that will transform their marketing journey. With the BigBang.Social App and the added advantage of Comscore’s analytics, brands will have unparalleled tools and resources to bolster their success and develop outstanding campaigns.”

    Comscore vice president-sales for Asia-Pacific Geet Lulla also added, “We take pride in our collaboration with Big Bang.Social to assist creators and influencers in realizing their full potential. Our expertise in social media measurement using first-party data from the platform will equip creators with actionable and competitive insights, enabling them to make data-driven decisions and elevate their campaigns to the next level.”

    The partnership between Big Bang.Social and Comscore promises to be a game-changer for both the brand ecosystem and the creator community, offering a comprehensive solution for commerce, collaboration, skill enhancement, and analytics. Creators and influencers can anticipate a future brimming with new opportunities and growth as they navigate the digital landscape with confidence.

  • Big Bang Social signs Zomaland by Zomato as the creator experience partner

    Big Bang Social signs Zomaland by Zomato as the creator experience partner

    Mumbai: Creator marketplace Big Bang Social has tied up with Zomaland, one of India’s grandest food and entertainment carnivals, by Zomato, which is spread over the weekend across seven cities in 2022-2023 with incredible food, entertainment, carnival games, and attractions all under one roof.

    Big Bang Social has been brought on board as a creator experience partner to activate its vast network of creators that are social storytellers and pop-culture custodians, in their own right.

    As Zomaland makes its place among India’s most iconic live experiences, the country’s thriving creator community will be made part of the legacy being built. Big Bang Social will cater to creators providing them with unforgettable Zomaland experiences.

    The collaboration will include over 300 creators across seven cities where the event is scheduled to take place. Creators will be capturing the best of culinary delights, carnival games, music, and comedy performances at the festival through mini-vlogs and engaging content. Attendees will get a chance to interact with their favourite creators as they attend the spectacular festival.

    “CreatorXP is our way of bringing the world’s best experiences to India’s creator universe. Creators are constantly looking for unique spaces to create content, and IP owners find mutual benefit in their unique story-telling and digital distribution expertise. We’re delighted to be partnering with Zomaland by Zomato to enable this very idea. Creators are gaining a fantastic opportunity to showcase their stories at Zomaland in this amazing confluence of food, music, and community,” says Big Bang Social co-founder Dhruv Chitgopekar.

    “Zomaland is an experience-led food carnival that brings every aspect of Zomato to life. After a two-year hiatus, we are back—bigger, better, and grander—to celebrate and create immersive experiences for our attendees. We’re excited to partner with Big Bang Social and invite key trendsetters to become part of our community while indulging in great food, music, and entertainment at the carnival,” says Zomato Live global head Chaitanya Mathur.

    With over 1,20,000 “curated” influencers and growing on the platform, which has a cumulative reach of over 250 million, Big Bang Social strives to bring true creative and commercial value to the creator market by driving advertising & commerce revenues and creating opportunities across blockchain, metaverse, etc. This backed with the legacy and strength of Collective Artists’ premium celebrity network, makes this ecosystem a one-stop shop for the creator economy.

  • Collective Artists Network upgrades its organised creator marketplace Big Bang Social

    Collective Artists Network upgrades its organised creator marketplace Big Bang Social

    Mumbai: Collective Artists Network has announced a major upgrade for its organised creator marketplace, Big Bang Social. As part of the expansion, new tech features and services will be made available to meet the needs of both creators and brands. The platform will now offer licensed products which brands can subscribe to in line with the upgrade.

    For the brand’s side, this model will enable sustained engagement with a curated list of creators from more than 120k creators on the platform. The unique features of the product upgrade include easy connection and seamless messaging to influencers via WhatsApp, email, or calling directly through the platform. Another standout feature for brands is that multiple campaigns can now be seamlessly integrated across several platforms as part of the subscription model. In the discovery phase, brands will receive strategy support to search for the right audiences, map new creators, and review ideal platform recommendations depending on campaign briefs.

    With the help of a data analytics dashboard, brands will get access to a deep insight tracking mechanism and a recommendation engine. A dedicated consultative team will guide brands and agencies through the process and provide offline support. Special access like trials and surveys of tastemakers of a category, i.e., the influencers, will be made possible. Through Big Bang Social, various qualitative and quantitative feedback from creators can be organized, which will help brands develop better products and campaigns.

    Collective Artists Network CEO Vijay Subramaniam said, “We wanted to go beyond just offering a database of influencers and brokering. The Collective has a wealth of experience in identifying and incubating talent, which we felt could be effectively applied to the creator ecosystem. To be able to do justice to such a large and evolving market and capitalise on the potential of the creator economy, we need to bring in structure, sharpen focus and introduce effective processes at both the creator’s and the brand’s end.”

    As a part of its new elevation strategy, Big Bang Social will help creators build their brand on three pillars, namely: content experiences, monetisation, and upskilling. Creators will get access to online training, learning, and masterclasses from industry leaders in a convenient way. Out of around 8 crore Indian creators, only about 1.5 lakh can monetize their services effectively, which makes up for less than 0.2 per cent as per a report by Kaalari Capital. Big Bang Social is working towards changing this reality by providing support to monetize assets and increase revenue streams for creator businesses.

    Big Bang Social aims to streamline India’s largely unorganised creator economy using a tech-first approach. Several needs, like finding the right creators, gathering data, measurement, and analytics, exist in the industry. For creators, a lack of support to hone their skills, the need for better representation, and unfettered access to opportunities are still tricky. Big Bang Social aims to fill these gaps in need by bringing creators and marketers together with the ease of swift discovery, transparent costs, and real-time connection with the relevant parameters for an effective brand campaign.

  • Hrithik reminisces “#GoldenDiwali” in Ferrero Rocher’s latest ad film

    Hrithik reminisces “#GoldenDiwali” in Ferrero Rocher’s latest ad film

    Mumbai: Ferrero Rocher launched a new ad film to celebrate Diwali as part of the campaign “#GoldenDiwali,” which features Bollywood star Hrithik Roshan.

    Designed by Big Bang Social, the campaign aims to further strengthen their brand recall amongst consumers and promote Ferrero Rocher across the digital space as part of its campaign.

    This Diwali campaign is intended to fortify the positioning of Ferrero Rocher as a premium brand and establish the proposition that Ferrero Rocher is “precious like the people we love.”

    The digital film opens with Hrithik reminiscing about his past Diwalis with his family. He is sitting inside his house, which is decked up with Diwali decorations.

    He talks about how his family needs everything to be festive and decorative to keep up with the new cultural festivities that crop up every year. However, one thing that remains constant for each Diwali is his family’s love for “Rocher”—the Roshan’s love for Rocher. He is then seen indulging in the delectable taste of the presence of hazelnuts in Ferrero Rocher and ends by wishing everyone an elegant and “#GoldenDiwali” with Ferrero Rocher.

    Commenting on the occasion, Ferrero Rocher marketing head Pralines Zoher Kapuswala said, “Ever since we introduced Ferrero Rocher, a lovingly crafted chocolate speciality in India, it has witnessed exponential growth by offering consumers an indulgent experience through high quality ingredients. We believe that our digital campaign featuring Hrithik Roshan will help in leveraging the premium imagery that Hrithik Roshan carries and further strengthen our positioning as a premium brand which revolves around style and elegance.”