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Tag: Big Bang Awards 2019

  • Times Network wins ‘Client of the Year’ at Big Bang Awards 2019

    Times Network wins ‘Client of the Year’ at Big Bang Awards 2019

    MUMBAI: Times Network, India’s premium broadcast network won 10 prominent awards at the recently concluded 24th edition of Big Bang Awards 2019 for Creative Excellence.  The network bagged the special award, ‘Client of the Year’ and 9 metals (2 gold; 4 silver and 3 Bronze) for its breakthrough marketing campaigns across its news brands.

    Times Network’s campaign in line with TRAI’s new tariff regime that captured the distinct attributes of its strong bouquet of influential brands – M.A.N (Movies and News) Pack campaign was awarded with a silver in TV Channels – Radio category and the network also received a bronze for India For Kerala Fundraiser in TV Channels – Press category for its exemplary efforts that helped rebuild the lives affected in the 2018 Kerala floods. With 6 awards across the categories of TV Channels and News Programs, TIMES NOW winning streak included 2 gold (OOH) and 1 silver (digital) for 2019 Election Result day promotion campaign- ‘India ka Result’ for successfully building intrigue and anticipation among viewers around election results. TIMES NOW’s one of a kind voter welfare initiative, Swachh Neta won 1 silver and 2 bronze across the categories, press, digital and OOH respectively.  MIRROR NOW’s witty and thought-provoking election campaign that reached out to first time voters, Get Inked – Dadi Vs Pota secured a silver in the TV channels – Digital category.

    Big Bang Awards celebrates some of the finest creative work in advertising, across 12 categories spanning Print, TV, Radio and even new age Digital and Mobile platforms. The jury panel for this year had over 20 prominent Advertising professionals including Raj Nayak, Harish Bijoor, Sundar Madakshira, KV Sridhar and Ashok Lallla to judge the entries.

    Award details below.

    Category

    Sub-Category

    Entry Title

    Brand

    Metal Won

    TV Channels

    Digital

    Swachh Neta

    TIMES NOW

    Bronze

    TV Channels

    Digital

    Get Inked – Dadi Vs Pota rap battle

    MIRROR NOW

    Silver

    TV Channels

    Out of Home

    May 23 – India ka Result

    TIMES NOW

    Gold

    TV Channels

    Out of Home

    Swachh Neta – Dabbawala activation

    TIMES NOW

    Bronze

    TV Channels

    Press

    Swachh Neta

    TIMES NOW

    Silver

    TV Channels

    Press

    India for Kerala – Fundraiser

    TIMES NETWORK

    Bronze

    TV Channels

    Radio

    M.A.N pack

    TIMES NETWORK

    Silver

    News Programs

    Digital

    May 23 – India ka Result

    TIMES NOW

    Silver

    News Programs

    Out of Home

    May 23 – India ka Result

    TIMES NOW

    Gold
  • A boom in content-led ads in the nominations for Big Bang Awards 2019

    A boom in content-led ads in the nominations for Big Bang Awards 2019

    MUMBAI: The Advertising Club Bangalore president Laeeq Ali is positive about the growth of the advertising industry in the country given the boom in technology, and creativity. He also said that government policies are going to pave the way for a good future for the industry.

    “It is heartening to see several small niche boutique agencies mushrooming in the country, specialising in various aspects like AI, VR, and mobile-centric advertising,” said Ali in an exclusive interaction preceding the Big Bang Awards 2019 on 20 September.

    It is the first set of Big Bang Awards happening after Ali became the president of the club.

    He mentioned, “I am looking forward to it as we are into an exciting phase at the club, where we are trying to change a lot of things in terms of the roles that we play. The Big Bang Awards 2019 is a starting point to that.”

    Ali further added that they have tried to make the awards more exclusive by dividing it into two parts. “After listening to the whole fraternity and taking ideas for them to make Big Bang Awards more inclusive, we tried to have them into two parts: one for creative & content and the other for media & health etc. The second set of awards will be taking place in the month of November.”

    Speaking about the nominations that the club received for the first set of awards, Ali noted that more than 100 agencies from across 13 states have sent some “hatt ke” (offbeat) entries to participate.

    “This is for the first time that we have taken the whole nomination and judging process online and it was heartening to see the response we have got in terms of nominations. 20-25 high-profile judges have gone through these entries to select the winners for Big Bang Awards 2019,” he said.

    On being asked what some of the key trends were, which the club observed from the nominations, Ali replied that there has been a boom in content-led advertising.

    “The challenge for any creative agency is to actually strike a balance between content and creativity, and how do you come with interesting content properties for brands to engage with their consumers,” he said elaborating more on the concept.

    He asserted that agencies are trying hard to find this balance and have come out with a lot of interesting campaigns.