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Tag: BIG 92.7 FM

  • Draftfcb Ulka appoints Menaka Menon as head strategic planning

    Draftfcb Ulka appoints Menaka Menon as head strategic planning

    MUMBAI: Menaka Menon joins Draftfcb Ulka as head strategic planning at its Bengaluru office. She has over 13 years experience in advertising and media. Her professional interests include new media, understanding youth consumer and their buying behaviour.

     

    Speaking on her appointment, vice president Dennis Koshy said, “Menaka brings valuable experience across categories to Draftfcb Ulka. Having started her career with us, she is familiar with the organisation and I am sure she will add significant value to our clients here.”

     

    An alumnus of MICA, Menaka started her career at the then FCB Ulka, as part of its Star One programme. She then moved to JWT where she spent over seven years, before moving on to assignments with Big 92.7 FM, UTV New Media and MTV.

     

    uring the course of her career, Menaka has worked on several big brands such as Amul, Knorr, Levi‘s, Kotak, Diageo and Star across Mumbai and Bangalore.

     

    On her second stint at Draftfcb Ulka, Menaka observed, “Draftfcb Ulka is known for the strategic contribution it provides to client businesses. I started my career here and I am really excited about the opportunity to come back. Bangalore office has a very good portfolio of clients and brands, and I look forward to partnering them.”

     

    Draftfcb Ulka COO Nitin Karkare felt that, “Bangalore is a critical operation for us with prestigious brands like Sunfeast, Minto, Candyman, Santoor, Chandrika in our portfolio. Menaka is part of our Star One program and we are delighted to have her back on board. I am sure she will add a lot of value to the business with her rich experience across categories”

  • Big FM ‘Valentine’s Day’ special

    MUMBAI:With Valentine’s Day round the corner, life seems to appear Bigger and Better! It is that time of the year, when in the name of St. Valentine, flowers, gifts, goodies, cards and pleasantries are exchanged between the loved ones, eager to reiterate and reaffirm their bonds of love. BIG 92.7 FM, true to the style of living it up in a BIG way, has a bouquet of special things meant for all the lovers in the world…

    The radio station is surely going to make an evening for all its listeners the most romantic and memorable, this February 14th. Two very lucky listeners will get a chance to spend the entire evening with none other than the station’s most popular and admired RJ’s – Anirudh of ‘LLB’ fame and Aapki Jaani ‘Archana’ Jaani. In addition to an evening full of love and romance, the lucky winners will get a chauffer-driven pick up for dinner in a true bollywood style and what more…they also get to win diamond vouchers worth 25,000/- each from Adora!! This will be gifted to them by their lucky dates for the evening RJ’S Anirudh and Archana.

    Big FM Programming Head Manav Dhanda said, “At BIG 92.7 FM, we constantly strive to bring a mix of something innovative and interesting for millions of our listeners, and with an occasion like Valentine’s Day which is the season of color, togetherness & romance…it is time to celebrate love the BIG way with BIG 92.7 FM! We are happy to be able to generate a good response from listeners across cities, and we as a growing FM station will continue to undertake different initiatives keeping interest-levels for all age-groups…we want to make a BIG difference by making this Valentine’s Day a truly special one for all our listeners”

    The radio station is also recognizing and displaying the best valentine message on huge hoardings across the city of Mumbai…will be calling the lucky couple and getting their pictures clicked alongside the hoarding and giving it away to them, and this is an initiative that a radio station has ever done before!

    BIG 92.7 FM is also hosting a chain of on-air contests and other on-ground events for Valentine’s Day. There will be special back-to-back romantic music from 7 pm till midnight, without any RJ talk or commercial break, gyaan on love tips all day, love shaayaris, special episode of the Top 30 romantic songs of all times hosted by Singer/RJ Abhijeet Sawant, interviews with celebrity couples, 10 most dramatic’ love stories, listeners’ first crush, the funniest proposals are just a few things in store to celebrate this special day.

    BIG 92.7 FM is also giving away tickets for a special screening of a movie at an Adlabs theatre to 145 couples selected through on-air contests. Also, keeping in mind the older generation, the stations RJ’s will be interviewing the oldest couple in the city who have been married for over 60 years. Truly Life Banao ishtyle!

  • BIG 92.7 FM hits Chandigarh

    BIG 92.7 FM hits Chandigarh

    Mumbai: BIG 92.7 FM, the radio initiative from Adlabs Films Pvt. Ltd launched its station in Chandigarh. This would make it ths12 station of the network.

    Commenting on the station’s entry into Chandigarh, Big 92.7 FM COO Tarun Katial said, “We are very excited about launching in the city of Chandigarh and we want the tunes of BIG 92.7 FM to echo across the length and the breadth of the country. The programming mix of the station has been put together after much research and understanding of our listeners requirements. We are completely geared and are eagerly looking forward to entertaining the city of Chandigarh.”

    In the first phase of its launches, Big 92.7 FM set up Stations in the cities of Delhi, Hyderabad, Chennai, Kolkata, Bangalore, Mumbai, Jammu, Srinagar, Aligarh, Jhansi & Bikaner. The second phase of launches will take Big 92.7 FM to several mini-metros, taking the total count of stations to 45.

  • Big 92.7 FM observes World Cancer Day with kid’s from Tata Hospital

    Big 92.7 FM observes World Cancer Day with kid’s from Tata Hospital

    MUMBAI: Adlabs radio station Big 92.7 FM visited the children of the Tata Memorial Hospital a few days ahead of World Cancer Day which is commemorated on 4 February.

    The station organized a party for the kids and even roped in actor Shiney Ahuja and Rang De Basanti director Rakesh Mehra to interact with the kids. Big RJ’s Anirudh and Baburao organised games for the kids like Antakshari.

    While Nakli No. 1 – RJ Nitin added fun and laughter to the event with mimic acts, informs an official release.

    Apart from the kids, the Hospital staff and parents was also seen participating along with the kids.

     

  • It’s raining diamonds on Big 92.7 FM

    It’s raining diamonds on Big 92.7 FM

    MUMBAI: Big 92.7 FM has launched a unique on-air contest Kiske Naam Inaam in Delhi and Mumbai. The contest enables listeners to win diamonds every hour by sending their names to Big FM.

    This is part of the programming strategy by the FM station to beef up its breakfast band 7 to 10 in Mumbai and 7 to 11 in Delhi. One registered name will be selected every hour and on answering questions will receive a diamond voucher from Orra, the sponsors of this contest.

    The show also has an in studio numerologist to explain the inner implications of the name and explain the fortune that a name can bring. Everyday three lucky winners can win diamonds in Delhi and 2 lucky winners in Mumbai.

    Big 92.7 FM national programming head Mr Manav Dhanda says, “The unique contest Kiske Naam Inaam will add fizz to the monotonous lives of millions of people who can just try their fortunes by sending their names to the breakfast show of Big 92.7 FM. Through this program we emphasize the commitment of Big 92.7 FM to offer Big entertainment.

    We are providing an opportunity to our valued listeners to win diamonds that everyone yearns for. We wish that each and every one of the participants win and help make the show a big success.”

  • Big FM launches in Bikaner, Jhansi

    Big FM launches in Bikaner, Jhansi

    MUMBAI: BIG 92.7 FM has recently launched FM radio stations in Bikaner and Jhansi, taking the total count to 11.

    In the first phase of its launch, BIG 92.7 FM had set up stations in the cities of Delhi, Hyderabad, Chennai, Bangalore, Kolkata, Mumbai, Jammu, Srinagar and Aligarh.

    The second phase of launches will take BIG 92.7 FM to several mini-metros even as it has successfully bid to operate in 45 stations across the country.

  • Big 92.7 FM announces Nakli No.1 winners

    Big 92.7 FM announces Nakli No.1 winners

    MUMBAI: Big 92.7 FM announced the Nakli No.1 winner of its Mumbai leg at Atria Mall, Worli.

    The FM mimicry hunt involved contestants impersonating their favorite celebrities. The contest offered mimics the opportunity to display their talent to the public. The winner would win a yearlong contract with Big 92.7 FM as an RJ.

    Big 92.7 FM RJs Rohit and RJ Baburao were the hosts of the evening and the judges panel consisted of celebrity couple Delnaz Paul & Rajiv Paul of Nach Baliye fame and, voice over artist Siddharth Kannan.

    After auditions and short-listing of candidates, the 3 finalists put their best mimic foot forward in front of the judges & the audience. Nitin Zagade was crowned the Big STAR with a yearlong contract on the station.

  • BIG 92.7 FM unveils reality radio hunt for Bollywood star

    BIG 92.7 FM unveils reality radio hunt for Bollywood star

    MUMBAI: BIG 92.7 FM in association with Big Screen Entertainment, are inviting entries for Big Break – the national reality Radio hunt – for the main lead actor of a Bollywood film.

    The hunt conducted through BIG 92.7 FM has Raj Kumar Santoshi, Vishal Bharadwaj, Anurag Basu and Ajay Devgan as the judges. BIG 92.7 FM is the exclusive on-air media partner for the search of the new Bollywood lover boy of 2007, asserts an official release.

    The winner of the Radio hunt called Who will be Shekhar? will not be revealed and will only be a voice to the nation until the launch of the film.

    The cities where the contest will run are Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Srinagar, Jammu and Aligarh. Screening of the candidates, interviews with the jury, and announcement of the winner will be conducted exclusively on BIG 92.7 FM.

    Prospective participants can post their applications along with their portfolio pictures by logging on to www.big927fm.com on or before 31 December 2006.

    This film will mark the debut for Amita Mangat, daughter of Kumar Mangat, of Omkara fame with Ajay and Kajol Devgan personally monitoring the script and doing the rounds for the location etc, adds the release.

    BIG 92.7 FM national creative director Vishal Mullays said, “A reality Bollywood talent hunt on Radio is happening for the first time ever. The Radio boom is here and given our huge network of Stations across the country, we are confident to find the right lover boy. Big 92.7 FM is proud to be associated with Big Screen Entertainment and together we want to create history in the hunt for the first ever reality talent hunt on Radio.”

  • Big 92.7 FM Jammu to go live on 18 December

    Big 92.7 FM Jammu to go live on 18 December

    MUMBAI: Big 92.7 FM is all set to launch in Jammu on 18 December. It claims to be the first private FM Radio station to be heard in Jammu.

    The launch in the city is part of the company’s endeavor to make itself available in earlier untapped cities of India, thus making them a part of the nation-wide Big FM Radio revolution, asserts an official release.

    The programs on Big 92.7 FM are based on extensive research and in-depth analysis of the preferences of the people of Jammu. The shows on the Radio station will not only offer local flavor and city-connect through relevant content and interesting information and updates, but will also play music which appeals to the local tastes, adds the release.

    Additionally, the Radio Jockeys on Big 92.7 FM will have a strong appeal and recall among listeners and trigger high aspiration amongst them.

    Commenting on the station’s entry into Jammu Big 92.7 FM COO Tarun Katial said, “With six stations having launched, we have been receiving very encouraging responses from all over India and are confident of the same from Jammu too. We are especially excited since we are the first Radio station to open doors to a new form of entertainment for the people of Jammu.”

    “The programming mix of the Station has been put together after much research and understanding of our listeners requirements. It is our aim to create content that is relevant, credible and has an aspirational value to the listeners. We are completely geared and are excited to entertain the people of Jammu.” he added.

  • Big 92.7 FM to launch in Mumbai on 14 November; to target mini-metros in next pahse

    Big 92.7 FM to launch in Mumbai on 14 November; to target mini-metros in next pahse

    MUMBAI: Finally, Big 92.7 FM is making its official debut in Mumbai on 14 November.

    With the launch of Big 92.7 FM Mumbai station, Adlabs Radio completes its first phase of launching stations across six metros; in the order of Delhi, Hyderabad, Chennai, Bangalore and Kolkata.

    The second phase would involve pitching into the virgin territories like Srinagar, Jammu and Aligarh (Uttar Pradesh) and other mini-metros.
    Meanwhile, the radio company has also entered into a partnership with Century Communications. Interestingly, the yet to launch radio stations from the stable of Century Communications will broadcast on 92.7 FM, the same frequency as the Big FM.

    When queried about forming any further alliance with other small players Big 92.7 FM COO Tarun Katial refused to divulge anything at the moment, but admitted that they are in talks and soon shall be locking in deals.

    Under the agreement with Century Communications, the partnership has been chalked out for content syndication and ad sales. This gives them the leverage of a network of 45 stations (owned by Adlabs Radio) and 9 stations (Century Communications).

    To ensure high aspiration and connect with the listeners, Big 92.7 FM has roped in television stars as their radio jocks including Shwetha Tiwari (Prerna of Kasautii Zindagi Ki), Pallavi Joshi (host of Antakshari), Vrajesh Hirjee and Abhijit Sawant (Indian Idol fame).

    Positioning it as the young adult contemporary station, the programming mix the station intends to offer from 5 am Seher, which will continue till 7 am. Hosted by Shweta Tiwari, the show is all about bhajans, sufi and other alternative soothing and instruments sounds. The breakfast show The Big Chai will be hosted by Vrajesh Hirjee and Pallavi Joshi, wherein the show will offer amusing circumstances and some bizarre stories with listeners voting in a solution for each situation. The station also has created Baburao who is the utility man providing updeats on the latest happenings of the city on The Big Chai.

    The station has created a show Anirudh LLB (Love Ladkiyan Bollywood), which is more to do with espousal arousal created for the housewives and girlfriends, besides providing insights on the Bollywood side of life. In a unique manner, the station has created Murder at 9 pm, which is a thriller series about an unconventional police officer, who is passionate about solving crimes in the city. The Indian Idol fame Abhijit Sawant will play all the big numbers of the week on weekends through The Big 30 Countdown.

    To Katial, “It is our aim to create content that is relevant, credible and has an aspirational value to the listeners.”

    To create a buzz on Big 92.7 FM especially where there are so many brands competing for the same share of mind and ears, it is essentials for the brands have to touch lives, build bonds and thereby build equity. “Our strategy is to give visibility to the brand and get a sample feedback during our launch period,” says Big 92.7 FM interactivity activation and PR head Vidyuth Bhandari.

    Speaking in short on the series of on-ground activation, Bhandari says that the radio channel will run a CSR campaign which is fight against terrorism on the launch day. It will also create a big buzz in the inroads of Mumbai through Big Barrat activity is a gesture to welcome the brand.

    The station will generate a noise at all possible malls. The company is said to have tied up with manufactures for co-branded radio sets. They have also tied-up with around 250 odd chai stalls (Tea stalls), wherein they will be provided with radio stets and play Big FM.

    The brand will unleash its 360 degree campaign on the launch date, reinforcing its positioning as adult contemporary station. With an investment of Rs 4 billion dedicated to transmission equipment, infrastructure and licensing, the proposed network for Big 92.7 FM is set to make a ‘big’ splash in the expanding radio industry in India. The marketing budget has been pegged at Rs 450 million of which around Rs 50 million has bee marked for Mumbai.