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Tag: Bidyut Nath

  • Dollar’s Bidyut Nath heads to Shyam Steel

    Dollar’s Bidyut Nath heads to Shyam Steel

    MUMBAI: Bidyut Nath, the former marketing communications head of Dollar Industries Ltd, has moved on to Shyam Steel, where he takes on the role of branding head (India).

    Nath joined Dollar Industries in 2010 as the deputy general manager – Branding & Corporate Communications. In 2017, he shifted to SREI Group as associate vice president / head – marketing & communications, before he returned to Dollar for a second stint from June 2019 to October 2020.

    Under Nath's leadership, Dollar ran several successful campaigns in the OOH space, including transit media to promote its innerwear line. He also oversaw the brand's identity makeover in the midst of the Covid2019 crisis with the 'Wear the Change' campaign starring actor Akshay Kumar.

    He also had a stint with Reliance Telecom as assistant manager- marketing from the period September 2007 to April 2010.

    Nath worked with EFY Enterprises from January 2007 to August 2007 as marketing communication executive and from April 2006 to January 2007, he worked with Bennett Coleman & Co Ltd as a content writer.

    From October 2005 to April 2006, Nath was with The Brand Reporter (now afaqs!) as a correspondent and sub editor –Banyan Netfaqs Pvt Ltd.

  • Dollar Industry is looking for the creative agency for its women’s lifestyle

    Dollar Industry is looking for the creative agency for its women’s lifestyle

    MUMBAI: Dollar Industries, a hosiery manufacturing company is looking for a creative agency for its Lifestyle clothing.

    The multi pitch process is going on in Kolkata. There are different agencies vying for the space. The creative duties for men‘s innerwear Dollar Bigboss is handled by Lowe Lintas.

    Dollar Industries head advertising corp comm Bidyut Nath

    Dollar Industries head – advertising cooperate communications Bidyut Nath said, “Dollars new Lifestyle brand now includes casual wear for man. We are planning to introduce women‘s range two under this category shortly. The man‘s range is already soft launched in east and the next spring summer, we will launch the new brand across the country. Dollar industry is 575 crore in 2012 – 2013. So out of which the turnover of 60 per cent comes from man‘s innerwear, 20 per cent from woman and 10 per cent from the low range product.”

    “Total marketing budget of Dollar is around 50-60 crore, out of which around 20-30 per cent would be invested for this new brand,” added Nath.

    Business in India has undergone a remarkable metamorphosis and contributing in no small measure by visionaries like Shri Dindayal Gupta, Chairman of Dollar Industries.

    Dollar Bigboss has been promoted by Salman Khan. Bollywood actor Akshay Kumar and choreographer Prabhu Deva appeared this year in March in a TVC. For which Dollar had a 360 degree advertising campaign via print, electronic and outdoor media to promote the commercial.