ITV

Tag: bid adieu

  • Carat India CEO Meenakshi Madhvani to bid adieu to her charge

    MUMBAI: Meenakshi Madhvani, designated CEO, Carat Media Services India, is moving on. There is no information on Madhvani’s future moves but sources claim that she is heading abroad. Unconfirmed reports at the time of writing are that she may be even higher up in the Carat Media hierarchy.

    Indian media independent Carat is believed to have a turnover of Rs 3 billion and its sister agency Carat Integra (a joint venture which handles the business of Percept Advertising) has a turnover of Rs 1.5 billion.

    Carat Asia Pacific CEO David Liu briefed the Carat India team about this new development today. Sulina Menon, who is currently heading the Delhi office, has been appointed as CEO with immediate effect. Pratibha (Pat) Vinayak and Gita Ram have been promoted as general managers in charge of the Mumbai office. Recently, Shripad Kulkarni who owns M:Ideas was appointed as CEO of Carat Integra.

    Madhvani was appointed head of Carat when it started operations in India in 1997. She assumed charge of Carat at a time when the concept of media specialist agencies was very new in India. Very few ad agencies, leave alone advertisers, had an understanding of the functioning of a media specialist major.

    The fiesty Madhvani, however, took this environment as a challenge. She nurtured the startup, Carat, gradually creating awareness and educating the media and advertising community on outsourcing media planning and selling to and independent agency. She not only ensured that the agency managed to stay afloat but that it also grew at a scorching pace.

    Her varied experience stood her in good stead. Initially, with Lintas as part of the account management team on Hindustan Lever Limited – one of the savviest users of media. She later hopped on to the media side at Zee Telefilms. There she headed the fledgling but rapidly growing network’s ad sales.

    In 1999, Madhvani was elevated to Carat’s Asia Pacific Executive committee, an exclusive 12-member team which is responsible for steering the agency.

    In India, Carat handles clients such as Cadburys, Asian Paints amongst others. Carat Asia Pacific is amongst the top ten largest media specialist network in Asia Pacific.

  • MTV’s ‘Kitni Mast Hai Zindagi’ to bid-adieu on 18 May

    MUMBAI: MTV India, which had forayed into the fiction space with Kitni Mast Hai Zindagi (KMHZ), has decided to wind up the show. KMHZ which will go off air on 18 May.
     

    The youth oriented show, which was conceptualised as a 39 episodes, enjoyed an extended run of 107 episodes due to its immense popularity among the youth, states a media release.

    KMHZ showcases the talent of the ‘super six’ (two boys and four girls) who were discovered after a country-wide talent hunt conducted by MTV and Balaji.

    The last day of the shoot was quite emotional. The crew parted with group snaps and a whole lot of bitter-sweet memories, adds the release.

    Panchi Bora – Ananya, the protagonist, says, “It was a fun to be a part of the serial. I never thought I would get to act in a TV serial, that too from the Balaji stable. It’s been just a day since the last shoot and I’m already missing my crew, my friends who now are now like a family to me. I am really grateful that I got the opportunity to work with Balaji and MTV.”
     
     

    Balaji Telefilms creative head Aparna Dubey says, “It’s been fun and hard work all the way. The new actors were so professional and thorough in their approach. I wish them all the best and I’m looking forward to work with them in the future.”

    MTV Networks India senior vice-president creative and content adds, “Kitni Mast Hai Zindagi was our first venture into the youth fiction space and has been a great learning experience for us, giving us a clear indication of our way forward in this space. The youth can watch out for more experimentation and freshness on MTV.”