MUMBAI: Shivictry PR has rewritten the rules of workplace recognition, becoming one of the few firms in the Indian communications industry to adopt a bi-annual appraisal cycle. The move is part of a broader talent-first approach introduced by founder & director Himanshu Kothari, aimed at championing employee growth with greater frequency, transparency, and impact.
Beginning this year, the Delhi-based agency will conduct performance evaluations every six months—breaking away from the traditional once-a-year format followed across most corporate setups. The updated system includes feedback sessions, goal reviews, skill assessments, and compensation revisions—rolled into a twice-a-year rhythm that’s geared for agility.
“We believe that exceptional talent deserves timely acknowledgment”, said Kothari. “By moving to a six-month appraisal cycle, we’re not only recognising performance more frequently, but we’re also creating new opportunities for learning, mentorship, and career advancement. Our people are our greatest asset, and this initiative is a step forward in empowering them to reach their full potential”.
The new cycle will include personalised development plans tailored to each team member’s growth trajectory, aligning professional aspirations with business outcomes. The shift is also expected to help managers act on underperformance more proactively while rewarding creativity and consistency faster—giving high-potential employees more reason to stay, learn, and lead.
With a portfolio packed with strategic brand communication wins and fast-growing client rosters, Shivictry PR has become a fixture among top Indian PR agencies. Much of that growth, the company maintains, has been driven by its team-first ethos—now reinforced by the bi-annual review model.
In a competitive industry where churn rates and burnout are all too common, Shivictry PR’s move sends a strong signal: employee feedback shouldn’t have to wait for an anniversary. Sometimes, half a year is more than enough to recognise the value someone brings to the table.