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Tag: Bhuvan Bam

  • Who became #VMateAsliHolibaaz? Suspense ends as Bhuvan Bam-Ashish Chanchlani starrer film releases

    Who became #VMateAsliHolibaaz? Suspense ends as Bhuvan Bam-Ashish Chanchlani starrer film releases

    MUMBAI: The wait is finally over for the fans of Bhuvan Bam and Ashish Chanchlani, as the special Holi film starring India’s top YouTubers #VMateAsliHolibaaz has been released on trending short video platform VMate. In the run to the release, the first look and the trailer of the film had garnered massive response on various social media platforms. The prospect of watching the two YouTube sensations act together for the first time added to the excitement of the fans.

    Users can log on to VMate and add flavor to their Holi celebrations by watching the movie, which is a laugh riot. To watch the movie, users can log on to the VMate app or browse through http://s.vmate.com/qVvJbbMnEm.

    The film depicts the tryst of Bhuvan and Ashish in their bid to emerge as the ‘Asli Holibaaz’. The fun dose has been doubled with Ashish essaying a double. Bhuvan on his part has also brilliantly carried forward the hue and characteristic of his popular YouTube videos. The viewers must also watch out for Bhuvan playing some of his “popular YouTube friends” such as Sameer.

    In the film, while Ashish is annoyed by his father, Bhuvan is upset over not getting a perfect partner for #VMateAsliHolibaaz contest. Their encounter happens when both walk out of their homes in anger and bump into each other. What follows is a hilarious banter between the two. Some popular VMate creators have also been cast in the movie, who have acted alongside the YouTubers and succeeded in tickling your funny bones.

    VMate has also been simultaneously running a contest wherein fan of the performers can vote for who they consider the #VMateAsliHolibaaz. It witnessed a neck-and-neck competition between the two, but Bhuvan appeared to maintain a brisk lead over Ashish.

    When asked about the experience of working with Ashish, Bhuvan said, “We have had a great on as well as off-screen chemistry. Ashish is my closest friend in the YouTube community and hence working with him was a delight. We are positive about the response to the movie considering that we are performing together for the first time.”

    Ashish, while shared his excitement for the movie, said, “We both mutually agreed for the movie when VMate came to us. The main reason was that the script allowed us to remain in our own comfort and zone. I am sure the fans will receive our latest offering whole heartedly.”

    On the occasion of the movie release, VMate Associate Director Nisha Pokhriyal mentioned that there could not have been a better time than Holi to bring the two YouTubers together. “We were committed to offering something special to our users this Holi and thus evolved the idea of a movie with India’s best YouTubers. The making and production of the film has been a fun ride and we are sure the viewers would get the same pleasure when they watch it.”

    #VMateAsliHolibaaz the movie is a unique content offering by the trending short video platform. The movie follows the release of a special Holi song, featuring dancing sensation Sapna Chaudhary, which has already gone viral on VMate as well as other social media platforms. The whole package has been well received by the audience and provides a framework for many similar projects in the future.

  • #VMateAsliHolibaaz trailer out : Bhuvan Bam takes on Ashish Chanchlani this Holi

    #VMateAsliHolibaaz trailer out : Bhuvan Bam takes on Ashish Chanchlani this Holi

    Trending short video platform VMate has unveiled the trailer of #VMateAsliHolibaaz, the much-awaited short film starring India’s top YouTubers Bhuvan Bam and Ashish Chanchlani together for the first time. Last week, the first look of the film was widely shared on social media platforms and a photograph featuring the two YouTubers had also gone viral on the internet, triggering curiosity for the Holi film. And now, the fun-packed trailer just raises the inquisitiveness of the fans further as they wait with baited breath to see who clinched the title – Ashish or Bhuvan.

    Enthusiasm of fans soared ahead of the trailer release and they took to different social media platforms to express their excitement. While some fans equated the two YouTubers with Indian Prime Minister Narendra Modi and his American counterpart Donald Trump, a few mentioned that there could not be a better Holi gift in store. The first look of the film itself triggered a pool of memes on internet, where the creators drew funny parallels using popular Bollywood dialogues and movies such as Sholay.

    The trailer of #VMateAsliHolibaaz highlights the struggle of the two YouTubers in their tryst to become ‘asli Holibaaz’. Ashish Chanchlani is playing a double role in the movie – one of himself and the other of an annoying father. In the trailer, the senior Ashish is seen continuously pestering his son to create a video for #VMateAsliHolibaaz. Annoyed by his father, Ashish junior walks out of his home, only to bump into Bhuvan Bam, who is in the search of a partner for his video. What follows is a hilarious exchange between the two.

    Speaking about their experience to work in the #VMateAsliHolibaaz film, both Ashish and Bhuvan had mentioned that they came together for the project as it allowed them to stay in their own ‘character and zone’. While Bhuvan said that he was “more than happy and excited” to work with Ashish, the latter had referred to the fellow YouTuber as “the best friend in the community”. “When VMate came to us, we both mutually agreed on one condition that we would be ourselves,” Ashish had further said.

    VMate’s Associate Director Nisha Pokhriyal also expressed excitement over the trailer release, saying, “Going by the trailer, one can just imagine what the film will be. Bhuvan Bam and Ashish Chanchlani are set to take the viewers on a fun ride like never before. With both the YouTubers coming together on VMate, the dose of laughter is also set to double this Holi. The wait for our viewers will be over soon.”

    Fans can watch the full trailer on VMate. The #VMateAsliHolibaaz film is slated to be released on the trending short video platform on March 8, 2020.

  • Bhuvan Bam or Ashish Chanchlani? Fans can vote to decide Kaun Hai #VMateAsliHolibaaz

    Bhuvan Bam or Ashish Chanchlani? Fans can vote to decide Kaun Hai #VMateAsliHolibaaz

    MUMBAI: The race to the top has already begun with the commencement of voting for #VMateAsliHolibaaz. The contenders in the race are India’s top YouTube stars Bhuvan Bam and Ashish Chanchlani. As part of the contest organised by trending short video platform VMate, fans of both the brilliant performers are invited to vote and ensure that their favourite comedian walks away with the throne.

    Soon after the voting began, it garnered an overwhelming response, with fans of the two YouTubers converging to the platform in large numbers. By participating in the contest and voting for their favourite performer, the users can also win exciting prizes like car, mobile phones and cash. To cast their votes, users can log on to the VMate app or browse through http://s.vmate.com/qVvJbbMnEm and select who the ‘asli holibaaz’ is according to them.

    The voting, which is still in its initial phase, suggests a neck-and-neck contest between Bhuvan and Ashish. However, Bhuvan seems to have tapped the initial trends better, with a slight edge over Ashish. The need of the hour is that the fans leave no stone unturned in ensuring that their pick surges ahead in the race. Every vote matters here and can make a remarkable difference till the final result is declared.

    Referring to the contest, VMate Associate Director Nisha Pokhriyal said, “The initial response to the voting represents the high excitement level of fans. We are confident that the fans of both Bhuvan and Ashish will ensure an edge-of-the-seat battle as the contest reaches its definitive stage. Going by the response till now, we have no qualms is saying that the special Holi movie starring the two YouTubers will also receive a warm welcome from the fans.”

    As part of the #VMateAsliHolibaaz contest, the special Holi film featuring the two YouTube sensations will be released on VMate on March 8, 2020. The film would take the viewers through a hilarious take on the efforts Bhuvan and Ashish made in their bid to be crowned the ‘asli Holibaaz’. It is for the first time that these A-list YouTubers would jointly create content for any platform. The movie can be watched exclusively on VMate app.

  • VMate ropes Bhuvan Bam, Ashish Chanchlani for Holi campaign #VMateAsliHolibaaz

    VMate ropes Bhuvan Bam, Ashish Chanchlani for Holi campaign #VMateAsliHolibaaz

    MUMBAI: Influencer marketing is the latest trend in promoting a brand. The marketing being cost-effective and less expensive, a video platform VMate has roped in YouTubers, Bhuvan Bam and Ashish Chanchlani, for a short campaign movie — #VMateAsliHolibaaz, produced by the company itself.

    This is the first time that the two Youtubers, termed as rivals/competitors, will be seen together in one campaign film.

    “The Youtubers’ only condition was that they wanted to be in their ‘own character and zone’ and wanted to remain themselves in the video,” said a VMate’s press statement.

    Bhuvan Bam, who tops all lists of YouTubers in India, feels that VMate is a new platform that would be loved by all. Asked about the collaboration with VMate, he mentioned that his mother is also fond of the trending in short-video platforms.

    Ashish Chanchlani, known for his slapstick comedy, added: “When VMate came to us, we both mutually agreed. We had just one condition that we will be ourselves. I am happy with the way things have shaped up.”

    The YouTubers also dismissed all speculations of rivalry, referring to each other as the “closest friend in the community”.

    It isn’t the first time that artists like Bhuvan Bam and Ashish Chanchlani have forayed into the world of short-video platforms. While the former has appeared on TikTok, the latter has earlier integrated some of VMate’s previous campaigns, such as New Year and #HappyValentinesDay challenge.

    The emergence of short-video platforms has provided an unprecedented opportunity to several artists, who earlier thrived solely on the popularity of YouTube. For instance, popular YouTuber Awez Darbar, who choreographs songs featuring famous celebrities, has now become a prominent TikTok influencer.

  • First look of #VMateAsliHolibaaz short film released

    First look of #VMateAsliHolibaaz short film released

    MUMBAI :India’s top YouTuber Ashish Chanchlani recently shared with his fans a photograph in which he is seen with fellow leading YouTuber Bhuvan Bam. Adored by lakhs and shared widely on social media platforms, the photograph was clicked during the making of #VMateAsliHolibaaz, a short film produced by trending short video platform VMate for its Holi campaign. The photograph also garnered interesting responses from fans who equated the duo with the likes of ‘Modi-Trump’ and ‘Karan-Arjun’.

    Following the popularity of the photograph, VMate has now released the first look of the Holi short film starring Bhuvan Bam and Ashish Chanchlani. Titled ‘Kaun Hai VMateAsliHolibaaz’, the poster depicts the duo in rival mode. Though the actors look set to compete with each other, their mere appearance in the film suggests that it will be a laugh riot for the fans. The poster further depicts a festive Holi mood as it’s full of colours.

    On the occasion of the poster launch, VMate sssociate director Nisha Pokhriyal said, “A simple photograph featuring the two top YouTubers has become a sensation on social media. This just sets the tone for our exciting Holi campaign. It seems certain now that the Holi film featuring the two top YouTubers will be an instant hit with the audience. And there’s much more fun in store as this film is just one part of our Holi campaign.”

    The film starring the leading YouTube stars is slated to release on VMate on March 8. Apart from the film, a music video will also be released in the first week of March as part of #VMateAsliHolibaaz campaign. Popular Haryanvi dancer Sapna Chaudhary, who has also featured in Bigg Boss and a few Bollywood movies, will be seen grooving to a foot-tapping number in the music video.

  • Top YouTubers Bhuvan Bam and Ashish Chanchlani first time collaborate for VMate Holi Movie

    Top YouTubers Bhuvan Bam and Ashish Chanchlani first time collaborate for VMate Holi Movie

    Mumbai: In a bid to standout and garner more attention in this year’s Holi, India’s top YouTubers Bhuvan Bam and Ashish Chanchlani will be together for the first time, to present something new to their fans. The two YouTube stars, along with Haryanvi performer Sapna Chaudhary of Bigg Boss fame, will feature in a special Holi film, produced by VMate, a trending short video app.

    Popular for their quirky content, both the YouTubersare seen as competitors and always vying for the top position.Bhuvan Bam, the first solo Indian YouTuber to cross the 10-million and 15-million subscriber marks, tops all YouTubers’s list and endorses a few established products on television. Ashish Chanchlani on the other hand is the mass favourite, loved by audience for his hilarious and slapstick comedy.

    Talking about the association, VMate Associate Director Nisha Pokhriyal said, “Holi is celebrated in India with great fervour and to make the festival even more special for our users, we are bringing country’s top YouTubers Bhuvan Bam and Ashish Chanchlani together for the first time to make a short film together. Inclusion of Sapna Chaudhary in the campaign would be an add-on to the fun dose. We are very excited about the magic outcomes they three created together and this film is just a start of VMate’s Holi campaign. I can assure our users that VMate’s Holi campaign would be an unprecedented experience for them.”

    With similar exciting campaigns in the past, VMate has become a rage among youth across India. Users have won bumper prizes such as car, scooty, latest smartphones, etc, through their participation in the campaigns. Recently, VMate concluded its #HappyValentinesDay campaign in collaboration with Sunny Leone, which witnessed creation of more than 8.5 million videos. Even during the #VMateFilmistan campaign, over 7.8 lakh people won prizes worth Rs 2.65 crore.VMatealso gained popularity through its association with Nach Baliye Season 9. Many VMate creators, who are common people, are earning money with the help of videos and transforming their lives.

  • Lenskart.com rolls out new TVC with Digital superstar Bhuvan Bam

    Lenskart.com rolls out new TVC with Digital superstar Bhuvan Bam

    MUMBAI: Lenskart.com, the largest eyewear company in India, unveils its first TVC with digital superstar and brand ambassador Bhuvan Bam to launch its one-of-a-kind range – AIR. The latest offering from Lenskart.com’s portfolio, the AIR range showcases an eclectic, modern and halke phulke rendition of classic eyewear unifying functionality and style.

    Redefining performance eyewear, Lenskart.com roped in Bhuvan Bam as its brand ambassador earlier this year to bring to life clutter-breaking campaigns and produce exclusive content for the brand. Roping in a prominent influencer face for a TVC campaign, in itself has been a first in the industry thereby disrupting the norms and regular promotional techniques, yet again.

    The multi-platform ad campaign spread across TV, Youtube and social media, conveys the message of taking things lightly and not to be weighed down by life's challenges & stresses. Delivered in Lenskart's young and refreshing tone of voice, it is most relevant for today’s times. Shot to a beautiful background score, the ad shows the protagonist Bhuvan Bam confronting challenges, missteps, and faux pas but never once being bogged down by these hiccups as he flaunts a lighthearted attitude. Every time in the film, he finds himself in an unwelcome situation, he blows away his glasses and a new featherlite pair appears on his face symbolically indicative of him having moved on. The story beautifully brings forth the key product feature of lightweightedness sans the usual marketing rhetoric.

    Lenskart.com is committed to pushing the envelope with its out-of-the-box inventions and AIR features extremely lightweight frames and gracefully sleek designs. The newly launched Lenskart Air range comprises of six distinct lines- Air Classic, Air Flex, AIR Signia, Air Sport, Air Wrap, and Air Silicon. For eyewear fanatics, the AIR range is the perfect solution to the problem of heavy glasses and the discomfort of donning such a pair. With its cutting-edge innovation in form and function, delivered by high performance materials and revolutionary technology, the range amalgamates exemplary durability, flexibility and corrosion free material  with coolest, trendiest styles.

    Commenting on the new TVC and product offering, Peyush Bansal, Founder and CEO, Lenskart.com said, “Disruption is the DNA for Lenskart.com and consumer obsession remains our sole guiding principle. From our passion to deliver the best in class product like Lenskart Air to engaging Bhuvan Bam, a youth icon and the relatable hero for the masses, we stay committed to reaching and delivering only the best to our customers and fans. The new campaign Halka Rakh yaar is born out of a key consumer insight- the increasing need to keep things light and easy going, in every facet of life and the Halke Phulke frames of Lenskart Air are the trustworthy partner in this endeavor. The TVC is an ode to this carefree, spirited approach and with his unique lighthearted attitude, Bhuvan has added a fresh twist to the TVC.

    On featuring in the ad, Digital Super Star and Brand Ambassador, Lenskart.com, Bhuvan Bam said, “Eyewear has played an instrumental role in many characters I have curated for BB ki Vines. As an artist, I am excited to partner with Lenskart.com as their brand ambassador. The #HalkaRakhYaar campaign is a fun ad on how we must have a carefree attitude inspite of missed connections and it’s a mantra I swear by myself. It is a heartfelt endeavour and I hope the audiences like it as much as I did while shooting it.”

  • Bhuvan Bam, Ashish Chanchlani, Prajakta Koli and other artists to perform at “Social Nation” festival

    Bhuvan Bam, Ashish Chanchlani, Prajakta Koli and other artists to perform at “Social Nation” festival

    MUMBAI: India’s first ever live event celebrating the emergence of the digital content creators and communities, “Social Nation” will witness performance by artists like Ashish Chanchlani, Be YouNick (Nikunj Lotia) , Bhuvan Bam, CarryMinati (Ajey Nagar), Dancefit Live, Harsh Beniwal, Jonita Gandhi, Mallika Dua , MJ5, Prajakta Koli(MostlySane), Ranveer Allahbadia(Beer Biceps) amongst many other artists which will be announced in various phases. An initiative by One Digital Entertainment and Event Capital, Social Nation will kick off with its debut edition on 19-20th October, 2019 at Jio Garden.

    A one-stop entertainment and interactive festival across two days, Social Nation will witness performances by more than 60 artists from different segments like music, comedy, dance, poetry, and others. It will also host multiple engaging hands-on workshops, panels, Experience Zones, meet & greets never seen before AR/ VR experience amongst other things.

    Mr. Gurpreet Singh, COO and Co-Founder, One Digital Entertainment said, ”Our core idea has always been to support independent content and creators and the Internet has made it possible year after year. To celebrate the much said democracy, we are bringing a multi-layered festival whose core lies in the creator-fan relationship and hence we have meticulously planned to create an exclusive arena for the creators to interact with their fans”

    “Social Nation is an extremely special addition to our current roster of event IPs. We have been curating various IPs in music, fashion, lifestyle, sports, kids etc. Through this IP, we aim to create a close community of fans and creators where everybody feels home and significant”, shared Mr. Deepak Choudhary, Founder and Director of Event Capital.

  • Paani Ki Samasya by Bhuvan Bam is trending on #1

    Paani Ki Samasya by Bhuvan Bam is trending on #1

    India’s youth icon Bhuvan Bam doesn’t shy away from talking on important subjects and his latest video is proof.

    Right after his social media break to be with family and take a step back from the internet, Bhuvan posted his video ‘Paani Ki Samasya’ that covers the scarcity of water in our nation and how it’s affecting families, in a comical way. A subject that is so current and serious has been taken up by Bhuvan and turned into a content piece that will appeal to the masses in their way of consuming content, without preaching.

    With over 77 lakh hits on YouTube, the video has been trending on #1 since two days and viewers are taking notice of how Bhuvan is incorporating subjects that aren’t fictional, in an entertaining way for his audience.

    Speaking on why he chose this subject for his BB Ki Vines content Bhuvan said, “The fact that water resources are depreciating day by day and not everybody is inclined towards water conversation is shocking. I thought a comic take on the global issue will bring eyeballs to the situation and will educate millennials to save water for our forthcoming generations.”

    Bhuvan will also be putting out new music soon, along with some exciting new projects on YouTube so stay tuned to his channel BB Ki Vines for more.

  • Lenskart ropes in Bhuvan Bam as brand ambassador

    Lenskart ropes in Bhuvan Bam as brand ambassador

    MUMBAI: Eyewear retailer Lenskart has signed YouTube star Bhuvan Bam as its new brand ambassador. The decision was taken keeping in mind that Bhuvan’s digital content appeals to the youth and aligns with their brand image.

    As unveiled by Lenskart, Bam will be part of multiple campaigns and will also be producing exclusive content for them. He also recently launched the new store for Lenskart in Ambience Mall, Gurugram.

    Commenting on why Bhuvan as brand ambassador for Lenskart, Lenskart.com founder and CEO Peyush Bansal opined, “Bhuvan is a youth icon and he appeals to the audience we’re looking at targeting. Lenskart believes in challenging the status-quo whether it’s in the kind of products or the services it offers the customers. Bhuvan himself is a game changer in his own line of work and that is why we think it’s the perfect association. We’re looking forward to working and creating fun campaigns with him.”

    Taking on the new role as ambassador Bam expressed, “I have always loved Lenskart and their collection because as a content creator for BB Ki Vines, I strive to create characters with distinct traits and quirks and glasses help me a lot with that. Like for Banchod Das, the character wears these shield black frames. Lenskart has been my one stop shop for all my eyewear requirements and I’m really excited to be a part of the Lenskart family because it also aligns with my mantra and that is having fun with what you do.”

    Part of the Lenskart app’s interface is a special section called #BBkeFrames that consists of a collection of frames inspired by Bhuvan’s personal style, handpicked by him. This feature is also available on the M-site, website as well as in stores. The collection includes metal frames in trendy shapes namely the pilot-style, rounds, and hexagons across John Jacobs and Vincent Chase. Lenskart customers can shop these across stores as well as online under the “BB Ke Frames” category.