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Tag: Bhushan Kumar

  • T-Series & Pratilipi join hands to adapt movies into comic series

    T-Series & Pratilipi join hands to adapt movies into comic series

    Mumbai: In a groundbreaking collaboration, Pratilipi, India’s leading digital storytelling platform that publishes stories in 12 Indian languages and has over 23 million monthly active readers, has partnered with T-Series, India’s leading film and music production company, to bring forth unique movie to comic book adaptations.

    Bhushan Kumar’s Yaariyan 2, the sequel to the Indian Hindi-language romantic comedy-drama film Yaariyan (2014), is scheduled to release on 20 October 2023. This sequel has been brought to life in a comic format by Pratilipi Comics.

    The Yaariyan 2 comics is the story of three cousins—Shikhar, Ladli, and Bajrang—who reunite in Mumbai to chase their dreams and explore life’s adventures. The comic series will depict the bubbly versions of the power-packed star cast featuring Divya Khosla Kumar, Yash Dasgupta, Meezaan Jafri, Warina Hussain, Pearl V. Puri, and Priya P Varrier. It will feature a total of 10 episodes, published across both print and digital formats, in both Hindi and English and available for reading on the Pratilipi Comics app free of cost.

    Commenting on this collaboration, one of the crew members said, “The comic series is truly amazing! Witnessing Yaariyan 2 come to life in the form of comics evoked a sense of nostalgia. It is a visual delight to see what the Pratilipi Comics team has created. Both the storytelling and artwork are exceptionally beautiful. We are confident that all comic lovers will enjoy the series.”

    Pratilipi Comics head Rajeev Tamhankar too expressed his enthusiasm about the partnership, “Comic book being adapted to feature films and television dramas are very common – from Marvel Comics to DC, and even Archies, the world has read and seen them all. But launching the Yaariyan 2 comics has been an exhilarating roller coaster ride for us because of how unique it is. This is our first movie-comics partnership and is a glimpse of how content will travel across mediums from comics to movies to novels, and back. We are extremely excited to unveil this slice-of-life series.”

    Comic writer Akash Pathak who worked on the adaptation added, “As a writer, it was both interesting and challenging to work on this project. The movie explores the relationship between three cousins, their fun-filled yet emotional journey, and I have endeavored to capture those feelings in these small chapters of comics.”

    Krupali Borkhatariya, the artist behind the graphics of the comic series said, “In this project, I ventured into the exciting world of experimenting with renowned faces, which presented its own unique set of challenges. I’ve employed a variety of digital art techniques to breathe life into this comic.”

    With this distinctive movie-to-comic book adaptation, Pratilipi Comics continues its mission to innovate and revolutionize digital storytelling and expand their horizons by entering into multiple and meaningful partnerships. This collaboration marks a remarkable achievement for the comic book industry. Pratilipi Comics is shaping the future of digital storytelling by broadening its horizons.

    With a diverse range of genres, including superheroes, action, and detective stories, Pratilipi Comics boasts over 1000 comic series and approximately 250 monthly episodes and their dedication to captivating readers with immersive and engaging narratives remains unparalleled.

  • MTV India and T-Series strike ground-breaking industry-first global deal for MTV Hustle

    MTV India and T-Series strike ground-breaking industry-first global deal for MTV Hustle

    Mumbai: The mega giants of the music industry MTV India and T-Series join forces in first of its kind global deal for a genre-defining rap reality television show, MTV Hustle. Launched in 2019 by MTV India, this clutter-breaking show successfully brought India’s underground rap music to country’s mainstream landscape. A first-of-its-kind initiative by a non-fiction IP in India, this partnership will entail exclusive music rights for worldwide distribution, thereby serving the show’s vision of building industry-ready rap professionals and powering up their professional journeys at an extensive global scale.

    As a part of the 3-season deal, all original music created from Seasons 1, 2, and 3 will be distributed globally by T-Series, providing unprecedented reach to the diverse body of work by MTV Hustle. Championing desi hip-hop and rap culture, the country’s leading youth entertainment platform, MTV India created a music revolution which will be further catalyzed globally by the largest music label, T-Series through multi-platform distribution including its YouTube channel that ranks number one with over 238 million subscribers across continents, music channels, audio streaming platforms and many more.

    On partnering with T-Series, Viacom18 business head – youth, music, and English entertainment Anshul Ailawadi said, “MTV Hustle 2.0 has pioneered India’s hip-hop revolution. It’s cultural impact in the sub-continent has been multi-fold, making rap the choice of expression for contemporary youth voices. T-series is a pioneer in the world of Indian music. This is a natural partnership that will catapult South Asian hip-hop onto the world stage.”

    T-Series managing director & chairman Bhushan Kumar said, “The music that MTV Hustle has created resonates well with the audiences and surely deserves to get its due credit and recognition. Our partnership with the show is in line with our vision to grow the Indian music market and make it available to global audiences. We are excited on this partnership as it is the first of its kind for us too. We look forward to providing existing and new content and talent the right stage and platform while helping them in their musical journey.”

    With a focus on talent, performance, meter, technique, musicality, and storytelling, MTV Hustle has launched fresh voices from India’s evolving rap subculture and youth music. As the ultimate rap battleground in India, MTV Hustle has launched successful performers including King, EPR, and more. Performers like MC Square, Srushti Tawde and Paradox have tasted extraordinary success through the launch pad, vaulting from limited local recognition to multi-million fandom on social media within a few months and becoming the talk of the town with brand partnerships, collaborations with eminent industry names and international exposure. Their songs have become an electric mode of self-expression and catharsis for fans, and a significant commentary on socio-political-economic causes, personal experiences and pop-culture. MTV Hustle 2.0 has produced 100+ original compositions in under 10 weeks and has driven inclusivity in music genres including Bollywood, Sufi, Folk and Regional rap. MTV Hustle 2.0 songs have become trendsetting cultural mainstays, having garnered 1.3Bn organic views on Kaanphod Music channel, delivering over 9Bn impressions, with 30+ videos crossing 10Mn views. The partnership with T-Series promises to take desi, multi-cultural hip-hop to a universal audience.

  • T-Series forays into streaming with A-list directors

    T-Series forays into streaming with A-list directors

    Mumbai: Indian music label and film studio T-Series has announced its foray into the world of streaming with A-list directors in India.

    The company’s OTT platform will create content across genres in partnership with renowned filmmakers including Aanand L. Rai (“Atrangi Re”), Anubhav Sinha (“Article 15”), Nikkhil Advani (“Mumbai Diaries 26/11”), Hansal Mehta  (“Scam 1992: The Harshad Mehta Story”), Sanjay Gupta (“Mumbai Saga”), Bejoy Nambiar (“Solo”), Suparn S. Varma (“The Family Man”), Mikhil Musale (“Made In China”) and Soumendra Padhi (“Jamtara: Sabka Number Ayega”).

    “With this expansion, we aim at offering original and exclusive binge-worthy content tailored for our viewers across the globe. It will also help us in tapping new markets. We are thrilled to be diversifying and becoming a creative hub for producing music, films, and web shows,” said T-Series chairman and MD Bhushan Kumar. “With the recent budget announcement by our finance minister, there is great progress in the pipeline with the introduction of 5G. It has been projected that rural India will be connected via optic fibres by the year 2025. The easy and cost-effective availability of the internet will provide a great boost to the world of OTT [streaming] and content creators all over, expanding their audience exponentially.”

  • T-Series, Hungama join hands to foray into NFTs

    T-Series, Hungama join hands to foray into NFTs

    Mumbai: Music and film studio T-Series has announced its foray into Non-Fungible Tokens (NFTs) in association with Hefty Entertainment – a division of digital media entertainment company Hungama. According to a statement, the association brings together the latter’s 90 million+ monthly active users (MAUs) across music, gaming and video to join hands with T-Series’ over 395 million YouTube subscribers base and 75 million followers on social media across Facebook, Instagram and Twitter.

    “The strategic partnership between the two companies is built on their 20-year-old, long-standing association. T-Series and Hungama will leverage their global distribution network and a library spanning two lakh songs, 65,000 music videos and 150+ films across Indian languages to create the next big digital revolution,” said the statement.

    “We are delighted to extend our two-decade-long alliance with Hungama, and to enable our community with access to the Metaverse,” said T-Series chairman and MD Bhushan Kumar. “Having set the ball rolling, we look forward to expanding and enhancing the value of our content that leads to the rapid expansion of the global digital entertainment industry, and offering a future full of potential, interactivity and collaboration for our communities around the globe.”

    The foray will witness the two entertainment brands raise the bar of entertainment creation and consumption via Hefty Entertainment (a Web 3.0 initiative by Hungama), and in partnership with Ethereum scaling and infrastructure development platform, Polygon. Hefty Metaverse will be built with the vision of fostering an ecosystem that helps to collaborate, interact and engage with flourishing web 3.0 communities.

    Hungama will create NFTs, rare collectibles and ‘money can’t buy experiences,’ in addition to unlocking special moments from T-Series’ catalogue of new and existing content.

    “We look forward to redefining content consumption with this Web 3.0 initiative as we find new ways to collaborate and engage with fans. We promise to give billions of fans of Bollywood, globally, an experience that will see value accrue to them on our platform,” said Hungama founder Neeraj Roy.

    “T-Series has demonstrated its leadership position on the back of innovation and adoption of new technology advancements to drive distribution across the ever-evolving digital landscape,” stated T-Series president Neeraj Kalyan. “T-Series and Hungama’s partnership is built on mutual trust and we will continue to consolidate into more meaningful avenues, akin to our foray in the NFT space.”

  • T-Series, Reliance Entertainment ink a 10-film deal at Rs 1K cr investment

    T-Series, Reliance Entertainment ink a 10-film deal at Rs 1K cr investment

    Mumbai: Film production houses T-Series and Reliance Entertainment have joined forces to produce more than 10 films together across varied genres with an investment of approximately Rs 1000 crore.

    The production houses together will produce big-budget tentpole projects as well as mid-small budget content-rich films ranging through different genres, production scales, talent and music, according to a statement from the studios.

    The slate includes Hindi remakes of Tamil blockbuster drama and action thrillers, a mega historic biopic, espionage thriller, courtroom drama, satire comedy, romance drama, and a film based on shocking true events, amongst others, it added.

    The upcoming films will be produced over the course of the next 24 to 36 months, with filmmakers Pushkar and Gayatri, Vikramjit Singh, Mangesh Hadawale, Srijit Mukherji and Sankalp Reddy on board to helm the projects.

    T-Series and Reliance Entertainment have previously worked together on the music marketing front for more than 100 films.

    “After working on music marketing together, this collaboration has happened on the right time and this will just strengthen our ties,” said T-Series chairman and MD Bhushan Kumar. “Shibasish and I hope to give our Hindi film audiences new and unconventional films.”

    “This partnership with Bhushan will surely mark the beginning of a great feat in Indian film industry as we move on to offer a bouquet of path-breaking and momentous films to our audience,” stated Reliance Entertainment Group CEO Shibasish Sarkar.

    As per the release, there are confirmed alignments with some of India’s biggest stars and four to five films will have a comfortable big-screen release worldwide, starting next year-2022.

  • ShareChat, Moj sign multi-year music licensing deal with T-Series

    ShareChat, Moj sign multi-year music licensing deal with T-Series

    Mumbai: Mohalla Tech-backed short video app Moj and social media platform ShareChat on Wednesday announced an exclusive multi-year agreement with T-Series. The partnership allows ShareChat and Moj to access an extensive catalogue of the music label’s Indian music library.

    ShareChat and Moj were also the first in the Indian social media and short video landscape to strike a licensing agreement with T-Series last year. Moj and ShareChat COO & co-founder Farid Ahsan said “the partnership drives more value to the industry, supports more artists, and delivers an incredible creative experience to the users across India.”
    “ShareChat and Moj have been a wonderful partner and they are a true long-term partner for us in the Indian short video space,” T-Series, managing director, Bhushan Kumar said. “This long-term license reciprocates both of our intent to support the creator economy and build a robust foundation for the creator-led content ecosystem in the country.”
    Moj and ShareChat together, with a 340 million-strong monthly active user community and over 82 million creator community, represent a significant share of the internet population in India, a statement said.

    “This is an important step forward and sets the standard in the Indian social media and short video space that acknowledges and respects the music industry.” T-Series, president, Neeraj Kalyan said. “With this continued commitment, ShareChat and Moj will bring more innovation and creativity for the Indian short video space an objective we share mutually. We are hopeful this would drive deeper engagements on the platforms and create a mutually benefitting partnership for years to come.”

  • Vinod Bhanushali moves on from T-Series after 27 years

    Vinod Bhanushali moves on from T-Series after 27 years

    Mumbai: Super Cassettes Industries (T-Series) president of global marketing and media publishing Vinod Bhanushali has resigned from the company after serving it for 27 years. He has announced his plans to pursue his entrepreneurial dreams and is setting up a boutique content company.

    “Having literally started my career at T-Series, it’s an emotional moment for me as I leave the company,” he said. “Whatever I know about music and films, I have learnt it all during my sole long innings in this company. I’ll forever be obliged to my mentor, Gulshan Kumar Ji, and Bhushan Kumar.”

    Bhanushali led the marketing of over 1,000 films and was instrumental in making T-Series as India’s largest music company, one of the largest integrated motion picture studios, and creating and building the world’s biggest YouTube channel with over 190 million subscribers.

    As he embarks on an entrepreneurial journey, Bhanushali added, “I’ve always worked like an entrepreneur, taking all decisions which were good for business, growth of the company and also for the people who work there. And BK (Bhushan Kumar) supported all my decisions. I’m excited to start something of my own, which I will announce very soon.”

    Bhanushali had started his career as a clearing and forwarding agent at the Mumbai Customs Docks, before shifting to the entertainment business by joining Sahara Studios as an associate junior worker. A chance meeting with the late Gulshan Kumar in November 1994 became a turning point in his life when he joined T-Series. Since then, Bhanushali has been the driving force of the music company.

    He was also the co-producer on several Bollywood films like ‘Kabir Singh’, ‘Batla House’, ‘Saaho’, ‘Thappad’ and ‘Tanhaji: The Unsung Warrior’.

  • T-Series and RED FM announce an all-star fundraiser ‘The Care Concert’

    T-Series and RED FM announce an all-star fundraiser ‘The Care Concert’

    MUMBAI: Private radio networks 93.5 RED FM and music label company T-Series have brought a brand-new digital initiative ‘The Care Concert’ on 11 April 2020, 6 pm onwards. While everyone is at home during the 21-day lockdown, both the brands thought of collaborating for an initiative, which helps in raising funds to tackle the current COVID-19 pandemic through the power and sweetness of music. The concert would be streamed on YouTube and Facebook handles of both T-Series and RED FM. Viewers can log in, enjoy the performances with the line-up of 15 plus artists and contribute any amount they wish to the PM CARES Fund through a link provided for the donations.

    The Care Concert comprises a stellar line-up with artists such as Yo Yo Honey Singh, Adnan Sami, Neha Kakkar, Tulsi Kumar, Armaan Malik, Amal Malik, Dhvani Bhanushali, Sachet Tandon, Parampara Thakur, Prakriti Kakkar, Palak Mucchal, Jubin Nautiyal, Aditya Narayan, Akhil Sachdeva, Sukriti Kakkar and Amber Vashishtha among others. All these artists will be coming together on digital platforms to perform from their homes, with one voice, asking viewers to donate while they perform for them. RED FM’s RJ Malishka and RJ Raunac will host the show.

    Speaking about the association, T-Series chairman and managing director Bhushan Kumar said: “Amidst such unprecedented and uncertain times when the world is grappling to fight the Coronavirus pandemic, we wanted to spread some cheer and also help everyone to fight this unitedly. Moreover, we saw synergies with RED FM to entertain and engage the audience in a creative format. ‘The Care Concert’ is an initiative to unite all of us together and motivate everyone to stay at home. We hope to bring some positivity in the current scenario through music and also create an opportunity which allows us to do our bit for the society by donating to the PM CARES Fund.”

    Speaking about ‘The Care Concert’, RED FM and Magic FM director and COO Nisha Narayanan said: “COVID-19, without a doubt, has been harsh on the business front with most sectors taking a hit. Yet, it is important to understand every crisis presents a ray of hope and new opportunities too. We are happy to announce ‘The Care Concert’ in association with India’s largest music record label, T-Series to bring forth some of the renowned music artists for a digital concert. People have always found strength and hope in art and music during the crisis and this is a humble effort by RED FM and T-Series to bring together everybody for a common cause.”

  • UBON collaborates with Yo Yo Honey Singh for his latest song ‘LOCA’

    UBON collaborates with Yo Yo Honey Singh for his latest song ‘LOCA’

    MUMBAI: In the social age, creativity is a powerful form of currency. And more and more brands are seeking out opportunities for collaboration to not only refresh or reinforce their message but to stand out as novel and innovative. Engaging in new-age stars collaboration, whether it is a campaign that raises awareness or an event/conference with famous superstars puts a great impact on the audience. It helps in increasing the brand image as well. Brands that are able to take advantage of this have been reaping the rewards handsomely.

    After a yearlong gap, singing sensation Yo Yo Honey Singh is back-with-a-bang with his latest single ‘LOCA’ wherein he is collaborated with UBON, India’s leading consumer electronics brand. Sung and composed by Honey Singh himself, with vocals from popular Punjabi singer Simran Kaur, this new party anthem features Nicky Pickky wherein she can be seen donning UBON headphones while rapping in the video.

    All set to rule the Indian music industry, this peppy number is produced by Bhushan Kumar and directed by Ben Peters. The video has been shot at various picturesque locations alongside yachts in the middle of the ocean which and is sure to give one serious vacation vibes.

    Speaking on the collaboration, YoYo Honey Singh said, “I feel delighted continuing my association with one of the most leading consumer electronics brands ‘UBON’. It has always been great working with the brand and wish to continue to work together in the future.”

    Commenting on this, UBON Co-founder Mandeep Arora said: “We are happy to announce our collaboration with the ever-green rapping sensation Yo Yo Honey Singh. Considering his popularity, this new collaboration will play a crucial role in boosting our brand’s image while reaching out to music lovers and enthusiasts.”

  • Pepsi gives today’s generation its defining anthem

    Pepsi gives today’s generation its defining anthem

    Mumbai : Put on your dancing shoes, set your SWAG LEVEL high as the sensational HAR GHOONT MEIN SWAG ANTHEM is here to rock your next party.

    PEPSI® is all set to celebrate the spirit of the new generation with a PEPPY, FOOT-TAPPING NEW SONG this summer. Part of the brand’s HAR GHOONT MEIN SWAG campaign, the anthem features THREE OF THE BIGGEST MILLENNIAL ICONS OF TODAY – DISHA PATANI, TIGER SHROFF AND BADSHAH. Choreographed by the inimitable AHMED KHAN, the Har Ghoont Mein Swag anthem will give today’s generation a soundtrack that defines their life and times. The anthem is a part of Pepsi’s 2019 campaign and follows the successful Har Ghoont Mein Swag TVC.

    The anthem was launched at a STAR STUDDED EVENT at Mumbai’s iconic PVR JUHU. Tiger Shroff and Disha Patani set the stage ablaze as they grooved to Badshah’s beats.

    Speaking about the song, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said, “Pepsi has always had a close connection with music, and has worked with the most iconic superstars to create powerful pieces of culture around the world. This summer, it’s bringing that same magic alive here – creating an anthem for India’s super confidence, it’s unshakeable self-belief, it’s unassailable SWAG. With Badshah dropping the bass on our baseline #HarGhoontMeinSwag, Disha Patani and Tiger Shroff burning up the screen with their dance moves, and Bollywood heavy hitter Ahmed Khan directing the video, we’re hoping to have India singing the song right back at us.”

    Disha Patani said, “Everything about Pepsi’s Har Ghoont Mein Swag reflects the cool attitude and Swag of the youth. The song is effortless, peppy and extremely relatable. The dance steps, the music, the colours and the costumes all come together to add to the perkiness of the song. I can honestly say I have never enjoyed shooting for a song so much in my life. I hope people enjoy watching the song as much as I have enjoyed performing for it!”

    Sharing his excitement on the Har Ghoont Mein Swag anthem, Tiger Shroff said, “I am confident that Pepsi’s Har Ghoont Mein Swag anthem is going to be the next chartbuster. It is a supercool dance number that perfectly defines today’s generation – its uninhibited, confident and full of swag. I can’t wait to showcase the magic which Badshah, Disha, Ahmed and I have created together with Pepsi”

    Badshah echoed his thoughts and said, “I am thrilled to be continuing my association with Pepsi. This year, we have built on Pepsi’s philosophy of self-belief and are celebrating the self-confidence of India’s youth through our new song. At the core of it, ‘Har Ghoont Mein Swag’ is a party anthem that is going to set the dance floors on fire throughout the country. It was a lot of fun performing with Tiger Shroff and Disha Patani and I am confident that our fans will love watching us groove to the anthem.”

    Director of the music video, Ahmed Khan said, “Har Ghoont Mein Swag is exactly what it sets out to be – a youth anthem. Today’s new generation is armed with self-belief and Swag, they’re effortlessly cool and don’t hesitate to stand up for what they believe in. We have showcased this very attitude in the music video. I had an absolute blast working with Disha, Tiger and Badshah and that fun translates on screen. Stay tuned, Har Ghoont Mein Swag is all set to rock India.”

    The anthem that is released by Bhushan Kumar, Chairman and Managing Director, T-Series, said, “T-Series has always been a pioneer in music creation and distribution in India. We have always innovated and tried to give audiences exposure to different kinds of music. Har Ghoont Mein Swag is a one-of-its-kind launch. It’s an anthem which will define an entire generation and give a new meaning to the word swag.”

    Har Ghoont Mein Swag launched on 7th April and will be released by T-Series. The song is available for streaming on YouTube, Gaana, Jio Saavn, Hungama, Amazon Prime Music, Spotify, Wynk, iTunes, Apple Music. The anthem will be played across clubs and bars by DJ’s across the country this summer.