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Tag: Bhupendra Makhi

  • 9X Media’s Bhupendra Makhi starts his new innings as CEO

    9X Media’s Bhupendra Makhi starts his new innings as CEO

    Mumbai: The largest music broadcaster, 9X Media has elevated Bhupendra Makhi to the position of chief executive officer (CEO). The new role allows him to spearhead strategic business developments for the company. His vivid experience will facilitate strengthening the company’s objectives and focus on areas to build business for the long term. Having a proven track record of producing excellent results, he will focus to embark on a new journey and take 9X Media to a higher level of growth by engaging audiences through its disruptive content.

    Bhupendra brings extensive knowledge of the financial sector as well as an impressive track record in the media & entertainment industry.

    During his long tenure with 9X, Bhupendra was also the company’s chief financial officer (CFO), having risen through the ranks from vice-president of finance. He has been with the company since 2007.

    Commenting on his elevation as CEO, Bhupendra Makhi said, “I am grateful to our investors and the board for entrusting me with this role. 9X Media has reached an important stage, having met significant milestones, and achieving positive performance. We remain highly encouraged and I look forward to continuing to work closely with all the teams for the benefit of the company and creating value for our stakeholders.”

  • 9X Media’s Senior VP – finance H R Saxena to take additional charge

    9X Media’s Senior VP – finance H R Saxena to take additional charge

    Mumbai: 9X Media’s senior vice president – finance Himindraa R Saxena has taken additional charge of distribution for the network.

    Himindraa has been associated with the network for over 15 years. In his new role, he will lead the distribution mandate for the network ensuring better connectivity for 9X Media’s music television channels. He will report to 9X Media director & chief financial officer Bhupendra Makhi.

    Himindraa’s experience in the distribution finance space and his active participation in dealing with direct-to-home (DTH) operators, major multi system operators (MSOs) and cable operators will hold him good while increasing the connectivity of the channels and negotiating on the placement deals with service providers across India. He will also be in charge of international distribution of the channels on various platforms, including OTT.

    Prior to joining 9X Media, Himindraa has had successful stints with Times Now Network and with Star India where he has won many awards for his work in the distribution finance department.

    Himindraa R Saxena said “I feel honoured to take the additional charge of distribution at India’s largest music television network! Distribution plays a crucial role in the success of any television channel and in case of free-to-air (FTA) channels the right placement and reach become extremely important. My priority as distribution head is to ensure better reach and connectivity for all our channels.”

    “Himindraa’s acumen regarding the distribution of the channels has already started showing results as under his leadership 9XM has attained the No. 1 spot in the 13-21 ABC HSM urban category for the Week 25 ending 24th June 2022,” said the statement. 

  • INX Music temporarily withdraws FDI proposal

    INX Music temporarily withdraws FDI proposal

    NEW DELHI: INX Music that had earlier applied for foreign direct investment (FDI) to launch a general entertainment channel (GEC) has requested the Foreign Investment Promotions Board (FIPB) to withdraw its proposal for the time being. The case for it was to come up for hearing in early July.

    However, due to its own request, its application for FDI clearance was not taken up in the last meeting of the FIPB. The company aggregates and distributes music content for TV channels having 70.85 per cent indirect foreign investment. 9XM, 9x Jalwa, 9XO and 9X Jhakaas are its four channels.

    INX Music CFO Bhupendra Makhi told indiantelevision.com that the application had not been taken up as the group is required under a Bombay High Court order to take the court’s permission before transferring any assets to a subsidiary. The case can only be heard once the HC gives its permission.