MUMBAI: When it comes to intimate wellness, Cipla Health is ready to turn the page, or rather, Unfold it. The healthcare major has entered the sexual wellness space with Unfold, a brand that dares to redefine intimacy with trust, style, and self-assurance at its core.
To bring this bold vision to life, c teamed up with Dcell, the specialist design arm of Mullenlowe Lintas Group, to craft a striking, stigma-free identity that feels as global as it is grounded in Indian sensibilities.
“With Unfold, we’ve entered the sexual wellness category guided by strong consumer insights, where trust and packaging play a pivotal role,” said Cipla Health managing director and CEO Shivam Puri. “Dcell has translated these insights into a modern, fresh design that reframes intimacy while remaining stigma-free.”
Unfold’s design breaks away from the conventional cues of the category. Its sleek, metallic holographic finish and layered visuals symbolise the idea of “unfolding” passion and connection, while vibrant colours bring modernity and warmth to the fore.
“Unfold is more than just a product, it’s a step towards normalising conversations around intimacy in India,” said Dcell executive design director Bhumika Shah. “Its aspirational yet discreet design reflects a shift towards products that combine aesthetics with confidence and quality.”
With an identity that’s as confident as its message, Unfold doesn’t just sell wellness, it invites India to open up to it.