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Tag: Bhumika Chawla

  • Mangaldeep’s conversation with God with Bhumika Chawla

    Mangaldeep’s conversation with God with Bhumika Chawla

    MUMBAI: ITC’s leading incense stick brand, Mangaldeep, has launched a unique ‘slice of life’ campaign that depicts everyday conversations with God.

    With Bhumika Chawla as the protagonist, the brand delves into moments amidst the daily hustle and bustle of life that essentially provides an opportunity for a serene prayer and an intimate conversation with the almighty. The campaign also highlights the unique positioning of ITC’s Mangaldeep, which through its range of divinely fragranced incense sticks brings about a sense of calm and comfort when the mind is anxious.

    The film opens with Bhumika Chawla amidst the daily morning rush at home, handling myriad aspects of a household and yet making time for a short but anxious prayer. The moment she lights the fragranced Mangaldeep incense sticks, a sense of calm prevails for a natural and peaceful conversation with God.

    ITC Ltd chief executive for agarbatti and safety matches business Ravi Rayavaram says, “Mangaldeep’s ‘Conversation with God’ campaign reflects the spiritual core of every Indian. Devotion, prayer and invoking good for everyone, is a way of life for many. This simple life truth promoted by Mangaldeep through its recent campaign is rooted in its core brand philosophy of enabling every individual’s pursuit of devotion. Bhumika Chawla personifies the life of every Indian woman and the challenging morning moments in her life.”

    R K SWAMY BBDO principal consultant Vivek Shenoy adds, “Unlike in a temple where there is a devotional ambience, in her everyday prayer space, the consumer struggles to connect with god unperturbed. In today’s day and age, prayer is often rushed, distracted and mechanical…even when we sit down to do it, a parallel monologue runs in the head that has nothing to do with connecting with the divine. The right fragrance can transform the mental state, creating the climate for that connection.”

    Available across retail outlets in India, ITC Mangaldeep is the second largest agarbatti brand in India and the only agarbatti brand with a large national presence.

    The Mangaldeep brand was launched and marketed by ITC’s Matches and Agarbattis Business Division since 2003. Within a decade of its launch, the brand achieved market leadership in the Dhoop category and a strong No.2 position in Agarbatti category with a combined consumer spend of over 750 crores.

    Mangaldeep’s vision is to be the most loved enabler and partner in people’s pursuit of devotion and spirituality. In this regard, the brand has extended beyond quality incense products into services such as devotional content and religious tourism through its Mobile app. By enabling the daily pursuit of devotion of over 4 lakh users, it is among the highest rated devotional apps in India.

  • M S Dhoni: The Untold Story…Makings of a hit, but targets big

    M S Dhoni: The Untold Story…Makings of a hit, but targets big

    M S Dhoni: The Untold Story’ is one biopic that has caused enough curiosity in the trade circles as well as amongst moviegoers. While most biopic come years after the person and his/her heroics have faded from the public memory, this one comes just in time. Even as Indian cricketer Dhoni probably now is closer to calling it a day, the legend and excitement is still very much alive.

    The first half is all about the untold part of Dhoni’s life: his dreams and struggles. Something that few have known or cared to know as long as their idol was excelling on the field.

    The coach of the school cricket team, Rajesh Sharma, is at his wits end as the lad he counted on as the team’s wicket-keeper has ditched him. It is only two months to exams and his parents think studies are more important than cricket. Can’t blame the parents since, till then, cricket had remained more a metro-centric game. At least, as far as team selections and spotting new talents were concerned. Cricket as a career had no future for small town lads.

    Sharma happens to watch the school football team practicing and the goalkeeper catches his eye. The lad does not let a single shot get through to the post. But, Dhoni, (Sushant Singh Rajput) would have none of it: playing with a small ball is not his idea of sport. Also, when it comes to cricket, he would rather bat than field. Finally, when Rajput agrees, his father, Anupam Kher, is reluctant. As he grows, Dhoni, keeps on improving his skills and makes progress locally moving from a Rs 600/ pm stipend to Rs. 1500 and, finally, landing a job with the Railways as a ticket checker.

    Dhoni keeps taking big strides but local authorities’ negligence results in him missing a chance to be selected for the Under-19 Indian team. The budding cricketer is depressed as his career is stuck as a ticket checker.

    Dhoni’s luck seems to brighten up eventually. The chairman of the Indian cricket board (late ex-Chairman Jagmohan Dalmia lookalike) decides to spot talent from the hinterlands of India instead of just concentrating on big towns. Dhoni’s skills are noticed. But, there are four other contenders for the wicket-keeper’s job. Finally, it is Dhoni’s batting, coupled with his wicket-keeping abilities, which earns him a spot in the national team.

    After failing badly in initial matches, Dhoni makes his presence felt with a century and, for him, there is no looking back thereafter. He is selected to lead Team India and scales glories as his team wins both the One-Day as well as T20 world championships.

    The long first half is all about Dhoni’s struggles and the ultimate rise to the top.

    The second half deals mainly with a celebrated cricketer’s life beyond the game. Dhoni comes across his first love, Disha Patani, at a time when he has failed on his debut. While Dhoni is in Pakistan playing for the country, Disha, out to buy a Valentine’s Day gift for him lost in the thoughts, meets with a fate that alters the love narrative.

    Dhoni meets Sakshi (Kiara Advani), a trainee with a 5-star Kolkata hotel who has no knowledge about cricket. Taken in by her innocence, love happens to Dhoni again.

    The film attempts to go too much into the details of Dhoni’s life and takes its own time doing so. In the process, its run time extends to three hours and five minutes. The film misses out on the vital junctures of his life like his appointment as the captain bypassing many senior players of the time.

    Rather than showcase the cricketer’s prowess as a wicket-keeper, which was his forte, most of the footage is devoted to his batting capabilities and how it often helped India win. All that should have come in the latter part of the film that lacks in cricket and concentrates more on his love life. The matches and crowd footage acquired by the makers from various TV networks saves the film from shoddy crowd scenes seen in most cricket-oriented films. The film has songs in the background that are soothing.

    Replicating a living and still active cricket legend is tough, but Sushant Singh Rajput slips into the role easily within few scenes into the film. He has done an able job. Disha Patani and Kaira Advani are good in small roles. Anupam Kher and Bhumika Chawla lend good support, while Rajesh Sharma, Mukesh Bhatt and Brijendra Mishra impress as usual.

    `M S Dhoni: The Untold Story’ generated enthusiasm during pre-release period and is now getting positive response from the audience, thanks to the popularity of Dhoni. The film has all the makings of a hit were it not for its high cost of production.

    (The film is being released simultaneously in Hindi, Marathi, Tamil and Telugu versions.)

    Producers: Arun Pandey, Fox Star Studios.

    Director: Neeraj Pandey.

    Cast: Sushant Singh Rajput, Anupam Kher, Bhumika Chawla, Kiara Advani, Disha Patani, Rajesh Sharma, Mukesh Bhatta, Brijendra Mishra.

  • M S Dhoni: The Untold Story…Makings of a hit, but targets big

    M S Dhoni: The Untold Story…Makings of a hit, but targets big

    M S Dhoni: The Untold Story’ is one biopic that has caused enough curiosity in the trade circles as well as amongst moviegoers. While most biopic come years after the person and his/her heroics have faded from the public memory, this one comes just in time. Even as Indian cricketer Dhoni probably now is closer to calling it a day, the legend and excitement is still very much alive.

    The first half is all about the untold part of Dhoni’s life: his dreams and struggles. Something that few have known or cared to know as long as their idol was excelling on the field.

    The coach of the school cricket team, Rajesh Sharma, is at his wits end as the lad he counted on as the team’s wicket-keeper has ditched him. It is only two months to exams and his parents think studies are more important than cricket. Can’t blame the parents since, till then, cricket had remained more a metro-centric game. At least, as far as team selections and spotting new talents were concerned. Cricket as a career had no future for small town lads.

    Sharma happens to watch the school football team practicing and the goalkeeper catches his eye. The lad does not let a single shot get through to the post. But, Dhoni, (Sushant Singh Rajput) would have none of it: playing with a small ball is not his idea of sport. Also, when it comes to cricket, he would rather bat than field. Finally, when Rajput agrees, his father, Anupam Kher, is reluctant. As he grows, Dhoni, keeps on improving his skills and makes progress locally moving from a Rs 600/ pm stipend to Rs. 1500 and, finally, landing a job with the Railways as a ticket checker.

    Dhoni keeps taking big strides but local authorities’ negligence results in him missing a chance to be selected for the Under-19 Indian team. The budding cricketer is depressed as his career is stuck as a ticket checker.

    Dhoni’s luck seems to brighten up eventually. The chairman of the Indian cricket board (late ex-Chairman Jagmohan Dalmia lookalike) decides to spot talent from the hinterlands of India instead of just concentrating on big towns. Dhoni’s skills are noticed. But, there are four other contenders for the wicket-keeper’s job. Finally, it is Dhoni’s batting, coupled with his wicket-keeping abilities, which earns him a spot in the national team.

    After failing badly in initial matches, Dhoni makes his presence felt with a century and, for him, there is no looking back thereafter. He is selected to lead Team India and scales glories as his team wins both the One-Day as well as T20 world championships.

    The long first half is all about Dhoni’s struggles and the ultimate rise to the top.

    The second half deals mainly with a celebrated cricketer’s life beyond the game. Dhoni comes across his first love, Disha Patani, at a time when he has failed on his debut. While Dhoni is in Pakistan playing for the country, Disha, out to buy a Valentine’s Day gift for him lost in the thoughts, meets with a fate that alters the love narrative.

    Dhoni meets Sakshi (Kiara Advani), a trainee with a 5-star Kolkata hotel who has no knowledge about cricket. Taken in by her innocence, love happens to Dhoni again.

    The film attempts to go too much into the details of Dhoni’s life and takes its own time doing so. In the process, its run time extends to three hours and five minutes. The film misses out on the vital junctures of his life like his appointment as the captain bypassing many senior players of the time.

    Rather than showcase the cricketer’s prowess as a wicket-keeper, which was his forte, most of the footage is devoted to his batting capabilities and how it often helped India win. All that should have come in the latter part of the film that lacks in cricket and concentrates more on his love life. The matches and crowd footage acquired by the makers from various TV networks saves the film from shoddy crowd scenes seen in most cricket-oriented films. The film has songs in the background that are soothing.

    Replicating a living and still active cricket legend is tough, but Sushant Singh Rajput slips into the role easily within few scenes into the film. He has done an able job. Disha Patani and Kaira Advani are good in small roles. Anupam Kher and Bhumika Chawla lend good support, while Rajesh Sharma, Mukesh Bhatt and Brijendra Mishra impress as usual.

    `M S Dhoni: The Untold Story’ generated enthusiasm during pre-release period and is now getting positive response from the audience, thanks to the popularity of Dhoni. The film has all the makings of a hit were it not for its high cost of production.

    (The film is being released simultaneously in Hindi, Marathi, Tamil and Telugu versions.)

    Producers: Arun Pandey, Fox Star Studios.

    Director: Neeraj Pandey.

    Cast: Sushant Singh Rajput, Anupam Kher, Bhumika Chawla, Kiara Advani, Disha Patani, Rajesh Sharma, Mukesh Bhatta, Brijendra Mishra.

  • ‘Mano Ya Na Mano’ to telecast actress Bhumika Chawla exploring Flower Therapy on Star One on 19 January

    MUMBAI: Did you know that flowers not only look good and smell good, but also have remarkable healing properties. In the latest episode of Mano Ya Na Mano being telecast on Star One on Friday, January 19 at 11 p.m., noted actress Bhumika Chawla explores the exotic world of Flower Therapy and discovers not only the flower essence that can help her hair grow, but also the way a unique doctor couple Dr.Atul and Rupa Shah are using flower essences to cure their patients, some of them suffering from incurable diseases.

    Dr. Atul and Rupa Shah who have researched and compiled a unique list of Indian flowers and their healing properties say that the Ashoka flower helps overcome grief and is hence grown around graves. The Parijaat flower is for Sadness and is grown around graves.

    The Lotus represents purity, and is offered to Goddess Laxmi for Prosperity. It is therefore a Spiritual enhancer. The Jasmine flower is known for being a sexual enhancer and is used as Gajra, veni, and garlands for weddings.

    Rajnigandha and Raat rani are also used for the same purpose. The Temple tree has a great fragrance and is used as a crown worn during wedding decorations, symbolising love, partnership and harmony.

    Marigold flowers and tulsi flowers help ward off evil.
    Bougainvillea is used in fencing as it offers protection.
    The Peepal tree is a tree of wisdom and meditation and helps enhance spiritual learning.

    Banyan tree is good for business transactions and wisdom related to money matters and in general life.

    Flower Therapy is a complimentary therapy like many others but one should not confuse it with Aromatherapy.

    In an intimate tete-a-tete with Bhumika Chawla they also reveal the unusual way in which they collect the flower essence without plucking or destroying the flower. They have devised a special instrument for collecting flower essences from forests and mountains without having to destroy the flower. In Mano Ya Na Mano Bhumika Chawla goes through a process of self-analysis and discovers fascinating facts about flower essences, a little-known aspect of India’s healing tradition, from India’s pioneering doctor couple.

    Bhumika Chawla says,” I have seen this kind of use of flower essences to treat people for the first time ever. It is hard to believe that a flower essence could even heal broken bones after an accident but I actually met the person who was healed, and that to in much quicker time then through conventional medicine. For me it was really Mano Ya Na Mano!”

    In another segment of this episode of Mano Ya Na Mano, Producer and Director Siddharth Kak visits a forest and mountains in distant Philippines to explore the mystery behind the amazing Mummies of Kabayan and the strange curse that is visited upon the people if the mummies are disturbed in their remote caves in the high mountains. He discovers the unbelievable secret of the Mummies that has been hidden from the world. The tribal community of Kabayan is the only one in the world that begins the process of mummification even before the person has died!

    Siddharth Kak says,” I was astounded to see the amazing rituals of the tribals to avoid the curse of the Mummies. I had to climb almost a kilometre straight up a steep hill before I could reach the remote cave in which the Mummies were kept. They were all in a crouching position because they were mummified sitting on a chair that was kept in the centre of the tribal families home. I can never forget the experience.”