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Tag: Bhumi Pednekar

  • Catch partners with Dentsu Creative to launch a new campaign

    Catch partners with Dentsu Creative to launch a new campaign

    Mumbai: DS Group’s DS Spiceco has launched a new campaign for Catch Salts & Spices, featuring Bollywood actors Akshay Kumar and Bhumi Pednekar. The campaign highlights the brand’s new positioning, “Kyunki Khana Sirf Khana Nahi Hota.”

    Conceptualised by Dentsu Creative, the campaign highlights the idea that food encompasses a multitude of creations: memories, bonds, tradition, and values, thereby bringing the brand closer to a consumer’s daily life.

    The brand further emphasises the underlying thought that food is a language that is used to express a myriad of emotions.

    “We Indians do not just enjoy food; we relish it. I am pleased to be a part of the brand, Catch Salts & Spices, and its new campaign. “Food for me,” has always held a larger meaning. It is a delight to portray this emotion on screen,” said Kumar.

    On the occasion, Pednekar reiterated, “Catch Salts & Spices has become a household name with its wide range of products. I believe that the way to someone’s heart is through food, and hence resonate with the thought of “Kyunki Khana Sirf Khana Nahi Hota.”

    Commenting on the campaign, DS Spiceco business head Sandeep Ghosh said, “Spices are the soul of Indian cuisine. We as a brand, want to own the consumer’s kitchen with our range of spices. The new campaign would bring out different nuances of consumers’ interactions with food. I am delighted to welcome Akshay and Bhumi, who have elevated our proposition with their performance.”

    Speaking about the creative side, Dentsu Creative Group chief creative officer Ajay Gahlaut said, “For us, food is more than just fuel for the body, often, it’s how we express ourselves and how we show care for each other. It is about the bonding and conversations that happen over food. That’s the thought behind this campaign, and I am thrilled to see it finally come to life.”

    “Catch Salts & Spices is a progressive brand that is known for its premium quality and wide range of products and is now trying to adopt a new positioning that delves into consumers’ deep bonding with food. I can already see this breaking the clutter in the sea of sameness in the competitive landscape,” added Dentsu Creative North president Ajit Devraj.

  • Neeman’s unveils ReLive Knits campaign with a call for sustainability

    Neeman’s unveils ReLive Knits campaign with a call for sustainability

    Mumbai: Neeman’s, an innovative footwear brand that uses natural, renewable and biodegradable fibre has roped in Bhumi Pednekar, Mandira Bedi, and Samantha Prabhu for its latest campaign.

    The campaign announces the launch of its ReLive Knits, a shoe made with 100 per cent recycled PET Bottles. The digital film featuring the three actresses highlights the brand’s ethos and its latest collection that boasts comfort, sustainability, technological innovation, and superior design.

    According to the company, Pednekar was an ideal fit for the campaign as she is a renowned climate warrior and an advocate of sustainable living. “She exemplifies breaking of boundaries, and Neeman’s, with the newest collection of sneakers and slip-on made with 100 per cent recycled PET Bottles has done the same,” it said.

    “The truly spirited actress, anchor, designer, and fitness enthusiast Mandira Bedi on the other hand was a suitable pick for ReLive Kits as she is a true embodiment of donning many hats and, thus, perfectly channels Neeman’s vision of crafting versatile footgear for anytime wear. Actress Samantha Prabhu too perfectly reflects Neeman’s values of shattering stereotypes and challenging the status quo, with one-of-a-kind choices that make her stand apart,” said the company.

    According to Neeman’s, the new line of shoes actively reduce carbon footprints and build towards a better tomorrow. In ReLive Knits, the other materials used include bamboo insoles, castor bean oil, natural and recycled rubber.

    “With this planet-friendly collection, we have taken another significant step towards creating footwear that cares for the environment without compromising comfort and style,” said Neeman’s founder Taran Chhabra. “As per the research by Quantis, a sustainability consulting group, sneaker production accounts for 1.4 per cent of the global greenhouse gas emissions. In stark contrast, each pair of the ReLive Knits is made with eight PET bottles, and so far, we have recycled more than one million plastic bottles for this new sustainable collection. We are determined to change how Indians wear shoes, one step at a time.”

  • Sony BBC Earth, along with Bhumi Pednekar, rewards ‘Young Earth Champions’

    Sony BBC Earth, along with Bhumi Pednekar, rewards ‘Young Earth Champions’

    MUMBAI: Children are the backbone of the nation who have the power and the passion to drive a positive change in society. To inspire kids to be catalysts for conservation and do their bit towards a sustainable society, Sony BBC Earth launched the Young Earth Champions contest at the start of the year, in partnership with climate warrior Bhumi Pednekar. The month-long contest which concluded recently, saw thousands of young eco-conscious minds lead by example to prove that every step counts when it comes to sustainability.

    This nationwide contest, open for fifth to ninth standard kids, invited the most innovative ideas for building sustainable cities and communities. From the hundreds of entries received, the experts from IIT-Bombay helped shortlist 10 winners who then got a chance to interact with Bollywood actor Bhumi Pednekar and with Prof Vamsi Botlaguduru from IIT-Bombay about their ideas and the future of sustainable living. Additionally, top 50 participants received a certificate of excellence from Sony BBC Earth.

    Pednekar, who is a strong advocate of environmental conservation through her flagship initiative – Climate Warrior, played an important role in inspiring kids to participate in the contest and encouraging them to continue their efforts towards a more sustainable tomorrow. She also announced the mega winner during the live interactive session, Avigyan Kishor Das, who will soon be featured on the channel and will win an exclusive hamper worth Rs 50,000 for his innovative green device which can help curb pollution caused by emission from vehicles.

    Overall, the month-long contest received over 1,100 entries from young minds all over India and led to over 3.2 lakh visits on the website. This was possible due to the extensive marketing efforts which included promos not only on Sony BBC Earth but also on other channels within the Sony network. Additionally, extensive promotions on Sony BBC Earth’s social media pages, further amplified by cross promotions on other handles of Sony network, on Bhumi’s social media pages and even on promotional partners – Mom Junction and Baby Chakra’s pages helped spread the word about the contest.

    To find out more about the top ten winning entries, one can visit https://www.sonybbcearth.com/youngearthchampions/.

    Sony Pictures Networks India English cluster business head Tushar Shah said,"Through Young Earth Champions contest, we decided to elevate the voices of the youth and let them lead the way towards a sustainable future. It was overwhelming to see the enthusiasm and passion in the children. We are also extremely thankful to Bhumi Pednekar and Professor Vamsi for supporting us and for inspiring children to not stop with this one contest, but to make this a lifestyle.”

    Climate warrior & actress Bhumi Pednekar said,“Addressing issues about our environment and promoting sustainability is a need of the hour and there is no better audience set than the children of our nation as the future lies in their hands. I am glad that Sony BBC Earth involved me in this project as sustainability for me is a way of life. It was inspiring and reassuring to witness the innovative ideas of these young eco-conscious minds. These children indeed have the potential to be the catalyst for change and inspire many others”.

  • Sony BBC Earth launches Young Earth Champions with Bhumi Pednekar

    Sony BBC Earth launches Young Earth Champions with Bhumi Pednekar

    MUMBAI: Being indoors has made us realise just how energising it is to be outdoors and has given us another reason to be a lot more compassionate towards our planet. The year gone by also made us take notice of the sweeping environmental crisis, pushing us to work towards building a better tomorrow for the next generation. There is a dire need to elevate the voices of the youth and drive them towards a positive call for action as their small steps today can make a big difference in the future.

    In line with this belief, Sony BBC Earth is launching its IP Young Earth Champions in partnership with actor Bhumi Pednekar, who is a strong advocate of environmental conservation through her flagship initiative – Climate Warrior. Together, via this nationwide contest for all climate-conscious students, Sony BBC Earth and Bhumi Pednekar are presenting a platform that not only recognises and rewards innovative ideas but also inspires the young minds of India to think about a better and a more sustainable future.

    Backed with an intent to inspire kids to be catalysts for conservation early on, the contest will be open for fifth to ninth standard kids who have to send in entries for the most innovative ideas that will make our cities and communities more sustainable. Bhumi Pednekar, along with an expert, will judge this initiative and select one lucky Young Earth Champion who will be featured on the channel. Not only that, the top ten winners will get to virtually interact with Pednekar and have an invigorating conversation on doing our bit in preserving the Earth and co-existing with it.

    For more details on the initiative, log on to www.sonybbcearth/youngearthchampions

    Sony Pictures Networks India English cluster business head Tushar Shah said, “It gives us immense pleasure to join hands with climate warrior Bhumi Pednekar for Young Earth Champions and together present a platform for the young minds to voice their innovative ideas for a sustainable future. Through positive and insightful storytelling, Sony BBC Earth has always aimed at creating awareness about the importance of safeguarding the natural world and environment. This initiative is just another step towards educating young minds about the power they have to bring about that change; thereby encouraging them to work towards a better tomorrow.”

    Pednekar added, “Climate change is upon us, and it's real. Through my initiative of 'Climate Warrior', I diligently try to highlight the seriousness of the crisis and its repercussions. I am glad that Sony BBC Earth echoes the same beliefs and with Young Earth Champions is offering a great platform to trigger exchange of creative ideas among kids, who have the power to bring about change. I am looking forward to an encouraging participation from incredible, young talents and a stimulating discussion about a sustainable future.”

  • NexBrand’s Brand Vision Summit honours brands

    NexBrand’s Brand Vision Summit honours brands

    NexBrand’s Brand Vision Summit 2020, powered by Kamdhenu, was held on February 20 in Mumbai. The fifth edition of the event saw top names from India’s corporate and entertainment sectors being felicitated for their work through the year.

    This year, Brand Vision Summit had Anurag Thakur, MOS – Finance& Corporate Affairs, Government of India, as the chief guest. He spoke on how the recipients that night were the engines that will ride India’s to the next phase of global prominence. Lok Sabha MP Dr Arvind Kumar Sharma was also present as the Guest of Honour.

    Over the past five years, NexBrand’s Brand Vision Summit has honoured India’s top achievers across Corporate, Healthcare, Philanthropy, Education and Entertainment. Past honorees include stellar personalities such as Niranjan Hiranandani, Sonam Kapoor, Sonakshi Sinha, Ayushmann Khurrana, Vidya Balan, Amit Burman, Kiran Mazumdar – Shaw amongst many other renowned names.

    Chandrika Maheshwari, Founder – Brand Vision and Jt. Managing Director – NexBrands, said: “The Summit is the culmination of a dream to see India’s top inspirations on the stage of Brand Vision Summit. Each winner tonight has left an indelible ink on India’s growth and path to the future. It is our honor to recognize their work and use the stage to propel the voices farther across the world”

    Saurav Dasgupta, Co-Founder- Brand Vision and Jt. Managing Director – NexBrands, said: “We have been using our unique and time-tested 3i model, that evaluates the impact people and businesses make on societies and economies. Each recipient of the title “The Extraordinaire” has not just excelled on these parameters, but also gone above and beyond what the society expects of them. They’re inspirations to an entire generation, and we are so honored they chose to spend time with us tonight"

    Brand Vision’s 3i model evaluates brands on the basis of Impact, Innovation and Imagery, to understand the holistic effect they have on Indian eco-system. It avoids the pitfalls of the regular jury-based models that often fall prey to human biases and errors.

    Anurag Thakur, MOS – Finance& Corporate Affairs, said: “I applaud NexBrands for your efforts to recognize and honour deserving leaders from across India and congratulate each one of you on your exceptional achievements and excellence. Our incredible country is also a BRAND. Intent, Intensity and Integrity are the three elements that define our Governments vision for a Global India…A BRAND – “NEW INDIA”.

    Sunil Agarwal, Whole Time Director, Kamdhenu Group, said: “Platforms like these empower the honorees to take their work wider and deeper and inspire many to keep doing better. Kamdhenu Group is built by amazing people who have put in a lot of hard work to make the group reach envious heights and hence, we understand how much sweat and play it takes for a brand or a personality to be recognized at such a dais.

    Brand Vision Summit’s grand red carpet saw stars walk down on it, including Bhumi Pednekar, Yami Gautam, Sunny Leone, Aditya Roy Kapur, Guru Randhawa, Vivek Oberoi, Rakul Preet Singh and many more.

  • Honor launches new ad with Bhumi Pednekar

    Honor launches new ad with Bhumi Pednekar

    MUMBAI: Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar. The campaign aims to strengthen Honor’s efforts in showcasing the extraordinary journey of people who go beyond the regular to overcome challenges, barriers and stereotypes.

    As part of the video film, Pednekar shared the extraordinary journey of how she had to break the mould and gain weight to get her biggest break in the film industry. To make the most out of this opportunity, she had to break the stereotype to find a place for herself and make her presence felt, for she is a no ordinary beauty. With her story, she inspires people to break their own personal mould and ‘Honor’ their real self because you are unique and not an ordinary beauty.

    Honor’s #NoOrdinaryBeauty campaign is launched to kickstart the announcement for the brands upcoming smartphone Honor 9N which will not only redefine beauty but is a perfect companion to match a user’s own uniqueness.

  • Akshay Kumar extends sanitation drive by associating with Swachh Bharat Mission

    Akshay Kumar extends sanitation drive by associating with Swachh Bharat Mission

    MUMBAI: Bollywood actor Akshay Kumar has joined hands with Indian government’s cleanliness initiative Swachh Bharat Mission (Grameen) and launched a new campaign.

    The campaign was launched at a Collectors Convention for Toilet Technology organised in Delhi and focuses on promoting the twin pit toilet technology in rural India, and also features actor Bhumi Pednekar along with Kumar.

    In his welcome address, Ministry of Drinking Water and Sanitation secretary Parameswaran Iyer spoke about the contribution made by Kumar to the Swachh Bharat Mission. He said that right from his movie, Toilet Ek Prem Katha, which was seen and appreciated by rural and urban people across the country, to his participation in the twin pit toilet advertisement campaign for the Swachh Bharat Mission, Kumar has been a strong supporter of the sanitation movement underway in the country.

    Kumar interacted with Swachh Bharat Mission officials, district collectors, communication experts and members from the media on the occasion. During his interaction, he spoke about the need for influencers of society to talk freely about toilets, and empty toilet pits around the country to destigmatise cleaning of one’s own toilet by members of the family itself.

    The district collectors and field officials, during the interaction, spoke about the power of women in leading the sanitation mission in rural areas, and the role played by the movie, in leading this behaviour change. It was also announced by the ministry of drinking water and sanitation on this occasion that the producers of Toilet Ek Prem Katha have given rights to all state and district teams of the Swachh Bharat Mission (Grameen) to screen the movie in villages on a non-commercial basis.

    The twin pit toilet technology was invented in India and is the most well-suited toilet technology for rural India, and is recommended by Government of India and the World Health Organisation. It is scientifically proven that a pit in a standard twin-pit toilet model fills up in roughly five years for a 6-membered family.

    The states are continuously encouraged by the Swachh Bharat Mission (Grameen) to include awareness generation about the above facts as part of their grassroots information, education and communication (IEC) efforts.

    The advertisement campaign launched is an effort, supported by the World Bank, towards encouraging this technology using mass media.

    The advertisement will be translated in several regional languages including Hindi on television channels.

  • CLab, Dentsu Impact team up for V-Mart’s latest campaign

    CLab, Dentsu Impact team up for V-Mart’s latest campaign

    MUMBAI: V-Mart Retail has partnered with Dentsu Impact and CLab, to launch its new campaign introducing the Bollywood pair of Ayushmann Khurrana and Bhumi Pednekar as brand ambassadors.

    V-Mart Retail commenced operations in 2003 and has grown to become one of the most preferred destinations for all fashion and lifestyle needs for consumers residing in tier-2 and tier-3 cities. With a presence across 14 states with 176 stores across 148 cities, V-Mart caters to approximately four crore customers every year. According to a data compiled by Bloomberg, V-Mart, which has recently been conferred as the ‘world’s best performing department stores chain this year’, is one of the leading value-retailers of the country and caters to the aspirational middle class residing in tier-2,3 and 4 cities across India.

    V-Mart Retail senior vice president of marketing and operations Snehal Shah says, “We are super-excited to associate with young talents like Ayushmann and Bhumi. We are a brand that believes in hard work, understands the requirements and dreams of the country that resides outside the reach of metros. It is these beliefs and values which make both Ayushmann and Bhumi a great fit to represent us as our brand ambassadors. Making their way into the tinsel town through sheer hard work and talent, their stories are what connects and resembles with V-Mart’s DNA and that of the millions enduring through daily struggle and yet daring to dream big.”

    The association was designed by CLab, the entertainment and sports marketing arm of Dentsu Aegis Network. CLab vice president Deepak Kumar mentions, “We are extremely happy to have crafted a successful alignment between the celebrities and V-Mart. Our approach for the brand was based principally on factors of immediacy, quick recognition and response, relevancy and lastly demographic integration and acceptance.”

    CLab has been set up under the mentorship of Haresh Nayak who is the managing director at Posterscope India. He says, “We have evolved from the time in which celebrity endorsements were a product of gut feeling and perception to the time which involves intelligent and scientific planning for celebrity-brand matchmaking. With Star Matrix, our proprietary celebrity recommendation tool, our vision is to bring accountability and informed decision making in a discipline which functions on probability and gut feeling of advertisers in getting celebrities/sports personalities to associate with their brands.”

  • India Today to honour champions of ‘Clean India’ cause

    India Today to honour champions of ‘Clean India’ cause

    MUMBAI: The India Today Group announces the third edition of the India Today Safaigiri Awards and Singathon, a platform that will showcase and felicitate the pioneering efforts of those who are leading the change in cleanliness. This is in continuation to the launch of 1st edition in 2015.

    The event will be held October 2nd, on the third anniversary of the Swachh Bharat Abhiyan launch and the birth anniversary of Mahatma Gandhi. This year the theme around which the campaign is focused on “Gandgi Dehan Safaigiri ke Sang” which aims to demolish one the major evils that our nation is facing today and honouring the clean champions of the nation.

    India Today Safaigiri Awards & Singathon will be a day-long event and will get musicians together to celebrate the Safaigiri movement. The biggest names in the music fraternity will join hands to spread the message of Safaigiri. Bollywood actor Bhumi Pednekar will be presenting awards to women champions who have made Swachhata hi Seva their message. This special category of awards has been introduced this year in keeping with Prime Minister Narendra Modi’s message to observe September 15 to October 2 as Swachhata hi Seva fortnight. The focus is on women because if you teach a woman, you teach a generation.

    Vice President M Venkaiah Naidu will be presenting awards to 16 cleanliness champions selected by a process which involves shortlisting by Nielsen and selection by an eminent jury. The event will have singers performing throughout the day. The singers attending the day-long event include – Ankit Tiwari, Armaan Malik, Jasleen Royal, Amit Mishra, Shashaa Tirupati, Tulsi Kumar, Nakash Aziz and Mohit Chauhan’.

    India Today Safaigiri Awards and Singathon is a key initiative of the Group’s efforts in realising the vision of Swachh Bharat and in recognising Clean Champions across the country. The Clean Champions are selected in 16 categories through a process of fieldwork and selection by a jury of eminent citizens. The jury members are Mr. Aroon Purie, Chairman and Editor-in-Chief, India Today Group; Mr. Shashi Tharoor, MP; Ms. Neerja Birla, Founder and Chairperson, Aditya Birla Education Trust; Mr T.V Mohandas Pai, Chairman, Global Manipal Education; Mr.Vinayak Chatterjee, Chairman, Feedback Infra; Mr. Shubhagato Dasgupta, Senior Fellow, Centre for Policy Research & Bollywood actor Shilpa Shetty.

    The awards will be given in different categories such as Garbage Guru, Toilet Titan, Tech Icon, Water Saviour, Corporate Trailblazer and Cleanest Religious Place.

    The India Today Group has already started the war for cleanliness in a unique style at Ram Lila ground this year. Dirt/Filth, the major concern of the country was offered to fire in the form of Ravana this time.

  • Toilet — Ek Prem Katha may spring a surprise

    MUMBAI: Unlikely as it may seem, Akshay Kumar’s Toilet Ek Prem Katha may be on its way to spring a surprise at the box office. In fact, the process started from day two after its release as the film’s collections took huge jump on Saturday followed by another leap on Sunday.

    The film, which is meant to be a love story about an overage small town UP native, Akshay Kumar, mildly uncouth but street smart, and, Bhumi Pednekar, an educated younger girl up to date with the trends, takes a turn to propagate the need for personal toilets for every home.

    The film promotes the prime minister Narendra Modi’s campaign against open defecating. The last 50 minutes of the film are meant to educate and inform the people, mainly of the hinterland, about privacy for women when it comes to call of nature.

    That the film has gradually found favour with the multiplex audience can be attributed to the popularity of Akshay Kumar. He has been sincere and worked hard to promote the purpose of the film.

    *Most recent films, including big star films like Tubelight and Jab Harry Met Sejal, have met with poor response with below par opening day collection. Toilet Ek Prem Katha did quite well on that count collecting over almost Rs 120 million on day one despite its theme.

    The film enjoyed the advantage of a longer weekend but, while most films fail to rise on the Saturday following its opening day, Toilet Ek Prem Katha, took a massive leap with the collection jumping to Rs 170 million. The figures on Sunday were even better as the film collected over Rs 210 million to end its opening weekend with an impressive Rs 511 million. Things can get only better with a couple of more public holidays to follow during the week.

    The film needs to reach its target of approx Rs 1.25 billion.

    *Jab Harry Met Sejal faces rejection from day one. Having collected 53.7 crore in its first week, it slides badly as its week two takes off. The film’s shows had to be cancelled for lack of audience at many screens. The film manages to add Rs 38 million in its second week to take its two week total to Rs 575 million.

    *Mubarakan collected Rs 464 million over its first two weeks has collected about Rs 35 million in its third week to take its three week tally to Rs 499 million.