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Tag: Bhumi Pednekar

  • Abundantia writes a new script with AI in the director’s chair

    Abundantia writes a new script with AI in the director’s chair

    MUMBAI: Lights, camera, algorithm! Storytelling just got a digital co-writer as Vikram Malhotra’s Abundantia Entertainment takes a bold leap into the future with its brand-new division Abundantia aiON, dedicated to creating and producing stories powered by artificial intelligence.

    With a mission as cinematic as its name, aiON is built on one simple but stirring philosophy “Human First. AI Empowered.” The idea? To prove that technology can fuel imagination, not flatten it. The new division aims to bring together the best of human creativity and machine intelligence to craft films, series, characters and universes that stretch beyond traditional boundaries.

    “AI isn’t here to replace creativity, it’s here to magnify it,” says Abundantia Entertainment founder and CEO Vikram Malhotra “We want storytellers to think beyond the possible and tell stories that are emotionally richer, visually bolder, and globally relevant. We see AI as the ultimate collaborator, a force multiplier for human imagination.”

    Abundantia aiON will harness cutting-edge AI tools across ideation, world-building, visual development and production, working hand-in-hand with top tech platforms and creative talent. But at its core, the division remains committed to human authorship every story will begin with a human creator, a distinct voice and an original point of view.

    The new wing also aims to create opportunities for talent, not replace them. Writers, artists and filmmakers will be upskilled in next-generation storytelling, learning to use AI as a creative accelerator rather than competition.

    The announcement follows Abundantia’s recent partnership with Collective Artists Network to produce Chiranjeevi Hanuman – The Eternal, touted as India’s first Made-In-AI feature film, set for theatrical release in 2026. The new film is already making waves for its audacious ambition to blend mythology, emotion and machine learning in one frame.

    And this is just the beginning. The studio is gearing up to announce aiON’s first slate of projects soon, promising a lineup that fuses cutting-edge innovation with cinematic soul.

    The move adds another chapter to Abundantia’s growing repertoire of daring originals, which includes upcoming titles like Subedaar, an action drama directed by Suresh Triveni and starring Anil Kapoor; Daldal, an Amazon Original led by Bhumi Pednekar; an untitled comedy headlined by Madhuri Dixit, Triptii Dimri, Dharna Durga and Ravi Kishan; and a business drama directed by Hansal Mehta.

    For a studio known for redefining Indian storytelling, aiON marks a new age of cinematic creation where art meets algorithm, and every story begins with a spark of human imagination, amplified by a pulse of artificial intelligence.

    Because in Abundantia’s next act, it’s not man versus machine, it’s man plus machine.

  • Piping up for good Seagram’s Travel Gear backs real change makers

    Piping up for good Seagram’s Travel Gear backs real change makers

    MUMBAI: Goodness, it seems, never goes out of style and now it comes with luggage tags. Seagram’s 100 Pipers Travel Gear, best known for championing causes bigger than commerce, has unveiled its latest campaign spotlighting real-life champions of change who live the brand’s philosophy of Be Remembered for Good.

    The new film features an eclectic cast of changemakers: actor and Climate Warrior Bhumi Pednekar, actor and philanthropist Kunal Kapoor, lake conservationist Anand Malligavad, and eco-conscious entrepreneur Taran Chhabra, co-founder of Neeman’s. Together, they lend star power and substance to a campaign that urges society to put purpose before vanity.

    The film captures their journeys from film sets and boardrooms to lakesides and sustainable workshops proving that small acts, when scaled, ripple into movements.

    Pednekar, a vocal advocate for climate awareness, has channelled her celebrity into supporting NGOs, funding climate-related podcasts and documentaries, and hosting sustainability events. “I believe in doing things not just for a good life but for the greater good of our world,” she said, describing her partnership with 100 Pipers as a natural extension of her Climate Warrior role.

    Ketto.com co-founder Kunal Kapoor who founded India’s largest crowdfunding platform framed his story through responsibility: “With great power comes great responsibility. I’ve championed a platform that ignites compassion, transforming small deeds into profound impacts.”

    Malligavad, once a techie and now India’s most recognised lake revivalist, has restored Bengaluru’s water bodies since 2017, inspiring similar efforts nationwide. “My commitment to lake revival is equalled by my passion to inspire others to join this vital cause,” he said.

    Meanwhile, Chhabra has reimagined footwear with Neeman’s, creating sustainable shoes that turn plastic into purposeful steps. “In my efforts to blend success with a cause, I have transformed plastic into steps towards a better world,” he remarked, echoing the brand’s ethos.

    Launched under the Be Remembered for Good banner, the campaign is more than a glossy commercial. It is a clarion call to action, urging consumers to celebrate those who create ripples of change and to pick up the baton themselves.

    By putting real changemakers centre stage, Seagram’s 100 Pipers Travel Gear has chosen to showcase that heroism doesn’t just belong to fictional characters, it thrives in citizens who fight for clean water, climate justice, sustainable fashion, and compassion at scale.

    Because when it comes to leaving a legacy, this brand is reminding everyone: travel light, but carry goodness.

  • Bhumi Pednekar stars in Nykd by Nykaa’s latest flight-themed campaign for comfiest bras

    Bhumi Pednekar stars in Nykd by Nykaa’s latest flight-themed campaign for comfiest bras

    MUMBAI: It isn’t every day a bra campaign takes flight — quite literally. Nykd by Nykaa has launched a new campaign titled ‘Comfiest Bras Ever’, featuring Bhumi Pednekar in a witty, cinematic spin on a bumpy flight that tests comfort at 30,000 feet.

    The film unfolds aboard a blush-hued aircraft, where Pednekar doubles as a charming flight attendant and a passenger navigating turbulence with elegance and ease.

    The punchline?

    If Nykd’s bras can keep you comfortable during mid-air chaos, they can support you through anything.

    Since its debut in 2020, Nykd by Nykaa has sought to strip away the myths around lingerie and redefine it for the everyday woman. The campaign embodies the brand’s ethos — comfort-first engineering designed for real bodies, routines, and lives.

    “At Nykd by Nykaa, innovation in intimate wear begins with listening”, said Nykaa Fashion ED & CEO Adwaita Nayar. “This campaign is about reengineering comfort for real women. With Bhumi as our voice, we’re showing that support means more than just the physical”.

    Pednekar, a long-standing brand ambassador for Nykd, added, “Comfort, to me, is feeling supported without even thinking about it — and that’s what these bras deliver. They move with you, never against you”.

    The film adds humour and relatability to a segment often bogged down by overpromise. It delivers its message loud and clear: bras should feel like second skin, not an obligation.

    Nykd by Nykaa’s latest range features seamless designs, inclusive sizing, and thoughtful styling. The campaign is currently live across TV, digital platforms, and theatres in Maharashtra and Gujarat, with a call to action for women to rethink their comfort zone.

    Check out the latest collection here: https://www.nykaafashion.com/designers/nykd-by-nykaa/c/7059

  • Kalon makes a spark with AI star Naisha Bose in blazing wildfire launch

    Kalon makes a spark with AI star Naisha Bose in blazing wildfire launch

    MUMBAI: Hyderabad’s boldest design house, Kalon Art Jewellery, has turned heads and algorithms alike by teaming up with Bollywood’s first AI sensation, Naisha Bose, for its new “Wildfire” collection. The campaign aptly titled #KalonXNaisha isn’t just jewellery marketing, it’s a cultural spark, fusing digital stardom with avant-garde craftsmanship.

    With this partnership, Kalon becomes the first Indian jewellery brand to appoint an AI muse, placing Naisha Bose among its glittering lineup of real-world icons including Samantha Ruth Prabhu, Malaika Arora, Bhumi Pednekar, and Kalki Koechlin. But this time, the sparkle isn’t just from the stones it’s from the code.

    “With Naisha Bose, we’ve found the perfect brand collaborator for our Wildfire collection. She is a digital pioneer whose bold presence mirrors our design philosophy,” said Kalon Art Jewellery creative director & founder Samyuktha Vallur. “This partnership represents our commitment to pushing boundaries in both craftsmanship and marketing. As the jewellery world evolves, we’re proud to lead the conversation by embracing AI to connect with the next generation of consumers.”

    The Wildfire collection itself is a fierce expression of raw elegance. Think sculptural cuffs, jagged-edge chokers, and molten gold forms that look more like wearable fire than fine jewellery. The aesthetic is bold, disruptive, and charged with the same unpredictable electricity that Naisha exudes.

    Behind the scenes, the campaign was brought to life by Amazing Indian Stories (AIS), the AI content studio responsible for Naisha’s upcoming feature film. Using generative tech and immersive digital design, AIS crafted a visual story that showcases Kalon’s craftsmanship through the lens of futuristic femininity.

    The team at AIS added, “Kalon Art Jewellery’s decision to collaborate with Naisha speaks volumes about their visionary approach. This isn’t just advertising; it’s a cultural moment where luxury welcomes digital innovation. What makes this partnership extraordinary is the perfect alignment of values: both Kalon and Naisha represent boldness, innovation, and future-forward thinking.”

    As AI weaves itself deeper into fashion and entertainment, collaborations like #KalonXNaisha point to a bold new frontier where creativity, code, and couture collide. With its latest move, Kalon doesn’t just embrace the future, it wears it proudly.

  • &pictures to premiere “Bheed” on 12 July

    &pictures to premiere “Bheed” on 12 July

    Mumbai: “Bheed” promises to redefine storytelling, breaking norms and exploring new narrative horizons. Set against the backdrop of the COVID-19 pandemic, the movie follows a dedicated police officer facing the daunting task of preventing migrant workers from crossing the border. As he navigates this crisis, he discovers pervasive prejudice and deep human suffering, transforming his duty into a passionate fight for humanity. Directed by the acclaimed Anubhav Sinha, the film features a stellar cast including Pankaj Kapur, Rajkummar Rao, Bhumi Pednekar, Dia Mirza, and Kritika Kamra.

    Rajkummar Rao shared his excitement for the premiere on &pictures, saying, “This film isn’t just a project; it’s like opening a door to uncharted storytelling. &pictures is the perfect home for our unique journey, and I’m genuinely thrilled to share this experience with everyone. ‘Bheed’ is not your typical movie; it’s an exploration, a challenge to norms, and I can’t wait for the audience to dive into this distinctive narrative.”

    Dia Mirza added, “I truly believe that if we protect Mother Earth, she will protect us right back. Bheed resonates deeply with the challenges humanity faced during the COVID-19 pandemic, and being part of a story that addresses such profound themes has always been, both, rewarding and invigorating. The pandemic made it abundantly clear that we have to change the way we live, produce, manufacture, and consume. Shooting this film has been an emotional journey, a transformative one more than anything and I’m eager for audiences of &pictures to embark on this exploration of humanity and resilience.”

    Director Anubhav Sinha expresses his enthusiasm for the premiere on &pictures, saying, “For us, ‘Bheed’ is more than a film; it’s an exploration of the human experience. I truly believe that with its premiere on &pictures, we will be able to reach a wider audience who will be able to understand the crux of the film. Shooting with the cast of Bheed was truly a delight making it a memorable experience for the whole team.”

    Join &pictures on 12 July at 10:15 pm for an unforgettable experience with “Bheed”.

  • Celebs join Seagram’s 100 Pipers Glassware to support eradication of corneal blindness in India

    Celebs join Seagram’s 100 Pipers Glassware to support eradication of corneal blindness in India

    Mumbai: Seagram’s 100 Pipers Glassware Play for a Cause is an initiative that aims to spread awareness about eye donation and the impact it can have to eradicate corneal blindness in the country. Championing the initiative are renowned celebrities including Bhumi Pednekar, Harmanpreet Kaur, Randeep Hooda, Dia Mirza and others, who will inspire people to learn more about the cause and support the initiative.

    As per official sources, there are approximately 1.5 million people suffering from corneal blindness in India, with 40 thousand new cases added every year. Sight for these individuals can be restored by corneal transplantation. However, only about 25 to 30 thousand eyes become available through donations every year – which is negligible compared to the need. This is a disappointing statistic, especially in a country like India where with our population, we need only a minor fraction of people to be donors to eradicate corneal blindness completely from the country. The Play for a Cause campaign seeks to make people aware about the problem and inspire them to be part of the solution.

    This initiative focuses on making an impact by driving awareness and intent towards this critical cause. Seagram’s 100 Pipers Glassware has also partnered with Mohan Foundation, an NGO that has been a pioneer in the realm of organ donation in India for the last 25 years. Inspired by the campaign, people can also go to the Mohan Foundation page to know more about the process of actually becoming eye donors.

    Another key advocate for this initiative is India’s Iconic Rock Band, Parikrama. All members of this legendary rock band have pledged to be organ donors. In fact, last year they also released ‘Translucent Night’, an original song in support for organ donation. As part of this initiative, Parikrama will also perform magical live events in Hyderabad, Bangalore, Chandigarh, Jaipur, Gurgaon, Kolkata, and other cities where they will play Translucent Night among other iconic rock hits.

    100 Pipers Glassware has scaled up The Play for a Cause initiative over many years to support agendas that create a positive impact on society such as fundraising for the Kerala flood victims, aiding Nepal Earthquake relief efforts, and initiatives like providing food for the underprivileged, tree plantation drives among many other.

    “Seagram’s 100 Pipers has always inspired people to go beyond material markers of success to make a positive impact on the world. With Play for a Cause we have, over many years, created a platform where consumers can actively participate in creating that impact – be it raising funds for natural disaster relief, helping feed the underprivileged, or through many other relevant causes. This year, 100 Pipers Glassware Play for a Cause aims to spark a movement that not only spreads awareness about the critical need of corneal donation in our country, but also inspires people to help bring India closer to becoming free from corneal blindness.” commented Pernod Ricard India CMO Kartik Mohindra.

    Brand ambassador, Bhumi Pednekar said, “As the brand ambassador of 100 Pipers Glassware, I am truly grateful for the opportunity to represent a brand that aligns with my values and convictions. I’m dedicated to fostering positive transformation in every way possible. I firmly believe in the importance of contributing to the greater good of our world through my actions. Leading the 100 Pipers Glassware Play for a Cause initiative signifies my endeavour to embrace a future where we strive towards ensuring that we give the gift of sight to every individual suffering from corneal blindness.”

    “I am part of the 100 Pipers Glassware ‘’Play for a Cause’ initiative to highlight my commitment to a vision where every pledge brings us closer to eliminating corneal blindness in India.” Randeep Hooda quotes.

    “Being part of the 100 Pipers Glassware Play for a Cause initiative underscores my dedication to spreading awareness and fostering a future where sight knows no boundaries.” commented Harmanpreet Kaur.

    Dia Mirza also expressed “Proud to stand in support of the 100 Pipers Glassware Play for a Cause initiative, advocating for a society where the gift of sight is a universal right.”

    “Music has the power to touch the deepest parts of our souls and serves as a universal language that unites people from all walks of life. Through our collaboration with 100 Pipers Glassware Play for a Cause initiative, we would like to harness the emotive power of music to inspire individuals, motivating them to pledge as donors and become part of a movement dedicated to eradicating corneal blindness.” commented MOHAN Foundation executive director Pallavi Kumar.

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  • Pebble announces Vienna and Vama – Smart bling for women

    Pebble announces Vienna and Vama – Smart bling for women

    Mumbai: With the onset of the season of love, India’s fastest growing smartwatch brand Pebble has announced two glamorousand smart timepieces – Vama and Vienna – crafted as an ode to the modern Indian women. While Pebble Vienna embodies an ultra-premium style with a brilliant diamond cut, Pebble Vama personifies elegance & glamour in a curvy metallic dial. This collection was unveiled by actress Bhumi Pednekar, an epitome of what the collection manifests – style and substance. Vienna dons a 1.27” HD display & metallic mash straps in different hues, whereas Vama comes with AMOLED always-on display and choice of silicone and mesh straps.

    “Our new launches are designed for the modern-day women and we think of these watches as ‘Smart Bling for Women’. Both Vienna and Vama are designed in accordance with the lifestyle needs & aspirations of women who do not shy away from flaunting their fashion statement on their wrists. The perfect accessory for any ensemble, be it with your favourite black dress or a traditional wedding season attire, we dedicate these timepieces to the might of modern Indian women. Besides, Vama and Vienna also make the perfect gifting option this Valentine’s Day,” said Pebble co-founder Komal Agarwal.

    Echoing her sentiments, Mensa Brands Founder & CEO Ananth Narayanan added, “Pebble has since its inception been catering to all segments of the young & new India. As a brand, we salute women power and firmly believe that all their lifestyle aspirations must be catered to. Our product portfolio diversification is an earnest attempt in this direction.”

  • Day one of the Jagran Film Festival Commences with a dazzling lineup of movie stars

    Day one of the Jagran Film Festival Commences with a dazzling lineup of movie stars

    Mumbai: the eagerly awaited Jagran Film Festival 2023 had a grand inauguration at Cinepolis, Mumbai, commencing an exceptional cinematic journey. Presented by Rajnigandha in partnership with the Government of Uttar Pradesh, the first day promised a remarkable cinematic adventure. The inaugural ceremony was graced by renowned director, screenwriter, and producer Anees Bazmi, joined by Amit Rai, DK, and Raj.

    The eleventh edition of the festival glittered with Bollywood luminaries, including Bhumi Pednekar, Rhea Kapoor, Karan Boolani, and casting director Mukesh Chhabra. It also aims to honour Indian cinema legends like Satish Kaushik, Lata Mangeshkar, Vikram Gokhale, and K Viswanath, with a special focus on movies “Kaagaz” and “Lamhe” as a tribute to Satish Kaushik and Lata Mangeshkar.

    Day one featured engaging panel discussions with celebrities like Anees Bazmi, Bhumi Pednekar, Rhea Kapoor, Karam Boolani, Amit Rai, Mukhesh Chhabra, DK, and Raj. They shared valuable insights and experiences from their illustrious careers, captivating the audience with their dialogues.

    In a candid discussion moderated by Nayandeep Rakshit, accomplished directors Anees Bazmi, Amit Rai, DK, and Raj shared their experiences and early career challenges in crafting stories for OTT and theatrical releases, underscoring the importance of well-crafted scripts and casting choices.

    The team of “Thank You for Coming” engaged in an open discussion. Rhea Kapoor acknowledged the potential criticism of her film choices but emphasized the connection with her target audience. Bhumi Padnekar discussed the film’s message of self-acceptance and personal responsibility for happiness. Karan Boolani emphasised the importance of empathising with characters and understanding their perspective, highlighting the hidden forces perpetuating inequality. This discussion was moderated by Nayandeep Rakshit.

    Mukesh Chhabra, in an engaging casting discussion, discussed his career journey and his deep love for the film industry, emphasizing his unique path to making a meaningful contribution.

    The festival premiered with “Guthlee Ladoo,” including a special screening of “Darran Chhoo,” “Eismayer” for the international opening, and “Jananam: 1947 Pranayam Thudarunnu” for the regional opening.

    As the festival partner, Custard Apple Pictures presented the Hindi film “Banwari Ki Amma,” directed by O.P. Srivastava. Set in 1970s Lucknow, it explores the life of an ambitious middle-class family, featuring an elderly maid known for her culinary skills, and their shared existence in a cramped house.

    Day two will witness in-conversations with stars like Aanand L. Rai, Piyush Mishra, Vishal Batra (brother of Kargil war hers Param Veer Chakra- Vikram Batra) and Anmol Ahuja

    The world’s largest travelling film festival is all set to enrapture audiences with an exceptional array of world-class films from all around the globe.

    For Registration log on to: www.jff.co.in.

  • The 11th Jagran Film Festival 2023 presents a star-studded roster of celebrities

    The 11th Jagran Film Festival 2023 presents a star-studded roster of celebrities

    Mumbai: The 11th Jagran Film Festival in 2023, which is the world’s largest traveling film festival, is eagerly awaited and promises to be a glamorous affair. The event is set to feature a remarkable roster of esteemed celebrities who will add their star power to the occasion.

    . The team of Thank you for Coming, Bhumi Pednekar, Rhea Kapoor and Karan Boolani will be present on the first day 12 October at 3:15 pm for an interactive in conversation with the audience.

    . Director, screenwriter and producer, Anees Bazmi will grace the festival on 12 October at 12:30 pm. With a career spanning several decades, he has carved a niche for himself as a master of comedy, creating films that continue to bring laughter to audiences worldwide. He will also be joined by Amit Rai, DK. Raj and Mukesh Chhabra.

    . Renowned filmmaker Aanand L. Rai will share his experiences and wisdom on 13 October at 5:30 pm. His films have been celebrated for their grandeur and impactful storytelling.

    . Piyush Mishra, versatile actor, poet, and musician known for his remarkable contributions to both theatre and cinema will also share his insightful journey on 13 October at 6:40 pm. His powerful performances and evocative poetry have left an indelible mark on the entertainment world.

    . On 13 October join Vishal Batra (brother of Kargil war hers Param Veer Chakra- Vikram Batra) for an in-conversation on the bond that he shared with his brother at 3:45 pm.

    . Join the successful casting director, Anmol Ahuja for an interaction with the audience on casting on 13 October at 12:15 pm.

    . The stage is also set for Amit Sadh for an interesting in conversation on 14 October at 1:15 pm. Amit Sadh is a versatile actor known for his compelling performances in both films and digital series, capturing audiences with his talent and dedication.

    . Bobby Deol, a seasoned actor, recognised for his contributions to Bollywood, spanning from the 1990s to the present day will also be present on 14 October for an in-conversation session at 4:45 pm. His versatility and notable performances have earned him a lasting place in the Indian film industry.

    . Bollywood’s rising star Pulkit Samrat will charm the audience on 14 October at 6:00 pm with his youthful energy and promising talent.

    . Atul Mongia, acting mentor, writer and director will be present for a rendezvous at 11:45 am.

    . Join Karishma Kapoor, an established leading actress known for her charismatic on-screen presence and versatile roles in Hindi cinema on 15 October at 1:30 pm. She will be sharing her career journey and challenges in an interactive dialogue with the audience.

    The Indian premiere kicks off with “Guthlee Ladoo,” featuring a special screening of “Darran Chhoo,” while the international opening showcases “Eismayer,” and the regional opening presents “Jananam: 1947 Pranayam Thudarunnu.” Closing the ceremony, we have “Siya” in the Indian section, “Property” in the international section, and “Tatkhana” in the regional section. Movie enthusiasts are invited to savor these films at the event.

    Join us at the Jagran Film Festival 2023 to celebrate the magic of cinema and be part of these exciting celebrity interactions. Don’t miss this golden opportunity to be up close and personal with your favourite stars! Book your seats, log on to jff.co.in and BookMyShow

    For registration log on to: www.jff.co.in.

     

  • Fitelo ropes in Bhumi Pednekar for social media campaign #GetFitWithFitelo

    Fitelo ropes in Bhumi Pednekar for social media campaign #GetFitWithFitelo

    Mumbai: Fitelo, a psychology-driven wellness and fitness platform has launched its social media campaign #GetFitWithFitelo featuring Bollywood actress Bhumi Pednekar. The actress shares her fitness journey in the campaign video and answers some of the most critical questions on fitness.

    The strategic association with Pednekar is to highlight the role of lifestyle correction and dietary changes to make fitness fun and natural.

    Pednekar has undergone a remarkable transformation and her journey is an inspiration to many. As part of Fitelo’s social media campaign, the actress emphasizes the importance of striking a balance between diet and workout while indicating that diet accounts for 80 per cent role in an individual’s weight loss journey. Further, she also talks about food cravings and cheat meals to reward one’s commitment to the weight loss journey.

    According to Pednekar, body shaming can be used as a weapon for motivation, confidence, and determination toward their goals, and it is important to love and accept one’s body to make the journey easy and enjoyable. Bhumi highlights the need for personalized diet plans to match different body types. She further indicates the need to seek guidance from a nutritionist or dietician for long-term results.

    The campaign will run in multiple formats across the brand assets and social media channels.

    Bollywood actor, Pednekar said, “Embarking on a fitness journey is not just about shedding pounds; it’s a transformative experience that involves embracing a healthier lifestyle. Through the #GetFitWithFitelo campaign, I’m excited to share my own fitness journey and emphasize the importance of balance, self-acceptance, and personalized nutrition plans.”

    Fitelo co-founder & CEO Sahil Bansal said, “We are thrilled to associate with Bhumi Pednekar and motivate people to remain fit and healthy by adopting simple diet plans. At Fitelo, we are driven by an unwavering passion to revolutionize the fitness industry and encourage individuals to achieve their health goals. We do not recommend any fad diets, medicines, or supplements but analyse each customer’s unique nutrition and fitness requirements and help them achieve their fitness goals by focusing on habit formation and lifestyle correction.”

    Fitelo has served 50,000+ customers across 50 countries and helped them manage deficiencies and diseases, such as obesity, PCOD, thyroid, and hypertension, among others. Leveraging a trifecta of technology, nutrition, and behavioural sciences at its core, Fitelo has witnessed 5X growth in users in the last one year.