ITV

Tag: Bhoot Aaya

  • The Q launch new series ‘Bhaago Bhaago, Bhoot Aaya’

    The Q launch new series ‘Bhaago Bhaago, Bhoot Aaya’

    Mumbai: The Q has launched its original series Bhaago Bhaago, Bhoot Aaya, introducing the FTA universe for the first time to the entertaining comedy with a naughty ghost.

    Bhaago Bhaago, Bhoot Aaya will premiere on The Q on 1 November 2022 at 7:30 p.m. and will air from Monday to Friday.

    This genre-bending show, set in a haunted resort, is based on the antics of a zany cast of characters, led by a cute little ghost named ‘Nanhe,’ who makes it impossible for guests to have a peaceful stay. Aditya, who works at the resort, is faced with a unique challenge in dealing with Nanhe’s tricks because he is the only person who can see and talk to this cute little naughty ghost.

    Among the cast members are Heth Makwana, Gaurav Sharma, Sheersha Tiwari, Naman Arora, Sushma Murudkar, Kapil Yashraj, and Neetu Pachori. The Q’s Zara Hatke storytelling approach is reinforced by the launch of Bhaago Bhaago, Bhoot Aaya, which solidifies the channel’s position as the go-to destination for young India’s new-age entertainment.

    Speaking on the launch, QYOU Media India’s Simran Hoon said, “The Q introduced Indian viewers to a new style of storytelling. Our storytelling is highly differentiated and one that has grown on our viewers. We have consistently delivered entertainment and have set new benchmarks in the FTA category, establishing ourselves as a destination for new-age and wholesome entertainment. Bhaago Bhaago, Bhoot Aaya is an extension of our DNA and we are sure that our viewers will welcome the show and the unique concept that is on offer.”

    “Bhaago Bhaago, Bhoot Aaya is The Q’s fresh new take on wholesome family entertainment. The supremely cute Nanhe, our friendly naughty ghost, will leave no stone unturned to cause crazy chaos in everyone’s lives, especially Aditya’s, a suave young man who happens to be the only person who can see and interact with him. This is a show that families with kids just cannot afford to miss. The Q has always pushed the envelope with regards to content, and this show, with its exciting cat and mouse battle of the wits between the two of them, is sure to set new standards of wholesome family entertainment,” concluded The Q Programming Head Ashutosh Barve.

  • Horror weekends with Life OK

    Horror weekends with Life OK

    MUMBAI: The appeal of the evil is driving many. And cashing in on the growing popularity are the Indian television channels. After a series of crime-thrillers that have become immensely popular in the last few years, now the TV channels are experimenting with the horror genre.

    While Sony launched its horror show, Bhoot Aaya a month and a half ago, now it’s Star Plus’s sister channel Life OK that is all set to give you sleepless nights with its new offering – Ringa Ringa Roses…Khauff Begins. The series is slated to go on air by early December at the 11:00 pm slot and will run for an hour every Saturday-Sunday according to a source from the channel.

     

    The show is produced by Majid Azam’s Somersault Productions that also produced the first and second season of Zee TV’s Fear Files. According to the channel sources, the show is aimed at young men aged 15 and above and kids, who are really interested in the genre.

     

    The story revolves around a father, who is a ghost detective and his daughter, who is kidnapped by Rose – the antagonist. The story moves forward as the father works to unravel the mystery of Rose, the ghost, to save his daughter.

     

    The channel has dabbled in the horror genre earlier with a special 16-episode series – Ek Thi Naayika – during the release of the movie Ek Thi Daayan. Now, with this show, an official announcement for which will be made soon, the channel is again set to experiment with the genre.

     

    Life OK has planned a 360-degree marketing activity for the show. “A lot of innovative marketing activities are being planned. At present, we are working on a ring tone (signature tune) for which we have roped in a Pune-based rock band, ‘Agnee’. We are going to have a lot of activities on social media and television as well. The promos of the show will be out in a day or two. This is the first time that we are doing a full-fledged horror series and we are pretty excited about it,” says the source.

     

    While the channel plans to go overboard on the social media platforms to create the right buzz about the show, they don’t plan to create a separate page. The source says, “We are not going to launch any official page, especially for the show, on the social media sites. It is always integrated through the Life OK page.”

     

    The show is going to have stiff competition with other horror shows on like Bhoot Aaya on Sony which airs every Sunday at 11:00 pm and Fear Files on Zee TV which airs on Saturday-Sunday from 10:30-11:30 pm.