Tag: Bhool Bhulaiyaa 3

  • Hindi Diwali blockbusters propel November box office to Rs 914 crore

    Hindi Diwali blockbusters propel November box office to Rs 914 crore

    MUMBAI: Diwali brought more than just lights and festivities this year—it ignited the Indian box office with a dazzling display of cinematic magic.

    According to Ormax Media’s The India Box Office Report: November 2024 the month turned into a blockbuster bonanza, with the box office cash registers ringing up a jaw-dropping Rs 914 crore in gross collections. In a nation where movies are worshipped and stars are idolised, two powerhouse releases—”Bhool Bhulaiyaa 3” and “Singham Again”—emerged as the true torchbearers of unity and entertainment, raking in Rs 664 crore and capturing a whopping 73 per cent of the month’s collections.

    Despite a year marked by a 4 per cent dip compared to 2023, the silver screen proved its resilience, delivering joy, drama, and record-breaking numbers like never before. The numbers don’t just speak—they roar!

    The Hindi film industry delivered a commanding performance in November. “Bhool Bhulaiyaa 3” emerged as the highest-grossing film of the month, amassing Rs 15 crore more than “Singham Again”. Both films now rank among the year’s top Hindi theatrical releases, trailing only “Stree 2” in total collections.

    While “Bhool Bhulaiyaa 3” capitalised on nostalgia and engaging storytelling, “Singham Again” thrived on its action-packed narrative and star power. Together, they bolstered Hindi cinema’s contribution to the cumulative box office for January to November 2024, which stands at Rs 9,862 crore.

    In contrast, non-Hindi films struggled to make a significant impact. The Tamil film “Kanguva”, despite a promising start, faltered due to poor audience reception, barely crossing the Rs 50 crore mark. Hollywood, regional Indian films, and dubbed releases collectively failed to breach the Rs 100 crore benchmark for November.

    Hindi’s market share climbed to 38 per cent  in 2024 from 34 per cent  earlier this year, signaling a recovery. However, it remains below the 44 per cent  dominance recorded in 2023, highlighting room for growth. With “Bhool Bhulaiyaa 3” & “Singham Again” being the latest additions, “Kalki 2898 AD” saw 45 per cent of its box office collection coming from its hindi version, further underscoring the language’s significant contribution to the year’s cinematic landscape.

    The cumulative gross box office collections for 2024 have already surpassed the Rs 10,000 crore threshold, thanks to the enduring appeal of major releases like “Pushpa 2: The Rule”. Industry insiders are optimistic about December’s high-profile films, including “Baby John” (Hindi) and “Mufasa: The Lion King” (Hollywood). With the right audience response, 2024 could challenge the record Rs 12,226 crore gross achieved in 2023.

    The industry’s resilience amidst a 4 per cent  decline is commendable, yet the reliance on a handful of blockbusters underscores vulnerabilities in market diversification. For regional and non-Hindi films, capturing broader audience segments will be crucial.

    As December’s releases roll in, the Indian box office’s final figures for 2024 remain a subject of keen anticipation. The industry’s ability to adapt and innovate will determine whether it can reclaim the highs of previous years or chart new territory in its post-pandemic resurgence.

    Key takeaways:

    1. “Bhool Bhulaiyaa 3” leads November 2024 with record-breaking collections.
    2. Hindi films dominate, contributing 73 per cent of monthly revenue.
    3. Regional and Hollywood films underperform, highlighting disparities.
    4. The annual box office’s success hinges on December’s releases.

    (The main picture for this story was generated usingfreepic ai image generator.. No copyright infringement is intended)

  • Shalimar Paints & blockbuster films partner for festive home upgrades

    Shalimar Paints & blockbuster films partner for festive home upgrades

    Mumbai: Shalimar Paints, a prominent name in the Indian paint industry with over 120 years of legacy, has launched co-branded promotional videos for this festive season’s in-film promotions, focusing on home upgrades. This collaboration highlights premium products, Hero Emulsion and Zero Damp Advance, featured in films like Vicky Vidya Ka Woh Wala Video, Singham Again, and Bhool Bhulaiyaa 3.

    As families celebrate special moments, Shalimar Paints encourages homeowners to transform their spaces with its product range. The Hero five-in-one Emulsion offers vibrant colors and washability, allowing homeowners to refresh their walls. Zero Damp Advance provides moisture protection, preventing dampness and fungal growth. Additionally, Xtra Tough ensures durability with a finish that withstands everyday wear and diverse weather conditions. The co-branded promotional videos effectively communicate a message of style and resilience, inspiring audiences to revamp their homes.

    “Our partnership with these blockbuster films reflects our commitment to delivering superior standards and innovation that enhance living spaces,” said Shalimar Paints director of sales & marketing Kuldip Raina. “Our Hero five-in-one Emulsion provides a rich palette of colors with excellent coverage, whereas Zero Damp Advance keeps walls pristine and vibrant over time, and Xtra tough delivers a robust finish that withstands everyday wear and diverse weather conditions. This festive season, through these exciting partnerships, we invite you to discover our innovative range that promises to transform your spaces into havens of joy and warmth, capturing the true essence of home.”

    As part of the home protect waterproofing range, Damp Advance enhances wall aesthetics and helps keep surfaces up to 10° cooler. It comes with a 12-year performance warranty and effectively addresses dampness, cracks, flaking, fungal growth, and efflorescence, ensuring walls remain appealing even in harsh conditions.

    Hero five-in-one Emulsion features a range of vibrant colors, a high sheen finish, washability, stain resistance, Zero VOC content, and anti-viral properties. This combination ensures durability and a health-conscious living environment. The Hero range has quickly become a top choice for consumers seeking quality, affordable paint solutions.

    Xtra Tough is a premium emulsion utilizing advanced pure acrylic technology with a silicone additive for durability. It withstands extreme weather and maintains its appearance over time. Eco-friendly and free from harmful additives like lead and mercury, it provides a safe, long-lasting solution for both interiors and exteriors, emphasising sustainability.

  • Aditya Rikhari’s ‘Jaana Samjho Na’ joins Bhool Bhulaiyaa 3 tracklist

    Aditya Rikhari’s ‘Jaana Samjho Na’ joins Bhool Bhulaiyaa 3 tracklist

    Mumbai: In a significant development for music and film enthusiasts, Aditya Rikhari’s track ‘Jaana Samjho Na’ has been reimagined for the upcoming Bollywood blockbuster Bhool Bhulaiyaa 3. Starring Kartik Aaryan, Vidya Balan, and Tripti Dimri, this project marks Aditya’s debut in Bollywood.

    With its touching lyrics and melody, ‘Jaana Samjho Na’ has already gained attention as part of the Bhool Bhulaiyaa 3 tracklist. The song received praise at the recent album launch, with lead actress Tripti Dimri calling it her favorite. Kartik Aaryan also expressed his admiration for Aditya’s voice, noting that his personal love for the track led to its inclusion in the film.

    Directed by Anees Bazmee, Bhool Bhulaiyaa 3 is the latest installment in the popular horror-comedy franchise. Aditya’s track is expected to enhance the film’s musical appeal and storytelling.

    Aditya stated: “Being part of Bhool Bhulaiyaa 3 is beyond anything I imagined when I started writing music. ‘Jaana Samjho Na’ is close to my heart, and having it featured in such a major film feels surreal. This is my first Bollywood break, and to do it alongside such iconic actors is a significant milestone for me.”

    This collaboration marks a pivotal moment in Aditya Rikhari’s career, showcasing his talent for creating music that resonates across different platforms. As he enters Bollywood, Aditya is set to leave a lasting impact, and fans eagerly anticipate his future work.

  • Chinese Wok & Bhool Bhulaiyaa 3 collab for a digital campaign

    Chinese Wok & Bhool Bhulaiyaa 3 collab for a digital campaign

    Mumbai: To connect with a broader audience, Chinese Wok, a leading QSR chain in India specialising in Chinese cuisine, has partnered with the upcoming film Bhool Bhulaiyaa 3, marking the brand’s first movie integration. This collaboration aims to leverage the film’s popularity to engage fans and elevate the brand’s presence, creating a fusion of food and entertainment.

    The campaign highlights Kartik’s charm while showcasing Chinese Wok’s authentic Desi Chinese cuisine. This collaboration not only builds excitement for the film but also emphasises the flavors that have made Chinese Wok a favorite among food lovers.

    Chinese Wok founder Aayush Agrawal commented, “We are thrilled to collaborate with Bhool Bhulaiyaa 3! At Chinese Wok, we are constantly exploring new avenues to connect with our audience in meaningful and engaging ways. Partnering with such a highly anticipated film allows us to merge the excitement of cinema with the vibrant flavours of Desi Chinese. This collaboration represents our ongoing efforts to innovate, expand our reach, and create memorable interactions with customers through a blend of food and entertainment.”

    In addition to the campaign, Chinese Wok has launched a cool Instagram filter, ‘Balance the Wok’,where users can balance a virtual wok while collecting Desi Chinese ingredients. This fun, interactive filter blends entertainment with education, reinforcing the bold and authentic flavours that Chinese Wok is known for.

  • Niharika Bhasin & Vidya Balan team up for “Bhool Bhulaiyaa 3”

    Niharika Bhasin & Vidya Balan team up for “Bhool Bhulaiyaa 3”

    Mumbai: Renowned and award-winning costume designer Niharika Bhasin have teamed up with Bollywood icon Vidya Balan & has been announced as the costume designer for the third edition of the highly anticipated franchise “Bhool Bhulaiyaa 3”.

    As a recipient of the prestigious National Award for Costume Design, Niharika brings unparalleled expertise and a unique artistic vision to every project she has been associated with. Some of the most notable among her repertoire have been Rock On, Band Bajaa Baraat, Delhi Belly, Fitoor, Fan, Bombay Velvet, and many others, including the most recent Mast Mein Rehne Ka where she defined the looks for diverse characters, carving a distinct space for each. Niharika’s unique flavour and vision have birthed looks that everyone loves to reminisce about and take inspiration from even years later.

    Her ability to weave together elements of culture, character and narrative has cemented her reputation as one of the leading visionaries in the world of costume design, and given the memorable characters in the film “Bhool Bhulaiyaa 3”, the outcome is going to be one more defining film under her belt.

    Having already worked together on hit films like Dirty Picture, Shakuntala Devi and now Bhool Bhulaiyaa 3, teaming up again with the talented Bollywood actress Vidya Balan adds an extra layer of anticipation to this collaboration.

    Niharika further added, “This project has been an absolute joyride! The ability of costumes to tell a story is so powerful and getting to do what I love with some of the most incredibly talented stars in the industry will be one of my career high points!”

    As anticipation mounts for the release of “Bhool Bhulaiyaa 3”, audiences can look forward to witnessing the magic that unfolds when exceptional talent converges on the big screen. Stay tuned for more updates as production progresses.