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Tag: Bhola Nath Singh

  • Hockey’s hot comeback: Hero HIL scores big with Indian viewers

    Hockey’s hot comeback: Hero HIL scores big with Indian viewers

    MUMBAI: The Hero Hockey India League (HIL) has roared back to life after a seven-year hiatus, smashing viewership records and breathing fresh life into the sport. The 2024-25 edition didn’t merely return—it revolutionised the game by introducing the first-ever women’s league alongside the men’s competition, coinciding rather neatly with Indian hockey’s centenary celebrations.

    The numbers tell a cracking tale: a whopping 40.8 million viewers tuned in overall, rocketing 48 per cent above the 2017 figures. The men’s competition captivated 32.9 million fans, while the women’s matches—despite featuring fewer games—pulled in an impressive 15.1 million viewers.

    In a sporting landscape where women’s events typically draw a fraction of male viewership, the HIL has pulled off something of a miracle. At times, the ladies nearly matched their male counterparts in audience figures, with the most-watched women’s match drawing 2.92 million viewers against the men’s final peak of 3.07 million.

    Hockey India president Dilip Tirkey remarked, “The success of Hero HIL 2024–25 is a testament to India’s deep-rooted love for hockey. The overwhelming response from fans, brands, and broadcasters reflects the league’s immense potential. As we move forward, our commitment remains steadfast in elevating Indian hockey to new heights, ensuring that the sport gets the recognition and support it truly deserves.”
     
    The digital realm proved equally fruitful, with social media engagement hitting the roof—over a billion views across platforms, turning hockey chat into the hottest ticket in town.

    Hockey India secretary general Bhola Nath Singh stated, “The revival of Hero HIL has been a monumental success, not only in terms of numbers but also in the enthusiasm it has reignited among fans and players alike. This season has proven that hockey continues to hold a special place in India’s sporting culture. The addition of the women’s league is a crucial step towards greater inclusivity and empowerment in sports.”

    The triumphant return builds on hockey’s Olympic momentum, where it accounted for a juicy 15.2 per cent of early Tokyo Games viewership. With these stellar numbers, it seems the stick-and-ball game isn’t just back—it’s positively sizzling.

  • Sony Sports to go regional with Hockey India League telecast deal

    Sony Sports to go regional with Hockey India League telecast deal

    MUMBAI: The Hockey India League (HIL) has got an additional live telecast partner for the next three years  – the Sony Sports Network (SSN). The league has signed a contract with the broadcast network.  Mid-last week, DD had announced that it was coming on board for the whole tournament’s telecast. 

    What’s special about the SSN deal is that it will be airing the matches with Telugu and Tamil commentary as well as Hindi and English in a bid to broad base the appeal of the sport. The tournament can be viewed on Sony Sports Ten 1 (English), Sony Sports Ten 3 (Hindi), and Sony Sports Ten 4 (Tamil and Telugu) channels in both standard definition (SD) and high definition (HD). The league, featuring domestic and international players, is to take place in Ranchi and Rourkela for both  men and women and will be flagged off on 28 December. 

    Said Sony Pictures Networks India chief revenue officer & head sports business Rajesh Kaul : “Hockey has gained significant popularity in India with the Indian team’s success in consecutive Olympics contributing to the resurgence. At SSN, we have always been committed to serving Indian fans with a diverse sports portfolio. The inclusion of one of the world’s premier franchise-based hockey leagues will undoubtedly bring fans closer to the game. We see our partnership with it as a key step toward establishing ourselves as the home of hockey, just as we have done with other major sports in our portfolio.”

    Highlighted  HIL governing committee chairperson Dilip Tirkey: “Sony Sports’ expansive coverage across multiple channels and languages will ensure that fans from all corners of the country can enjoy the league. This season is poised to be bigger, better, bolder, and we are confident that Sony’s unmatched telecast capabilities will help take the excitement of Indian hockey to new heights.”

    Added HIL governing committee member Bhola Nath Singh: “Our focus has always been on promoting hockey to a wider audience, and this partnership with SSN allows us to do just that. With their multilingual telecast plan, we are making the sport accessible to a larger audience, bringing them closer to the game. We believe this season will set a new benchmark in terms of viewership and fan engagement.”

    (Picture courtesy Hockey India League)

  • Hero MotorCorp rides away with Hockey India League title sponsorship.

    Hero MotorCorp rides away with Hockey India League title sponsorship.

    MUMBAI: Wish a lot many more sports had this kind of support. Strengthening its commitment to the growth and development of hockey, the world’s largest maker of bikes and scooters Hero MotoCorp  has signed on as the title sponsor of the Hockey India League (HIL) for the next three seasons, starting from 2024-25.  Specific sponsorship amounts were not disclosed, but guesstimate are that it is in the double digit crore territory.Coal India was the previous title sponsor.

    This  alliance between Hero MotoCorp and the HIL  aims to rejuvenate one of India’s most cherished sports, expanding its reach and fostering a vibrant platform for emerging talent.

    The tournament, set to begin on  28  December will feature eight men’s teams and, for the first time, four women’s teams. The introduction of the Women’s HIL  marks a historic milestone in Indian hockey, underscoring a significant step forward for the inclusion and empowerment of women in sports.

     Hero MotoCorp executive vice-president Sanjay Bhan said, “Hero MotoCorp is deeply committed to nurturing and supporting sports globally, with a special emphasis on India. Hockey holds a unique place in our hearts, reflecting our nation’s rich sporting heritage. The Hero Hockey India League is more than just a competition – it’s a celebration of our shared passion for the sport, an inspiration for future athletes, and a unifier for communities.”

    HIL  governing committee chairperson Dilip Tirkey  said:  “Hero MotoCorp has always been a pioneer in supporting Indian sports, and their association with the Hero Hockey India League will elevate the tournament’s stature. With their title sponsorship, we are confident that the Hero Hockey India League will reach greater heights, inspiring players and fans alike. Together, we aim to make this league a true celebration of hockey as IndiaKaGame.”

    HIL governing committee member Bhola Nath Singh added, “Hero MotoCorp’s partnership is a testament to the growing popularity of the HIL.Their support will not only enhance the league’s visibility but also strengthen the narrative of hockey as a unifying force in India.”

    The Hero HIL can be watched  through a wide array of platforms, including television, digital channels, and radio, ensuring that audiences remain connected to every thrilling match and moment. With Hero MotoCorp’s support, the league aims to nurture the sport, inspire future generations of players, and spotlight India’s hockey talent on the global stage.

    (Picture courtesy Hockey India League website)

  • Big FM hits the airwaves as official radio partner for Hockey India League 2024-25

    Big FM hits the airwaves as official radio partner for Hockey India League 2024-25

    Mumbai: It’s a sound decision. The Hockey India League (HIL) has got into bed with  Big FM for the 2024-25 season as the official radio partner. This partnership seeks to connect hockey with millions of fans and amplify the message of #IndiaKaGame throughout the nation.

    A press release states that the HIL  kicks off on 28 December 2024, featuring an exciting lineup of eight men’s teams and four women’s teams competing in Rourkela and Ranchi. Notably, this season also marks the debut of the Women’s Hockey India League, reinforcing Hockey India’s commitment to inclusivity and the empowerment of women in sports.

    BIG FM COO Sunil Kumaran highlighted that hockey holds a special place in the hearts of millions. “This collaboration reflects our commitment to spreading awareness about the sport’s legacy and significance. Together, we aim to shine a spotlight on hockey’s incredible journey and inspire a deeper appreciation for the sport across the country,” he said.

    HIL governing committee chairperson Dilip Tirkey said, “Radio has a unique ability to connect with people in the remotest corners of the country, making it the perfect medium to promote hockey. With BIG FM’s engaging content and nationwide reach, we aim to make hockey a household conversation. This partnership will spark excitement across India and bring more fans closer to IndiaKaGame. Together, we’re confident of taking the Hockey India League to new heights of popularity.”

    HIL governing committee member Bhola Nath Singh added, “BIG FM’s captivating narrative style and broad reach make it an ideal partner to grow hockey’s fanbase. Through this association, we aim to unite the country in support of IndiaKaGame and inspire millions to cheer for our national sport.”

    With Big FM listeners can stay tuned to every match and cheer for their favourite teams and players.

     

     

    All information about the Hockey India League can also be found on the newly launched website: https://hockeyindialeague.com/

  • DD scoops Hockey India League live telecast rights for next three years

    DD scoops Hockey India League live telecast rights for next three years

    MUMBAI: There’s nothing more exciting that seeing a player with a hockey stick in his hand dribbling past the mid-field, swerving and dodging past the defending backs and reverse flicking the ball into the goal, leaving the goal keeper  stranded and flat on his back on the turf. 

    Many more such moments will be available to field hockey lovers  courtesy pubcaster Doordarshan, It has pocketed the rights to live  telecast the sixth edition of the Hockey India League (HIL), which will begin from 28 December 2024, thanks to an agreement it has signed with Hockey India (HI).( Reports are that the contract between the two is actually for the next three years.) What’s special with the new agreement is that DD will also be bringing the women’s HIL matches live to viewers apart from the fast-paced men’s. tournament.  

    Sports lovers may recall that the Indian national men’s team has been gradually getting back its mojo and won the bronze medal at this year’s Paris Olympics as well as in Tokyo. 

    HIL will have eight men’s teams and four women’s teams participating in Rourkela and Ranchi, showcasing outstanding talent from India and around the world.

    Said Prasar Bharati chairman Navneet Sehgal: “We are privileged to partner with the HIL, a platform that celebrates our national sports and aligns people across different categories. Through our comprehensive coverage, we aim to bring the electrifying spirit of hockey, including the historic debut of Women HIL, to viewers everywhere, bridging the urban and rural divide and amplifying the league’s impact.”

    Prasar Bharati CEO Gaurav Dwivedi added: “Indian sports lovers are confident that the golden era of Indian hockey is being brought back. Doordarshan as the public broadcaster is looking forward to contributing to this broader vision through this partnership. The idea is to elevate hockey production and broadcast to global sporting standards. The sports lovers across the world can now watch the HIL, both men and women on DD Sports and Waves- the recently launched OTT platform of Prasar Bharati.”

    HIL  governing committee chairperson Dilip Tirkey said, “We are thrilled to partner with Doordarshan as the official broadcaster of the HIL. This year is particularly special with the launch of the Women’s HIL, a landmark step in promoting women’s hockey. Doordarshan’s unparalleled reach and commitment to sports perfectly align with our vision of taking hockey to every corner of the nation. Together, we aim to inspire millions and elevate the HIL to unprecedented heights.”

    HIL governing committee member Bhola Nath Singh commented, “Hockey is more than just a sport for us – it’s a symbol of our unity and pride. The addition of the Women’s HIL this season is a giant leap forward in ensuring equality and recognition for women athletes. With Doordarshan as our partner, we’re ready to present a spectacular season of HIL. ‘Hockey connects us, and this partnership strengthens that bond’.”

    As part of its partnership with HI,  Doordarshan says it will also broadcast all HI  national championships and tournaments in India.

    (Picture courtesy Hockey India League)

     

  • Hockey India League launches campaign ‘Hockey Ka Jashn’

    Hockey India League launches campaign ‘Hockey Ka Jashn’

    New Delhi: With just a month remaining for the Hockey India League (HIL) 2024-25, the league has unveiled an exciting campaign titled “Hockey Ka Jashn.” This special initiative will feature a nationwide Jashn Tour, where players will travel across the country to bring the passion and spirit of hockey closer to fans.

    Marking the 30-day countdown, the Jashn Tour is at the heart of a larger campaign dedicated to celebrating India Ka Asli Game—hockey—and strengthening the bond between the sport and its fans.

    Scheduled to begin on 28 December in Rourkela, this season of HIL promises to be a spectacular showcase of the finest hockey talent from across the globe. The campaign, Hockey Ka Jashn, meaning “Celebration of Hockey,” aims to unite fans, players, and communities in a grand celebration of the sport, showcasing the thrill and passion that hockey brings to millions around the world.

    The Hockey India League, which is returning after a seven-year hiatus, has attracted the best players, both from India and internationally, making it a premier tournament in the global hockey calendar. With this campaign, Hockey India looks to create even greater excitement among fans as they prepare to cheer for their favourite franchises and stars in this prestigious event.

    Speaking on the special occasion, Hockey India League (HIL) governing committee chairperson Dr Dilip Tirkey said, “We are thrilled to launch ‘Hockey Ka Jashn’ in the lead-up to the Hockey India League 2024-25. This campaign perfectly captures the essence of the league, where we celebrate not only the game but also the unifying spirit it brings. With world-class players coming together and fans from all walks of life gearing up to cheer for their favourite teams and players, the league is a true reflection of India’s passion for hockey. I am confident that ‘Hockey Ka Jashn’ will resonate deeply with the hockey community and elevate the excitement to new heights.”

    Hockey India League (HIL) governing committee member Bhola Nath Singh added, “The Hockey India League has always been about more than just matches; it’s about bringing people together to celebrate the sport we love. ‘Hockey Ka Jashn’ is our way of inviting every fan to join this celebration. We are committed to making this year’s league bigger, better, bolder, and more exciting than ever, and we look forward to creating an unforgettable experience for players and spectators alike. I urge fans across the country to get behind their teams and make this a true festival of hockey.”

  • Hockey India announces Power Finance Corp (PFC) as title sponsor

    Hockey India announces Power Finance Corp (PFC) as title sponsor

    Mumbai: Hockey India on Wednesday announced Power Finance Corp (PFC), a state-owned company that provides financial assistance to India’s power sector, as the Title Sponsor for the upcoming PFC India Vs Germany Bilateral Hockey Series 2024, scheduled to take place on 23 and 24 October 2024 at the iconic Major Dhyan Chand National Stadium in New Delhi.

    This series marks the return of men’s international hockey to the national capital after a decade, made possible due to PFC’s generous support and commitment. The last international match played at the venue was the Hero Hockey World League Final – Men’s Round 4, back in January 2014.

    Under the administrative control of the ministry of power, PFC plays a crucial role in driving growth in the energy sector. Through strategic partnerships and investments, PFC is dedicated to contributing to India’s development through various avenues, with its association with Hockey India for PFC India Vs Germany Bilateral Hockey Series 2024 being the most recent initiative.

    Additionally, entry to the PFC India Vs Germany Bilateral Hockey Series 2024 will be free for spectators, as part of Hockey India’s effort to make it accessible to all. A free digital ticketing system will be introduced to allow fans to secure their tickets easily. Fans will simply need to visit the official ticketing link and register their details to receive a virtual ticket, which will guarantee them hassle-free access to the Major Dhyan Chand National Stadium.

    Welcoming PFC onboard as the title sponsor, Hockey India president Dr Dilip Tirkey said, “We are delighted to welcome Power Finance Corporation (PFC) as the Title Sponsor for the highly anticipated PFC India Vs Germany Bilateral Hockey Series 2024. This series, being played in New Delhi after a decade, is a significant milestone, not just for the city but for Hockey India as we promote the sport across the country. With the support of PFC, we look forward to creating a thrilling atmosphere at the iconic Major Dhyan Chand National Stadium.”

    Hockey India secretary general Bhola Nath Singh added, “We are thrilled to have one of the leading state-owned companies, Power Finance Corporation (PFC), as the title sponsor for the PFC India Vs Germany Bilateral Hockey Series 2024. Their support will strengthen Hockey India’s vision to grow hockey’s presence in India. With PFC, we look forward to providing a top-notch experience for all hockey fans.”

    Parminder Chopra, CMD, PFC, said, “We at PFC are delighted to be associated with Hockey India for the India vs. Germany Bilateral Hockey Series. This marks a significant milestone as international hockey returns to Delhi after a decade, and PFC is proud to play a vital role in this partnership with Hockey India. We believe that, just like our company, Hockey India is committed to contributing to India’s rise as a global player. We keenly look forward to the series, which will be an unforgettable experience for all fans.”

    India and Germany have a rich hockey history and share a fierce rivalry. In the 19 matches since 2013, India has won 8, while the reigning World Champions and Paris 2024 silver medalists have won 7. The two heavyweights in world hockey last faced each other at the Paris 2024 Olympics semi-final, where the current world champions emerged victorious, winning 3-2.

    The matches will be telecasted on DD Sports and streamed live on FanCode from 1500 hrs onwards on 23rd and 24th October 2024. Entry to the stadium for spectators will begin from 1300 hrs onwards.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Hockey India (@hockeyindia)

     

  • DD Sports, Fancode to broadcast two-match bilateral series between India and Germany

    DD Sports, Fancode to broadcast two-match bilateral series between India and Germany

    Mumbai: DD Sports, the key public sports broadcaster in the country, along with FanCode will broadcast the highly anticipated two-match bilateral hockey series between the Indian Men’s Hockey Team and the Germany Men’s Hockey Team, scheduled to take place on 23 and 24 October 2024 at the iconic Major Dhyan Chand National Stadium in New Delhi.

    FanCode and DD Sports’ combined reach will mean that hockey action will be accessible to fans in every corner of the country, with interest around the game at an all-time high after India’s successful Olympic campaign where the men’s team finished with a bronze medal. Germany ended their campaign with a silver medal.

    Hockey India president Dr Dilip Tirkey enthusiastically said, “We have had a fruitful partnership with FanCode through the Hockey India National Championships. They have played a vital role in making hockey more accessible to sports fans nationwide. With India vs. Germany Test Series set to be streamed on their platform alongside telecast on DD Sports, one of the largest sports channels in India, this partnership will provide a significant boost to our mission of reaching a wider audience.”

    Hockey India secretary general Bhola Nath Singh added, “We are thrilled to associate with FanCode and DD Sports for the two-match bilateral series. We are confident that this will enhance the viewing experience for passionate hockey fans in India and contribute significantly to our larger vision of making the sport accessible and visible across India.”

    FanCode co-founder Yannick Colaco said, “We are proud to extend our partnership with Hockey India with the bilateral series between India and Germany. The series showcases the best of international hockey, and we’re excited to bring the action to hockey enthusiasts in India.”

    As part of Hockey India’s vision to promote the sport across the country, this series marks the return of men’s international hockey to the national capital after a decade, with the last match played in January 2014 during the Hero Hockey World League Final – Men’s Round 4.

    Having successfully hosted the Men’s Asian Champions Trophy in Chennai, the Women’s Asian Champions Trophy, and the FIH Hockey Olympic Qualifier in Ranchi, Hockey India has expanded its efforts beyond Odisha to grow hockey’s presence in India. The organization is also gearing up to host the upcoming Women’s Asian Champions Trophy in Rajgir, Bihar, in November 2024.