Tag: Bhavesh Shah

Today Group hits a six with Gen Z as Kiara Powar bats for cricket

MUMBAI: India’s most cherished sport just got a youthful twist, thanks to a pitch-perfect collaboration between Today Group, one of Navi Mumbai’s leading real estate players, and Kiara Powar, India’s youngest sports presenter. Their digital series Bat, Ball, aur Baatein is giving cricket commentary a Gen Z glow-up, combining fandom and format to serve cricket content in sharp, engaging, bite-sized pieces.

Kiara Powar, a former badminton player turned sports content creator, has already made waves with her fresh take on sports storytelling. Now with Today Group backing her innings, she’s stepping up the pace. The series cleverly moves away from traditional long-form commentary, instead opting for quick, relatable content designed to catch the scroll-happy attention of young audiences.

Commenting on this collaboration, Today Group joint managing director Bhavesh Shah said, “Today Group’s constant endeavor is to empower the younger generation, whether it be in the form of giving them their own home or in the form of promoting young talent, such as Kiara. Platforms like hers have tapped into the pulse of this demographic, and as a brand, collaborations like this allow us to make a mark on and appeal to all audiences.”

Kiara Powar, the host of Bat, Ball, aur Baatein about the collaboration said, “I started this series with one simple goal: share my love for cricket in a way that would get my peers excited for the sport just as I am. With Today Group, the boost the series got has been phenomenal!”

Since its rebranding in January 2025, Today Group has been all about future-forward initiatives. This collaboration with Kiara speaks volumes about its commitment to connecting authentically with the younger generation not just through homes and infrastructure, but also through shared cultural touchpoints like sport.

Bat, Ball, aur Baatein is more than just a series, it’s a sign that cricket is evolving with its audience, and brands like Today Group are batting alongside Gen Z to keep the game going strong.

April 21, 2025
Today Group bets big on ‘Happiness Month’ to build brand IP

MUMBAI: Today group has launched its ‘Happiness Month’, not just a promotional wheeze, but a full-blown attempt to forge a brand IP, it claims. Think of it as a strategic play, a bit like a well-timed shot, designed to lock in customer loyalty and make channel partners feel good. It’s aiming for a ‘Happiness First’ mantra.

March, that crucial sales window, sees Today Group showering potential customers with gifts that would make a sultan blush. We’re talking whitegoods, gold coins (always a winner), motorbikes, the obligatory luxury cars, and, for the truly lucky few, international holidays. It’s less a sales drive, more a full-on giveaway.

But it’s not all about the buyers. The troops – read: employees – are getting a look-in too. Awards, incentives, and ‘happiness letters’ to the families – a touch of the sentimental, perhaps, but effective. The company has even thrown in a Women’s Day movie screening (one hopes the popcorn was top-notch) and a sports day to get everyone’s competitive juices flowing. Staff are encouraged to share their ‘happy moments,’ which could be a delightful exercise in team building, or a cunning way to harvest content for their social media.

Bhavesh Shah, joint managing director, insists they’re transforming homebuying from a “mere transaction” into a “joyful milestone.” Quite right. No one wants a dreary house purchase; they want a ruddy good show.

The campaign’s visibility is being cranked up with out-of-home ads, print splashes, and radio bombardment. Today group is aiming for a “memorable home-buying experience,” which, in marketing speak, means “spend your hard-earned cash here, and we’ll make you feel like a million quid.” And in this cut-throat market, a bit of theatricality is hardly a crime.

March 27, 2025
LodestarUM bags the media duties of Saregama

MUMBAI: LodestarUM recently added another win by bagging the media duties of Saregama.

After establishing its supremacy in India’s music scene, Saregama has now expanded into other areas of entertainment like publishing, television software and digital content. It also has full-fledged studio facilities in Kolkata making it one of the best end-to-end entertainment giants in the country.

Commenting on the development, Saregama MD Vikram Mehra said “At Saregama India, we want the users to experience our rich content in a manner which is disruptive and at the same time, accessible. Whether it is our latest offering, Saregama Music Cards or our highly engaging music apps, Saregama Shakti and Saregama Classical, we don’t want to leave any corners unturned and for that we wanted to partner with an agency like Lodestar UM who understands our needs. We are listed on the NSE and BSE, and are India’s largest and best-known music recording company.”

Lodestar UM CEO Nandini Dias also added, “We are happy and proud to have been trusted with Saregama and will partner the client across all its media needs. We are confident that with our differentiated offering and in-depth understanding of digital and offline media will help them get more value on the table”

Lodestar UM, Mumbai GM Bhavesh Shah said, “I am delighted at the win of Saregama. Saregama is all about music and youth which we at Lodestar understand very well, with properties like Coke Studio”.

This is the third big win for Lodestar UM, which recently won the media duties for Zivame & Simplilearn. It handles clients like J&J, Coca-Cola, Mahindra & Mahindra, Samsung, Amul and Tata among several others.

May 23, 2016
LodestarUM bags the media duties of Saregama

MUMBAI: LodestarUM recently added another win by bagging the media duties of Saregama.

After establishing its supremacy in India’s music scene, Saregama has now expanded into other areas of entertainment like publishing, television software and digital content. It also has full-fledged studio facilities in Kolkata making it one of the best end-to-end entertainment giants in the country.

Commenting on the development, Saregama MD Vikram Mehra said “At Saregama India, we want the users to experience our rich content in a manner which is disruptive and at the same time, accessible. Whether it is our latest offering, Saregama Music Cards or our highly engaging music apps, Saregama Shakti and Saregama Classical, we don’t want to leave any corners unturned and for that we wanted to partner with an agency like Lodestar UM who understands our needs. We are listed on the NSE and BSE, and are India’s largest and best-known music recording company.”

Lodestar UM CEO Nandini Dias also added, “We are happy and proud to have been trusted with Saregama and will partner the client across all its media needs. We are confident that with our differentiated offering and in-depth understanding of digital and offline media will help them get more value on the table”

Lodestar UM, Mumbai GM Bhavesh Shah said, “I am delighted at the win of Saregama. Saregama is all about music and youth which we at Lodestar understand very well, with properties like Coke Studio”.

This is the third big win for Lodestar UM, which recently won the media duties for Zivame & Simplilearn. It handles clients like J&J, Coca-Cola, Mahindra & Mahindra, Samsung, Amul and Tata among several others.

May 23, 2016