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Tag: Bhavesh Kosambia

  • Wondrlab and Bharat Matrimony play to win as they launch the ‘Wedding Games’ campaign

    Wondrlab and Bharat Matrimony play to win as they launch the ‘Wedding Games’ campaign

    Mumbai: As the world gears up for the international games to win gold,  Matrimony.com, India’s biggest matrimony company, is set to win hearts with its innovative ‘Wedding Games’ campaign. This timely initiative cleverly intertwines the excitement of the games (or rather sports) with the anticipation of the upcoming wedding season.

    The campaign features two captivating films that humorously portray the ‘international-level’ challenges faced by singles during wedding season. These witty films showcase protagonists deftly dodging intrusive questions about their marriage plans from eager relatives.

    Matrimony.com chief marketing officer Arjun Bhatia shared his insights on the campaign and the company’s unique approach: “Matchmaking is not just a simplistic game of pairing based on superficial criteria. It’s not about finding a partner; it’s about finding the right partner who aligns with your unique essence. This campaign humorously highlights the pressures singles face, while showcasing how Bharat Matrimony offers a more thoughtful, personalized experience.”

    Wondrlab content leads Bhavesh Kosambia and Rahul Chandwani, the creative minds behind the campaign, explained: “We landed a strong insight – during the wedding season, a lot of the prospects who are of marriageable age, attend weddings of their friends and family. They are often questioned about their wedding plans, and these prospects try and dodge such questions. The campaign is a set of two films where we see such protagonists try and avoid pestering guests, albeit dramatized for entertainment as though they were athletes. Bharat Matrimony comes in as the perfect place to find the answers to these questions as they can log on to find their perfect life partners.”

    This campaign not only entertains but also reinforces Matrimony.com’s position as the go-to platform for those seeking meaningful relationships, proving that in the game of love, everyone can be a champion.

  • Bharat Matrimony launches new ad campaign ‘Be Choosy 2.0’

    Bharat Matrimony launches new ad campaign ‘Be Choosy 2.0’

    Mumbai: Bharat Matrimony has launched their new ad campaign ‘Be Choosy 2.0.’ The campaign’s main objective is to highlight their feature called ‘Interest Matching’, and thereby double tap on the importance of having shared interests for a loving, strong relationship.

    In a world where like-minded people often struggle to find each other, Bharat Matrimony has emerged as a powerful platform to help them connect. This campaign aims to show how BharatMatrimony has revolutionised the matchmaking process by enabling people to meet and create meaningful connections based on their shared interests.

    The films showcase different people with similar interests never getting the chance to meet each other. Bharat Matrimony directly resolves this issue with their new feature.

    Speaking about the collaboration, Wondrlab content leads Bhavesh Kosambia and Rahul Chandwani said, “Our collaboration with BharatMatrimony has always led to some insightful work. With ‘Be Choosy 2.0’ we were able to crack a wonderful execution device. The stories showed couples together, but as a fantasy, and then their separation takes them back to their far-off origins. However, despite their geographical distances, they’re able to connect and find a loving partnership thanks to Bharat Matrimony’s Interest Matching feature.”

    BharatMatrimony CMO Arjun Bhatia said, “BharatMatrimony has been changing the social narrative about relationships and marriage. We believe people must be choosy when making the most important decision of their life – finding their life partner. And as India’s leader in the matchmaking segment, we keep innovating our processes and platform to make our customers’ journeys seamless, hassle-free and successful. Our latest revamp is a step in this direction. With features like ‘Hobby and Interest Matching’ that helps you find profiles with similar interests and ‘Filter Breathers’ that let you prioritise your filters, we are bringing compatibility to the forefront of the soulmate search. After all, interests are really the starting point for two strangers to meet, start a conversation, assess the potential for a meaningful relationship, and hopefully find a lifelong partner. These new features engineer interactions between the right people so that every member on BharatMatrimony discovers love.”

  • Wondrlab ropes in Bhavesh Kosambia as content lead

    Wondrlab ropes in Bhavesh Kosambia as content lead

    Mumbai: Wondrlab, one of India’s leading platform-first Martech networks, has appointed Bhavesh Kosambia as its content lead. As a part of strengthening its creative leadership team, Kosambia will report to co-founder & chief creative officer Amit Akali and lead a set of key accounts and talent.

    Kosambia has been around in the advertising industry for more than two decades, most recently as group creative director at Grey. He’s handled and built national and international brands like Audi, Coke, Ferrero, Gillette, Eureka Forbes, Reliance, Zee TV, Parle, Paras, Marico, and ITC. He has won various national and international awards, such as those from Cannes, One Show, the New York Festival, Adfest, and Spikes Asia. He’s even served on numerous juries, including the grand jury for the New York Festival.

    The last few years, he’s been focusing on his skills as an ad filmmaker and director. His films Tanishq “Raksha Bandhan” and Gillette “Soldier” have been among the top popular ones in the last couple of years.

    At Wondrlab, he will use his skills as a creative leader, thinker, and ad film director. Akali explained, “I’ve been lucky to work with Kosambia in the past, both as a creative person and as a filmmaker. He’s done some of our best work as a director, and I’ve seen him work his magic as a creative team leader. He’s one of those rare people who is constantly learning and evolving. And I’m sure he’ll quickly get down to doing cutting-edge, platform-first, tech-led work.”

    He further goes on to say, “We are also clear that in-house talent is going to get all possible opportunities, especially with our in-house production set up—Kosambia has already directed a few films for us, including the recent “Karva Chauth” film for Bharat Matrimony. Most importantly, he’s someone our clients can depend on as a partner and support system to build their brands.”

    Kosambia adds, “I have always believed that any place is made by the people who work there, and my association with Wonderlab and What’s Your Problem for the last couple of years has just proved me right again. The energy, dedication, and quest for doing something different exhibited by Amit Akali, Rakesh Hinduja, and Saurabh Varma can only be experienced if you work with them. The place is currently buzzing with talented and hungry people looking for good work, as well as equally hungry clients looking for good work. Honestly speaking, I feel like an extended family that has come to feast at a table where everyone is already enjoying whatever they are supposed to do. And I am sure I too will be able to join the party.”

  • Grey’s Rohit Malkani and Bhavesh Kosambia to judge New York Festival 2011

    Grey’s Rohit Malkani and Bhavesh Kosambia to judge New York Festival 2011

    MUMBAI: Grey’s executive creative director Rohit Malkani and creative director Bhavesh Kosambia have been appointed on
    the Jury Panel for the New York Festival International Advertising Awards to be held on 5 May in New York.
     
    Malkani says, “New York Festivals is one of the most prestigious advertising shows and being selected for the Jury is a huge honour. I am looking forward to a hectic but stimulating round of judging.”


    This year, each juror will be assigned to 10-person online panels, which will start at different times throughout the online judging process. Each juror will be using a password and an email address, to access the entries to be judged.
     
    Seven days time will be given to complete the online judging session and between 10 to 12 hours to complete a session.


    Kosambia adds, “To be on board as Grand Jury for New York festival design category is undoubtedly an honor, and I am very excited about it. According to me a good design is a medium in itself to communicate and you don’t need to know any particular language to understand or appreciate it.”
     
    This will be the largest gathering of nearly 300 Grand Jury members, consisting of chief creative officers, executive creative directors, creative directors, executive producers, film directors and designers, representing over 55 countries.


    The awards ceremony and conferences will be held on 5 May,in New York.