MUMBAI: Bhavesh Dalmia has traded pills for plugs. The marketing veteran, who spent over six years steering consumer campaigns at Cipla, has joined Torrent Electricals as general manager for marketing this month.
It marks a sharp pivot from the Bay of Bengal to what Dalmia calls “the rich Amethyst”—a poetic nod to Torrent’s signature purple branding. More practically, it’s a move from pharma marketing to the industrial heft of the Torrent Group’s electrical manufacturing arm.
Dalmia brings two decades of brand-building chops across consumer health, fast-moving consumer goods and financial services. At Cipla, where he served as associate director for consumer marketing from September 2019, he championed digital transformation and omnichannel strategies. His portfolio includes campaigns such as #BerokZindagi, #SaridonMovieReview and #Fairsexfairsay—efforts that blended social media punch with traditional media muscle.
Before Cipla, he spent over eight years at Piramal Enterprises as senior brand manager for consumer products, and five years at Madison World handling the Godrej account. His CV also includes a stint at Delhi Press Group.
At Torrent Electricals, Dalmia says he’ll focus on building brand presence and driving growth through “impactful marketing strategies”. Whether that means bringing his pharma playbook to circuit breakers and switchgear remains to be seen. But if his track record is any guide, expect data-driven campaigns and plenty of hashtags.