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Tag: Bhau Kadam

  • Godrej Veg Oils celebrates bonding over food in ‘Sahi Shuruaat’ campaign

    Godrej Veg Oils celebrates bonding over food in ‘Sahi Shuruaat’ campaign

    Mumbai: Godrej Veg Oils, a brand of Godrej Industries has launched a new video under its ‘Sahi Shuruaat’ campaign. The video features Marathi film and theatre actor Bhau Kadam and Bollywood actor and chef Tara Deshpande, emphasising how food acts as an enabler in bringing happiness in the lives of the people.

    This video features the two actors engaging in a fun-filled banter with each other. It highlights how food goes beyond taste and can trigger moments of togetherness. Bhau Kadam along with Tara Deshpande will be seen cooking various versions of a popular Maharashtrian dish ‘Sheera,’  highlighting the sense of camaraderie through bonding over food.

    “We are delighted to associate with Bhau Kadam and Tara Deshpande for our ‘Sahi Shuruaat’ campaign. Just as both these stars are known for their pure humour and excellent quality content, Godrej Veg Oils is known for its focus on taste, purity, range, and quality,” said Godrej Industries executive director and president Nitin Nabar. “This association has some interesting similarities and a connect which brings to the fore the USPs of our Godrej Veg Oils.”

    “Enjoying good food with family and friends enables us to stay connected with each other. We often use this time for bonding and interesting conversations. Godrej Veg Oils has a versatile range of oils thereby enabling us to cook and enjoy a variety of our favourite dishes,” said Bhau Kadam.

    Tara Deshpande added, “‘Sahi Shuruaat’ nurtures a long-lasting bond that leads to great experiences and good health. It was such a fun experience working with the Godrej team and Bhau to bring to everyone the importance of using high-quality veg oils for everyday cooking for your families.”

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    The ad campaign will be amplified across various digital platforms and social media handles of Godrej and various other platforms. A contest  #SahiShuruaat asking people to share food items that connected them to their partners will be run on digital platforms, said the statement.

  • ZEE5 adds Marathi original web series ‘Liftman’

    ZEE5 adds Marathi original web series ‘Liftman’

    MUMBAI: ZEE5 keeps expanding its regional content library with the launch of Liftman, a Marathi situational comedy web series. The newly launched web series of 10 episodes is running in a short duration of 8-10 minutes.

    It features Bhalchandra (Bhau) Kadam of Chala Hawa Yeu Dya fame in the titular role. Along the line of the theme, it has been shot almost entirely in the lift. The series introduces a range of different personalities who encounter Bhau on their ‘journey’ up and down. Bhau Kadam is widely lauded for the comic roles played by him.

    “The Marathi-speaking audience has an evolved sense of entertainment as may be evident from our rich heritage of theatre and cinema. With humour on the go, rich concept, relatable characters, and well-known artists from the space – Liftman has it all. Bhau Kadam in many ways is synonymous with comedy today in the Marathi industry, and I am glad that he chose to play the liftman in our short 8-10 minute snackable comedy web series,” ZEE5 India business head Manish Aggarwal said.

    “The concept of Liftman is such a phenomenal one and I am thrilled about the new avenues of media such as ZEE5 that naturally render themselves to such innovative formats. This series marks my web debut in a titular role, and I couldn’t have chosen a better concept for the same. With smartphones becoming such a common feature, entertainment options with the audience is gradually changing. Today, literally everything is at one’s fingertips – and in such cases how can one be left behind?” Bhalchandra (Bhau) Kadam commented on the show launch.