ITV

Tag: Bhaswar Chatterjee

  • Technosport flexes festive fit with Durga Pujo film and Bengal expansion

    Technosport flexes festive fit with Durga Pujo film and Bengal expansion

    MUMBAI: Pujo just got a wardrobe workout. Technosport, India’s fastest-growing activewear brand, has draped itself in festive spirit with the launch of its Durga Pujo campaign, ‘Fit for Pujo’, while simultaneously flexing its retail muscle in Bengal.

    The campaign, unveiled on Mahalaya, stars acclaimed Bengali actor Bhaswar Chatterjee, whose presence adds a homegrown touch of authenticity. Through poetic visuals and a lyrical voiceover, the film celebrates autumn’s first whispers, the joy of new clothes, and the season of light and renewal. It ties these cultural cues neatly with Technosport’s promise of stylish, performance-driven activewear.

    “Pujo is not just about new clothes, it’s about preparing for a season of energy, joy, and fresh beginnings,” said Technosport, head of marketing, Patralika Agrawal. “With ‘Fit for Pujo,’ we wanted to capture that spirit, making activewear feel as festive as it is functional.”

    The campaign launch coincides with two new exclusive brand outlets opening in Kolkata’s Mani Square Mall and Asansol’s Sentrum Mall, bringing Technosport’s nationwide tally to 21 stores. With Exclusive Brand Outlets (EBO) revenues doubling year-on-year and an 83 per cent conversion rate on footfalls, the brand is confidently striding towards its Rs 600 crore revenue goal for FY 2025–26.

    By weaving Bhaswar Chatterjee’s cultural resonance into the narrative and making a strategic push in the East, Technosport is betting big on Pujo as more than just a festival. It’s the season to dress, renew and move.

  • Bengali GEC Aakash Aath to launch new show format ‘Ek Maasher Galpo’

    Bengali GEC Aakash Aath to launch new show format ‘Ek Maasher Galpo’

    KOLKATA: Bengali general entertainment channel (GEC) Aakash Aath is launching a new format called Ek Maasher Galpo, which will showcase stories that will end within a month. 

     

    The half hour show format goes on air today (2 February) and will be aired from Monday to Saturday at 7 pm.

     

    “We have been doing dailies and weeklies and now we thought of doing monthlies. People are bored of the mega serials. The stories we will showcase are from novels by famous writers. Stories all some eminent writers would be aired from 7pm till 7.30 pm, six days a week,” said Aakash Aath director.

     

    When queried on the new format, Surana said that with this, the channel aims to educate people. “I want to entertain them with short monthly stories,” she said.

     

    For instance, in the month of February, famous Bangladeshi writer Taslima Nasrin’s Jhumur would be aired. “We have 24 episodes, which will be directed by Sushanta Basu. The cast includes Kaneenika Banerjee, Pijush Ganguly, Bhaswar Chatterjee, Rajashree Bhowmick, Anamika Saha and Tulika Basu amongst others,” she said.

     

    Similarly, in March, the channel will air Abul Basar’s Musafir, which will have 26 episodes. This series will be directed by Debidas Bhattacharya. The cast includes Neel Mukherjee, Debdoot Ghosh and Monami Ghosh amongst others.

     

    For the months of April and May, the channel has planned Pratibha Basu’s Sahasa Kuyasha Chhire (26 episodes) and Syad Mustafa Siraj’s Point Zero (26 episodes) respectively.

     

    “All shootings have been planned for the next four months and if the show format clicks with viewers, then we will shoot further and look for other good short stories and writers close to any Bengali’s heart. It all depends on the response. If the viewers like the content and concept, we would love to make many more,” Surana added.

     

    The channel is looking at Bengali writers only as they are close to Bengali hearts and have the Bengali feel, she reiterated.

     

    Speaking about the marketing initiatives that are being planned by the channel around the new format, Surana said, “We would be promoting this through our own channel, paper ads, SMS and Whatsapp. We are doing extensive promotion on the channel and the teasers are already on air,” she concluded.