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Tag: Bhaskar group

  • CNBC Awaaz in content tie-up with Bhaskar Group

    CNBC Awaaz in content tie-up with Bhaskar Group

    MUMBAI: CNBC Awaaz, the Hindi business news channel, has announced a content tie-up with Bhaskar Group’s Hindi business newspaper, Business Bhaskar.

    With Business Bhaskar, which has a presence in 17 cities across five states, the channel will jointly bring out exclusive content on a daily and weekly basis.

    With this tie-up, viewers can look forward to daily news and analysis from CNBC Awaaz in Dainik Bhaskar and insightful stories from Business Bhaskar on the channel, claims the two companies.

    Says CNBC Awaaz editor-in-chief Sanjay Pugalia, “The partnership will lead to the creation of new synergies, helping both CNBC Awaaz and Business Bhaskar reach a wider audience.”

    Adds Dainik Bhaskar Group managing editor and Business Bhaskar editor in chief K Yatish Rajawat, “The viewer of CNBC Awaaz is also a reader of Dainik Bhaskar and Business Bhaskar; therefore, it was natural for us to bridge this gap editorially, which is what we have done to add more value to our readers and viewers.”
     

  • Bharat Kapadia takes over as Bhaskar Group ED

    MUMBAI: Bharat Kapadia, executive director of Divya Bhaskar, has been appointed as the executive director of the entire Bhaskar Group. The appointment comes in the wake of the Group’s expansion through new ventures in the form of additional magazines and new initiatives coming from I Media Corporation Limited (IMCL).

    Kapadia’s role would make him responsible for not only Divya Bhaskar, but also Dainik Bhaskar and magazines like Aha! Zindagi and Bal Bhaskar in Hindi and Saurashtra Samachar in Gujarati. Two more Hindi publications are on the cards – a career magazine and a women’s magazine.

    “I joined Divya Bhaskar in 2005 and my mandate was largely to turn around the fortunes of the company, which we successfully managed to do so. I’m hopeful of carrying the same growth forward,” said Kapadia, about his appointment which is effective immediately.

    Kapadia has also been spearheading the ‘Vote For Taj’ campaign as chairman of IMCL, wherein they have won marketing rights for a campaign being created to promote Taj Mahal as one of the ‘New Seven Wonders of the World’. He elaborated, “The campaign for the Taj will only get more aggressive and we’ll be shortly unveiling the official song for the same.”

  • Bhaskar Group appoints Bikash Banerjee as head of business – West & South

    MUMBAI: The Bhaskar Group has appointed Bikash Banerjee as head of business for West and South India. Spearheading the Group’s publications Banerjee will be responsible for marketing, sales and revenues of Dainik Bhaskar (South and West) and Divya Bhaskar (South) in these regions and will be based in Mumbai.

    He will replace Harrish M Bhatia who is moving on to Synergy Media, the radio venture of the company (MYFM 94.3), as Senior VP and business group head and will operate from Delhi.

    With 20 years of experience in marketing and sales, prior to the Bhaskar Group Banerjee has worked with ABP, Mid Day Multimedia Ltd, Vibrant Media (a joint venture of ABCL and Mudra) and Business Standard.

    Banerjee said, “I am delighted to join the group. The job is challenging, but with my experience and the outstanding track record of the group, I am sure of achieving great results.”

  • Bhaskar Group launches MY FM in Chandigarh

    Bhaskar Group launches MY FM in Chandigarh

    MUMBAI: Bhaskar Group announced the launch of its second FM station in Chandigarh. The group’s first station was launched in Jaipur in May 2006.

    The music of MY FM – Chandigarh ranges from popular Hindi film music to Indipop. Keeping the local listenership in mind, Punjabi pop, fusion, remixes, retro music and evergreen ghazals will also be part of its music mix. The tag line of the FM station is MY FM 94.3 Dil Sey.

    The station promises on the hour, every hour contests for its listeners while the weekend programming will have shows like Boss ka Boss featuring the better half of a corporate honcho, Sunday Ki Awaaz which allows one lucky winners to be an RJ for a special Sunday show, My Mehfil for the lovers of ghazals and Dhol Wajda playing the best of Punjabi pop.

    My FM national programming head Viplove Gupte says, “MY FM is going to be one of the most exciting brands to watch out for in the radio business. My FM is uniquely placed in the FM arena with presence of Print linkages with the dominant Newspaper in terms of Dainik Bhaskar and Divya Bhaskar.

    The FM will leverage this to provide interactive radio programming and a 360-degree experience for the listener. We expect My FM to soon cultivate a large unique set of loyal listener community.”

    Says MY FM station head Richa Sharma “Chandigarh is a unique city and to have its own private radio station will push the city among the top league of like Mumbai, Delhi, Chennai and others. My FM is value for money to its advertisers by offering customized solutions and focused audience. Even today the reach of radio is more than that of television.”

    MY FM will be launching soon in Bhopal, Indore, Gwalior, Nagpur, Raipur, Jabalpur, Bilaspur, Jodhpur, Udaipur, Ajmer, Kota, Ahmedabad, Surat, Amritsar & Jalandhar.

  • Bhaskar Group director Girish Agarwal wins Ernst & Young Entrepreneur Award 2006

    Bhaskar Group director Girish Agarwal wins Ernst & Young Entrepreneur Award 2006

    MUMBAI: Bhaskar Group’s director Girish Agarwal has been honored with the Ernst & Young Entrepreneur of the year at an award function.

    Agarwal won the award in the category of IT, communications & entertainment, states an official release.

    This year’s finalists epitomise all that the awards stand for: courage, creativity, passion, endurance and vision. They have played a significant role in transforming how India is perceived in the global order and can be truly considered as ‘architects of a new world’.

    The Ernst & Young Entrepreneur of the Year Awards symbolises entrepreneurial excellence in 125 cities in 40 countries. In its eight edition awards had various categories, which includes entrepreneur of the year in manufacturing, communication & entertainment, business transformation, services, manager and start up.

    Ernst & Young’s five member jury was chaired by Bharati Enterprises Sunil Mittal.
    Agarwal has steered the Bhaskar Group to the number one in language papers in India by NRS 2006. The total readership of the Bhaskar group is 2.67 crores and is the largest read publication of the nation. He was instrumental in making inroads into the Gujarat newspaper market when he launched Divya Bhaksar. He also successfully launched DNA to take on the Times of India, Mumbai. Over the years, the group has diversified into media and non media sections.

    Agarwal said, “It is indeed a pleasure to have received this prestigious award. I would like to add that entrepreneurship is an attitude of the Bhaskar Group as a whole. This award is a tribute to the organization. The Bhaskar Group’s success is a team effort.”

    Stanford educated Girish Agarwal, has been credited with building the Bhaskar group into Rs 22,00 crore business conglomerate with interests in newspapers, television, entertainment, printing, textile, edible oils and solvents.

    The Group’s diverse plans emcompass setting up a refinery, ring spinning project, a 250 MW power plant in Chattisgarh, A Theme park at Chandigarh, a world class SEZ at Indore, and a school at Chandanpura, according to the release.

  • MyFM station moves to new frequency 94.3 FM

    MyFM station moves to new frequency 94.3 FM

    MUMBAI: Bhaskar Group’s first FM station MyFM has moved to its new frequency 94.3 from today. Earlier MyFM was operating on the 106 FM that was given by the government.

    Says MyFM national programming head Viplove Gupte, “Frequency and the station name are two prime identifier with the FM station, they speak a language of attitude that the listeners empathize with and thus builds the brand.”

    According to an official release, he said, “In normal course a change in frequency would create a setback. But when you have a product that matches with listeners taste – epitomizing the attitude ‘dil se’ – it’s the listeners miss the content / programme much before the radio station misses them.

    “Its they, who seek out the content and in the process their favourite radio station. MyFM fortunately has reached this level of comfort on programming and activation- result of knowing their listeners’s pulse, their ambitions, desires and most importantly their inner self- what translate and means Dil se.”

    Bhaskar Group communication head Sanjeev Kotnala believes, “At the end of the day – listeners get attached to at least one or maximum two frequencies – stations as their priority set. And it is for these stations to continuously perform for their listeners- to prevent any outsider to join the club.

    “A listener will tune in to your frequency till you do not give him a reason to shift to another frequency. So the game is all about the listener’s choice and you’re realizing and acting on them. It’s all in the programming just like the content in a newspaper that makes or breaks a station. And this could be a very simplistic way of placing the complex 24 hour clock work of a FM station”

    Presently MyFM has initiated a ground level ‘Kaan marodo’ campaign which asks people to tweak Kaan (dial) and tune in to the new frequency. Also the media communication exercises listeners to smoothly move over from 106 to 94.3FM, informs the release.