ITV

Tag: Bharti Singh

  • Klook and Bharti Singh take the scenic route to self-love in new campaign ‘The Best You’

    Klook and Bharti Singh take the scenic route to self-love in new campaign ‘The Best You’

    MUMBAI : Travel platform Klook has dropped its newest India campaign ‘The Best You’, starring none other than Bharti Singh but this time, the queen of comedy isn’t chasing laughs. She’s chasing herself.

    Marking a major shift in travel storytelling, the digital-first campaign trades holiday clichés for heart. Through Bharti’s personal journey across the UAE, from meditative desert safaris to immersive art installations and the campaign frames travel not as escape, but as emotional restoration. And in doing so, it taps into a growing trend: travellers who aren’t just looking to explore the world, but to rediscover themselves.

    “Not many know the journey it took for me to find my place in this industry,” said Singh. “Over the years, I’ve heard countless opinions about how I should live my life. But now, I want to pause, breathe, and do something just for me. Travel gives me that space—to reconnect, to embrace the unknown, and to find joy in the little things that truly touch my heart.”

    Shot across soulful, high-sensory backdrops like ‘TeamLab Phenomena Abu Dhabi’, the three-part brand film traces her emotional arc through moments of vulnerability, wonder, and lightness. Each episode reframes Bharti as more than an entertainer – she becomes a stand-in for every Indian woman seeking stillness in a loud world.

    And the timing couldn’t be better. According to Klook’s Travel Pulse study, two in three millennial and Gen Z Indian travellers now seek transformation over tourist traps. “The Best You” hits that sweet spot of emotion and inspiration — and speaks to a generation that values feeling something over posting something.

    “The Best You is more than just a campaign – it’s Klook’s commitment to making travel feel personal, joyful, and emotionally resonant,” said Klook India and Middle East marketing lead, Shivam Tyagi. “Audiences today want travel that reflects who they are and where they are in life. Travel isn’t just about the places we visit, but the emotions we carry back with us: the laughter, the food, the people we meet, and the stories we create along the way. Bharti’s journey is a testament to what’s possible when you take a moment to choose yourself.”

    The India leg of the global campaign which debuted with Marie Kondo earlier this year is being amplified via a 500+ creator network across Instagram and YouTube, and is supported by a trailer, episodic rollouts, and behind-the-scenes content.

    Because in 2025, it’s not just about ticking off places, it’s about tuning into you.

  • Laughter Chefs Unlimited Entertainment returns on Colours TV and JioCinema

    Laughter Chefs Unlimited Entertainment returns on Colours TV and JioCinema

    MUMBAI: Clear your schedules and grab your binge food because Laughter Chefs Unlimited Entertainment is back to tickle your funny bone and tantalise your taste buds!

    After a wildly successful run last year, Colors TV’s fan-favourite comedy-cooking show returns on 25 January 2025 with a fresh lineup, uproarious humour, and, of course, sizzling culinary chaos.

    What makes this show so irresistible? It’s the perfect recipe: comedy that has audiences rolling, culinary challenges that inspire, and celebrities who turn up the heat. It’s not just a cooking show; it’s a full-course entertainment meal! But don’t just take our word for it—13 brands that rode the gravy train last season can vouch for its massive family-friendly appeal.

    What’s cooking this season? You loved it last year, and now it’s back with even more spice! Returning hosts Bharti Singh (comedy queen extraordinaire) and celebrity chef Harpal Singh Sokhi promise to make every moment in the kitchen hilariously chaotic. Bharti’s impeccable comic timing and Harpal’s culinary expertise are a match made in television heaven.

    This season also brings an exciting mix of returning contestants—Ankita Lokhande, Rahul Vaidya, and Sudesh Lehri—and new celebrity faces like Abdu Rozik, Elvish Yadav, Rubina Dilaik, and Mannara Chopra. Who will chop their way to the top, and who will crack under pressure? The knives (and jokes) are out!

    Let’s talk numbers: last season was a hit not just with audiences but also with advertisers. Brands cashed in on clever integrations like branded culinary challenges, on-screen product placements, and host mentions. This season, with its expanded digital reach on Colors TV and JioCinema, offers even more opportunities for creative sponsorships. Are you ready to whip up some brand magic in this flavour-packed kitchen?

    Still debating whether to add this show to your watchlist? Here’s why Laughter Chefs Unlimited Entertainment is a must-watch:

    . Bite-Sized Comedy: Perfect for family viewing after a long day—short, hilarious segments packed with drama and flavour.

    .  Celebrity Showdowns: Want to see your favourite stars struggle to make an omelette? This is your chance!

    .  Wholesome Vibes: Comedy that even grandma will approve of—no cringe, just hearty laughs.

    .  Deliciously Relatable: Culinary fails, kitchen chaos, and dramatic meltdowns—sound like your last dinner prep?

    Bharti Singh! Enough said.

    The laughter begins on 25 January 2025, exclusively on Colors TV and JioCinema. Whether you’re a foodie, a comedy lover, or just here for Bharti’s zingers, this season promises to be the perfect blend of fun and food.

    Who’s ready to laugh until their stomach hurts—and not from hunger? 

  • COLORS serves up laughter at dinner time with ‘Laughter Chefs Unlimited Entertainment’

    COLORS serves up laughter at dinner time with ‘Laughter Chefs Unlimited Entertainment’

    Mumbai: Lijiye entertainment ka swaad, dinner ke saath…The table is set for everyone to satiate their hunger for entertainment! COLORS dishes out one-of-a-kind entertainment show ‘Laughter Chefs Unlimited Entertainment’ that brings together your favourite celebrities in an unusual cooking set up creating situational comedy. Thirteen of the biggest entertainers and amateur chefs are about to stir up a storm of laughter, serving up food alongside hilarious stories with their interpersonal banter and relations. With improper measurements, questionable ingredient substitutions, and many other mishaps, this mixture of kitchen newbies promises to serve up a laughter riot. This unusual kitchen set up will be graced by fan-favourite celebrities such as Krushna Abhishek – Kashmera Shah, Vicky Jain – Ankita Lokhande, Rahul Vaidya – Aly Goni, Reem Sameer Shaikh – Jannat Zubair, Karan Kundrra – Arjun Bijlani, and Sudesh Lehri – Nia Sharma. The queen of comedy, Bharti Singh will be hosting this spectacle and Celebrity Chef Coach Harpal Singh Sokhi will lend his expertise through the kitchen chaos and rate each dish prepared by laughter chefs. Produced by Optimystix, ‘Laughter Chefs Unlimited Entertainment’ powered by Rajdhani Besan, Special Partner Vim Liquid, premieres on the 1st June and will air every Saturday and Sunday at 9:30pm only on COLORS.

    COLORS spokesperson said, “We at COLORS are excited to have the honour of laying out a diverse menu of entertainment that caters to every palate. With Laughter Chefs Unlimited Entertainment, we’re cooking up a veritable entertainment feast for our viewers. The essence of the show lies in its ability to unify people through the universal language of entertainment regardless of age, background, or taste preferences. The endeavour is for the show to bring the families together for the perfect weekend ‘dinner-tainment’.”

    Optimystix Entertainment Pvt. Ltd, founding chairman and MD Vipul Shah said, “Continuing our long-standing association with COLORS, we’re thrilled to offer this unique brand of entertainment, where our favourite stars trade their usual roles for chef’s hats and aprons. Our show Laughter Chefs Unlimited Entertainment is our latest concoction, juicing together the chaos of the kitchen with the hilarity of comedy. We hope that the viewers enjoy this culinary-comedy journey.”

    Host Bharti Singh said, “I’m thrilled to be hosting Laughter Chefs Unlimited Entertainment infusing it with the tadka of my sense of humour to this show, ensuring that audiences are on a steady diet of non-stop entertainment. This show guarantees entertainment for all age groups, bringing together members of the family at dinner time. Get ready to laugh your heart out – bhar bhar ke entertainment parosne ki zimmedaari ab humari hain.”

    Celebrity Chef coach Harpal Singh Sokhi said, “As the Celebrity Chef Coach on Laughter Chefs Unlimited Entertainment, I’ll be tasked with guiding the amateur chefs through the treacherous ways of the kitchen. Expect bizarre ingredient combinations and dishes that would make even the bravest food critic run for the hills. As I try to impart my culinary wisdom, I’ll be donning my critic’s hat to rate their questionable creations and show my comic side along with my cooking skills. I can’t wait to see what kind of surprises these chefs have in store for us.”

    COLORS’ ‘Laughter Chefs Unlimited Entertainment’ powered by Rajdhani Besan, Special Partner Vim Liquid, premiering on the 1st June at 9:30pm and thereafter every Saturday and Sunday only on COLORS!

  • COLORS brings back ‘Dance Deewane’ a blockbuster dance extravaganza

    COLORS brings back ‘Dance Deewane’ a blockbuster dance extravaganza

    Mumbai: In the exuberant universe of dance, greatness isn’t measured by mere moves, it’s sparked by an electrifying deewangi for dance. Post the phenomenal season of ‘BIGG BOSS’, COLORS celebrates the passion for dance and brings back its homegrown franchise, ‘Dance Deewane’ from the 3 February 2024 every Saturday and Sunday at 9:30 pm. After successfully capturing various dance forms in previous seasons and standing out for its inclusivity with the mantra, ‘Ab har age ko milega stage’, this edition welcomes fresh talent across three generations to compete for the coveted title of the ultimate Dance Deewane. Madhuri Dixit Nene gracefully reclaims her spot on the judge’s throne this season and adding a fresh and exciting twist, Bollywood’s Suniel Shetty makes his debut on the judges’ panel, bringing a new dimension to the show. The stage is set to be even more vibrant as Bharti Singh steps into the role of the host for this dance extravaganza.

    With the philosophy ‘Apke Parivaar Se Hamare Parivaar Tak’, this iconic dance floor is poised to etch its name in history by creating India’s first dance family bound by their deewangi for the art. The judges, of this dance fiesta, will not only critique but also create ‘dance families’ based on their talent rather than biological ties. Providing an extraordinary opportunity for performers spanning three generations, this edition will bring together grandparents, lively uncles, aunts, playful children, caring parents, and spirited nieces and nephews on a magnificent stage. The members of this big happy Indian family are participants across different age groups bound not by blood, but by their dance prowess. Breaking free from age and genre-related limitations, the biggest dance battle challenges the contestants to make their passion for dance count with their jaw-dropping performances. Produced by Dreams Vault Media, ‘Dance Deewane Special Partner Rajdhani Besan’, will premiere on 3 February 2024 and will air every Saturday and Sunday at 9:30 pm on COLORS.

    Viacom18 president – COLORS Hindi & Regional Alok Jain said, “At COLORS, we are continuously striving to raise the bar of entertainment for our audiences with an array of diverse offerings spanning fiction and non-fiction shows. After the massive success of BIGG BOSS, we hope to continue the course of triumphs by bringing back our homegrown dance reality show, Dance Deewane. Offering wholesome entertainment has been the ethos of COLORS, and staying true to it, Dance Deewane spotlights India’s talent across age groups. We are honoured to welcome back the legendary Madhuri Dixit Nene as a judge on the show, and the delightful surprise addition to the judges’ panel is the versatile actor, Suniel Shetty. This dynamic duo brings together a unique confluence of talent, passion, and legacy, propelling ‘Dance Deewane’ to unprecedented heights in the genre.”

    Nene said, “Returning to the judge’s seat for Dance Deewane feels like revisiting a cherished tradition. This spectacular stage is a melting pot of inclusivity, where dancers from all walks of life, spanning generations, come together to celebrate the art of dance. Over the years, I’ve mentored many dancers, but this edition marks the first time I will be part of dance families united by their unbridled passion for the art. I am thrilled and looking forward to co-judge this season with Suniel Shetty, known for infusing wit and humor onto the stage, bringing a unique synergy.”

    Shetty said, “I feel absolute honoured to be part of Dance Deewane as a judge for the first time along with the seasoned judge of the show and queen of dance Madhuri Dixit Nene. Madhuri and I are sure that this season’s deewangi will win over everyone’s dhadkan. It will be exciting to watch the inspiring journey that each dancer brings to this stage. In this vibrant dance universe, I want to celebrate not just the choreography prowess but the passion, creativity, and soul that makes each performance special. I’m here to encourage dancers of all ages to push their limits, believe in their artistry, and evolve as artists. Dance ki deewangi main bhul jao ye ho nahin sakta, aur ye Dance ki unique family tum bhool jao ye main hone nahin dunga.” 

  • From Sa Re Ga Ma Pa contestant to singing sensation in just 3 weeks!

    From Sa Re Ga Ma Pa contestant to singing sensation in just 3 weeks!

    Mumbai: Zee TV’s iconic singing reality show, Sa Re Ga Ma Pa returned with a fresh season in late August, making quite a stir on the back of its new promise of gratifying its best talent with week-on-week opportunities of releasing original singles via Zee Music Co. Within barely 3 weeks of the season going on air, Sa Re Ga Ma Pa has stayed true to its promise and identified its first ‘OG’ singer of the week – West Bengal’s incredibly talented Albert Kabo Lepcha. Having dazzled judges Himesh Reshammiya, Neeti Mohan, and Anu Malik right from his auditions to the grand premiere with his soulful singing, Albert seized the lifetime opportunity that millions of aspiring singers wait with bated breath for – He recorded a romantic ballad called ‘Mere Soneya’ and performed it LIVE on stage in an episode that had the gorgeous Madhuri Dixit as a special guest. This original single was released through Zee Music Company and was available across all major streaming platforms. The song swiftly became a sensation on social media platforms! Albert Kabo Lepcha’s ‘Mere Soneya’ has amassed a staggering amount of 10 million-plus views on Zee Music’s YouTube channel, accompanied by the creation of over 119,000 reels on Instagram using the infectious track.

    The reel-making frenzy extended far beyond just fans, as several prominent celebrities, including Bharti Singh and her husband Haarsh Limbachiyaa, Jasmin Bhasin with Aly Goni, and Vijayendra Kumeria & Himanshi Parashar, joined the trend, showcasing their love for the song. The campaign’s overall views and reach are undeniably remarkable, serving as a powerful testament to the impact of authentic music and voice!

    Zee TV business head Aparna Bhosle said, “Every aspiring singer, today, eagerly awaits that one big break where they release their own original single and are recognized globally. So when we revisited the format of Sa Re Ga Ma Pa for the new season, we introduced a new dimension wherein our best performing talent wins an opportunity to record a single to be released via Zee Music Co. every week. We’re thrilled about the overwhelming response to the original single ‘Mere Soneya’ recorded by our contestant Albert. He is only the first amongst many of our contestants who will record their own singles this season. The platform remains committed to nurturing future music stars.”

    Zee Music Co. chief business officer Anurag Bedi said, “We are extremely delighted to collaborate with Zee TV’s Sa Re Ga Ma Pa for the Industry’s first, never-seen-before OG voice initiative. Mere Soneya is a very sweet and romantic song, and with the kind of response we have been receiving, we can say it is connecting really well with the younger generation that loves ballads and romance as part of their music consumption choices. Contestant Albert Lepcha is indeed a very talented singer, in fact, within the first 24 hours his rendition was trending on YouTube and other platforms. We believe, just like his song, he will continue to grow in the industry.  We congratulate Zee TV for unearthing and nurturing future talent in the industry and look forward to many such collaborations.”

    Albert Kabo Lepcha’s ‘Mere Soneya’ has not only won the hearts of fans but also stands as a historic milestone in the music industry. This achievement reaffirms Sa Re Ga Ma Pa’s role as a launchpad for future music sensations!

  • 2 Crore Users Celebrate Diwali and 11.11 Shopping Fest with UCWeb

    2 Crore Users Celebrate Diwali and 11.11 Shopping Fest with UCWeb

    MUMBAI: Around 2 crore UC users celebrated Diwali and 11.11 UC Shopping Fest with UCWeb over the past 3 weeks. This year, the UC Shopping Fest in India, as a part of Alibaba’s 11.11 Global Festival, offered Diwali surprises with Paytm. In the 20-day campaign, lucky users have won gifts and Paytm coupons worth 1.2 crores in total.

    Diwali is the peak shopping season for Indians throughout the year with as much as 45% of the annual sales of some consumer goods are made during Diwali. To help its vast user base shop better this Diwali, UC set up a new channel “Shopping”, where users learned to make smart shopping choices. UC also invited its 130 million users to participate in the in-app card collecting game. Sponsored by Paytm, lucky users got their Diwali shopping wish lists come true and shared the Paytm coupons worth 1 crore in the elated festival.

    “The 11.11 online carnival is an example of UC’s glocalisation strategy for its business,” said Damon Xi, General Manager of UCWeb India and Indonesia, Alibaba Digital Media and Entertainment Group, “Taking local user habits and demands into consideration, we launched this online festival for Indian users.”

    Apart from extravagant presents from UC, users learned practical shopping tips from two Bollywood stars. Karishma Tanna and Bharti Singh, who were invited by UCWeb as Diwali shopping icons, were engaged in an online battle since October 22. Bharti Singh took the crown and claimed the title of “UC Shopping Queen”. In their last Live Chat battle on November 9, they competed fiercely to win Honor 8X phones for their fans. Before the crown fight, Karishma Tanna was in for a pleasant surprise when renowned astrologer, Acharya Indu Prakash Ji, predicted her to get married between December 2018 and February 2019 during the astrology live chat. Meanwhile, Acharya gave a charm to Bharti to help give birth to twin boys and maybe more!

    Live chat is a fraction of the online Diwali carnival and 11.11 Shopping Fest on UC. In sight of more than 9 million users in the live chat in Asia Cup 2018, UC deems live chat as one of the most preferredways for its users to engage in trendy topics. This time, UC converged Diwali, shopping, astrology, and celebrities into the live chat. This interactive and entertaining session has generated millions of engagement and become a social buzz. During the live chat, viewers also got astrology predictions from Acharya Indu Prakash Ji. At the same time, users got their astrology report via the in-app activity called “Test Your Luck”.

    “We are impressed by the active turnout rate of users. UC users enjoy casual, entertaining contentalong with keeping abreast of trendy topics,” said Damon Xi. According to a joint report by Cheetah Lab and UC Media Lab, entertainment is the most consumed category on UC. “As a content platform, we are leading with providing tailor-made content in the Indian market. We will continue to connect users to quality content and enhance their browsing experience.”

  • Child prodigies on Colors’ ‘Chhote Miyan Dhaakad’ from 25 Mar

    MUMBAI: Bringing double bonanza of endless laughter and giggles is Colors’ newest offering, Chhote Miyan Dhaakad.

    Putting spotlight on the little laughter-whizzes of our country, this fresh take on comedy, laden with innocence, will lighten up the primetime viewing of the audiences over the weekend. Guiding these little wonders while they brighten your mood with their guileless humor will be comedy connoisseurs and judges, Neha Dhupia and Sohail Khan and anchored by Bharti Singh.

    Produced by Endemol Shine India, Chhote Miyan Dhaakad will witness the young brigade team up to generate fresh waves of laughter starting 25 March, every Saturday and Sunday at 6pm and 10pm on Colors.

    Colors programming head Manisha Sharma said, “At Colors, we have attempted different formats within the comedy genre. This time we decided to let the children take the centerstage and show their alacrity in the art of comedy. Neha and Sohail are great with kids and we found them to be a perfect fit for the show with Bharti guiding them with her enthusiasm as an anchor.”

    Chhote Miyan Dhaakad, a battlefield of comic jibes, will be waged by 12 budding laughter gurus. Using stand-up comedy as their weapon of choice, these contestants, handpicked from across the country, will show audiences why they are superior than, if not as good as, any adult comedian. Divided into three groups of four each, these young powerhouses will not only showcase group performances but also solo acts that will prove their mettle on the laughter stage. Joining the budding group of talent will be their partner-in-crime and host Bharti Singh, who will encourage the contestants to push the envelope with their performances.

    The most daunting job, though, will be that of comic buffs Neha Dhupia and Sohail Khan who will be tasked with the role of the Principals of the comedy arena as they judge the tiny tots’ attempts to set the laughter ball rolling across the country.

    Commenting on his role as judge, actor Sohail Khan said, “Chhote Miyan Dhaakad goes where no other comedy show has gone in the past; it recognizes the talent of the younger generation and gives them the platform to entertain the entire country with their antics. The rib-tickling moments that these young crusaders have been creating during the course of the shoot makes us believe that they’re the next big thing on television. I am extremely proud to be able to partake in their journey, and commend Colors for putting the spotlight on their comic prowess. These little wonders will spin their magic and take the nation by storm!”

    Adding further, Dhupia said, “Chhote Miyan Dhaakad is a format that tugs at the innocence and simplicity in humour, delivered with utmost confidence by young talent. Colors has a strong legacy in delivering interesting comic formats and content, and I am happy to be associated with this show. I especially love the fact that I got an opportunity to witness the budding talent that hold the potential to emerge as tomorrow’s comic stalwarts.”

    Ranging between 4 & 14 years of age, the up and coming comedy brigade who will compete on the Chhote Miyan Dhaakad laughter playground include Kavya Ramani (Mumbai), Agrima Dogra (Noida), Vedansh Pagare (Indore), Parth Dhamija (New Delhi), Ridhima Taneja (Ludhiana), Manav Khyali (Rajasthan), Sargam Khurana (New Delhi), Keyan Gadia (Indore), Preetjyot Singh (Ranchi), Tamanna Dipak (Assam), Divyansh Dwivedi (Ludhiana), and Tasheen Shah (Mumbai).

    Endemol Shine India MD & CEO Deepak Dhar said, “Talent comes in many forms, shapes and sizes. The most appealing one, though is that which resides in children. Chhote MIyan Dhaakad puts together 12 rip-roaringly hilarious children who only strive to entertain the viewers and the judges with their performances. They are the true USP of the show; their unexploited and unadulterated talent forming the foothold for a true-blue family entertainer. With Chhote Miyan Dhaakad, we hope to create an unparalleled viewing experience which will grab audience attention and bring a smile to their faces every weekend.”

    To promote Chhote Miyan Dhaakad, Colors has devised an extensive 360-degree integrated marketing and digital campaign whose outreach extends to various touchpoints across conventional and social media platforms.

  • Arré to launch ‘Re-Gender’, ‘Official Chukyagiri’ & ‘Abbas-Mastan’

    Arré to launch ‘Re-Gender’, ‘Official Chukyagiri’ & ‘Abbas-Mastan’

    MUMBAI: UDigital’s digital media brand, Arré has been in the news for its bold content after announcing its first digital reality series based on social experiment Ho Ja Re- Gender. The ten months old brand is all set to take entertainment level a notch higher with its two more series Official Chukyagiri and Abbas-Mastan.

    Co-founded by Ronnie Screwvala, B. Saikumar and Ajay Chacko in October 2015, the platform saw the exit of Screwvala in April 2016. The other two founders viz. B. Saikumar, Ajay Chacko along with Enam group acquired the residual stake held by Unilazer Ventures and Screwvala.

    Ho Ja Re-Gender has 20 episodes with the first episode to go on- air from July 23. It is the series is India’s first digital reality series based on a social experiment where six young people find out what it’s like to be the opposite sex. Three men and women will undergo the experience of a lifetime by transforming themselves into the opposite gender. Complete with prosthetics, makeup and clothes, they will role play the other gender through various everyday tasks and special missions inside and outside the house they live in.

    The series is about understanding what it truly means to be male or female in our times and what better way to understand it than becoming the opposite sex?

    Re-Gender, based on a licensed international format from Armoza Formats, comes to India after a successful run in Iran and Germany and will be hosted in India by popular television celebrity Ranvijay Singha and his wife. It also features Rithvik Dhanjani, Karan Wahi, Raghu Ram and Bharti Singh.

    Another series Official Chukyagiri is a slice-of-life fiction web series that is an emotionally charged yet humorous take on life in corporate India viewed through the eyes of an intern.

    Speaking about the content strategy, Arre founder and managing director B. Saikumar said, “We wanted to launch Arré with a differentiated property, one that was entertaining, contextual and clutter-breaking. I am happy that A.I.SHA was the right show to launch with, since the viewer response has been overwhelming and it has set a good benchmark for our upcoming shows. We’re excited about Season 2 and hopefully will pack in enough thrills and chills for our viewers.”

    Third series, Abbas-Mastan is a show about two peace loving terrorists who are also movie buffs. Also producer of A.I.SHA, Raghu Ram, Founder of Monozygotic announced the launch of the show’s season two.

  • Arré to launch ‘Re-Gender’, ‘Official Chukyagiri’ & ‘Abbas-Mastan’

    Arré to launch ‘Re-Gender’, ‘Official Chukyagiri’ & ‘Abbas-Mastan’

    MUMBAI: UDigital’s digital media brand, Arré has been in the news for its bold content after announcing its first digital reality series based on social experiment Ho Ja Re- Gender. The ten months old brand is all set to take entertainment level a notch higher with its two more series Official Chukyagiri and Abbas-Mastan.

    Co-founded by Ronnie Screwvala, B. Saikumar and Ajay Chacko in October 2015, the platform saw the exit of Screwvala in April 2016. The other two founders viz. B. Saikumar, Ajay Chacko along with Enam group acquired the residual stake held by Unilazer Ventures and Screwvala.

    Ho Ja Re-Gender has 20 episodes with the first episode to go on- air from July 23. It is the series is India’s first digital reality series based on a social experiment where six young people find out what it’s like to be the opposite sex. Three men and women will undergo the experience of a lifetime by transforming themselves into the opposite gender. Complete with prosthetics, makeup and clothes, they will role play the other gender through various everyday tasks and special missions inside and outside the house they live in.

    The series is about understanding what it truly means to be male or female in our times and what better way to understand it than becoming the opposite sex?

    Re-Gender, based on a licensed international format from Armoza Formats, comes to India after a successful run in Iran and Germany and will be hosted in India by popular television celebrity Ranvijay Singha and his wife. It also features Rithvik Dhanjani, Karan Wahi, Raghu Ram and Bharti Singh.

    Another series Official Chukyagiri is a slice-of-life fiction web series that is an emotionally charged yet humorous take on life in corporate India viewed through the eyes of an intern.

    Speaking about the content strategy, Arre founder and managing director B. Saikumar said, “We wanted to launch Arré with a differentiated property, one that was entertaining, contextual and clutter-breaking. I am happy that A.I.SHA was the right show to launch with, since the viewer response has been overwhelming and it has set a good benchmark for our upcoming shows. We’re excited about Season 2 and hopefully will pack in enough thrills and chills for our viewers.”

    Third series, Abbas-Mastan is a show about two peace loving terrorists who are also movie buffs. Also producer of A.I.SHA, Raghu Ram, Founder of Monozygotic announced the launch of the show’s season two.

  • Sony Max brings back comedy fillers

    Sony Max brings back comedy fillers

    MUMBAI: Here’s some good news for Sony Max viewers. Short format comedy fillers namely ‘Bittu Bak Bak’ and ‘Max Fully Deewana’ are back by popular demand on the channel from August interspersed through the day. India’s premier Hindi Movies channel, Sony Max which believes in going beyond movies to entertain its viewers has brought back the comic relief fillers intending to leave viewers in splits. Formulated as spoofs on iconic scenes from Bollywood, the fillers will see known faces namely Krushna Abhishek and Bharti Singh share screen space with new additions comprising of comedians Vikalp Mehta and Sugandha Mishra guaranteed to double the comedy quotient.

     

    This year audiences will be in for a treat with 60 rib tickling filmy gags which will see a few changes. For instance, ‘Bittu Bak Bak’ the quintessential classroom setup will now have comedian Krushna Abhishek don the role of a lady teacher – Rosy Ma’am. Mischievous and incorrigible student ‘Bittu’ played by Bharti Singh develops a crush on the new teacher. ‘Max Fully Deewana’, on the other hand, encapsulates the essence of the channel- ‘Deewana Bana De’ by showcasing hilarious spoofs on some of the most iconic scenes of Bollywood. The filmy gags will feature comedians Krushna Abhishek, Bharti Singh, Vikalp Mehta and Sugandha Mishra play out memorable scenes from Bollywood in a comic manner.

     

    Commenting on the new series of ‘Bittu Bak Bak’ is different from last year, comedian Krushna Abhishek says, “The new series of ‘Bittu Bak Bak’ features a new character – a lady teacher. Earlier Bittu was taught by a male teacher with whom he shared a ‘tom and jerry’ kind of a relationship. However, Bittu has developed a crush on the female teacher and shares a better rapport with her. Similarly with ‘Fully Deewana’, we have done a lot of new spoofs on recent movies like ‘Kick’ and ‘Tanu Weds Manu Returns’.”

     

    Talking about entertaining people through the two- minute comedy fillers, comedian Bharti Singh says, “We do not want viewers to go anywhere between movies and thus, this concept of the comedy fillers helps keep them glued to their TV sets.  It just makes their television watching experience a lot more entertaining.”

     

    Commenting on the challenges of filming for these comedy fillers, she added, “This is very different from the usual comedy that I do where I have more time but over here I have to explain everything in 2 minutes. It includes a lot of impromptu performance. It’s very challenging for me because we are stand-up comedians and at times even one hour is not enough for us. However, having said that performing on these two minute fillers is a lot of fun.”

     

    Stressing on the importance of comedy fillers in between movies, Neeraj Vyas, Sr. EVP Business Head, MAX and MAX2, stated, “For a channel which provides its viewers with a wide assortment of movies, Sony MAX has always aimed at going beyond movies to entertain its viewers and give them that little extra to keep them coming back to the channel. Comedy fillers are a novel concept and outright funny which also acts as a stress buster for the viewers.”