Tag: Bharti Sharma

Colors announces new talent show ‘Hunarbaaz: Desh Ki Shaan’

Mumbai: Colors has announced the launch of its new talent show “Hunarbaaz – Desh Ki Shaan” which will give people a platform to showcase their extraordinary skills.

Produced by Frames Production and hosted by Bharti Singh and Haarsh Limbachiyaa, the show will premiere on 22 January, airing every Saturday and Sunday at 9 p.m. Bollywood celebs Mithun Chakraborty, Karan Johar and Parineeti Chopra will be seen on the judge’s panel.

“At Colors, it has always been our endeavour to bring to our viewers innovative and diverse indigenous content across fiction and non-fiction shows,” said Viacom18 head of Hindi mass entertainment and kids TV network Nina Elavia Jaipuria. “We are delighted to start the new year with a bang by adding a new homegrown talent show ‘Hunarbaaz- Desh Ki Shaan’ to our various offerings. This is just the beginning, and we look forward to a great and exciting year ahead with some extraordinary shows in the pipeline.”

“The most unique factor of the show is that it puts power in the hands of the live audience to decide the fate of the Hunarbaaz. We have a distinctive panel of judges including Mithun Chakraborty, Karan Johar and Parineeti Chopra who will mentor and guide the contestants in their journey. We have seen some incredible talent in the auditions phase, and we are looking forward to a great season,” added Viacom18 CCO Hindi mass entertainment Manisha Sharma.

The channel has devised a robust marketing and digital outreach plan for the show. On the digital front, the campaign will be driven through fan and influencer engagement activities such as the ‘Hunar Hour’ that will give daily shoutouts to talented people. Top influencers will create videos showcasing their skills and also encourage the audience to upload similar content that will be further amplified via platforms including Takatak, Moj, Josh and Instagram, said the statement.

On the launch day, the Colors TV social media handles will ring in a 24-hour long celebration showcasing different types of ‘hunar’ every hour on the page, finally leading the audience to the show, it added.

Additionally, a 10-day campaign has been planned to promote the spectrum of talent through promos playing out across Hindi news, Hindi films, Hindi music, kids and regional genres. Launch day print ads are planned across key markets targeting top publications through a combination of large format as well as premium position ads.

January 20, 2022
Zindagi appoints Star Plus’ Bharti Sharma as programming head

MUMBAI: It was in June 2014, when Zee Entertainment Enterprises Limited (Zeel) launched a channel nationally, christened Zindagi, for progressive mindset and people who do not have a language barrier. With the best of content from across the border, the network had appointed a separate team for the channel.

The first change in the team happened with the exit of the network’s marketing head for national channels Akash Chawla quitting and moving to Essel Vision Productions as business head. The team is further set for a change.

Now it is learnt from a highly placed source that Vanita Jain, who wears the hat of the programming head, has already resigned from the post and relinquished her position last week. The channel has roped in former Star Plus associate creative producer Bharti Sharma in place of Jain.

Sources tell Indiantelevision.com that Sharma has already joined Zindagi on 9 February, 2015 and will report to the channel’s business head Priyanka Datta.

Sharma was part of the programming fiction team at Star and used to report to Star Plus’ fiction programming head Danish Khan. She was involved creatively in projects like Mahabharat. Her last day at Star was on 6 February, 2015.

February 10, 2015
‘Lateef: The King Of Crime’…Lateef who?

MUMBAI: Gangster movies are an easy genre to handle. It does not matter that the gang you want to portray on screen is relevant to any sort of audience in India or elsewhere. And, how does one gangster movie differ from another where one man from nowhere who fails in all other endeavours turns a successful gangster and builds a gang around him? This is irrelevant for those who want to make gangster movies.

Initially, filmmakers inspired by the American all-time classic Godfather saga tried to make versions of it for Hindi screen; most failed miserably. India was not a national gang country until a Mumbai gangster came to be known as don and to pull strings all over country. Then came a slew of films on UP dons and Bihar dons, local police-file legends that found no takers anywhere.

Now we have this film about a Gujarat don, ‘Lateef: The King of Crime’, which is not quite right. Gujarat never had a culture of breeding dons; he was just a local bootlegger whom politicians began using giving him muscle power.

Lateef, a petty bootlegger from the walled city of Ahmedabad, on whose life the film is based (but is way off the mark) thrived mainly because he was a bootlegger in a dry state whose services were need by everybody from industrialists to bureaucrats. Politicians are known to breed Lateef kinds and soon a proximity grew between the two. The two occasions when the city was tense and prone to communal violence, Rath Yatra and Makar Sankranti (the kite flying festival in January) were the communal riot seasons when he thrived.

Producer: Kewal Krishna

Director: Sharique Minhaj

Cast: Hameed Khan, Bharti Sharma, Aryan Vaid, Raju Mavani, Aditya Lakhiya, Mustaq Khan

As the film depicts and as it happened, Lateef came into his own when he reportedly linked up with Dawood. This was also the time he was going beyond the control of his political masters. His reported link to the 1993 Mumbai multiple bomb blasts was too hot to handle for all concerned, especially the people of Gujarat not used to don culture. Lateef was put behind bars and later liquidated while ‘attempting to flee through a jail toilet’ in 1997. A political puppet created and dumped by the same clan.

As for the film, it fails to be either an interesting adaption of his story or a docudrama. There is no sense in making this film in the first place. He was an ‘Accidental Don’ thanks to the Dawood era and died the way he was destined to. The film is a poor narrative sans details, nonperformers as actors and has poor sense of direction. The protagonist looks rather comic with his ill-fitting wig.

The film is slated for release at few cinemas but finding audience will be nigh impossible.

August 1, 2014