MUMBAI: Global broadband subscribers surged past 1.52 billion in the first quarter of 2025, marking a 1.21 per cent quarterly rise as South and East Asia drove expansion, according to Point Topic data. Yet the picture remains patchy, with 22 countries—up from 14 in the previous quarter—seeing subscriber numbers fall as consumers shift to mobile broadband or grapple with economic headwinds and market saturation.
India topped the largest 20 fixed broadband markets with a blistering 4.7 per cent quarterly growth rate, whilst Britain stood out as an outlier, suffering a 0.3 per cent decline as fibre rollout failed to offset broader connection losses.
Fibre-to-the-home and building connections now command 72.34 per cent of global fixed broadband subscriptions, cementing the technology’s dominance. Other fixed technologies saw their market shares shrink, bar satellite and fixed wireless access, which bucked the trend with spectacular annual growth of 47.4 per cent and 29.9 per cent respectively.
The satellite boom was largely driven by Starlink breaching the 5 million customer mark, though growth has slowed due to capacity constraints and pricing pressures. Competition is set to intensify as Amazon’s Project Kuiper prepares for launch by year-end, with Britain expected among the first markets to go live following Ofcom approvals. Residential plans currently start at around £75 monthly.
Fixed wireless access is reshaping rural connectivity, particularly in America and India, with aggressive investments from Reliance, Bharti, T-Mobile, Verizon and AT&T driving adoption.
Industry consolidation is accelerating, with potential mega-deals including Charter’s merger with Cox in America and a possible carve-up of France’s SFR among Orange, Bouygues and Iliad. Meanwhile, sub-Saharan Africa represents untapped potential, attracting significant infrastructure investment targeting broadband expansion.









