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Tag: BharatPe

  • BharatPe brings Shilpi Kapoor on board

    BharatPe brings Shilpi Kapoor on board

    MUMBAI: BharatPe has roped in seasoned marketer Shilpi Kapoor as its new head of marketing, marking a strategic move as the fintech player sharpens its brand play and digital growth strategy.

    With over two decades of experience across powerhouse brands, Kapoor joins BharatPe from Airtel Payments Bank, where she served as chief marketing officer and helped position it as one of India’s leading digital financial institutions. Her standout contributions included creating the ‘Safe second account’ category and scaling the bank’s active user base to over 100 million.

    Before Airtel, Kapoor made her mark at American Express, Renault, Godfrey Phillips, Bharti Airtel, and Coca-Cola, driving some of the most memorable brand stories in recent years. From leading Amex’s ‘Don’t Live Life Without It’ campaign to launching Renault KWID into India’s fast lane, her track record reflects a flair for insight-led, high-impact marketing.

    At BharatPe, Kapoor will oversee brand strategy, integrated marketing, and digital engagement across the company’s growing portfolio.

    BharatPe CEO Nalin Negi said, “We are building a digital-first financial ecosystem that merchants and consumers can trust. Shilpi’s expertise in scaling iconic brands will help us deepen engagement and drive our next phase of growth.”

    Sharing her excitement, Kapoor said, “BharatPe has been a game-changer for digital commerce in India. My goal is to strengthen its brand trust and cultural relevance while empowering millions of merchants and consumers nationwide.”

    Her appointment underscores BharatPe’s focus on consumer-centric storytelling and brand-led growth, as the fintech firm gears up to expand its footprint in India’s rapidly evolving digital finance landscape.

    With Kapoor at the helm of marketing, BharatPe seems ready to add a fresh coat of brand brilliance to its growth story.
     

  • Swiggy onboards Akanksha Jain in top public relations & communications role

    Swiggy onboards Akanksha Jain in top public relations & communications role

    MUMBAI: She announced her departure from BharatPe around three weeks ago. And, today, food delivery firm Swiggy announced Akanksha Jain’s appointment as assistant vice-president – public relations & communications.

    Akanksha has been associated with the communications profession, building and safeguarding brand reputations for various businesses across India and 30 markets globally for the past 18 years.

    A crisis communications specialist, Akanksha has built and led 360-degree brand communications and reputation campaigns, spearheading PR and communication strategies for technology, SMEs, and new-age companies across e-commerce and fintech companies. Amongst them: HCL Technologies, John Keells Holdings, Askme,  Power2SME, VLCC, Mobikwik, PineLabs, and finally BharatPe.

    An advocate of new-age communications, she has focused on creating strategies that are closely aligned with the brand’s purpose.

    Additionally, she has collaborated with renowned industry associations to drive public policy and build thought leadership around sustainability-led initiatives. 

  • Zillion launches rewards as a service for brands

    Zillion launches rewards as a service for brands

    Mumbai: Zillion, one of India’s multi-brand loyalty programs, that is part of the BharatPe Group announced the launch of Rewards-as-a-Service (RaaS) platform for brands that have an existing loyalty currency, but would need a robust rewards redemption platform to offer a best-in-class experience to their customers. With this newly launched product, the company will be targeting on board banks and large enterprises, including those with an extensive distribution network.

    Rewards as a service platform will enable brands to have the flexibility of running their own loyalty currency, while offering an exciting redemption platform for their customers. The platform offers a host of options to choose from, including e- vouchers, products, utilities, Air miles and more. This will also eliminate the hassle of brands having to on board multiple partners so as to offer a plethora of redemption choices to their customers. The pricing will be competitive as the platform will operate on a bidding model which will ensure customers get the best price at all times.

    Speaking on the launch, Zillion CEO Rijish Raghavan said, “Loyalty industry has undergone a transformational shift over the last few years. Today, the loyalty industry is democratised and loyalty is not limited to only big brands. Young and unconventional brands have realized that loyalty is a great tool to drive customer stickiness and hence, are investing in a robust loyalty program. However, in a majority of cases, the redemption process is broken or very sub-standard with minimal redemption options as brands usually have a select set of options for customers to choose from. Our rewards platform with over 250 choices in e-vouchers, over 4000 products, Air Miles etc., will enable these brands to offer a superlative loyalty experience to their customers. Rewards-as-a-Service will widen the offering from Zillion and allow us to partner with brands who are looking for pure-play rewards management versus overall loyalty management. We are confident that this will be a game changer in the industry and will help us further strengthen our foothold in the market.”

    Zillion (erstwhile PAYBACK India) is a unique multi-brand loyalty program designed to engage with customers and reward them for their purchases with loyalty coins that can be redeemed later. Currently, its members can earn coins at more than 50 brands – in store & online and redeem them at select partners or for products and vouchers from leading brands. The customers can earn ‘Zillion coins’ for their routine spends, across the network of offline and online partners, including groceries, fuel, entertainment, travel, apparel and more. The partners of Zillion include renowned brands from multiple industries including retail, fuel, banking, payments, entertainment, hospitality and travel. Some of its key partners include HPCL, BookMyShow, American Express, Amazon, Flipkart and many more.

  • BharatPe introduces a special World Cup feature on its speaker devices

    BharatPe introduces a special World Cup feature on its speaker devices

    Mumbai: BharatPe, the fintech company, announced the launch of a special World Cup feature on BharatPe Speaker, transforming it into the ultimate cricket companion for its ten million-strong merchant community during the World Cup 2023. In addition to receiving real-time alerts for payments, merchants who opt for this exciting feature can now get access to live match updates, for all India matches, on their BharatPe Speakers, at no additional cost.

    In line with the grandeur of this international cricketing event, the newly-introduced feature will provide real-time run updates, match results, and end-of-the-over summaries for the playing team, all within a single platform. Merchants have the option to receive score updates in their preferred language, either English or Hindi. Additionally, BharatPe Speakers will receive instant notifications for each critical wicket, ensuring that merchants are updated with every development of the fixture. The speakers will promptly share the latest match results as soon as they are announced, delivering the final verdict of each thrilling encounter to the merchants.

     

  • BharatPe introduces special World Cup feature on its speaker devices

    BharatPe introduces special World Cup feature on its speaker devices

    Mumbai: BharatPe, one of India’s leading fintech companies, has announced the launch of a special World Cup feature on BharatPe Speaker, transforming it into the ultimate cricket companion for its 10 million+ strong merchant community during the World Cup 2023. In addition to receiving real-time alerts for payments, merchants who opt for this exciting feature can now get access to live match updates, for all India matches, on their BharatPe Speakers, at no additional cost.

    In line with the grandeur of this international cricketing event, the newly-introduced feature will provide real-time run updates, match results, and end-of-the-over summaries for the playing team, all within a single platform. Merchants have the option to receive score updates in their preferred language, either English or Hindi. Additionally, BharatPe Speakers will receive instant notifications for each critical wicket, ensuring that merchants are updated with every development of the fixture. The speakers will promptly share the latest match results as soon as they are announced, delivering the final verdict of each thrilling encounter to the merchants.

  • BharatPe co-founder Ashneer Grover resigns as MD and CEO

    BharatPe co-founder Ashneer Grover resigns as MD and CEO

    Mumbai: Ashneer Grover, the co-founder of financial technology firm BaharatPe has resigned from the company’s board as managing director and chief executive officer on Tuesday.

    In his resignation letter, Grover said that he was forced to resign from the company by its investors.

    Grover, in his resignation letter, wrote, “I am being forced to bid adieu to a company of which I am a founder. I say with my head held high today this company stands as a leader in the fintech world. Since the beginning of 2022, unfortunately I have been embroiled in baseless and targeted attacks on me and my family by a few individuals who are ready not only to harm me and my reputation but also harm the reputation of the company, which ostensibly they are trying to protect.”

    “From being celebrated as the face of Indian entrepreneurship and an inspiration to the Indian youth to build their own businesses, I am now wasting myself fighting a long, lonely battle against my own investors and management. Unfortunately, in this battle, the management has lost of what is actually at stake – BharatPe,” he added in his letter.

    Grover’s resignation came a few days after he lost an arbitration that he had filed against the company’s investigation against him, with an emergency arbitrator held that there was no ground to stop governance review at the firm.

    Earlier in January, Grover went on a two-month leave of absence following allegations of using abusive language against Kotak Mahindra Bank staff and fraudulent practices, had filed an arbitration plea with the Singapore International Arbitration Centre (SIAC) claiming the company’s investigation against him was illegal.

    Last week, Madhuri Jain Grover, the former operations head of BharatPe and wife of Grover was fired from the company. 

  • BharatPe onboards Parth Joshi as chief marketing officer

    MUMBAI: Financial services company BharatPe on Monday announced the appointment of Parth Joshi as the chief marketing officer. Joshi will work closely with BharatPe’s group president, Suhail Sameer.

    Prior to joining BharatPe, he was the head of Marketing– Global Expansion Markets, Reckitt based out of Singapore. He has also held various marketing roles in GSK & L’Oréal. Parth is an alumnus of MDI, Gurgaon.

    This is the fourth key leadership appointment by BharatPe this year. The company has earlier appointed Gautam Kaushik (PAYBACK’s former MD & CEO) who leads the payments business, Sumeet Singh (Amarchand Mangaldas’ former partner) as general counsel and head of Corporate Strategy and Amit Jain as the chief risk officer.

    “Joshi will bring his in-depth understanding of brands, product development and marketing to fuel BharatPe’s continued growth. In the past, Joshi has played a key role in building many brands across geographies in multi-national companies,” it said on Monday.

    BharatPe co-founder and CEO Ashneer Grover said, “I am confident that Parth’s experience with FMCG giants will be instrumental as we aspire to build BharatPe as a preferred financial services and credit partner for tens of millions of merchants. Also, his in-depth understanding of consumer aspirations and behaviour would be key as we build products like BNPL (Buy Now, Pay Later) for the end customers and scale PAYBACK in India in the times to come.” 

    On his new role Parth said, “BharatPe has seen stupendous growth over the last couple of years. It is phenomenal how India has accepted digital payments and BharatPe has been at the forefront of this transformation. I am looking forward to building BharatPe as the preferred brand for our customers. We also have big plans for the consumer side and I am excited to lead and build this business with the team.”

  • BharatPe seals strategic, long term partnership with ICC

    New Delhi: BharatPe on Monday announced that it has entered into a strategic partnership with International Cricket Council (ICC).

    The agreement will ensure BharatPe’s involvement and integration at all ICC events throughout the term, beginning with the final of the ICC World Test Championship between India and New Zealand in Southampton. As a prestigious partner of ICC, BharatPe will promote the association across broadcast and digital platforms, as well as execute in-venue brand activations at all the ICC events it said on Monday.

    These include the upcoming ICC Men’s T20 World Cup (India, 2021), ICC Men’s T20 World Cup (Australia, 2022), ICC Women’s World Cup (New Zealand, 2022), ICC U19 Cricket World Cup (West Indies, 2022), ICC Women’s T20 World Cup (South Africa, 2022), ICC Men’s Cricket World Cup (India, 2023) and ICC World Test Championship (2023).

    The partnership will also enable BharatPe to roll out innovative campaigns to connect and engage with millions of cricket fans and shop owners across the country.

    BharatPe’s co-founder and CEO, Ashneer Grover, said, “We believe that cricket is one of the biggest unifiers – that cuts across geographies and/or languages. I am confident that this association will enable us to build a stronger relationship with our existing merchants, as well as engage better with millions of new, small merchants across the length and breadth of India. It is a matter of immense pride for us that BharatPe, a truly Indian company that started its journey just 2.5 years ago, will be representing the nation on global platforms of ICC.”

    According to the company, the partnership is an organic extension to its existing brand strategy centred around cricket. It has its own ‘Team BharatPe’ comprising of eleven Indian cricket stars as its brand ambassadors, namely, Rohit Sharma, Jasprit Bumrah, KL Rahul, Mohammed Shami, Ravindra Jadeja, Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Yuzvendra Chahal, and Shubhman Gill.

    ICC, chief commercial officer, Anurag Dahiya, Chief Commercial Officer said, “Our women’s and men’s events provide leading brands an unparalleled, high-reach platform for conversations with very involved and passionate fans. Our commercial partners have greatly benefitted from working with us on our events and 2021-23 presents a unique opportunity with five senior level World Cups taking place, which will set the stage for reaching out to an unprecedented number of cricket fans.”

  • BharatPe ropes in Amit Jain as chief risk officer

    BharatPe ropes in Amit Jain as chief risk officer

    New Delhi: BharatPe on Wednesday appointed Amit Jain as its chief risk officer. A seasoned professional in credit risk and portfolio management, Jain will work closely with BharatPe’s co-founder and CEO, Ashneer Grover and BharatePe’s group president, Suhail Sameer, said the company.

    Prior to joining BharatPe, he was the chief risk officer for consumer lending at Bajaj Finance.

    Jain has over 17 years of experience in portfolio and credit risk management across consumer and SME lending, in renowned banking and financial institutions. During his stint of over nine years at Bajaj Finance, he held multiple roles including managing Risk for Personal Loans, Consumer Lending, Credit Card, EMI Cards and Payments, as well as Business Head for the EMI Cards Portfolio. Prior to Bajaj Finance, he held a senior role at SBI Cards in Risk, and Credit Policy team. He has also worked with Standard Chartered Bank and GE Capital.

     

    Commenting on the appointment, BharatPe co-founder and CEO Ashneer Grover said, “Talent at BharatPe is an amalgamation of Grade A operators with industry experience and passion to do things differently. Amit Jain joining us from Bajaj is a great validation for our lending business model and sets us up for building a high quality book at scale. I look forward to working closely with Amit to build a differentiated lending team and business with a wider set of products for our merchants.”

     

    The new appointment is part of the company’s larger goal to strengthen its leadership team. Earlier this year, BharatPe roped in PAYBACK’s former MD and CEO, Gautam Kaushik to lead the payments business, and Amarchand Mangaldas’ former partner Sumeet Singh as general counsel and head of corporate strategy.

    Talking about his new role, Jain said, “These are exciting times in the digital lending industry and I look forward to working with this incredible team at BharatPe and serving the credit needs of millions of unbanked and underserved merchants in the country. I believe, with my experience of leading risk and credit for several products in great institutions like Bajaj Finance, I would be able to make a meaningful impact at BharatPe, and therefore, in the lives of our merchants.”

  • BharatPe appoints Sumeet Singh as general counsel & head – corporate strategy

    BharatPe appoints Sumeet Singh as general counsel & head – corporate strategy

    MUMBAI: BharatPe has onboarded Sumeet Singh as the general counsel and head – corporate strategy. The appointment will further bolster the leadership team at BharatPe, which currently is a mix of renowned professionals across industries.

    Singh is a seasoned legal professional with 10+ years of experience across leading law firms including AZB& Partners, DSK Legal and Amarchand Mangaldas. He brings deep understanding of legal, compliance, regulatory and structuring aspects of multiple sectors including non-banking financial, retail, e-commerce, FMCG, digital media and technology.

    Singh, who is expected to join BharatPe soon, is currently a partner at Shardul Amarchand Mangaldas, New Delhi, having joined the erstwhile Amarchand Mangaldas Suresh A. Shroff in 2013 from AZB. He has actively represented some of India’s biggest e-commerce, retail entities, financial companies and start-ups. Recently, he was part of the core team advising Reliance Retail Ventures in its acquisition of the entire retail, wholesale, logistics and warehousing business of Kishore Biyani's Future Group. He has also been advising Norwest Venture Partners (a US$ 9 billion investment fund) in all their recent investments in India including in Xpressbess, OFB Tech, Ess Kay Fin Corp, Veritas Finance etc. He has been an advisor to Grofers since its early days leading their fundraising work.

    Additionally, Singh represented Indiamart on its pre-IPO fund raising. His other marquee representations include clients like Nestle, IFC, Inshorts, IDFC Alternatives Ltd (now Global Infrastructure Partners), Qatar based Q Invest, Raine Group and NewsCorp.

    BharatPe co-founder and CEO Ashneer Grover said, “2020 has been an exciting and solid growth year for BharatPe. As we get ready to welcome 2021, I would like to welcome Sumeet to the team. Sumeet will be the first partner at a major law firm to join a start-up. I’ve known Sumeet professionally and personally for five years and there is no one better to steer BharatPe on its goal to be India’s first true digital bank. He will be responsible for corporate strategy, compliance, licensing, equity and debt deals, ESOP schemes, cap table management and preparation for eventual listing.”

    Singh added, “I am excited to join Ashneer and his solid team of CXOs as they build out a truly differentiated and capital efficient fintech at BharatPe. The way BharatPe has broken away from the fintech crowd to create a solid business, bodes well for the future and I am honoured to contribute to this amazing growth.”